Apollo.io vs. Orum

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Orum
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Orum is sales technology that allows users to plug AI into the sales process to accelerate top of funnel with good data and more conversations. It enables users to dial hands-free, multiple numbers in parallel, automate dispositions and call outcomes in a CRM, and speak with more prospective clients. With it, users don't need to wait for Voicemails, manually dial, or fumble with account research. Orum is designed to bring everything needed in front of sales reps, and connect users with target…N/A
Pricing
Apollo.ioOrum
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioOrum
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioOrum
Considered Both Products
Apollo.io
Chose Apollo.io
Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.
Chose Apollo.io
Apollo.io is good but I would rank Salesloft above it. Salesloft was very easy to use and honestly much simpler as it relates from storing messaging, sequences, etc. Apollo.io is better as it relates to being able to pull contact information. outreach was probably neck and neck …
Orum
Chose Orum
Faster Speed in Dialing, the ability to have more numbers to dial with just helps in a faster call pick up rate and overall a better experience.
Chose Orum
We have tested doing calls through Salesloft and Apollo directly, but the Orum workflow was much easier.
Features
Apollo.ioOrum
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
152 Ratings
6% above category average
Orum
-
Ratings
Advanced search8.3148 Ratings00 Ratings
Identification of new leads8.2151 Ratings00 Ratings
List quality7.9151 Ratings00 Ratings
List upload/download8.6141 Ratings00 Ratings
Ideal customer targeting8.0148 Ratings00 Ratings
Load time/data access8.3149 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
151 Ratings
5% above category average
Orum
-
Ratings
Contact information8.2151 Ratings00 Ratings
Company information8.4151 Ratings00 Ratings
Industry information8.1149 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.9
148 Ratings
6% above category average
Orum
-
Ratings
Lead qualification process7.7137 Ratings00 Ratings
Smart lists and recommendations7.7136 Ratings00 Ratings
Salesforce integration8.685 Ratings00 Ratings
Company/business profiles8.0143 Ratings00 Ratings
Alerts and reminders7.7125 Ratings00 Ratings
Data hygiene7.5142 Ratings00 Ratings
Automatic data refresh7.7137 Ratings00 Ratings
Tags7.8117 Ratings00 Ratings
Filters and segmentation8.3140 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.6
134 Ratings
2% above category average
Orum
-
Ratings
Sales email templates7.5133 Ratings00 Ratings
Append emails to records7.7123 Ratings00 Ratings
Preview Dialer
Comparison of Preview Dialer features of Product A and Product B
Apollo.io
-
Ratings
Orum
8.3
19 Ratings
13% above category average
Contact preview00 Ratings7.919 Ratings
Dialer-CRM integration00 Ratings8.619 Ratings
Call notes & tags00 Ratings8.419 Ratings
Automatic call logging00 Ratings8.519 Ratings
Core Dialer
Comparison of Core Dialer features of Product A and Product B
Apollo.io
-
Ratings
Orum
8.1
19 Ratings
5% above category average
Outbound dialing00 Ratings9.219 Ratings
Custom caller ID00 Ratings7.517 Ratings
Click-to-call00 Ratings8.216 Ratings
Recorded voicemail drop00 Ratings8.219 Ratings
Dialer contact import00 Ratings8.517 Ratings
Campaign & list management00 Ratings7.214 Ratings
Call Follow-up and Quality Assurance
Comparison of Call Follow-up and Quality Assurance features of Product A and Product B
Apollo.io
-
Ratings
Orum
7.9
18 Ratings
3% above category average
Follow-up calls00 Ratings7.216 Ratings
Dialer reporting & analytics00 Ratings8.418 Ratings
Dialer compliance00 Ratings8.117 Ratings
Best Alternatives
Apollo.ioOrum
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
CloudTalk
CloudTalk
Score 7.5 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Dialpad Sell
Dialpad Sell
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioOrum
Likelihood to Recommend
8.7
(163 ratings)
9.2
(16 ratings)
Likelihood to Renew
8.1
(2 ratings)
-
(0 ratings)
Usability
8.3
(134 ratings)
8.5
(7 ratings)
Support Rating
7.0
(6 ratings)
10.0
(4 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioOrum
Likelihood to Recommend
Apollo.io
I think it is convenient that Apollo.io offers many different features from prospecting, sequencing, analyzing and organizing all in one platform. It does a great job at making our workflow more efficient and keeping everything organized under one platform. My SDRs think it is a user-friendly tool in terms of finding new prospects and putting them into sequences. Being able to analyze our open rates, click rates, response rates, sentiment, deliverability scores, etc. have been very helpful in improving our messaging, times for outreach and connects.
Read full review
Orum
Orum is really well suited for my role as a business development representative, and allows me to reach hundreds of prospects a week where as doing so before was extremely difficult if not impossible. However, in my role and tasks as an account manager, Orum is not as effective as it does not allow me to utilize my own number to call them through Orum, and this often leads to confusion when calling my customers.
Read full review
Pros
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
Read full review
Orum
  • Streamlines the dialing process. Reps can easily move from dialing one prospect to the next.
  • Easily integrates with Outreach & Salesforce to ensure the correct data is fed to the correct Rep at the correct time.
  • Gives our leadership the ability to listen & coach on live calls
  • Easily manage users within the app - licensing and permissions are simple.
Read full review
Cons
Apollo.io
  • Credit usage is not always clear, we've done actions and then been surprised by the credit usage, so having more clarity on this BEFORE the credits are used up would be great.
  • LinkedIn steps are not ideal, there's no automation and does nothing to speed up or help with that step, this really is an email platform, not for social media.
Read full review
Orum
  • Calls get cut off more regularly than I would expect. I am not sure if that is an issue on Orum's end, but I don't think it is a network issue either so I am not sure why.
  • In the search lists, it would be nice if we could add favorite cadences or separate by our own.
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Orum
No answers on this topic
Usability
Apollo.io
It has many features and you can tailor messaging and list building to be as simple or as detailed as you want it. Also it stretches from every industry so it's highly versatile. Whether you want to do just cold call sequences or a mix between every channel. The interface is also very user friendly.
Read full review
Orum
Orum has truly leveled up my calling abilities like no tool has. Its intuitive UI, rapid auto-dialer, and customizability have made it my go-to call tool. There may be slight improvements to be made from a CRM integration standpoint (much of which isn't Orum's fault because outreach doesn't give data), but beyond that I would give a strong recommendation for users looking to implement personalization at scale.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Orum
I have not needed to interact with their support team yet, so I cannot give a valid response. So far, their tool is simple and straightforward to use.
Read full review
Alternatives Considered
Apollo.io
Major differentiator is the cost and accuracy of data. While other tools solves the purpose too, Apollo.io in specific gives better data which is more accurate and cheaper. They also have a startup program which gives 50% discount to startup’s with less employees which supports them. Haven’t seen such offer on other tech stacks
Read full review
Orum
Because Orum is much more efficient, easier to use, create a solid workflow and overall is a much better experience, which helps getting revenue and better results. Other tools would use a lot of my time with no results, while Orum has been much more efficient saves me time and makes me feel more productive and efficient.
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Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
Orum
  • My personal ROI has been approximately a 100% increase in the number of calls I can make in a given amount of time, vs. calling directly from Outreach before (roughly 50 calls per hour to 100+). The increased potential for business is worth the cost of admission for me.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings