TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Contact about Bloomreach

Please fill out the form below to get in touch.

Bloomreach

Connect with Bloomreach

What are you interested in?

Already have an account?

You hereby consent to have TrustRadius share the information supplied on this form with Bloomreach so that Bloomreach and TrustRadius may contact you in regard to the information requested.

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bloomreach

    Score9.2 out of 10
    Mid-Size Companies (51-1,000 employees)
    Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands customers in context — then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web,…N/A

    Plone

    Score10 out of 10
    N/APlone is a free and open source content management system built on top of the Zope application server. Plone can be used for any kind of website, including blogs, internet sites, webshops, and internal websites.N/A
    Pricing
    BloomreachPlone
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BloomreachPlone
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.—
    More Pricing Information
    Community Pulse
    BloomreachPlone
    Considered Both Products
    Bloomreach
    No answer on this topic
    Plone
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    171 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    133 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    171 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    106 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    116 Answers
    No answers on this topic
    Features
    BloomreachPlone
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bloomreach and Plone
    Feature
    Bloomreach
    8.3
    104 Ratings
    7% above category average
    Plone
    -
    Ratings
    WYSIWYG email editor8.591 Ratings00 Ratings
    Dynamic content8.7100 Ratings00 Ratings
    Ability to test dynamic content8.299 Ratings00 Ratings
    Landing pages6.857 Ratings00 Ratings
    A/B testing8.9100 Ratings00 Ratings
    Mobile optimization9.191 Ratings00 Ratings
    Email deliverability reporting9.1101 Ratings00 Ratings
    List management8.086 Ratings00 Ratings
    Triggered drip sequences7.876 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Bloomreach and Plone
    Feature
    Bloomreach
    7.6
    84 Ratings
    4% below category average
    Plone
    -
    Ratings
    Lead nurturing automation7.872 Ratings00 Ratings
    Lead scoring and grading8.067 Ratings00 Ratings
    Data quality management8.479 Ratings00 Ratings
    Automated sales alerts and tasks6.747 Ratings00 Ratings
    Lead segmentation and distribution7.35 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Bloomreach and Plone
    Feature
    Bloomreach
    7.1
    77 Ratings
    6% below category average
    Plone
    -
    Ratings
    Calendaring6.871 Ratings00 Ratings
    Event/webinar marketing7.554 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Bloomreach and Plone
    Feature
    Bloomreach
    7.4
    55 Ratings
    2% below category average
    Plone
    -
    Ratings
    Social sharing and campaigns7.047 Ratings00 Ratings
    Social profile integration7.838 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bloomreach and Plone
    Feature
    Bloomreach
    8.2
    103 Ratings
    9% above category average
    Plone
    -
    Ratings
    Dashboards7.9103 Ratings00 Ratings
    Standard reports8.499 Ratings00 Ratings
    Custom reports8.499 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Bloomreach and Plone
    Feature
    Bloomreach
    8.1
    129 Ratings
    6% above category average
    Plone
    10.0
    5 Ratings
    25% above category average
    API8.7123 Ratings10.05 Ratings
    Role-based workflow & approvals8.681 Ratings00 Ratings
    Customizability8.892 Ratings00 Ratings
    Integration with Salesforce.com7.113 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.613 Ratings00 Ratings
    Integration with SugarCRM7.510 Ratings00 Ratings
    Third-party software integrations7.666 Ratings00 Ratings
    Internationalization / multi-language00 Ratings10.05 Ratings
    Security
    Comparison of Security features of Bloomreach and Plone
    Feature
    Bloomreach
    -
    Ratings
    Plone
    10.0
    5 Ratings
    19% above category average
    Role-based user permissions00 Ratings10.05 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Bloomreach and Plone
    Feature
    Bloomreach
    -
    Ratings
    Plone
    9.4
    6 Ratings
    18% above category average
    WYSIWYG editor00 Ratings10.06 Ratings
    Code quality / cleanliness00 Ratings10.05 Ratings
    Admin section00 Ratings10.05 Ratings
    Page templates00 Ratings10.05 Ratings
    Library of website themes00 Ratings5.05 Ratings
    Mobile optimization / responsive design00 Ratings10.05 Ratings
    Publishing workflow00 Ratings10.05 Ratings
    Form generator00 Ratings10.05 Ratings
    Web Content Management
