Apollo.io vs. Orum

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Orum
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Orum is sales technology that allows users to plug AI into the sales process to accelerate top of funnel with good data and more conversations. It enables users to dial hands-free, multiple numbers in parallel, automate dispositions and call outcomes in a CRM, and speak with more prospective clients. With it, users don't need to wait for Voicemails, manually dial, or fumble with account research. Orum is designed to bring everything needed in front of sales reps, and connect users with target…N/A
Pricing
Apollo.ioOrum
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioOrum
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioOrum
Considered Both Products
Apollo.io
Chose Apollo.io
Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.
Chose Apollo.io
Apollo.io is good but I would rank Salesloft above it. Salesloft was very easy to use and honestly much simpler as it relates from storing messaging, sequences, etc. Apollo.io is better as it relates to being able to pull contact information. outreach was probably neck and neck …
Orum
Chose Orum
Faster Speed in Dialing, the ability to have more numbers to dial with just helps in a faster call pick up rate and overall a better experience.
Chose Orum
We have tested doing calls through Salesloft and Apollo directly, but the Orum workflow was much easier.
Features
Apollo.ioOrum
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
168 Ratings
6% above category average
Orum
-
Ratings
Advanced search8.4164 Ratings00 Ratings
Identification of new leads8.3165 Ratings00 Ratings
List quality7.8167 Ratings00 Ratings
List upload/download8.5156 Ratings00 Ratings
Ideal customer targeting8.0163 Ratings00 Ratings
Load time/data access8.2165 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
167 Ratings
4% above category average
Orum
-
Ratings
Contact information8.1167 Ratings00 Ratings
Company information8.2167 Ratings00 Ratings
Industry information8.0165 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
164 Ratings
5% above category average
Orum
-
Ratings
Lead qualification process7.7153 Ratings00 Ratings
Smart lists and recommendations7.6152 Ratings00 Ratings
Salesforce integration8.297 Ratings00 Ratings
Company/business profiles8.1159 Ratings00 Ratings
Alerts and reminders7.7140 Ratings00 Ratings
Data hygiene7.5158 Ratings00 Ratings
Automatic data refresh7.5153 Ratings00 Ratings
Tags7.7129 Ratings00 Ratings
Filters and segmentation8.2155 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
148 Ratings
3% above category average
Orum
-
Ratings
Sales email templates7.6147 Ratings00 Ratings
Append emails to records7.8136 Ratings00 Ratings
Preview Dialer
Comparison of Preview Dialer features of Product A and Product B
Apollo.io
-
Ratings
Orum
8.4
19 Ratings
14% above category average
Contact preview00 Ratings7.919 Ratings
Dialer-CRM integration00 Ratings8.619 Ratings
Call notes & tags00 Ratings8.419 Ratings
Automatic call logging00 Ratings8.519 Ratings
Core Dialer
Comparison of Core Dialer features of Product A and Product B
Apollo.io
-
Ratings
Orum
8.1
19 Ratings
5% above category average
Outbound dialing00 Ratings9.219 Ratings
Custom caller ID00 Ratings7.517 Ratings
Click-to-call00 Ratings8.216 Ratings
Recorded voicemail drop00 Ratings8.219 Ratings
Dialer contact import00 Ratings8.517 Ratings
Campaign & list management00 Ratings7.214 Ratings
Call Follow-up and Quality Assurance
Comparison of Call Follow-up and Quality Assurance features of Product A and Product B
Apollo.io
-
Ratings
Orum
7.9
18 Ratings
3% above category average
Follow-up calls00 Ratings7.216 Ratings
Dialer reporting & analytics00 Ratings8.418 Ratings
Dialer compliance00 Ratings8.117 Ratings
Best Alternatives
Apollo.ioOrum
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
CloudTalk
CloudTalk
Score 7.5 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Dialpad Sell
Dialpad Sell
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioOrum
Likelihood to Recommend
8.7
(163 ratings)
9.3
(16 ratings)
Likelihood to Renew
8.1
(2 ratings)
-
(0 ratings)
Usability
8.3
(134 ratings)
8.5
(7 ratings)
Support Rating
7.0
(6 ratings)
10.0
(4 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioOrum
Likelihood to Recommend
Apollo.io
Apollo.io played big role for us in saving $$$ by bringing data mining, AI Email Writing and acting as CRM altogether...for small to medium organization they can surely rely on Apollo.io...and it is doing things mostly right with some room for improvement for sure. Sales and Marketing team saves time in getting their emails drafted based on prompts, list of contacts they can fetch in minutes of time, earlier we used to have seperate tool just to mine data, then we used to upload the CSV file to email marketing tool, then we used to draft email...for all these process we were using three different tools - Apollo.io brought everything under one umbrella.
Read full review
Orum
Orum is perfectly suited to any company that has a large team of SDRs hitting the phones regularly. The way it utilises data and lists is immense, and the power of it's parallel dialler means any high volume sales team is going to thrive using it. I found that the salesfloor feature is super useful for team morale and coaching, especially with the live listen feature. It also helps with in-team competitions, as all users can see and use the statistics, helping to drive motivation and achieve better results
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
Orum
  • Streamlines the dialing process. Reps can easily move from dialing one prospect to the next.
  • Easily integrates with Outreach & Salesforce to ensure the correct data is fed to the correct Rep at the correct time.
  • Gives our leadership the ability to listen & coach on live calls
  • Easily manage users within the app - licensing and permissions are simple.
Read full review
Cons
Apollo.io
  • There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
  • The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io
Read full review
Orum
  • Calls get cut off more regularly than I would expect. I am not sure if that is an issue on Orum's end, but I don't think it is a network issue either so I am not sure why.
  • In the search lists, it would be nice if we could add favorite cadences or separate by our own.
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Orum
No answers on this topic
Usability
Apollo.io
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
Read full review
Orum
Orum is very easy to use. It has a slight learning curve and the parallel dialer took a lot of training and time to get used to, but once you get over those humps, Orum is very easy to use! Also, there are some hidden features that are super helpful but are not evident in the UI, and I needed the Orum team to point them out for me and walk me through them, but this ended up being a non issue once they were pointed out for me.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Orum
I have not needed to interact with their support team yet, so I cannot give a valid response. So far, their tool is simple and straightforward to use.
Read full review
Alternatives Considered
Apollo.io
All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less often. It is user friendly and constantly working to improve.
Read full review
Orum
I have both Orum and Outreach but use Orum for instances where I need to call at scale. Outreach is designed for one-off calls but does not have nearly the breadth and quality of resources for dialing at scale that Orum does.
Read full review
Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
Orum
  • My personal ROI has been approximately a 100% increase in the number of calls I can make in a given amount of time, vs. calling directly from Outreach before (roughly 50 calls per hour to 100+). The increased potential for business is worth the cost of admission for me.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings