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BigCommerce vs. Salesforce Agentforce Commerce vs. ServiceNow AI Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BigCommerce

    Score7.5 out of 10
    Small Businesses (1-50 employees)
    BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

    $39

    per month

    Agentforce Commerce

    Score7.9 out of 10
    N/ASalesforce Agentforce Commerce (formerly Commerce Cloud, and Demandware before that) is a cloud-based eCommerce solution for enterprises with merchandising tools, such as sorting, filtering, and image zooming, allowing customers to browse products.

    $4

    per month

    ServiceNow AI Platform

    Score8.4 out of 10
    N/AThe ServiceNow AI Platform is the company's workflow automation solution, and it is the unified foundation for every ServiceNow product. It brings together AI, data, workflows, and security to execute work across IT, CRM, employee experience, risk and security, and app development.N/A
    Pricing
    BigCommerceAgentforce CommerceServiceNow AI Platform
    Editions & Modules
    Standard
    $39
    per month
    Plus
    $105
    per month
    Pro
    $399
    per month
    Enterprise
    Custom
    per month
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BigCommerceAgentforce CommerceServiceNow AI Platform
    Free Trial
    YesNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    YesNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing.B2B Commerce: Starter - $4 price/order Growth - $6 price/order Plus - $8 price/order B2C Commerce: Starter - 1% Gross Merchandise Value Growth - 2% Gross Merchandise Value Plus - 3% Gross Merchandise Value B2B2C Commerce: 1% Gross Merchandise Value—
    More Pricing Information
    Community Pulse
    BigCommerceAgentforce CommerceServiceNow AI Platform
    Considered Multiple Products
    Commerce.com
    Chose BigCommerce
    - Ease of Use: With guided onboarding, BigCommerce enables us to manage stores independently within days, reducing the need for extensive technical support. ​

