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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    Orum

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Orum is sales technology that allows users to plug AI into the sales process to accelerate top of funnel with good data and more conversations. It enables users to dial hands-free, multiple numbers in parallel, automate dispositions and call outcomes in a CRM, and speak with more prospective clients. With it, users don't need to wait for Voicemails, manually dial, or fumble with account research. Orum is designed to bring everything needed in front of sales reps, and connect users with target…N/A
    Pricing
    Apollo.ioOrum
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioOrum
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.—
    More Pricing Information
    Community Pulse
    Apollo.ioOrum
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.
    Incentivized
    Chose Apollo.io
    Apollo.io is good but I would rank Salesloft above it. Salesloft was very easy to use and honestly much simpler as it relates from storing messaging, sequences, etc. Apollo.io is better as it relates to being able to pull contact information. outreach was probably neck and neck …
    Incentivized
    Orum
    Chose Orum
    Faster Speed in Dialing, the ability to have more numbers to dial with just helps in a faster call pick up rate and overall a better experience.
    Incentivized
    Chose Orum
    We have tested doing calls through Salesloft and Apollo directly, but the Orum workflow was much easier.
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    199 Answers
    86%
    Would buy again
    18 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    190 Answers
    94%
    Delivers good value for the price
    16 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    208 Answers
    95%
    Happy with the feature set
    20 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    165 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    170 Answers
    100%
    Implementation went as expected
    13 Answers
    Features
    Apollo.ioOrum
    Prospecting
    Comparison of Prospecting features of Apollo.io and Orum
    Feature
    Apollo.io
    8.2
    198 Ratings
    6% above category average
    Orum
    -
    Ratings
    Advanced search8.4193 Ratings00 Ratings
    Identification of new leads8.2193 Ratings00 Ratings
    List quality7.8196 Ratings00 Ratings
    List upload/download8.4184 Ratings00 Ratings
    Ideal customer targeting8.0191 Ratings00 Ratings
    Load time/data access8.2194 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and Orum
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    Orum
    -
    Ratings
    Contact information8.3197 Ratings00 Ratings
    Company information8.4197 Ratings00 Ratings
    Industry information8.0195 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and Orum
    Feature
    Apollo.io
    7.8
    193 Ratings
    5% above category average
    Orum
    -
    Ratings
    Lead qualification process7.9177 Ratings00 Ratings
    Smart lists and recommendations7.5177 Ratings00 Ratings
    Salesforce integration8.1115 Ratings00 Ratings
    Company/business profiles8.1184 Ratings00 Ratings
    Alerts and reminders7.7166 Ratings00 Ratings
    Data hygiene7.5184 Ratings00 Ratings
    Automatic data refresh7.5174 Ratings00 Ratings
    Tags7.8149 Ratings00 Ratings
    Filters and segmentation8.3179 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and Orum
    Feature
    Apollo.io
    7.8
    171 Ratings
    5% above category average
    Orum
    -
    Ratings
    Sales email templates7.6170 Ratings00 Ratings
    Append emails to records8.0156 Ratings00 Ratings
    Preview Dialer
    Comparison of Preview Dialer features of Apollo.io and Orum
    Feature
    Apollo.io
    -
    Ratings
    Orum
    8.5
    21 Ratings
    15% above category average
    Contact preview00 Ratings8.321 Ratings
    Dialer-CRM integration00 Ratings8.421 Ratings
    Call notes & tags00 Ratings8.721 Ratings
    Automatic call logging00 Ratings8.521 Ratings
    Core Dialer
    Comparison of Core Dialer features of Apollo.io and Orum
    Feature
    Apollo.io
    -
    Ratings
    Orum
    8.3
    21 Ratings
    8% above category average
    Outbound dialing00 Ratings9.521 Ratings
    Custom caller ID00 Ratings7.619 Ratings
    Click-to-call00 Ratings8.518 Ratings
    Recorded voicemail drop00 Ratings8.021 Ratings
    Dialer contact import00 Ratings8.619 Ratings
    Campaign & list management00 Ratings7.316 Ratings
    Call Follow-up and Quality Assurance
    Comparison of Call Follow-up and Quality Assurance features of Apollo.io and Orum
    Feature
    Apollo.io
    -
    Ratings
    Orum
    8.2
    20 Ratings
    7% above category average
    Follow-up calls00 Ratings7.618 Ratings
    Dialer reporting & analytics00 Ratings8.820 Ratings
    Dialer compliance00 Ratings8.319 Ratings
    Best Alternatives
    Apollo.ioOrum
    Small Businesses
    Owler
    Score9.7 out of 10
    Dialpad Sell
    Score8.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Nooks
    Score9.2 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Dialpad Sell
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioOrum
    Likelihood to Recommend
    8.6
    (220 ratings)
    9.4
    (21 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (191 ratings)
    9.0
    (12 ratings)
    Support Rating
    7.0
    (6 ratings)
    10.0
    (4 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Apollo.ioOrum
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    Orum
    Orum is especially well-suited for companies that have high top-of-funnel activity metrics. High-velocity and high-volume sales are more easily facilitated by Orum. Orum is especially useful for industries where cold calling still means conversion. Orum is a must-have in any early-stage startup's tech stack.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    Orum
    • Streamlines the dialing process. Reps can easily move from dialing one prospect to the next.
    • Easily integrates with Outreach & Salesforce to ensure the correct data is fed to the correct Rep at the correct time.
    • Gives our leadership the ability to listen & coach on live calls
    • Easily manage users within the app - licensing and permissions are simple.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    Orum
    • Calls get cut off more regularly than I would expect. I am not sure if that is an issue on Orum's end, but I don't think it is a network issue either so I am not sure why.
    • In the search lists, it would be nice if we could add favorite cadences or separate by our own.
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    Orum
    No answers on this topic
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    Orum
    Very easy to pick up and use. I was involved in the trial phase all the way through to implementation, and actually defined the internal Orum process for the company. Given my involvement I was very hands on and involved in training the bulk of the team, and found that many if not all users picked the tool up very quickly and it was very easy to document the process due to the usability. The only sticking point tended to be the CRM integration for loading in contacts to lists as this was a little bit fiddly, however the actual tool is super easy to use
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    Orum
    I have not needed to interact with their support team yet, so I cannot give a valid response. So far, their tool is simple and straightforward to use.
    Read full review
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    Orum
    I have both Orum and Outreach but use Orum for instances where I need to call at scale. Outreach is designed for one-off calls but does not have nearly the breadth and quality of resources for dialing at scale that Orum does.
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    Orum
    • As a BDR, setting meetings is how I get most of my Bonus, and Orum has allowed me to do this more easily by reaching more prospects
    • Whereas before I may only be able to make 500 calls a week if I really grinded, I can make 1,000+ calls a week using Orum even easier
    • Orum's masking of my number has allowed me to get on the phone with folks that had seemingly been ghosting me for months, which has allowed me to grow my business
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings