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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bloomreach

    Score9.2 out of 10
    Mid-Size Companies (51-1,000 employees)
    Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands customers in context — then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web,…N/A

    Cascade CMS

    Score8.2 out of 10
    N/ACascade CMS (formerly Cascade Server) by Hannon Hill is a content management system, with built-in tools to help users eliminate stale content, increase digital outreach, and promote end-user adoption and accountability. Cascade CMS is designed for decentralized web teams in most major industries, including higher education, government, healthcare, and technology. Included is Clive, an engagement and real-time personalization tool for collecting information and using it to craft personalized…N/A
    Pricing
    BloomreachCascade CMS
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BloomreachCascade CMS
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.—
    More Pricing Information
    Community Pulse
    BloomreachCascade CMS
    Considered Both Products
    Bloomreach
    No answer on this topic
    Hannon Hill
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    171 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    133 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    171 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    106 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    116 Answers
    No answers on this topic
    Features
    BloomreachCascade CMS
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bloomreach and Cascade CMS
    Feature
    Bloomreach
    8.3
    104 Ratings
    7% above category average
    Cascade CMS
    -
    Ratings
    WYSIWYG email editor8.591 Ratings00 Ratings
    Dynamic content8.7100 Ratings00 Ratings
    Ability to test dynamic content8.299 Ratings00 Ratings
    Landing pages6.857 Ratings00 Ratings
    A/B testing8.9100 Ratings00 Ratings
    Mobile optimization9.191 Ratings00 Ratings
    Email deliverability reporting9.1101 Ratings00 Ratings
    List management8.086 Ratings00 Ratings
    Triggered drip sequences7.876 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Bloomreach and Cascade CMS
    Feature
    Bloomreach
    7.6
    84 Ratings
    4% below category average
    Cascade CMS
    -
    Ratings
    Lead nurturing automation7.872 Ratings00 Ratings
    Lead scoring and grading8.067 Ratings00 Ratings
    Data quality management8.479 Ratings00 Ratings
    Automated sales alerts and tasks6.747 Ratings00 Ratings
    Lead segmentation and distribution7.35 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Bloomreach and Cascade CMS
    Feature
    Bloomreach
    7.1
    77 Ratings
    6% below category average
    Cascade CMS
    -
    Ratings
    Calendaring6.871 Ratings00 Ratings
    Event/webinar marketing7.554 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Bloomreach and Cascade CMS
    Feature
    Bloomreach
    7.4
    55 Ratings
    2% below category average
    Cascade CMS
    -
    Ratings
    Social sharing and campaigns7.047 Ratings00 Ratings
    Social profile integration7.838 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bloomreach and Cascade CMS
    Feature
    Bloomreach
    8.2
    103 Ratings
    9% above category average
    Cascade CMS
    -
    Ratings
    Dashboards7.9103 Ratings00 Ratings
    Standard reports8.499 Ratings00 Ratings
    Custom reports8.499 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Bloomreach and Cascade CMS
    Feature
    Bloomreach
    8.1
    129 Ratings
    6% above category average
    Cascade CMS
    7.1
    13 Ratings
    9% below category average
    API8.7123 Ratings7.012 Ratings
    Role-based workflow & approvals8.681 Ratings00 Ratings
    Customizability8.892 Ratings00 Ratings
    Integration with Salesforce.com7.113 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.613 Ratings00 Ratings
    Integration with SugarCRM7.510 Ratings00 Ratings
    Third-party software integrations7.666 Ratings00 Ratings
    Internationalization / multi-language00 Ratings7.37 Ratings
    Security
    Comparison of Security features of Bloomreach and Cascade CMS
    Feature
    Bloomreach
    -
    Ratings
    Cascade CMS
    8.0
    19 Ratings
    3% below category average
    Role-based user permissions00 Ratings8.019 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Bloomreach and Cascade CMS
    Feature
    Bloomreach
    -
    Ratings
    Cascade CMS
    7.1
    19 Ratings
    10% below category average
    WYSIWYG editor00 Ratings6.119 Ratings
    Code quality / cleanliness00 Ratings6.018 Ratings
    Admin section00 Ratings8.019 Ratings
    Page templates00 Ratings9.017 Ratings
    Library of website themes00 Ratings5.52 Ratings
    Mobile optimization / responsive design00 Ratings7.015 Ratings
    Publishing workflow00 Ratings9.019 Ratings
    Form generator00 Ratings6.47 Ratings
    Web Content Management
    Comparison of Web Content Management features of Bloomreach and Cascade CMS
    Feature
    Bloomreach
    -
    Ratings
    Cascade CMS
    6.9
    18 Ratings
    8% below category average
    Content taxonomy00 Ratings8.013 Ratings
    SEO support00 Ratings7.014 Ratings
    Bulk management00 Ratings9.014 Ratings
    Availability / breadth of extensions00 Ratings6.011 Ratings
    Community / comment management00 Ratings4.85 Ratings
    Best Alternatives
    BloomreachCascade CMS
    Small Businesses
    Vbout
    Score9.9 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    GetResponse
