Apollo.io vs. Orum

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Orum
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Orum is sales technology that allows users to plug AI into the sales process to accelerate top of funnel with good data and more conversations. It enables users to dial hands-free, multiple numbers in parallel, automate dispositions and call outcomes in a CRM, and speak with more prospective clients. With it, users don't need to wait for Voicemails, manually dial, or fumble with account research. Orum is designed to bring everything needed in front of sales reps, and connect users with target…N/A
Pricing
Apollo.ioOrum
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioOrum
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioOrum
Considered Both Products
Apollo.io
Chose Apollo.io
Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.
Chose Apollo.io
Apollo.io is good but I would rank Salesloft above it. Salesloft was very easy to use and honestly much simpler as it relates from storing messaging, sequences, etc. Apollo.io is better as it relates to being able to pull contact information. outreach was probably neck and neck …
Orum
Chose Orum
Faster Speed in Dialing, the ability to have more numbers to dial with just helps in a faster call pick up rate and overall a better experience.
Chose Orum
We have tested doing calls through Salesloft and Apollo directly, but the Orum workflow was much easier.
Features
Apollo.ioOrum
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
193 Ratings
5% above category average
Orum
-
Ratings
Advanced search8.4188 Ratings00 Ratings
Identification of new leads8.2188 Ratings00 Ratings
List quality7.8191 Ratings00 Ratings
List upload/download8.4179 Ratings00 Ratings
Ideal customer targeting8.0186 Ratings00 Ratings
Load time/data access8.2189 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
191 Ratings
6% above category average
Orum
-
Ratings
Contact information8.2191 Ratings00 Ratings
Company information8.4191 Ratings00 Ratings
Industry information8.0189 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
188 Ratings
5% above category average
Orum
-
Ratings
Lead qualification process7.8172 Ratings00 Ratings
Smart lists and recommendations7.5172 Ratings00 Ratings
Salesforce integration8.1110 Ratings00 Ratings
Company/business profiles8.1179 Ratings00 Ratings
Alerts and reminders7.7161 Ratings00 Ratings
Data hygiene7.5179 Ratings00 Ratings
Automatic data refresh7.5169 Ratings00 Ratings
Tags7.8144 Ratings00 Ratings
Filters and segmentation8.3174 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
166 Ratings
4% above category average
Orum
-
Ratings
Sales email templates7.5165 Ratings00 Ratings
Append emails to records7.9151 Ratings00 Ratings
Preview Dialer
Comparison of Preview Dialer features of Product A and Product B
Apollo.io
-
Ratings
Orum
8.5
21 Ratings
15% above category average
Contact preview00 Ratings8.321 Ratings
Dialer-CRM integration00 Ratings8.421 Ratings
Call notes & tags00 Ratings8.621 Ratings
Automatic call logging00 Ratings8.521 Ratings
Core Dialer
Comparison of Core Dialer features of Product A and Product B
Apollo.io
-
Ratings
Orum
8.2
21 Ratings
6% above category average
Outbound dialing00 Ratings9.521 Ratings
Custom caller ID00 Ratings7.619 Ratings
Click-to-call00 Ratings8.518 Ratings
Recorded voicemail drop00 Ratings8.021 Ratings
Dialer contact import00 Ratings8.619 Ratings
Campaign & list management00 Ratings7.316 Ratings
Call Follow-up and Quality Assurance
Comparison of Call Follow-up and Quality Assurance features of Product A and Product B
Apollo.io
-
Ratings
Orum
8.2
20 Ratings
7% above category average
Follow-up calls00 Ratings7.618 Ratings
Dialer reporting & analytics00 Ratings8.820 Ratings
Dialer compliance00 Ratings8.319 Ratings
Best Alternatives
Apollo.ioOrum
Small Businesses
UpLead
UpLead
Score 9.4 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
CloudTalk
CloudTalk
Score 7.5 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Dialpad Sell
Dialpad Sell
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioOrum
Likelihood to Recommend
8.6
(214 ratings)
9.4
(21 ratings)
Likelihood to Renew
8.7
(5 ratings)
-
(0 ratings)
Usability
8.2
(185 ratings)
9.0
(12 ratings)
Support Rating
7.0
(6 ratings)
10.0
(4 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioOrum
Likelihood to Recommend
Apollo.io
Ideally, you can organize your list of potential clients based on various criteria, such as business unit, economic sector, location (by country or city), company size, etc. I have tested this with companies in my country and confirmed that the results are genuine, provided the contacts are verified. El mejor escenario es que puedes organizar la lista de clientes potenciales basado en muchos ítems como: unidad de negocio, sector económico, ubicación (por país o ciudad), tamaños de las empresas, etc. Lo he probado con empresas de mi país y he certificado que los resultados son reales si son contactos verificados. This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
Read full review
Orum
Orum is especially well-suited for companies that have high top-of-funnel activity metrics. High-velocity and high-volume sales are more easily facilitated by Orum. Orum is especially useful for industries where cold calling still means conversion. Orum is a must-have in any early-stage startup's tech stack.
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
Orum
  • Streamlines the dialing process. Reps can easily move from dialing one prospect to the next.
  • Easily integrates with Outreach & Salesforce to ensure the correct data is fed to the correct Rep at the correct time.
  • Gives our leadership the ability to listen & coach on live calls
  • Easily manage users within the app - licensing and permissions are simple.
Read full review
Cons
Apollo.io
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
Orum
  • Calls get cut off more regularly than I would expect. I am not sure if that is an issue on Orum's end, but I don't think it is a network issue either so I am not sure why.
  • In the search lists, it would be nice if we could add favorite cadences or separate by our own.
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Orum
No answers on this topic
Usability
Apollo.io
I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
Read full review
Orum
Very easy to pick up and use. I was involved in the trial phase all the way through to implementation, and actually defined the internal Orum process for the company. Given my involvement I was very hands on and involved in training the bulk of the team, and found that many if not all users picked the tool up very quickly and it was very easy to document the process due to the usability. The only sticking point tended to be the CRM integration for loading in contacts to lists as this was a little bit fiddly, however the actual tool is super easy to use
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Orum
I have not needed to interact with their support team yet, so I cannot give a valid response. So far, their tool is simple and straightforward to use.
Read full review
Alternatives Considered
Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
Read full review
Orum
I have both Orum and Outreach but use Orum for instances where I need to call at scale. Outreach is designed for one-off calls but does not have nearly the breadth and quality of resources for dialing at scale that Orum does.
Read full review
Return on Investment
Apollo.io
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
Read full review
Orum
  • As a BDR, setting meetings is how I get most of my Bonus, and Orum has allowed me to do this more easily by reaching more prospects
  • Whereas before I may only be able to make 500 calls a week if I really grinded, I can make 1,000+ calls a week using Orum even easier
  • Orum's masking of my number has allowed me to get on the phone with folks that had seemingly been ghosting me for months, which has allowed me to grow my business
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings