Apollo.io vs. Orum

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Orum
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Orum is sales technology that allows users to plug AI into the sales process to accelerate top of funnel with good data and more conversations. It enables users to dial hands-free, multiple numbers in parallel, automate dispositions and call outcomes in a CRM, and speak with more prospective clients. With it, users don't need to wait for Voicemails, manually dial, or fumble with account research. Orum is designed to bring everything needed in front of sales reps, and connect users with target…N/A
Pricing
Apollo.ioOrum
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioOrum
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioOrum
Considered Both Products
Apollo.io
Chose Apollo.io
Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.
Chose Apollo.io
Apollo.io is good but I would rank Salesloft above it. Salesloft was very easy to use and honestly much simpler as it relates from storing messaging, sequences, etc. Apollo.io is better as it relates to being able to pull contact information. outreach was probably neck and neck …
Orum
Chose Orum
Faster Speed in Dialing, the ability to have more numbers to dial with just helps in a faster call pick up rate and overall a better experience.
Chose Orum
We have tested doing calls through Salesloft and Apollo directly, but the Orum workflow was much easier.
Features
Apollo.ioOrum
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
188 Ratings
4% above category average
Orum
-
Ratings
Advanced search8.4183 Ratings00 Ratings
Identification of new leads8.2184 Ratings00 Ratings
List quality7.8186 Ratings00 Ratings
List upload/download8.4175 Ratings00 Ratings
Ideal customer targeting8.0182 Ratings00 Ratings
Load time/data access8.1184 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
186 Ratings
5% above category average
Orum
-
Ratings
Contact information8.3186 Ratings00 Ratings
Company information8.4186 Ratings00 Ratings
Industry information8.0184 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
184 Ratings
5% above category average
Orum
-
Ratings
Lead qualification process7.9168 Ratings00 Ratings
Smart lists and recommendations7.5168 Ratings00 Ratings
Salesforce integration8.1106 Ratings00 Ratings
Company/business profiles8.1175 Ratings00 Ratings
Alerts and reminders7.7157 Ratings00 Ratings
Data hygiene7.5175 Ratings00 Ratings
Automatic data refresh7.5166 Ratings00 Ratings
Tags7.8141 Ratings00 Ratings
Filters and segmentation8.2170 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
161 Ratings
3% above category average
Orum
-
Ratings
Sales email templates7.5160 Ratings00 Ratings
Append emails to records7.9147 Ratings00 Ratings
Preview Dialer
Comparison of Preview Dialer features of Product A and Product B
Apollo.io
-
Ratings
Orum
8.4
21 Ratings
14% above category average
Contact preview00 Ratings8.221 Ratings
Dialer-CRM integration00 Ratings8.421 Ratings
Call notes & tags00 Ratings8.621 Ratings
Automatic call logging00 Ratings8.521 Ratings
Core Dialer
Comparison of Core Dialer features of Product A and Product B
Apollo.io
-
Ratings
Orum
8.2
21 Ratings
6% above category average
Outbound dialing00 Ratings9.421 Ratings
Custom caller ID00 Ratings7.619 Ratings
Click-to-call00 Ratings8.518 Ratings
Recorded voicemail drop00 Ratings8.021 Ratings
Dialer contact import00 Ratings8.619 Ratings
Campaign & list management00 Ratings7.316 Ratings
Call Follow-up and Quality Assurance
Comparison of Call Follow-up and Quality Assurance features of Product A and Product B
Apollo.io
-
Ratings
Orum
8.2
20 Ratings
7% above category average
Follow-up calls00 Ratings7.618 Ratings
Dialer reporting & analytics00 Ratings8.720 Ratings
Dialer compliance00 Ratings8.319 Ratings
User Ratings
Apollo.ioOrum
Likelihood to Recommend
8.6
(209 ratings)
9.4
(21 ratings)
Likelihood to Renew
8.7
(5 ratings)
-
(0 ratings)
Usability
8.3
(180 ratings)
9.0
(12 ratings)
Support Rating
7.0
(6 ratings)
10.0
(4 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioOrum
Likelihood to Recommend
Apollo.io
If a company is looking to do higher volume email and phone outreach, Apollo.io is a good tool. I would recommend first verifying if this type of outreach works with your offering. If it does, this tool will be very helpful for you.
Read full review
Orum
Orum is especially well-suited for companies that have high top-of-funnel activity metrics. High-velocity and high-volume sales are more easily facilitated by Orum. Orum is especially useful for industries where cold calling still means conversion. Orum is a must-have in any early-stage startup's tech stack.
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
Orum
  • Streamlines the dialing process. Reps can easily move from dialing one prospect to the next.
  • Easily integrates with Outreach & Salesforce to ensure the correct data is fed to the correct Rep at the correct time.
  • Gives our leadership the ability to listen & coach on live calls
  • Easily manage users within the app - licensing and permissions are simple.
Read full review
Cons
Apollo.io
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
Orum
  • Calls get cut off more regularly than I would expect. I am not sure if that is an issue on Orum's end, but I don't think it is a network issue either so I am not sure why.
  • In the search lists, it would be nice if we could add favorite cadences or separate by our own.
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Orum
No answers on this topic
Usability
Apollo.io
I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
Read full review
Orum
Very easy to pick up and use. I was involved in the trial phase all the way through to implementation, and actually defined the internal Orum process for the company. Given my involvement I was very hands on and involved in training the bulk of the team, and found that many if not all users picked the tool up very quickly and it was very easy to document the process due to the usability. The only sticking point tended to be the CRM integration for loading in contacts to lists as this was a little bit fiddly, however the actual tool is super easy to use
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Orum
I have not needed to interact with their support team yet, so I cannot give a valid response. So far, their tool is simple and straightforward to use.
Read full review
Alternatives Considered
Apollo.io
In terms of Apollo.io, the easiest part is its integration and versatility in handling data. LinkedIn NAVIGATOR, on the other hand, is also a decent tool, but it’s significantly more expensive than Apollo.io and Lusha, especially when considering a decent set of data. However, it’s somewhat incomplete when compared to Apollo.io.
Read full review
Orum
I have both Orum and Outreach but use Orum for instances where I need to call at scale. Outreach is designed for one-off calls but does not have nearly the breadth and quality of resources for dialing at scale that Orum does.
Read full review
Return on Investment
Apollo.io
  • Helped to book 30 meetings in 30 days.
  • It's very easy to learn.
  • We sign our new clients based on the list of accounts in the industry that Apollo.io provides. This gives us a clear picture to identify which industry to target.
Read full review
Orum
  • As a BDR, setting meetings is how I get most of my Bonus, and Orum has allowed me to do this more easily by reaching more prospects
  • Whereas before I may only be able to make 500 calls a week if I really grinded, I can make 1,000+ calls a week using Orum even easier
  • Orum's masking of my number has allowed me to get on the phone with folks that had seemingly been ghosting me for months, which has allowed me to grow my business
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings