Bloomreach - The Agentic Platform for Personalization vs. MODX

One scenario Bloomreach is particularly suited for is omnichannel abandonment campaigns. We have scenarios that look whether a customer has been into one of our stores, and then if they are subscribed, we can send them more information about the products they have viewed. That wouldn't be possible without Bloomreach. Another scenario that Bloomreach is well suited for is price drop - we can alert users that an item they've viewed has dropped in price, and this has been a really successful campaign for us.

Incentivized

[MODX is well suited for] all websites, from blogs to corporate sites. It is fast scalable and really good. A small site can be build really fast, and a large site can be made extremely scalable. A website redesign is easy to implement with a new template, without having to redo the content. It got great user groups and users and back-office access can be completely customized.

While ecommerce is possible with some really good plugins I would only use MODX with ecommerce for sites where ecommerce is not the primary role. For pure ecommerce sites rather use a dedicated system like e.g. PrestaShop (i would say the same thing with other ecommerce plugins e.g. WP woo commerce don't do it unless its a site add on.)

• The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
• The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
• The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.

Incentivized

• Ease of use - the MODX platform is very easy to use for someone who may have limited experience in content management.
• Content blocks - the content blocks within MODX add to the usability and customization of the website being managed.

Incentivized

• Could improve some of the dashboarding to make reporting on emails more time efficient
• Could offer a way to easily combine email templates if they already exist separately
• A way to allow multiple people to work in a scenario at the same time and all saves be registered

Incentivized

• The user interface was confusing at times.
• Not a plug and play CMS system.
• The site manager doesn't always run fast.

Incentivized

We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.

Incentivized

It is the CMS we use the most, not because we know it well but because we literally tried many of other CMS and this one did it for us.

However having said we really do not like the one shoe fits all approach. E..g for eCommerce we usually use PrestaShop etc. if a specialized CMS can do a task rather use that.

However for a general CMS [MODX] is hard to beat.

In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.

Incentivized

Great and easy to use for both the coder and the end user. Especially if setup correctly by the coder.

It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.

Incentivized

We have not had it go down due to bugs etc. especially when comparing it to other cms out there.

ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue

Incentivized

Damn its fast. really good page speed out of the box.

The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.

Incentivized

Great community support on slack.

If you have a paid plugin great support also esp from modmore

If you have cloud hosting MODX support is fast and all servers are optimized for MODX

The Training was awesome

Incentivized

very informative and patient

Incentivized

All the deployments were done on time

Incentivized

Good system

Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.

Incentivized

The other company that we looked into was WordPress and all of the features that it offered our organization. What MODX offered to us from development to everyday use just made more sense for our organization as a whole. WordPress is still a great CMS platform, just not exactly what we were looking for.

Incentivized

there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.

Incentivized

Very scalable. e.g. in the [MODX] manager you can manage multiple websites at once without having to login else where. it is very convenient and this way resources and be easily managed and shared.

• Emails, banners, and weblayers brought us an increase in conversion and additional profit.
• From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
• Knowing the customer allows improved communication and personalize our recommendations.
• Bloomreach Engagement has created revenue uplift with acquisition and conversion.
• The most effective tool out there when ROI is in question.

• Increased security permissions of the users and freelancers who worked on our website.
• Gave our developers the ability to create any page that they wanted with custom code.
• Hindered our Marketing team's ability to stay on top of our content strategy with changes.

Incentivized