    -Comprehensive Built-In Features: BigCommerce provides a wide array of native features, minimizing reliance on …
    Incentivized
    Chose BigCommerce
    I believe other platforms offer more robust CMS and experience managing tools making content and product updates easier to perform.
    Incentivized
    Chose BigCommerce
    Other than Shopify all of these solutions require a lot of development and maintenance as they are very custom. Shopify had a good product for direct to consumer but not as good on the B2B facing side of our business. We also don't like the stance they are taking on customer …
    Incentivized
    Chose BigCommerce
    BC easily beats Shopify, and since Magento has moved to M2, it easily outpaces Magento as well. Salesforce Commerce Cloud is more powerful and robust but requires a significant investment that is not necessarily desirable for those looking for something more lightweight, which …
    Incentivized
    Chose BigCommerce
    We initially narrowed down our search based on the features that we needed and our belief that the platform would have them. This was in addition to SLAs, support, etc. We came down to Shopify Plus and BigCommerce Enterprise. At the end of the day, we felt that we would get …
    Incentivized
    Salesforce
    Chose Agentforce Commerce
    1. The learning curve of Shopify is not too steep, so it does create hinderance for non-technical folks 2. I personally found the AI-powered insights in Shopify to be more accurate than the ones provided in Salesforce Commerce Cloud.
    Incentivized
    Chose Agentforce Commerce
    All relative to your organizational size. Shopify works for small to mid, Magento for small to large, commerce tools would be a large-scale plus. Hire a skilled consultant to help you make a decision of this caliber!
    Incentivized
    Chose Agentforce Commerce
    All the options and demos were good; we see them all efficient and best suites; the option to choose Salesforce commerce cloud came into the picture when we thought of integrating customer service and promotions as we already use Salesforce service cloud as the support backbone …
    Incentivized
    Chose Agentforce Commerce
    We selected Salesforce Commerce Cloud over other vendors in order to enhance customer relationships. Maintaining existing customers is comparatively easy. It thus helps to maintain strong customer focus and also to improve partner and supplier relationships. In addition, in …
    Incentivized
    Chose Agentforce Commerce
    Since we are operating within the Salesforce platform such as the DMP and Marketing Cloud, integrating Commerce Cloud was an efficient and consistent way to streamline the processes.
    Incentivized
    ServiceNow
    No answer on this topic
    Key User Insights
    Would buy again
    85%
    Would buy again
    73 Answers
    88%
    Would buy again
    21 Answers
    93%
    Would buy again
    27 Answers
    Delivers good value for the price
    85%
    Delivers good value for the price
    71 Answers
    80%
    Delivers good value for the price
    16 Answers
    100%
    Delivers good value for the price
    24 Answers
    Happy with the feature set
    87%
    Happy with the feature set
    75 Answers
    88%
    Happy with the feature set
    21 Answers
    97%
    Happy with the feature set
    28 Answers
    Lived up to sales and marketing promises
    87%
    Lived up to sales and marketing promises
    61 Answers
    94%
    Lived up to sales and marketing promises
    15 Answers
    100%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    88%
    Implementation went as expected
    64 Answers
    83%
    Implementation went as expected
    15 Answers
    100%
    Implementation went as expected
    19 Answers
    Features
    BigCommerceAgentforce CommerceServiceNow AI Platform
    Online Storefront
    Comparison of Online Storefront features of BigCommerce and Salesforce Agentforce Commerce and ServiceNow AI Platform
    Feature
    BigCommerce
    6.8
    451 Ratings
    14% below category average
    Salesforce Agentforce Commerce
    8.9
    44 Ratings
    13% above category average
    ServiceNow AI Platform
    -
    Ratings
    Product catalog & listings7.3447 Ratings9.339 Ratings00 Ratings
    Product management7.1444 Ratings9.339 Ratings00 Ratings
    Bulk product upload6.8343 Ratings8.138 Ratings00 Ratings
    Branding6.9393 Ratings9.239 Ratings00 Ratings
    Mobile storefront7.2433 Ratings9.335 Ratings00 Ratings
    Product variations6.4420 Ratings9.341 Ratings00 Ratings
    Website integration7.2373 Ratings8.639 Ratings00 Ratings
    Visual customization6.6436 Ratings8.040 Ratings00 Ratings
    CMS6.1325 Ratings9.437 Ratings00 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of BigCommerce and Salesforce Agentforce Commerce and ServiceNow AI Platform
    Feature
    BigCommerce
    7.0
    436 Ratings
    9% below category average
    Salesforce Agentforce Commerce
    9.1
    34 Ratings
    17% above category average
    ServiceNow AI Platform
    -
    Ratings
    Abandoned cart recovery7.0392 Ratings8.928 Ratings00 Ratings
    Checkout user experience6.9431 Ratings9.234 Ratings00 Ratings
    Online Payment System
    Comparison of Online Payment System features of BigCommerce and Salesforce Agentforce Commerce and ServiceNow AI Platform
    Feature
    BigCommerce
    7.4
    431 Ratings
    12% below category average
    Salesforce Agentforce Commerce
    9.5
    33 Ratings
    13% above category average
    ServiceNow AI Platform
    -
    Ratings
    eCommerce security7.4431 Ratings9.533 Ratings00 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of BigCommerce and Salesforce Agentforce Commerce and ServiceNow AI Platform
    Feature
    BigCommerce
    6.9
    437 Ratings
    11% below category average
    Salesforce Agentforce Commerce
    8.3
    38 Ratings
    8% above category average
    ServiceNow AI Platform
    -
    Ratings
    Promotions & discounts7.1413 Ratings8.736 Ratings00 Ratings
    Personalized recommendations6.3344 Ratings8.138 Ratings00 Ratings