    Comparison of Web Content Management features of Bloomreach and Plone
    Feature
    Bloomreach
    -
    Ratings
    Plone
    9.4
    5 Ratings
    22% above category average
    Content taxonomy00 Ratings10.05 Ratings
    SEO support00 Ratings10.04 Ratings
    Bulk management00 Ratings10.05 Ratings
    Availability / breadth of extensions00 Ratings8.05 Ratings
    Community / comment management00 Ratings9.05 Ratings
    Best Alternatives
    BloomreachPlone
    Small Businesses
    Vbout
    Score9.9 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    GetResponse
    Score8.5 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BloomreachPlone
    Likelihood to Recommend
    9.2
    (192 ratings)
    10.0
    (13 ratings)
    Likelihood to Renew
    8.6
    (12 ratings)
    10.0
    (11 ratings)
    Usability
    8.6
    (54 ratings)
    10.0
    (1 ratings)
    Availability
    7.6
    (22 ratings)
    10.0
    (1 ratings)
    Performance
    7.8
    (21 ratings)
    10.0
    (2 ratings)
    Bloomreach Customer Support
    8.0
    (17 ratings)
    -
    (0 ratings)
    Support Rating
    8.5
    (155 ratings)
    8.0
    (1 ratings)
    In-Person Training
    8.4
    (2 ratings)
    10.0
    (1 ratings)
    Online Training
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    7.2
    (4 ratings)
    -
    (0 ratings)
    Configurability
    8.6
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.8
    (2 ratings)
    10.0
    (1 ratings)
    Product Scalability
    8.0
    (22 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.9
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BloomreachPlone
    Likelihood to Recommend
    Bloomreach
    They've just been a great partner to work with. They put forth 100% when bringing platforms to the merchant and were highly prepared and knowledgeable during the sales cycle and implementation, and remained very connected post-implementation to ensure client success with the platform. Their CEO is always eager to sit down, talk shop, and listen to clients' needs, and you can tell from his enthusiasm that he cares about making this company the best in class.
    Incentivized
    Read full review
    Plone
    The larger your organization, the more appropriate Plone will be. This is not to say that Plone is a worse choice for small websites, only that the minimum investment for a Plone site is certainly higher than for other platforms. If you already use Plone for your site and are looking for a redesign or an overhaul, I would only advise switching to a different platform such as WordPress or Drupal if your organization is downsizing. For any other situation, Plone is the natural choice for your growth.
    Read full review
    Pros
    Bloomreach
    • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
    • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
    • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
    Incentivized
    Read full review
    Plone
    • Plone is a folder-based system, organising content in a similar way desktop-users are doing for the last two decades. No need to teach non-tech customers some relational-database like paradigm for content management.
    • Plone is secure. It is the most secure CMS you can get your hands on.
    • Plone is flexible, and makes fast development easy.
    Read full review
    Cons
    Bloomreach
    • Improve introduction to Bloomreach-specific terminology such as running aggregates. These are really powerful but can be difficult to understand
    • Introduce more options for report exporting - it would be good to be able to schedule reports to send to different email addresses
    Incentivized
    Read full review
    Plone
    • Not everything is configurable or editable by Plone, and when you need to adjust or add custom pieces in, you need to deal with Zope. Zope has an ugly, confusing and difficult UI and structure as a backend.
    • Using 3rd party products is difficult to do - there are a few different ways to get them installed, all of which take a bit of luck to get right.
    • Building custom products for Plone is not fun. You've got to deal with an archaic framework to tie in that is not well documented (there is documentation about many things, but not great documentation and there are a lot of holes in the documentation).
    Read full review
    Likelihood to Renew
    Bloomreach
    We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
    Incentivized
    Read full review
    Plone
    We have critical systems running on Plone so will need it in the future.
    Free to use since its Open source, so we don't have to worry about licence costs.
    We know how to use and develop Plone and it has no limits.
    Read full review
    Usability
    Bloomreach
    In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
    Incentivized
    Read full review
    Plone
    Compared to the amount of Plone sites, users and customizations we have in our organization, the amount of support requests and training needed is really small.