    Score8.5 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BloomreachCascade CMS
    Likelihood to Recommend
    9.2
    (192 ratings)
    9.9
    (44 ratings)
    Likelihood to Renew
    8.6
    (12 ratings)
    9.1
    (26 ratings)
    Usability
    8.6
    (54 ratings)
    9.1
    (4 ratings)
    Availability
    7.6
    (22 ratings)
    6.7
    (4 ratings)
    Performance
    7.8
    (21 ratings)
    8.0
    (1 ratings)
    Bloomreach Customer Support
    8.0
    (17 ratings)
    -
    (0 ratings)
    Support Rating
    8.5
    (155 ratings)
    9.1
    (5 ratings)
    In-Person Training
    8.4
    (2 ratings)
    7.0
    (1 ratings)
    Online Training
    9.1
    (2 ratings)
    5.0
    (1 ratings)
    Implementation Rating
    7.2
    (4 ratings)
    9.1
    (4 ratings)
    Configurability
    8.6
    (2 ratings)
    9.0
    (1 ratings)
    Ease of integration
    8.8
    (2 ratings)
    6.0
    (1 ratings)
    Product Scalability
    8.0
    (22 ratings)
    5.0
    (1 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    6.0
    (1 ratings)
    Vendor pre-sale
    7.9
    (2 ratings)
    5.0
    (1 ratings)
    User Testimonials
    BloomreachCascade CMS
    Likelihood to Recommend
    Bloomreach
    They've just been a great partner to work with. They put forth 100% when bringing platforms to the merchant and were highly prepared and knowledgeable during the sales cycle and implementation, and remained very connected post-implementation to ensure client success with the platform. Their CEO is always eager to sit down, talk shop, and listen to clients' needs, and you can tell from his enthusiasm that he cares about making this company the best in class.
    Incentivized
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    Hannon Hill
    Cascade Server is well suited with it's WYSIWYG editor being better than most editors that I have used in other systems. In context, editing makes adding content easy compared to the last CMS I used where you had to wing it and view the page outside of the CMS to see if it was correct. The ability mix HTML, CSS, and the Script of your choice anywhere and with ease.
    The scenarios were Cascade Server is less appropriate would be in the use of compilers or programs like Visual studio. You need to go out of Cascade Server and go to other environments to perform tasks and then copy the result to Cascade Server. You can write directly in Cascade Server, but it's easier to do in and editor that is specific to a function.
    Incentivized
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    Pros
    Bloomreach
    • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
    • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
    • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
    Incentivized
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    Hannon Hill
    • Cascade CMS makes no assumptions about your content. Templates control how the content gets displayed.
    • Workflows are intuitive and allow for one or more people to review content before it is published.
    • The published site is static (no database connection) which allows for faster page loads and reduced risk of attack.
    Incentivized
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    Cons
    Bloomreach
    • Improve introduction to Bloomreach-specific terminology such as running aggregates. These are really powerful but can be difficult to understand
    • Introduce more options for report exporting - it would be good to be able to schedule reports to send to different email addresses
    Incentivized
    Read full review
    Hannon Hill
    • Cascade CMS is not an out-of-the-box pre-built system that you can install, turn on and expect to be serving sites and pages on day one. It's not a blogging system like WordPress, or a drag-and-drop system like SquareSpace (both of which I've used for their own purposes). You need to have someone tasked with management and system administration – and if you implement the on-premise self-hosted version, you ought to have several people. We have the university's IT shop handling infrastructure (server hardware, containers, clustering, operating systems, load-balancing, DNS, database servers, NAS/SAN drives), our Web & Design team managing Cascade CMS (system settings, sites, templates, permissions) and managers coordinating each respective academic unit (A&S, business, education, law, marine science).
    Read full review
    Likelihood to Renew
    Bloomreach
    We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
    Incentivized
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    Hannon Hill
    Changing systems would require too much effort. Our institution is using Cascade Server, WordPress and Drupal but we only serve 2200 students so we have 1 too many content management systems. Reflecting on current technical resources we would like to drop down to 2. This effort hasn't moved forward because of the extensive work required to migrate content and train users in a new system.
    Incentivized
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    Usability
    Bloomreach
    In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
    Incentivized
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    Hannon Hill
    Cascade CMS is completely usable on mobile devices, we can train our content editors in a single 2-hour session, and we support 1,000 users with a very small team.