    SEO7.2407 Ratings8.233 Ratings00 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of BigCommerce and Salesforce Agentforce Commerce and ServiceNow AI Platform
    Feature
    BigCommerce
    7.2
    442 Ratings
    11% below category average
    Salesforce Agentforce Commerce
    9.2
    41 Ratings
    13% above category average
    ServiceNow AI Platform
    -
    Ratings
    Multi-site management7.9213 Ratings9.235 Ratings00 Ratings
    Order processing7.9421 Ratings8.938 Ratings00 Ratings
    Inventory management7.6374 Ratings9.237 Ratings00 Ratings
    Shipping6.5382 Ratings9.530 Ratings00 Ratings
    Custom functionality6.0377 Ratings9.338 Ratings00 Ratings
    Best Alternatives
    BigCommerceAgentforce CommerceServiceNow AI Platform
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    airSlate WorkFlow
    Score10 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    Shopify
    Score8.7 out of 10
    Microsoft Power Automate
    Score8.5 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    Microsoft Power Automate
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    BigCommerceAgentforce CommerceServiceNow AI Platform
    Likelihood to Recommend
    7.4
    (470 ratings)
    8.7
    (55 ratings)
    9.1
    (29 ratings)
    Likelihood to Renew
    10.0
    (54 ratings)
    7.8
    (11 ratings)
    7.0
    (2 ratings)
    Usability
    10.0
    (28 ratings)
    9.2
    (11 ratings)
    9.1
    (22 ratings)
    Availability
    8.2
    (6 ratings)
    8.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (6 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (28 ratings)
    9.0
    (3 ratings)
    7.6
    (20 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    8.2
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (15 ratings)
    8.0
    (2 ratings)
    10.0
    (1 ratings)
    Configurability
    8.2
    (4 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    -
    (0 ratings)
    8.5
    (6 ratings)
    Ease of integration
    8.2
    (4 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (373 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    -
    (0 ratings)
    7.2
    (2 ratings)
    Vendor post-sale
    8.2
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    BigCommerceAgentforce CommerceServiceNow AI Platform
    Likelihood to Recommend
    Commerce.com
    BigCommerce is really well suited for someone who wants to get selling quickly, but may not have endless developer experience, or even web design experience for that matter. Their templates, even the free ones, are very attractive and supported by tons of third party apps. I think the only times it is not a slam dunk recommendation would be if someone is dead set on using another solution like Shopify, or if they are not looking for an ecommerce site and more of a flat website, this would be overkill.
    Incentivized
    Read full review
    Salesforce
    Global Sites; larger commerce organizations but not too large where the % rev-share would affect its feasibility in a feature comparison. Salesforce is rock solid in infrastructure and rarely has outages or issues; it scaled appropriately for holiday peak and was able to accomplish anything we put our minds to as long as we staffed development appropriately. The latter, however, is not to be overlooked. Developers are necessary and expensive.
    Incentivized
    Read full review
    ServiceNow
    ITSM is straight forward creation of Incidents and Requests. It can get more confusing as you layer more modules on top of it with event management, risk, project, etc. It also becomes more costly as everything is a different license. Integration between other external applications is very easy to do with their API. You can easily create endpoints for external apps to talk to or create REST messages for the platform to reach out directly.
    Incentivized
    Read full review
    Pros
    Commerce.com
    • We really appreciate how easy it is to add products, and variants of products.
    • The integrated site analytics is pretty slick and tells us how our customers are utilizing our site/allows us to recognize trends.
    • Adding sales badges is a breeze and allows us to target specific items for sale to market!
    Incentivized
    Read full review
    Salesforce
    • Traffic - When we have sales, our traffic will increase exponentially and their cloud can handle the huge uptick in traffic we receive without overloading our servers.
    • Site updates - it continually monitors in the background for any upgrades or updates needed so we don't have to go in and do it ourselves. A real time saver!
    • Integration - outside plugins and add-ons are easy to install with Salesforce commerce cloud as it allows a seamless integration of extra plug ins onto our site.
    Incentivized
    Read full review
    ServiceNow
    • The ServiceNow platform is very good at incident management.
    • ServiceNow as an ITSM system is very as it integrates with a lot of different systems.
    • The CMDB module of ServiceNow effectively makes relationships between configuration items and other infrastructure objects in ServiceNow.
    Incentivized
    Read full review
    Cons
    Commerce.com
    • In my experience, customer support FAILS terribly in knowledge of getting a BC site live
    • In my experience, the back side/ dashboard is very archaic compared to Volusion, will add hours of work to your week.
    • In my experience, pretty much anything you NEED is done with an "app" at additional cost. I think we have a few hundred dollars in apps already on top of cost of BigCommerce.
    • I feel coming from Volusion to BigCommerce was so depressing but we do feel secure that the company will remain in business. We are looking for something else already.
    Read full review
    Salesforce
    • The UX within the Business Manager portion of Demandware, the primary interface for marketers, is generally a confusing, inconsistent mess. Particularly infuriating are the lack of consistency for search and sort behavior within the tool.
    • A number of useful features, such as the ability to set schedules or tie features to unique customer segments, have seemingly arbitrary limitations imposed.
