Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Basecamp
Score 7.9 out of 10
N/A
Basecamp is a web-based project-management tool. Basecamp offers features standard to project management platforms, as well as mobile accessibility, unlimited users, and 3rd party integrations. Basecamp is priced by space requirements and concurrent projects.
$15
per month per user
Hootsuite
Score 8.3 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month
Pricing
BasecampHootsuite
Editions & Modules
Basecamp Business
$99
Per Month [Unlimited Users]
Basecamp Personal
Free
Limited Capabilities
Professional
$99
per month
Team
$249
per month
Business
$739
per month
Enterprise
Contact for Pricing
Offerings
Pricing Offerings
BasecampHootsuite
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $99/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts
More Pricing Information
Features
BasecampHootsuite
Project Management
Comparison of Project Management features of Product A and Product B
Basecamp
3.9
118 Ratings
63% below category average
Hootsuite
-
Ratings
Task Management5.0117 Ratings00 Ratings
Resource Management3.898 Ratings00 Ratings
Gantt Charts2.840 Ratings00 Ratings
Scheduling3.893 Ratings00 Ratings
Workflow Automation2.968 Ratings00 Ratings
Team Collaboration4.3117 Ratings00 Ratings
Support for Agile Methodology3.749 Ratings00 Ratings
Support for Waterfall Methodology3.245 Ratings00 Ratings
Document Management3.8109 Ratings00 Ratings
Email integration3.996 Ratings00 Ratings
Mobile Access4.195 Ratings00 Ratings
Timesheet Tracking3.144 Ratings00 Ratings
Change request and Case Management3.455 Ratings00 Ratings
Budget and Expense Management7.139 Ratings00 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Basecamp
7.8
40 Ratings
5% above category average
Hootsuite
-
Ratings
Quotes/estimates8.329 Ratings00 Ratings
Invoicing6.925 Ratings00 Ratings
Project & financial reporting8.034 Ratings00 Ratings
Integration with accounting software7.927 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Basecamp
-
Ratings
Hootsuite
7.6
261 Ratings
0% below category average
Boolean keyword searches00 Ratings7.5177 Ratings
Filtering out noise/spam00 Ratings7.0185 Ratings
Sentiment analysis00 Ratings7.5179 Ratings
Broad channel coverage00 Ratings8.3244 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Basecamp
-
Ratings
Hootsuite
8.3
367 Ratings
4% above category average
Content planning and scheduling00 Ratings8.9366 Ratings
Audience targeting00 Ratings8.2251 Ratings
Content optimization00 Ratings7.8299 Ratings
Workflow management00 Ratings8.2308 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Basecamp
-
Ratings
Hootsuite
7.8
294 Ratings
4% below category average
Automated routing and prioritization00 Ratings7.8212 Ratings
Customer interaction histories00 Ratings7.6229 Ratings
Bulk actions00 Ratings8.0252 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Basecamp
-
Ratings
Hootsuite
7.4
284 Ratings
3% below category average
Lead generation00 Ratings6.6170 Ratings
Content marketing00 Ratings7.8254 Ratings
Paid media management00 Ratings7.6169 Ratings
Campaigns and promotions00 Ratings7.8217 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Basecamp
-
Ratings
Hootsuite
8.7
363 Ratings
2% above category average
Twitter00 Ratings8.9332 Ratings
Facebook00 Ratings9.1347 Ratings
LinkedIn00 Ratings8.7303 Ratings
Google+00 Ratings8.960 Ratings
Instagram00 Ratings8.6306 Ratings
Pinterest00 Ratings8.3157 Ratings
YouTube00 Ratings8.3144 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Basecamp
-
Ratings
Hootsuite
7.8
291 Ratings
1% below category average
Campaign success analytics00 Ratings7.8267 Ratings
Real-time tracking00 Ratings7.9268 Ratings
Competitor analysis00 Ratings7.8181 Ratings
Account management
Comparison of Account management features of Product A and Product B
Basecamp
-
Ratings
Hootsuite
8.2
303 Ratings
1% above category average
Role-based user permissions & privileges00 Ratings8.4256 Ratings
Mobile access00 Ratings7.9281 Ratings
Best Alternatives
BasecampHootsuite
Small Businesses
FunctionFox
FunctionFox
Score 8.3 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
SAP Ruum
SAP Ruum
Score 9.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Quickbase
Quickbase
Score 9.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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User Ratings
BasecampHootsuite
Likelihood to Recommend
6.5
(144 ratings)
8.5
(426 ratings)
Likelihood to Renew
10.0
(26 ratings)
9.2
(89 ratings)
Usability
7.8
(15 ratings)
8.2
(65 ratings)
Availability
10.0
(5 ratings)
9.5
(21 ratings)
Performance
7.3
(4 ratings)
9.5
(19 ratings)
Support Rating
8.8
(28 ratings)
7.3
(263 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
5.0
(1 ratings)
9.0
(17 ratings)
Implementation Rating
7.7
(4 ratings)
8.1
(39 ratings)
Configurability
8.0
(1 ratings)
7.1
(3 ratings)
Ease of integration
-
(0 ratings)
8.2
(2 ratings)
Product Scalability
-
(0 ratings)
8.3
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.5
(3 ratings)
Vendor pre-sale
-
(0 ratings)
8.3
(18 ratings)
User Testimonials
BasecampHootsuite
Likelihood to Recommend
37 Signals
Basecamp is a wonderful tool for teams of varying degrees of technical knowledge, teams managing lots of different types of "agifall" and waterfall projects, and teams that are remotely distributed. It's probably less useful for more strictly agile-focused development teams, compared to other more flexible software applications like Jira and Asana.
