Bombora vs. Clearbit

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bombora
Score 7.9 out of 10
N/A
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about…N/A
Clearbit
Score 8.4 out of 10
N/A
Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects. The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment, and Tray.
$20,000
Annually
Pricing
BomboraClearbit
Editions & Modules
No answers on this topic
All Plans
$20,000.00
Annually
Offerings
Pricing Offerings
BomboraClearbit
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe best Intent data solution isn't one-size-fits-all. To build a package that works best, we need to know a few things, like: - The volume of Intent data needed - Preferred integrations or partner platforms - The level of support you need to get startedPricing is based on CRM database size, monthly web traffic, and monthly contact creation. Each product is subject to individual terms and plans may be available on a monthly or annual subscription. For more information, contact Clearbit.
More Pricing Information
Community Pulse
BomboraClearbit
Considered Both Products
Bombora
Chose Bombora
Bombora has a far lower expense for the service, despite the quality of data. It is a big enough gap to be a major factor in deciding which product to use, for still excellent quality data in comparison to Clearbit. It is also much easier to integrate with our services.
Chose Bombora
Albacross is more specific to anon user identification on our personal site, which is exact product buying intent rather than just industry. Bombora give broader insight, Albacross more specified.
Clearbit

No answer on this topic

Top Pros
Top Cons
Features
BomboraClearbit
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Bombora
5.9
34 Ratings
27% below category average
Clearbit
7.0
22 Ratings
7% below category average
Contact information3.01 Ratings7.021 Ratings
Company information7.834 Ratings7.022 Ratings
Industry information6.929 Ratings7.022 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Bombora
-
Ratings
Clearbit
8.7
19 Ratings
14% above category average
Advanced search00 Ratings9.017 Ratings
Identification of new leads00 Ratings8.016 Ratings
List quality00 Ratings7.018 Ratings
List upload/download00 Ratings10.016 Ratings
Ideal customer targeting00 Ratings10.014 Ratings
Load time/data access00 Ratings8.017 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Bombora
-
Ratings
Clearbit
8.6
21 Ratings
15% above category average
Lead qualification process00 Ratings9.013 Ratings
Smart lists and recommendations00 Ratings10.011 Ratings
Salesforce integration00 Ratings9.018 Ratings
Company/business profiles00 Ratings8.018 Ratings
Alerts and reminders00 Ratings9.08 Ratings
Data hygiene00 Ratings7.018 Ratings
Automatic data refresh00 Ratings8.016 Ratings
Tags00 Ratings8.09 Ratings
Filters and segmentation00 Ratings9.013 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Bombora
-
Ratings
Clearbit
8.5
5 Ratings
12% above category average
Sales email templates00 Ratings9.05 Ratings
Append emails to records00 Ratings8.05 Ratings
Best Alternatives
BomboraClearbit
Small Businesses
ZoomInfo Sales
ZoomInfo Sales
Score 8.0 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Qualified
Qualified
Score 9.5 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Demandbase One
Demandbase One
Score 8.4 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BomboraClearbit
Likelihood to Recommend
8.0
(40 ratings)
10.0
(22 ratings)
Likelihood to Renew
8.1
(2 ratings)
8.0
(2 ratings)
Usability
8.2
(3 ratings)
5.0
(1 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(3 ratings)
6.2
(2 ratings)
Online Training
8.2
(1 ratings)
-
(0 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(1 ratings)
-
(0 ratings)
Ease of integration
8.2
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Professional Services
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BomboraClearbit
Likelihood to Recommend
Bombora
Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.
Read full review
Clearbit
Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional
Read full review
Pros
Bombora
  • Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
  • The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.
Read full review
Clearbit
  • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
  • ClearBit mapping is great because there are 80 fields that map and an API.
  • We can build out our leads and contacts extremely faster because of the simplicity of the program.
Read full review
Cons
Bombora
  • Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
  • Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
  • Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.
Read full review
Clearbit
  • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
  • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
  • Clearbit provides direct dials, but again it's not as accurate as other services.
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Likelihood to Renew
Bombora
No answers on this topic
Clearbit
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
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Usability
Bombora
I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.
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Clearbit
It is easy to use but doesn't cover enough compnaies.
Read full review
Support Rating
Bombora
Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.
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Clearbit
The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
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Online Training
Bombora
There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.
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Clearbit
No answers on this topic
Implementation Rating
Bombora
Liked the implementation, however there is a still room for improvement for the support needed in overall implementation
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Clearbit
No answers on this topic
Alternatives Considered
Bombora
Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.
Read full review
Clearbit
Clearbit has been extremely beneficial for our organization. We still use and have access to some other tools, but it's the net new targeting that stands out for us, rather than a BlackBox of accounts that are in the market. When it comes to paid social where tracking and quality are tricky to measure and manage, Clearbit is the best option out there.
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Scalability
Bombora
Need improvement in places such as visualisation & UX
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Clearbit
No answers on this topic
Return on Investment
Bombora
  • Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
  • Bombora helped us identify key target accounts that brought great net new business to our company.
Read full review
Clearbit
  • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
  • Works great for large repositories of data, which we have.
  • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
Read full review
ScreenShots

Bombora Screenshots

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