Audiense vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.1 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
Sprout Social
Score 8.1 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
AudienseSprout Social
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
AudienseSprout Social
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AudienseSprout Social
Considered Both Products
Audiense
Chose Audiense
I use Audiense alongside Pulsar because the integration allows me full control over my data and analysis. The majority of the other platforms don't allow you to create your own audiences or clean your data yourself, but with Audiense I am able to do so.
Chose Audiense
Audiense is more of a data intelligence platform that helps you execute campaigns successfully whereas the other platforms mentioned have very little intelligence built into them.
Sprout Social

No answer on this topic

Top Pros
Top Cons
Features
AudienseSprout Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Audiense
-
Ratings
Sprout Social
7.2
53 Ratings
6% below category average
Boolean keyword searches00 Ratings6.739 Ratings
Filtering out noise/spam00 Ratings6.943 Ratings
Sentiment analysis00 Ratings6.924 Ratings
Broad channel coverage00 Ratings8.134 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Audiense
-
Ratings
Sprout Social
4.9
57 Ratings
47% below category average
Content planning and scheduling00 Ratings7.057 Ratings
Audience targeting00 Ratings3.148 Ratings
Content optimization00 Ratings3.749 Ratings
Workflow management00 Ratings5.952 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Audiense
-
Ratings
Sprout Social
5.9
55 Ratings
31% below category average
Automated routing and prioritization00 Ratings2.825 Ratings
Customer interaction histories00 Ratings7.751 Ratings
Bulk actions00 Ratings7.246 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Audiense
-
Ratings
Sprout Social
4.7
39 Ratings
48% below category average
Lead generation00 Ratings2.531 Ratings
Content marketing00 Ratings3.135 Ratings
Paid media management00 Ratings6.23 Ratings
Campaigns and promotions00 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Audiense
-
Ratings
Sprout Social
7.5
59 Ratings
13% below category average
Twitter00 Ratings7.757 Ratings
Facebook00 Ratings6.459 Ratings
LinkedIn00 Ratings8.252 Ratings
Google+00 Ratings7.721 Ratings
Instagram00 Ratings7.049 Ratings
Pinterest00 Ratings7.214 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Audiense
-
Ratings
Sprout Social
5.8
58 Ratings
30% below category average
Campaign success analytics00 Ratings4.354 Ratings
Real-time tracking00 Ratings6.455 Ratings
Competitor analysis00 Ratings6.847 Ratings
Account management
Comparison of Account management features of Product A and Product B
Audiense
-
Ratings
Sprout Social
7.6
58 Ratings
7% below category average
Role-based user permissions & privileges00 Ratings7.655 Ratings
Mobile access00 Ratings7.551 Ratings
Best Alternatives
AudienseSprout Social
Small Businesses
Talkwalker
Talkwalker
Score 8.6 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudienseSprout Social
Likelihood to Recommend
7.4
(23 ratings)
7.4
(115 ratings)
Likelihood to Renew
5.8
(4 ratings)
9.0
(62 ratings)
Usability
8.0
(1 ratings)
7.0
(42 ratings)
Availability
8.0
(1 ratings)
7.7
(8 ratings)
Performance
8.0
(1 ratings)
8.0
(7 ratings)
Support Rating
9.5
(2 ratings)
5.1
(37 ratings)
Online Training
9.0
(1 ratings)
7.3
(3 ratings)
Implementation Rating
9.5
(2 ratings)
10.0
(11 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
AudienseSprout Social
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
Read full review
Sprout Social
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
Read full review
Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
Read full review
Sprout Social
  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
Read full review
Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Read full review
Sprout Social
  • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
  • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
  • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
Read full review
Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
Read full review
Sprout Social
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
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Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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Sprout Social
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
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Reliability and Availability
Audiense
I have never had an issue.
Read full review
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
Audiense
I have never had an issue.
Read full review
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Support Rating
Audiense
Any questions we had were promptly answered.
Read full review
Sprout Social
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
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Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
Read full review
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
Audiense
Just a plug and play online tool
Read full review
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Read full review
Sprout Social
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
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Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Read full review
Sprout Social
  • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
  • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
  • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
Read full review
ScreenShots

Audiense Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.