Read full review
Hootsuite
I really like that I can just go into hootsuite, connect all the our social channels and be able to have a great overview on what our social feeds look like. It's super handy not having to spend time going into each social platform to do the same post, and I can spend one day scheduling out that month's social plan. I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.
Read full review
Pros
37 Signals
  • Task management - It is very easy to add, organize and discuss tasks within Basecamp's interface.
  • The "Campfire" function is great for communicating when you just have a quick question for someone on the team.
  • Notifications - Basecamp lets you decide how often and about what you'd like to be notified. The ability to respond to messages in Basecamp directly via email saves a lot of time.
Read full review
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Cons
37 Signals
  • High Learning Curve. It's true that it can be easy to use, but to use well and effectively takes some time to learn. It's recommended to have an agreed-upon system in your team of what tools to use and when.
  • Notification Overload. If people aren't careful they could send a notification to everyone when only a couple people were meant to be prompted. And since emails are sent by default, you could have your mailbox overloaded with unnecessary updates. This is where it takes a bit of training in your team to have an agreed-upon system.
  • Lack of organization with Archived Projects. I will often need to reference an archived project to make a new one, but there is only a list of archived projects in alphabetical order, with no way to organize by archive date, or even search.
Read full review
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
Likelihood to Renew
37 Signals
When I bring new people onto a project, it's immediately obvious how to use Basecamp. I don't have to worry about teaching them the features or walking them through it, it's just incredibly user-friendly. For this reason, I'll continue to renew my subscription even as new people are brought onto production jobs or the client changes.
Read full review
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Usability
37 Signals
Basecamp is a little tricky to learn. I've used it for quite a while but I feel like there's still so much I don't know. It took me a while to learn but having used it in college definitely helped me integrate it into my work career.
Read full review
Hootsuite
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
Read full review
Reliability and Availability
37 Signals
I've never experienced downtime while using Basecamp, or been unable to access it when I needed it. That's not to say they've never had downtime, but I've been lucky enough not to encounter any, and I work odd hours, including late nights when maintenance is often undertaken.
Read full review
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
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Performance
37 Signals
No answers on this topic
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Support Rating
37 Signals
For the many reasons I've given, Basecamp is a very strong program. There are a few features I can imagine that might make it even better, but I don't have a basis for comparison to be able to say that there is definitely a better one out there. I've noticed that Basecamp has evolved a bit from the time I started using it until now, so that makes me think that the producer of this program values it and believes in continuous improvement. If you could use the features offered by Basecamp, I would think you could use it with confidence.
Read full review
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
In-Person Training
37 Signals
No answers on this topic
Hootsuite
Very easy to teach and learn
Read full review
Online Training
37 Signals
No answers on this topic
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Implementation Rating
37 Signals
Decide the process before implementation - i.e. when it's due 8/9 does that mean 8am, noon, 5pm, 11:59pm? Check your to-do list frequently Set-up templates - just not with the dates (they can be funky)
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Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
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Alternatives Considered
37 Signals
Pretty good, but [Basecamp] has its drawbacks. Honestly I find the interface non-intuitive and sometimes have trouble figuring out how to change the status of a task. Perhaps it has something to do with the way it was originally set up by the admin, but I'm not sure. I liked Jira's drag and drop obvious functionality, but the project management side of the software was lacking. Smartsheet has excellent project management functionality, but the task management isn't as good.
Read full review
Hootsuite
Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.
Read full review
Scalability
37 Signals
No answers on this topic
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Return on Investment
37 Signals
  • It has saved me time when having to get the same message out to multiple restaurants
  • It has helped us make smarter operational decisions because we can all collaborate on an answer in a shorter amount of time (instead of calling a meeting!!!)
  • The calendar function allows us to plot out our marketing agenda for the month and add/change it together as needed. The chef will post his recipe, the managers will cost it out, the social media manager will post pictures on it, and ultimately we will get that information out on an info sheet to the staff by printing the page.
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Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.