What users are saying about
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82 Ratings
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Top Rated
2606 Ratings

AppsFlyer

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82 Ratings
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Score 8.9 out of 100

Google Analytics

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Top Rated
2606 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

AppsFlyer

Mobile attribution is a necessity with any app that wants to grow its user base. Without the data provided by AppsFlyer and other MMPs, you simply can't know with any level of certainty if what you're doing is driving true growth. You also don't know which channel is responsible for this growth. This is far superior to TV or Radio advertising where you have no true way of knowing if the uplift in users was associated with your advertising spend.
Nathan Levin | TrustRadius Reviewer

Google Analytics

Google Analytics is suited for
  • Advanced marketers who have experience running both paid and organic advertising campaigns
  • Web developers and strategists who need rich insights of website user behavior and activity
  • UX & UI professionals to improve website navigation and custom tracking
Not Suited for
  • Entry-level marketing beginners (take courses and learn use-cases for Google Analytics before diving in headfirst because it can be very overwhelming
  • Not a 100% reliable source of social media conversion tracking. Use Facebook Ads Manager for reporting instead.
  • Be careful not to install tracking pixels more than once if you're using e-commerce in order to avoid the pixel double-firing resulting in inaccurate reporting
Sarah Hoffman | TrustRadius Reviewer

Pros

AppsFlyer

  • Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
  • Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
  • The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
Anonymous | TrustRadius Reviewer

Google Analytics

  • Google Analytics does the obvious thing really well: tracks user behavior around our website. But more specifically, it allows us to do some very complicated attribution to behavior, traffic sources and even specific campaigns or devices. Depending on the volume of traffic we are trying to analyze and the purpose, we can narrow things down EXTREMELY well and get a great story to use for data mining.
  • The eCommerce tracking with GA (Google Analytics) is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically from that campaign--especially if I am looking back at inventory purchased from a campaign (or in our case, people who signed up for Classes) I can tell all of that from GA.
  • You can use GA to track specific user accounts within a product, and differentiate user behavior within the product based on account roles. A lot of people don't know about this, but with the help of a developer you can leverage a TON of data including creating lookalike audiences that you can sync into AdWords and make your display campaigns highly targeted. Most people think this kind of feature is only available on Facebook ads--nope! :)
Seth Tucker | TrustRadius Reviewer

Cons

AppsFlyer

  • Supports download of only 200K rows of raw data for in-app events
  • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
  • Custom reports are limited.
  • Need to download raw data for deeper analysis
  • Cannot look into parameter level events without raw reports
Kaustubh Pande | TrustRadius Reviewer

Google Analytics

  • I was bummed that they moved some of the functions (keyword data, etc.) over to Google Webmaster tools. (On the bright side, this has prompted me to become more familiar with Google Search Console.)
  • A lot of functions are right there. But it's hard to tell which functions are most important or what they offer.
  • Perhaps this is related to number 2, but the UX is fairly intimidating. All of these tools and subsets of tools are right in front of you, and it's difficult to understand what ones are the most important. A simpler, streamlined format might be a better approach.
Jonathan Miltimore | TrustRadius Reviewer

Likelihood to Renew

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore | TrustRadius Reviewer

Google Analytics

Google Analytics 9.4
Based on 49 answers
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
Joshua Van Horsen | TrustRadius Reviewer

Usability

AppsFlyer

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 8.8
Based on 6 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos | TrustRadius Reviewer

Support Rating

AppsFlyer

AppsFlyer 7.2
Based on 4 answers
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 6.4
Based on 82 answers
Google provides this super product, but the best teaching for it comes from outside Google. That's absurd. I always felt insecure using the product. Our managers didn't rely on this product very much either, as the data would not necessarily reflect the success of the campaigns. It's so hard to use, despite it being a requirement for the SEO industry.
Kenny Madison | TrustRadius Reviewer

Online Training

AppsFlyer

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon | TrustRadius Reviewer

Implementation Rating

AppsFlyer

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 5.0
Based on 12 answers
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
Sid Haas | TrustRadius Reviewer

Alternatives Considered

AppsFlyer

Again, AppsFlyer has an edge over others because of its 1. easy to use interface 2. brilliantly researched modules 3. the kind of support they provide in term of knowledge base records and human support both 4. innovations and new module launches they come up with to keep you market ready always.There are many reasons to choose AppsFlyer, major ones are already listed.
Rohit Asesh | TrustRadius Reviewer

Google Analytics

Realistically, Google Analytics is in a class of its own. While there are competitors in the space, none are really worth mentioning in comparison. Analytics has every single tool a webmaster could need to effectively track website visitors' behaviors and origination, wrapped up in an extremely easy to use interface.
Jeffrey Smith | TrustRadius Reviewer

Return on Investment

AppsFlyer

  • Allowed us to measure ROI correctly. We couldn't before.
  • Cut our Facebook ad and Google Adwords costs per install almost in half.
  • Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads.
Evan Laird | TrustRadius Reviewer

Google Analytics

  • While very little in this world is truly free, the only real cost to using Google Analytics is time, from your PM's, your web admins, your engineers, your email admins, and QA analysts--but it is without a doubt time well spent.
  • Because you run the risk of paralysis by analysis, one must pick their battles with Google Analytics. If you go in with a clear, concise set of objectives, and a competent technical supporting cast, you will succeed.
  • On the reverse side of the same coin, if you come in without a purpose, you run the risk of getting bogged down in all of the information without immediate relevance, and you may just leave behind this treasure trove of invaluable analytics in search of said relevance.
Kyle Reichelt | TrustRadius Reviewer

Screenshots

Pricing Details

AppsFlyer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0*

* Less than 1000 installs

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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