Apollo.io vs. Reply

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Reply
Score 8.9 out of 10
Small Businesses (1-50 employees)
Reply is a sales engagement platform that helps to create new opportunities at scale while keeping every touchpoint personal. From finding emails on LinkedIn to booking calls right through the platform – Reply allows users to automate the process and save the SDR team’s time. Reply helps users to meet sales quota and book more meetings: 1. Email Finder to find valid email addresses in bulk on LinkedIn and Sales Navigator. 2. Multichannel…
$49
per month per user
Pricing
Apollo.ioReply
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Free
$0
200 monthly data search credits
Business Starter
$49
per month per user
Business Professional
$89
per month per user
Business Ultimate
$139
per month per user
Custom Agency Plan
$166 (starts at)
per month per account
Offerings
Pricing Offerings
Apollo.ioReply
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Features
Apollo.ioReply
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.6
11 Ratings
1% below category average
Reply
-
Ratings
Advanced search7.911 Ratings00 Ratings
Identification of new leads6.611 Ratings00 Ratings
List quality7.711 Ratings00 Ratings
List upload/download8.810 Ratings00 Ratings
Ideal customer targeting7.911 Ratings00 Ratings
Load time/data access7.011 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
5.7
11 Ratings
28% below category average
Reply
-
Ratings
Contact information5.311 Ratings00 Ratings
Company information5.511 Ratings00 Ratings
Industry information6.110 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
8.4
11 Ratings
12% above category average
Reply
-
Ratings
Lead qualification process8.68 Ratings00 Ratings
Smart lists and recommendations8.79 Ratings00 Ratings
Salesforce integration9.05 Ratings00 Ratings
Company/business profiles8.410 Ratings00 Ratings
Alerts and reminders8.98 Ratings00 Ratings
Data hygiene9.210 Ratings00 Ratings
Automatic data refresh9.59 Ratings00 Ratings
Tags4.44 Ratings00 Ratings
Filters and segmentation8.910 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
8.4
7 Ratings
11% above category average
Reply
-
Ratings
Sales email templates6.97 Ratings00 Ratings
Append emails to records9.96 Ratings00 Ratings
Best Alternatives
Apollo.ioReply
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
Groove, a Clari company
Groove, a Clari company
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioReply
Likelihood to Recommend
7.8
(30 ratings)
9.1
(10 ratings)
Support Rating
9.0
(5 ratings)
8.0
(2 ratings)
User Testimonials
Apollo.ioReply
Likelihood to Recommend
Apollo.io
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
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Reply
The
reply is an excellent sales management solution. If any company wants
to save time and keep their sales team flexible, they should try it first. It
is a fantastic tool for delivering multiple emails to any target audience. This
is also the best deal for firms who looking for an all-in-one solution, as it
provides virtually unlimited email addresses along with CRM and outreach
automation.
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Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
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Reply
  • This product gives me the liberty to very easily and freely navigate all things on my own, which does not require many skills to start working.
  • This product gives us the leverage of creating our own tailored and personalized templates for our teams in just a matter of minutes.
  • This program is so automated that it performs everything on its own from LinkedIn to email search, to even booking meetings.
  • I found the onboarding process pretty great and efficient. I am really happy with the overall customer support. They are some of the nicest people I have met who are there to willingly help me at any time of need and problem.
  • Their usability is also hands down very good. However, I find their user interface to be slightly less user-friendly, so there is some degree of scope in the improvement of their user intuitiveness and user-friendliness.
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Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
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Reply
  • Syncing to other programs. You cannot interrelate Reply with other software in a simple way. Zapier is required and even then it’s not perfect.
  • Similar to syncing, there’s no way to export results of particular campaigns. This is awful. If I send out a campaign to a group, I’d like to export the results to enter into a CRM since I can’t sync the contacts. One of these features must be added ASAP.
  • Organization. While Reply itself is user-friendly, keeping campaigns and contacts and results organized is not. You cannot organize campaigns or file them away when they are done. Therefore you have to delete campaigns to stay organized and lose results, which you cannot even export.
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Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
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Reply
I generally receive a reply in no time at all and found not only the support org. but the sales team to be extremely helpful. Additionally I found a great onboarding process with plenty of resources to consume.
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Alternatives Considered
Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
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Reply
These tools are great, but they aren't built for what we use Reply for. Reply is perfect for doing these outbound campaigns at scale, whereas with ActiveCampaign and Vitally we were trying to turn the tools into something they are not.
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Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
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Reply
  • They lacked proper security certifications.
  • Saved time and effort on mass email campaigns.
  • Helped gain insights on our outbound business efforts.
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ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Reply Screenshots

Screenshot of Screenshot of Multichannel sequencesScreenshot of Reply Chrome extensionScreenshot of Cloud callsScreenshot of Reposts and statsScreenshot of Tasks dashboard