Bombora vs. Demandbase One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bombora
Score 8.7 out of 10
N/A
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about…N/A
Demandbase One
Score 8.1 out of 10
Small Businesses (1-50 employees)
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.N/A
Pricing
BomboraDemandbase One
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BomboraDemandbase One
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsBombora is based on: - The volume of Intent data needed - Preferred integrations or partner platforms - The level of support needed to get startedThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
BomboraDemandbase One
Considered Both Products
Bombora
Chose Bombora
On a par, we use all three of these either currently or in the past
Each tool has its benefits it would be good for the tools to co-exist and learn to further the improvement
Bombora is the current go to and continues to deliver - that said the marketplace is competitive, so we …
Chose Bombora
Enjoy Bombora a lot more than when we had Demandbase. DB seemed a lot clunkier, harder to use. Salespeople didn't trust the data as much.
Chose Bombora
Having a true understanding of WHERE the data comes from and how it is collected was a question no other intent data providers could give us a straight answer on. With Bombora, we know exactly where it comes from, how it's scored, and what our next step is to leverage the data.
Chose Bombora
I do not have a ton of experience with the other products but from the demos and calls I was on Bombora was the leading product in this area.

Additionally, the main deciding factor about choosing Bombora was their stellar sales team that prioritized our business needs over any …
Chose Bombora
We saw more features with some competitors, but Bombora fits into our budget nicely and is a nice starting tool.
Chose Bombora
6sense is not as large a player as these other alternatives, in my opinion. But it is still a great platform. It all comes down to how much you are willing and able to spend. Bombora will give you great and actionable data for account prospecting and can be a great starting …
Demandbase One

No answer on this topic

Features
BomboraDemandbase One
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Bombora
7.5
35 Ratings
13% below category average
Demandbase One
-
Ratings
Contact information3.01 Ratings00 Ratings
Company information9.835 Ratings00 Ratings
Industry information9.830 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Bombora
-
Ratings
Demandbase One
6.2
42 Ratings
18% below category average
Automated routing and prioritization00 Ratings6.635 Ratings
Customer interaction histories00 Ratings6.639 Ratings
Syndicated content00 Ratings4.63 Ratings
Personalization00 Ratings6.435 Ratings
Engagement data tracking00 Ratings7.042 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Bombora
-
Ratings
Demandbase One
6.8
29 Ratings
11% below category average
Ad campaign creation00 Ratings7.427 Ratings
Display advertising00 Ratings7.127 Ratings
Contextual advertising00 Ratings6.622 Ratings
Social advertising00 Ratings6.123 Ratings
Ad reporting and analytics00 Ratings6.628 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Bombora
-
Ratings
Demandbase One
7.0
44 Ratings
10% below category average
Standard visitor segmentation00 Ratings7.244 Ratings
Behavioral visitor segmentation00 Ratings6.942 Ratings
ABM sales intelligence00 Ratings7.042 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Bombora
-
Ratings
Demandbase One
7.2
45 Ratings
3% below category average
3rd party intent signals00 Ratings7.441 Ratings
Downstream intent signals00 Ratings6.742 Ratings
Account identification00 Ratings7.445 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Bombora
-
Ratings
Demandbase One
6.9
38 Ratings
13% below category average
Automated workflow & orchestration00 Ratings6.938 Ratings
Best Alternatives
BomboraDemandbase One
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Lusha
Lusha
Score 8.3 out of 10
Dealfront
Dealfront
Score 8.7 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.4 out of 10
LeanData
LeanData
Score 9.5 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.4 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BomboraDemandbase One
Likelihood to Recommend
9.8
(41 ratings)
6.9
(218 ratings)
Likelihood to Renew
8.0
(2 ratings)
8.6
(30 ratings)
Usability
8.2
(3 ratings)
7.4
(87 ratings)
Availability
9.1
(1 ratings)
7.0
(2 ratings)
Performance
9.1
(1 ratings)
7.3
(2 ratings)
Support Rating
9.1
(3 ratings)
10.0
(50 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
8.2
(1 ratings)
9.9
(2 ratings)
Implementation Rating
8.2
(1 ratings)
10.0
(11 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(1 ratings)
-
(0 ratings)
Ease of integration
8.2
(1 ratings)
10.0
(1 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Professional Services
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
9.1
(1 ratings)
9.0
(1 ratings)
User Testimonials
BomboraDemandbase One
Likelihood to Recommend
Bombora
Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.
Read full review
Demandbase
Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads. Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business. I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM
Read full review
Pros
Bombora
  • Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
  • The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.
Read full review
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Read full review
Cons
Bombora
  • Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
  • Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
  • Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.
Read full review
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
Likelihood to Renew
Bombora
No answers on this topic
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
Read full review
Usability
Bombora
I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.
Read full review
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
Read full review
Reliability and Availability
Bombora
No answers on this topic
Demandbase
Seems to always work.
Read full review
Performance
Bombora
No answers on this topic
Demandbase
It's pretty fast.
Read full review
Support Rating
Bombora
Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.
Read full review
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
Read full review
In-Person Training
Bombora
No answers on this topic
Demandbase
She was fine, but we only had one session
Read full review
Online Training
Bombora
There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.
Read full review
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
Read full review
Implementation Rating
Bombora
Liked the implementation, however there is a still room for improvement for the support needed in overall implementation
Read full review
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
Read full review
Alternatives Considered
Bombora
Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.
Read full review
Demandbase
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
Read full review
Scalability
Bombora
Need improvement in places such as visualisation & UX
Read full review
Demandbase
No answers on this topic
Return on Investment
Bombora
  • Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
  • Bombora helped us identify key target accounts that brought great net new business to our company.
Read full review
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
Read full review
ScreenShots

Bombora Screenshots

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Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of