What users are saying about
24 Ratings
356 Ratings
24 Ratings
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Score 6 out of 100
356 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Audiense

SocialBro is appropriate in any company that wants to manage its community of followers effectively. It is an indispensable tool for any agency that wants to do a professional job in social media.
Victor Manuel Gañan Fernandez | TrustRadius Reviewer

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Audiense
Sprout Social
7.7
Boolean keyword searches
Audiense
Sprout Social
8.2
Filtering out noise/spam
Audiense
Sprout Social
6.8
Sentiment analysis
Audiense
Sprout Social
7.3
Broad channel coverage
Audiense
Sprout Social
8.4

Publishing

Audiense
Sprout Social
7.7
Content planning and scheduling
Audiense
Sprout Social
7.9
Audience targeting
Audiense
Sprout Social
7.6
Content optimization
Audiense
Sprout Social
7.6
Workflow management
Audiense
Sprout Social
7.7

Engagement

Audiense
Sprout Social
7.6
Automated routing and prioritization
Audiense
Sprout Social
8.0
Customer interaction histories
Audiense
Sprout Social
7.5
Bulk actions
Audiense
Sprout Social
7.5

Marketing

Audiense
Sprout Social
7.5
Lead generation
Audiense
Sprout Social
7.8
Content marketing
Audiense
Sprout Social
8.7
Paid media management
Audiense
Sprout Social
6.2
Campaigns and promotions
Audiense
Sprout Social
7.2

Channel coverage/integration

Audiense
Sprout Social
7.9
Twitter
Audiense
Sprout Social
9.1
Facebook
Audiense
Sprout Social
8.7
LinkedIn
Audiense
Sprout Social
7.9
Google+
Audiense
Sprout Social
5.3
Instagram
Audiense
Sprout Social
8.0
Pinterest
Audiense
Sprout Social
8.3
YouTube
Audiense
Sprout Social
8.0

Reporting/analytics

Audiense
Sprout Social
8.0
Campaign success analytics
Audiense
Sprout Social
8.2
Real-time tracking
Audiense
Sprout Social
8.4
Competitor analysis
Audiense
Sprout Social
7.3

Account management

Audiense
Sprout Social
8.2
Role-based user permissions & privileges
Audiense
Sprout Social
8.4
Mobile access
Audiense
Sprout Social
7.9

Pros

Audiense

  • Provides Insights about your own influence
  • Provides insights on others influence and how to gain their following
Anonymous | TrustRadius Reviewer

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier | TrustRadius Reviewer

Cons

Audiense

  • Could have a better UI. Sometimes confusing or hard to navigate.
Anonymous | TrustRadius Reviewer

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V | TrustRadius Reviewer

Likelihood to Renew

Audiense

Audiense 5.9
Based on 3 answers
SocialBro is the only tool I know of that lets me tie tweets to changes in followers.
James Young | TrustRadius Reviewer

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

Audiense

Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
James Young | TrustRadius Reviewer

Sprout Social

Sprout Social 5.7
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst | TrustRadius Reviewer

Reliability and Availability

Audiense

Audiense 8.0
Based on 1 answer
I have never had an issue.
James Young | TrustRadius Reviewer

Sprout Social

Sprout Social 7.7
Based on 8 answers
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
Anonymous | TrustRadius Reviewer

Performance

Audiense

Audiense 8.0
Based on 1 answer
I have never had an issue.
James Young | TrustRadius Reviewer

Sprout Social

Sprout Social 8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad | TrustRadius Reviewer

Support Rating

Audiense

Audiense 9.5
Based on 2 answers
Any questions we had were promptly answered.
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre | TrustRadius Reviewer

Online Training

Audiense

Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

Audiense

Audiense 9.5
Based on 2 answers
Just a plug and play online tool
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

Audiense

I chose SocialBro many years ago because I believed it was the first important and accessible tool for effective management of social media communities.
Victor Manuel Gañan Fernandez | TrustRadius Reviewer

Sprout Social

I've found that Sprout Social has more capabilities than other social platforms, and goes above and beyond in its functionality and support. I also think that Sprout Social has one of the cleanest, easy to use interfaces of all the social platforms. Hootsuite and TweetDeck, for example, can be overwhelming; but Sprout Social clean design has made it more intuitive and less overwhelming.
Anonymous | TrustRadius Reviewer

Return on Investment

Audiense

  • Increased employee effieciency
  • Better customer service
  • Better understanding of social media marketing techniques
Anonymous | TrustRadius Reviewer

Sprout Social

  • Allowed us to concurrently build a system where we could plan for the future and forward-looking content, events, and other publishing opportunities
  • Enabled us to audit the "marketplace" so to speak and seek out ideas based on trends and real-time analytics
  • Allowed us to develop a new workflow strain based on permission levels and internal SS workflow
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Audiense

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Audiense Editions & Modules

Edition
Subscription$299.001
  1. Per Month
Additional Pricing Details

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprout Social Editions & Modules

Edition
Free TrialFree1
Standard$992
Professional$1492
Advanced$2492
  1. for 30 days
  2. per user/per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Audiense
9.0
Sprout Social
7.6

Likelihood to Renew

Audiense
5.9
Sprout Social
6.2

Usability

Audiense
8.0
Sprout Social
5.7

Reliability and Availability

Audiense
8.0
Sprout Social
7.7

Performance

Audiense
8.0
Sprout Social
8.0

Support Rating

Audiense
9.5
Sprout Social
3.0

Online Training

Audiense
9.0
Sprout Social
7.3

Implementation Rating

Audiense
9.5
Sprout Social
8.9

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