What users are saying about
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46 Ratings
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Top Rated
438 Ratings

Audiense

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46 Ratings
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Score 7.4 out of 100

Sprout Social

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Top Rated
438 Ratings
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Score 8.5 out of 100

Feature Set Ratings

    Listening/monitoring

    Audiense

    Feature Set Not Supported
    N/A
    8.5

    Sprout Social

    85%
    Sprout Social ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    8.3
    83%
    37 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    8.2
    82%
    41 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    8.6
    86%
    22 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.9
    89%
    32 Ratings

    Publishing

    Audiense

    Feature Set Not Supported
    N/A
    9.0

    Sprout Social

    90%
    Sprout Social ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.5
    95%
    55 Ratings

    Audience targeting

    N/A
    0 Ratings
    8.3
    83%
    47 Ratings

    Content optimization

    N/A
    0 Ratings
    8.7
    87%
    48 Ratings

    Workflow management

    N/A
    0 Ratings
    9.7
    97%
    50 Ratings

    Engagement

    Audiense

    Feature Set Not Supported
    N/A
    8.6

    Sprout Social

    86%
    Sprout Social ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    8.3
    83%
    24 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    9.1
    91%
    49 Ratings

    Bulk actions

    N/A
    0 Ratings
    8.4
    84%
    44 Ratings

    Marketing

    Audiense

    Feature Set Not Supported
    N/A
    7.4

    Sprout Social

    74%
    Sprout Social ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.2
    72%
    30 Ratings

    Content marketing

    N/A
    0 Ratings
    9.0
    90%
    34 Ratings

    Paid media management

    N/A
    0 Ratings
    6.2
    62%
    3 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.2
    72%
    4 Ratings

    Channel coverage/integration

    Audiense

    Feature Set Not Supported
    N/A
    8.7

    Sprout Social

    87%
    Sprout Social ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.4
    94%
    55 Ratings

    Facebook

    N/A
    0 Ratings
    9.3
    93%
    57 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.3
    83%
    50 Ratings

    Google+

    N/A
    0 Ratings
    9.1
    91%
    21 Ratings

    Instagram

    N/A
    0 Ratings
    8.3
    83%
    47 Ratings

    Pinterest

    N/A
    0 Ratings
    8.7
    87%
    14 Ratings

    YouTube

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Reporting/analytics

    Audiense

    Feature Set Not Supported
    N/A
    8.8

    Sprout Social

    88%
    Sprout Social ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    8.7
    87%
    53 Ratings

    Real-time tracking

    N/A
    0 Ratings
    9.2
    92%
    53 Ratings

    Competitor analysis

    N/A
    0 Ratings
    8.5
    85%
    45 Ratings

    Account management

    Audiense

    Feature Set Not Supported
    N/A
    8.7

    Sprout Social

    87%
    Sprout Social ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    9.1
    91%
    53 Ratings

    Mobile access

    N/A
    0 Ratings
    8.2
    82%
    49 Ratings

    Attribute Ratings

    • Audiense is rated higher in 3 areas: Availability, Support Rating, Online Training
    • Sprout Social is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Implementation Rating
    • Audiense and Sprout Social are tied in 1 area: Performance

    Likelihood to Recommend

    7.5

    Audiense

    75%
    22 Ratings
    9.5

    Sprout Social

    95%
    112 Ratings

    Likelihood to Renew

    6.2

    Audiense

    62%
    4 Ratings
    9.0

    Sprout Social

    90%
    62 Ratings

    Usability

    8.0

    Audiense

    80%
    1 Rating
    9.4

    Sprout Social

    94%
    40 Ratings

    Availability

    8.0

    Audiense

    80%
    2 Ratings
    7.7

    Sprout Social

    77%
    16 Ratings

    Performance

    8.0

    Audiense

    80%
    2 Ratings
    8.0

    Sprout Social

    80%
    14 Ratings

    Support Rating

    9.5

    Audiense

    95%
    4 Ratings
    9.1

    Sprout Social

    91%
    48 Ratings

    Online Training

    9.0

    Audiense

    90%
    1 Rating
    7.3

    Sprout Social

    73%
    3 Ratings

    Implementation Rating

    9.5

    Audiense

    95%
    4 Ratings
    10.0

    Sprout Social

    100%
    21 Ratings

    Likelihood to Recommend

    Audiense

    The best thing about Audiense is that it is a very reliable tool. Whenever I am tasked with an objective, the first thing I think of is how Audiense can help me achieve the goal. Campaign after campaign, Audiense never failed. I would highly recommend Audiense for anyone trying to maximize Twitter campaigns.
    Cliff Worley | TrustRadius Reviewer

    Sprout Social

    Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
    Anonymous | TrustRadius Reviewer

    Pros

    Audiense

    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
    James Young | TrustRadius Reviewer

    Sprout Social

    • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
    • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
    • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
    Sasha Brito | TrustRadius Reviewer

    Cons

    Audiense

    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
    Nathaniel Hansen | TrustRadius Reviewer

    Sprout Social

    • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
    • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
    • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
    Talissa (Beall) Navarro | TrustRadius Reviewer

    Pricing Details

    Audiense

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $99 per month

    Audiense Editions & Modules

    Edition
    Audience Insights$6961
    Twitter Marketing (formerly Socialbro)$791
    1. per month (billed annually)
    Additional Pricing Details

    Sprout Social

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0 for 30 days

    Sprout Social Editions & Modules

    Edition
    Free TrialFree1
    Standard$992
    Professional$1492
    Advanced$2492
    1. for 30 days
    2. per user/per month
    Additional Pricing Details

    Likelihood to Renew

    Audiense

    Audiense 6.2
    Based on 4 answers
    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Anonymous | TrustRadius Reviewer

    Sprout Social

    Sprout Social 9.0
    Based on 62 answers
    While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
    Jennifer Wagner | TrustRadius Reviewer

    Usability

    Audiense

    Audiense 8.0
    Based on 1 answer
    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    James Young | TrustRadius Reviewer

    Sprout Social

    Sprout Social 9.4
    Based on 40 answers
    Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.
    James Young | TrustRadius Reviewer

    Sprout Social

    Sprout Social 7.7
    Based on 16 answers
    Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
    Anonymous | TrustRadius Reviewer

    Performance

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.
    James Young | TrustRadius Reviewer

    Sprout Social

    Sprout Social 8.0
    Based on 14 answers
    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Sarah Zibanejadrad | TrustRadius Reviewer

    Support Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Any questions we had were promptly answered.
    Anonymous | TrustRadius Reviewer

    Sprout Social

    Sprout Social 9.1
    Based on 48 answers
    Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
    Diana R. Krueger | TrustRadius Reviewer

    Online Training

    Audiense

    Audiense 9.0
    Based on 1 answer
    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Anonymous | TrustRadius Reviewer

    Sprout Social

    Sprout Social 7.3
    Based on 3 answers
    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Ryan Montano | TrustRadius Reviewer

    Implementation Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Just a plug and play online tool
    Anonymous | TrustRadius Reviewer

    Sprout Social

    Sprout Social 10.0
    Based on 21 answers
    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
    Valentin Vesa | TrustRadius Reviewer

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Raven Wheatley-Hawkins | TrustRadius Reviewer

    Sprout Social

    I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
    Peter Slayton | TrustRadius Reviewer

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
    Kim Townend | TrustRadius Reviewer

    Sprout Social

    • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
    • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
    • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
    Anonymous | TrustRadius Reviewer

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