    • Demandware's idea of leveraging the community to be a learning resource and a sounding board for new ideas and features is a nice theory, but in practice it doesn't work for businesses with a lot of customization. I'm left with the impression that individual support is not a priority.
    Incentivized
    Read full review
    ServiceNow
    • The ServiceNow performance speed has big room for improvement, as it is quite slow in loading Dashboards with more than 5-6 widgets. We are keeping our ServiceNow version up to date with latest releases.
    • Usually there are issues with having multiple ServiceNow tabs open in the browser and have different dashboards open in those tabs.
    • The way of showing a history log of all activities on Incident ticket is not optimal and easy to use or search in and have very old design.
    Incentivized
    Read full review
    Likelihood to Renew
    Commerce.com
    I personally would not even consider another e-commerce website platform.
    Bigcommerce may have the same (or close to the same) functionality and integrations as other SaaS platforms but they excel at customer service and tech support. At the end of the day you need a company that will answer the phone in less than a minute especially if you're having a 5 alarm issue. That said, we hardly ever have any issues. The site was down for a few minutes one time 5 years ago. Sometimes we have issues with coding or apps and they help me with that too. They even walked me through installing our new theme when the contracted developers told me that wasn't included in the development of our new website.
    Bigcommerce comes out with new innovations every year, not including apps that other people write for the platform, and there are a lot of those and new ones all the time. And there are a LOT of awesome themes to choose from (Halothemes are the best).
    And the price is reasonable!
    I'd give Bigcommerce my business any time and recommend them to anyone looking to run an e-commerce website. You could even use them for a non-shopping site, we have one of those too!
    Incentivized
    Read full review
    Salesforce
    A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.
    Read full review
    ServiceNow
    While we are very likely to renew, we are also assessing if we should renew all of what we currently subscribe to as we try to reduce costs. Some parts of the business feel there may be a better tool out there to fit their process requirements. We are currently working with them to identify what those requirements are to see if it makes sense while also pointing out a reduced cost of tooling is not always the best fit if we have an increased cost of customization and maintenance between tools.
    Incentivized
    Read full review
    Usability
    Commerce.com
    I think that overall it has a great front end for the customer. On the back end, it takes a little spin-up time, but in just a couple of hours you can really have your head wrapped around everything you're going to need 99% of the time. It takes me about 5 minutes to train a new user on how to interact with customer orders.
    Incentivized
    Read full review
    Salesforce
    The overall ease of using the system. Consolidation in location for our team members. Mobile application for on the go research, as many of our team members are constantly traveling to job sites or to meet clients. No more duplicate calls to current customers, since we have 12 different divisions that span the company. Mostly the ability to look at the database when our team members begin cultivating a new
    lead/prospect with a potential customer to see if anyone within the team has a
    relationship with that person or the company they work for.
    Incentivized
    Read full review
    ServiceNow
    It provides a lot of modification options which is wonderful for certain team usage but becomes too much of a job when it comes to the Service Desk. Also on the app support side, since too much information can be carried, it affects the GUI and makes it complex.
    Incentivized
    Read full review
    Reliability and Availability
    Commerce.com
    So far in my time with BigCommerce I have not had any down time when it comes to my webstore or accessing it at any time I need to. Knowing that they have such a good uptime, it makes me feel comfortable that my customers can access things anytime, but also keep sales going 24/7
    Incentivized
    Read full review
    Salesforce
    We have only had one instance where the platform went down in the time we have been using it.
    Read full review
    ServiceNow
    No answers on this topic
    Performance
    Commerce.com
    I have not had any issues with pages loading slow or any real other issues, not that I have encountered so far. Speed of the site and images loading are fantastic and everything just seems to work nicely, which may seem like a simple thing to say about things, but when something just WORKS! Its rather nice vs fighting with things to work right.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    ServiceNow
    No answers on this topic
    Support Rating
    Commerce.com
    Because they are always there no matter how simple or complex the question is, if they don't know the answer they don't fake it and just make you go away feeling frustrated.. they get you to someone that does know the answer. I always appreciate their help and their honesty!
    Incentivized
    Read full review
    Salesforce
    They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
    Incentivized
    Read full review
    ServiceNow
    I was not in the team that take care of the installation of ServiceNow but their feedback was very positive. Go live was done by the planned date and their support at the beginning provided always a timely response. Their customer service is friendly and easy to reach. Today we don't use their customer service anymore because we have an internal IT dedicated to maintaining the system.
    Incentivized
    Read full review