    The new user interface in Plone 6 is even better, it is super fast, has lots of different blocks for enhancing the page, has flexible layout system and is easy to extend with more features.
    Read full review
    Reliability and Availability
    Bloomreach
    The platform is generally reliable - major outages are rare and most day-to-day campaign operations run without interruption. Where it dips: occasional slowdowns in the analytics dashboard during peak loads, and sometimes scenario executions get delayed without clear explanation. The real-time event processing is mostly solids. Overall uptime is strong - it is not something that keeps me up at night, but it is not flawless either.
    Incentivized
    Read full review
    Plone
    Our Plone sites are very robust. We have critical systems on Plone and we have been running sites on Plone for over 20 years with very little unexpected downtime.
    Read full review
    Performance
    Bloomreach
    Performance in Bloomreach Content is quite good but you need to be ready. Your implementation should follow all the good practices (avoid crazy patterns) and the environment setup should be the right one. With all that, Bloomreach's performance is quite solid. Our usage makes use of complex queries and most of them are really quick. Only when you need something really complex and you aggregate queries that should be separated you would get slower results (but then again, that is not a good practice for any platform).
    Incentivized
    Read full review
    Plone
    Plone is very intensive in its operations, and if not configured well it can be slow. However it is designed and built with speed in mind and with proper use of coding, templates and caching can perform extremely well under high loads. It is capable of scaling to very high load availability environments with no specific coding requirements.
    Read full review
    Support Rating
    Bloomreach
    The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.
    Incentivized
    Read full review
    Plone
    There are not too many Plone companies in the world. But the ones who are, are high level professionals
    Read full review
    In-Person Training
    Bloomreach
    The Training was awesome
    Incentivized
    Read full review
    Plone
    I have been participating Plone training and the trainers have always been professional. Materials were good and the instructions clear
    Read full review
    Online Training
    Bloomreach
    very informative and patient
    Incentivized
    Read full review
    Plone
    Well organized, professional training with good materials and instructions
    Read full review
    Implementation Rating
    Bloomreach
    All the deployments were done on time
    Incentivized
    Read full review
    Plone
    No answers on this topic
    Alternatives Considered
    Bloomreach
    Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
    Incentivized
    Read full review
    Plone
    Drupal: Plone is cheaper, so with Drupal is more complex to reach the required ROI. However, Drupal has a lower learning curve WordPress: For our necessities it has a more expensive learning curve than plone. Joomla, is easier to use. However, it have some issues on security and web content where Plone is much better
    Incentivized
    Read full review
    Scalability
    Bloomreach
    there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
    Incentivized
    Read full review
    Plone
    Plone has no limits. We have massive sites and can run them just fine
    Read full review
    Return on Investment
    Bloomreach
    • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
    • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
    • Knowing the customer allows improved communication and personalize our recommendations.
    • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
    • The most effective tool out there when ROI is in question.
    Read full review
    Plone
    • The impact Plone has had at the University of Oshkosh is as follows: this software allows student workers to learn about IT departments and CMS's in a user-friendly way. It gives many students great jobs that look great on their resumes.
    • Since there are great training manuals for Plone, there is increased employee efficient in the workplace. Training doesn't take long, and if there's ever a question, the Plone manual is a great tool to refer to.
    • If an employee using Plone quits, its easy to find someone to replace them with quick training and great resources.
    Read full review
    ScreenShots

    Bloomreach Screenshots

    Screenshot of Funnels that simplify targeting.Screenshot of Retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testing.Screenshot of The drag and drop campaign editor.Screenshot of The WYSIWYG Email editor & Fully customisable Email templates.Screenshot of The CRM with 360° customer behaviour history.