    There is a level of complexity for the system administrators, site managers and web programmers who implement templates and content types. But the complexity is neither arbitrary nor inconsistent – and once learned provides a powerful environment within which we can develop robust sites that are beautiful and powerful, yet easy for our content editors to manage.
    Read full review
    Reliability and Availability
    Bloomreach
    The platform is generally reliable - major outages are rare and most day-to-day campaign operations run without interruption. Where it dips: occasional slowdowns in the analytics dashboard during peak loads, and sometimes scenario executions get delayed without clear explanation. The real-time event processing is mostly solids. Overall uptime is strong - it is not something that keeps me up at night, but it is not flawless either.
    Incentivized
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    Hannon Hill
    Amazing customer service and VERY customizable.
    Incentivized
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    Performance
    Bloomreach
    Performance in Bloomreach Content is quite good but you need to be ready. Your implementation should follow all the good practices (avoid crazy patterns) and the environment setup should be the right one. With all that, Bloomreach's performance is quite solid. Our usage makes use of complex queries and most of them are really quick. Only when you need something really complex and you aggregate queries that should be separated you would get slower results (but then again, that is not a good practice for any platform).
    Incentivized
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    Hannon Hill
    Does a great job.
    Incentivized
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    Support Rating
    Bloomreach
    The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.
    Incentivized
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    Hannon Hill
    They have always regarded any question or problem we encountered as very important. We have never felt that they ignore or downplay any issue and not once has anything been left unresolved. They also hold an annual conference where users are invited to attend and share their experiences and wisdom with the entire Cascade community. And with the care and support the provide, we all feel a part of that community.
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    In-Person Training
    Bloomreach
    The Training was awesome
    Incentivized
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    Hannon Hill
    Training was helpful.
    Incentivized
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    Online Training
    Bloomreach
    very informative and patient
    Incentivized
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    Hannon Hill
    Still needed that physical help
    Incentivized
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    Implementation Rating
    Bloomreach
    All the deployments were done on time
    Incentivized
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    Hannon Hill
    The key to any CMS implementation is PLAN, PLAN, PLAN. Proper planning with Cascade can increase your satisfaction exponentially once the site migration/creation is complete. When all is said and done, your implementation can make your site run like a Yugo or Maserati. Be smart and deliberate in your decisions. Drive the Maserati. It is already paid for.
    Incentivized
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    Alternatives Considered
    Bloomreach
    Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
    Incentivized
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    Hannon Hill
    We selected Cascade server seven years ago, and the CMS environment at the time was clearly different than it is today. We decided to go with a vendor solution rather than a free solution because the long term cost in hosting a free solution is not, in fact, free; we've found Cascade to have been an excellent choice for us.
    Incentivized
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    Scalability
    Bloomreach
    there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
    Incentivized
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    Hannon Hill
    I used it only a few times.
    Incentivized
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    Return on Investment
    Bloomreach
    • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
    • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
    • Knowing the customer allows improved communication and personalize our recommendations.
    • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
    • The most effective tool out there when ROI is in question.
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    Hannon Hill
    • Initially, ROI was positive - because we completely redesigned the website when we implemented Cascade.
    • Over time, the inability to keep up with the latest interactive tools has reduced visitors time on site.
    • Also over time, the difficulty of use has led to less buy-in by backend users, leading to outdated pages, little timely information, and lower visitors.
    Incentivized
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    ScreenShots

    Bloomreach Screenshots

    Screenshot of Funnels that simplify targeting.Screenshot of Retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testing.Screenshot of The drag and drop campaign editor.Screenshot of The WYSIWYG Email editor & Fully customisable Email templates.Screenshot of The CRM with 360° customer behaviour history.