    In-Person Training
    Commerce.com
    No answers on this topic
    Salesforce
    The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
    Read full review
    ServiceNow
    No answers on this topic
    Online Training
    Commerce.com
    They have a comprehensive online help file system that makes it easy to do almost anything. They cover just about everything you'd want to do with your online store with images, clear descriptions and in some cases video. I will, however, say the videos should be a little more professorially done and not sound like the employees are doing it in their cubical.
    Read full review
    Salesforce
    No answers on this topic
    ServiceNow
    No answers on this topic
    Implementation Rating
    Commerce.com
    A certified BigCommerce design and solution partner will usually comprise a team of highly experienced designers, developers and marketers. It is our view that in the vast majority of cases, this will pay dividends in the long-term - especially for those teams that could use the extra support.
    Incentivized
    Read full review
    Salesforce
    Implementation went fairly smoothly.
    Read full review
    ServiceNow
    We went through a re-implementation last year with a partner and were very pleased with the outcome. We looked at several partners and chose one that was able to provide an entire scope and cost upfront of what would be required to complete our requirements. We worked very closely with the dedicated team assigned to our project throughout the process and they fully delivered on all of our requirements that we presented in the initial scope.
    Incentivized
    Read full review
    Alternatives Considered
    Commerce.com
    BigCommerce even with add-ons such as a PIM and B2B functionality wins for small businesses on affordability and ease of use. No servers or updates to worry about and no expensive agencies to pay. This being said, if the budget were no issue, for larger organisations Magento is perhaps a better option.
    Incentivized
    Read full review
    Salesforce
    When I think of Salesforce products, I sometimes think of them interchangeably as one big lump. It's hard not to be incredibly immersed in the ecosystem day in and day out and taking advantage of resources like Trailhead. While Microsoft Dynamics compares in quality and offerings, it doesn't offer the same engagement and resources as Salesforce in its communications, social, and marketing, which makes a difference in terms of relevance and help. Commerce Cloud comes with the support you need to succeed and the tools you need to grow. In a high demand consumer world, we need products like this to keep up and get ahead. The minute we catch up, we're behind. Salesforce helps you stay on pace and create the unique and personalized experiences customers everywhere expect.
    Incentivized
    Read full review
    ServiceNow
    I've used Freshservice which is very similar to ServiceNow. I can definitely say ServiceNow performs better in a larger environment. Freshservice is usually used in smaller organization or less complx environment. Plus the ServiceNow reporting and dashboard features are more accurate than Freshservice. ServiceNow is a bit costly but gives way more features that really helps my organization.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Commerce.com
    No answers on this topic
    Salesforce
    No answers on this topic
    ServiceNow
    1. It is not great when they can't seperate apps/products from a particular sku, forcing you to make a business case for a larger portion of functionlity than your current business case seeks to address. 2. ServiceNow reps are able to work with you when economies of scale are projected out. They are willing to start at a desired tier and provide pricing at applicable upgraded tiers
    Read full review
    Scalability
    Commerce.com
    I believe after seeing all of the parts of this platform, one is able to develop the business and keep adding on select features for the business. There are multiple options for purchase with the various platforms once the business grows more. The different features being offered by the platform can lead us to scalability.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    ServiceNow
    No answers on this topic
    Professional Services
    Commerce.com
    No answers on this topic
    Salesforce
    No answers on this topic
    ServiceNow
    Very easy to use. Capture more data from the Incident and problem management. Easier to escalate and following the change management process to resole the issues.
    Incentivized
    Read full review
    Return on Investment
    Commerce.com
    • Provides a robust platform to sell a high-risk product.
    • Page Builder saves you time and money by negating the need to buy a template.
    • Includes robust promotion settings that allow for codes and automatic discounts, bulk discounts, and customer groups (i.e. military discount), all native options.
    Incentivized
    Read full review
    Salesforce
    • In my experience I see most of the retailers see better sales after moving to Demandware.
    • Site performance is really good if the application built with best practices suggested by Demandware.
    • Service integrations have some limitations in terms of quota etc but still all are inside manageable grounds.
    Incentivized
    Read full review
    ServiceNow
    • Fast implementation of our Sales & Operation/Projects controls and process - tool adapted to our needs, not us to adapt to the tool.
    • Once we are a consulting/implementation company, our customers are happy to see that we use what we sell, and it is easy to show them how this platform/tool can have an impact on our own business.
    Incentivized
    Read full review
    ScreenShots

    BigCommerce Screenshots

    Screenshot of the integration that lets you list products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.Screenshot of where to customize the look and feel of a storefront.Screenshot of Mizuno powers its ecommerce presence with BigCommerce.