Apollo.io vs. Reply

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease. Trusted by 500,000+ companies, including Autodesk, Cyera, and…
$59
per month per user
Reply
Score 9.1 out of 10
Small Businesses (1-50 employees)
Reply is a sales engagement platform offering sales team tools to automate sales outreach, generate leads, and close more deals through unlimited mailboxes. From building verified lead lists to crafting personalized sequences and responses, Reply simplifies sales engagement and streamlines the sales process. Reply offers: Cold outreach tools that help find new prospects, engage them through multiple channels (emails and follow-ups, LinkedIn touchpoints, WhatsApp, SMS,…
$59
per month per user
Pricing
Apollo.ioReply
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
AI Chat
$50
per month
Email Volume
$59
per month per user
Multichannel
$99
per month per user
Agency
$166 (starts at)
per month (billed annually) per account
AI SDR
$259 (starting price)
per month (billed annually) per user
Offerings
Pricing Offerings
Apollo.ioReply
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.Discount available for annual pricing for up to 17%.
More Pricing Information
Community Pulse
Apollo.ioReply
Considered Both Products
Apollo.io
Chose Apollo.io
I haven't actually made the full switch from Reply to Apollo.io. Right now, I'm using both! Reply has that LinkedIn integration that we really rely on, which is super important for us. But then Apollo.io gives us way better lead generation and outreach stats, and we seriously …
Reply

No answer on this topic

Features
Apollo.ioReply
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
76 Ratings
5% above category average
Reply
-
Ratings
Advanced search8.375 Ratings00 Ratings
Identification of new leads8.276 Ratings00 Ratings
List quality7.976 Ratings00 Ratings
List upload/download8.571 Ratings00 Ratings
Ideal customer targeting7.876 Ratings00 Ratings
Load time/data access8.276 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
75 Ratings
3% above category average
Reply
-
Ratings
Contact information8.075 Ratings00 Ratings
Company information8.275 Ratings00 Ratings
Industry information8.173 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
74 Ratings
3% above category average
Reply
-
Ratings
Lead qualification process7.667 Ratings00 Ratings
Smart lists and recommendations7.668 Ratings00 Ratings
Salesforce integration8.739 Ratings00 Ratings
Company/business profiles7.970 Ratings00 Ratings
Alerts and reminders7.661 Ratings00 Ratings
Data hygiene7.469 Ratings00 Ratings
Automatic data refresh7.768 Ratings00 Ratings
Tags7.655 Ratings00 Ratings
Filters and segmentation8.271 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
63 Ratings
3% above category average
Reply
-
Ratings
Sales email templates7.563 Ratings00 Ratings
Append emails to records7.959 Ratings00 Ratings
Best Alternatives
Apollo.ioReply
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 9.9 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.8 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.6 out of 10
Outreach
Outreach
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioReply
Likelihood to Recommend
8.7
(58 ratings)
9.1
(10 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
8.2
(28 ratings)
-
(0 ratings)
Support Rating
7.0
(6 ratings)
8.0
(2 ratings)
User Testimonials
Apollo.ioReply
Likelihood to Recommend
Apollo.io
When I need to find people in my specific niche to reach out to, Apollo helps me find these leads that I would not have been able to see before. I have not been able to dive deeper into the other features of Apollo yet, but I am sure they would be invaluable for most.
Read full review
Reply
The
reply is an excellent sales management solution. If any company wants
to save time and keep their sales team flexible, they should try it first. It
is a fantastic tool for delivering multiple emails to any target audience. This
is also the best deal for firms who looking for an all-in-one solution, as it
provides virtually unlimited email addresses along with CRM and outreach
automation.
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Pros
Apollo.io
  • Consolidates tool and packs in a lot of functionality
  • Keeps up with the industry trends for prospecting and data enrichment
  • Offers the basics you need to get going
  • Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.
Read full review
Reply
  • This product gives me the liberty to very easily and freely navigate all things on my own, which does not require many skills to start working.
  • This product gives us the leverage of creating our own tailored and personalized templates for our teams in just a matter of minutes.
  • This program is so automated that it performs everything on its own from LinkedIn to email search, to even booking meetings.
  • I found the onboarding process pretty great and efficient. I am really happy with the overall customer support. They are some of the nicest people I have met who are there to willingly help me at any time of need and problem.
  • Their usability is also hands down very good. However, I find their user interface to be slightly less user-friendly, so there is some degree of scope in the improvement of their user intuitiveness and user-friendliness.
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Cons
Apollo.io
  • Their reliability has been an issue for our team. The product has been down multiple times since I've been a user.
  • Some times prospects titles/roles are out of date, so keeping up with those a bit more would be helpful during sourcing
  • I've received a lot of spam calls that are completely irrelevant to me, but it comes down to an issue on their side with using so many numbers from different area codes. This was a major pain in the beginning, but has subsided a bit.
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Reply
  • Syncing to other programs. You cannot interrelate Reply with other software in a simple way. Zapier is required and even then it’s not perfect.
  • Similar to syncing, there’s no way to export results of particular campaigns. This is awful. If I send out a campaign to a group, I’d like to export the results to enter into a CRM since I can’t sync the contacts. One of these features must be added ASAP.
  • Organization. While Reply itself is user-friendly, keeping campaigns and contacts and results organized is not. You cannot organize campaigns or file them away when they are done. Therefore you have to delete campaigns to stay organized and lose results, which you cannot even export.
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Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Reply
No answers on this topic
Usability
Apollo.io
Because in general the platform has a very complete use, for a fair and accessible price, to perform daily prospecting helps a lot to find potential prospects and take the company to a higher level and exceed the borders and barriers of not being able to find national, international and transnational companies. It also helps to grow the agenda of contacts, the contacts in the network, keep a good administration of time and activities to be performed to have adequate follow-up, increasing the chances of closing deals with new customers.
Read full review
Reply
No answers on this topic
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Reply
I generally receive a reply in no time at all and found not only the support org. but the sales team to be extremely helpful. Additionally I found a great onboarding process with plenty of resources to consume.
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Alternatives Considered
Apollo.io
As there are more credits in Apollo and it is user-friendly than the others. And mostly, I liked the accuracy of the data it provided, which is generally accurate and directed to the right person, primarily used in B2B sales from the user's perspective. I prefer this recommendation to the others.
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Reply
These tools are great, but they aren't built for what we use Reply for. Reply is perfect for doing these outbound campaigns at scale, whereas with ActiveCampaign and Vitally we were trying to turn the tools into something they are not.
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Return on Investment
Apollo.io
  • Having customisable sequences makes it easier to follow-up when you are busy. I would have forgotten/not done certain tasks had it not been automated
  • Make yourself accountable with the "Manual" tasks. Apollo.io give you all the data to make calls, and you can set yourself reminders to do it.
  • Clean accurate data. I think 85% of numbers are correct and most contacts have emails. Vital for getting through.
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Reply
  • They lacked proper security certifications.
  • Saved time and effort on mass email campaigns.
  • Helped gain insights on our outbound business efforts.
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ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Reply Screenshots

Screenshot of an overview of Reply's multichannel outreach toolScreenshot of Reply's multichannel cold outreachScreenshot of an overview of Reply's AI PersonalizationScreenshot of the email deliverability kitScreenshot of Reply's B2B databaseScreenshot of the AI SDR Agent