Bloomreach - The Agentic Platform for Personalization vs. Modern Campus CMS

It's a potent tool that can move your marketing activities to a new level. At the same time, you need to have the skills and expertise in-house and not expect Bloomreach to be the miracle coming and solving all your challenges without any hard work on your side.

Incentivized

OU Campus is the best CMS product I've seen, especially when you have a large organization with less staff and resources. Also, its power, if one team likes marketing, handles all pages and that saves a lot of time and effort. I strongly like the components/snippets. Tags all dynamic modules.

• The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
• The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
• The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.

Incentivized

• The JustEdit feature makes updating content a breeze. With a small staff, we rely on others to update their content. OU Campus makes it easy.
• Site-wide find and replace. I use the site-wide find and replace feature for all sorts of things - links, enrollment numbers, department names. It's really helpful.
• Customer service. The staff at OU Campus answers questions quickly and is always willing to discuss the most effective ways to take on new projects.

Incentivized

• Could improve some of the dashboarding to make reporting on emails more time efficient
• Could offer a way to easily combine email templates if they already exist separately
• A way to allow multiple people to work in a scenario at the same time and all saves be registered

Incentivized

• Formatting. The page can sometimes look very differently when published than what it looks like while editing. Some improvements have been made in this area with version 10 however.
• Find and replace. The command+F needs to find text on the page while editing, not present an actual find and replace dialog box. At least give me the option to simply "find" the text I'm looking for. The dialog box just gets in the way most of the time.
• There is not a way to "unpublish" items. At least not a way that I can think of. I would like the ability to pull a page offline without deleting it. Seems like it should be done simpler.

Incentivized

We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.

Incentivized

We renewed our contract with OmniUpdate-OU Campus for reasons previously mentioned and also the well-provided tech support received from the company.

In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.

Incentivized

Once you've been training how to use it, it's really easy to use it on a daily basis

Incentivized

It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.

Incentivized

ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue

Incentivized

While I wasn't involved in the implementation or initial launch phase, making it impossible to comment on that process, I must highly praise the customer support team. They are exceptionally responsive and consistently demonstrate expert knowledge. The support staff is always very helpful in resolving most issues and providing clear guidance, making the experience much smoother post-launch.

Incentivized

The support at OmniUpdate is one of the reasons we continued with the company when time for renewal of contract.

The Training was awesome

Incentivized

very informative and patient

Incentivized

All the deployments were done on time

Incentivized

The support team at OmniUpdate is available to assisting campuses with implementation

Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.

Incentivized

Before using OU Campus Content Management System we were using Adobe's DreamWeaver suite for creating and maintaining web pages. The core web development environment was cumbersome to set up. Non-tech people also had trouble understanding how the web works and how web pages are created/maintained. OU Campus Content Management System solved all problems for us.

there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.

Incentivized

• Emails, banners, and weblayers brought us an increase in conversion and additional profit.
• From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
• Knowing the customer allows improved communication and personalize our recommendations.
• Bloomreach Engagement has created revenue uplift with acquisition and conversion.
• The most effective tool out there when ROI is in question.

• The positive impact of OU Campus is that is has increased employee efficiency and improved customer service among staff and students.