Brevo vs. Google Workspace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.6 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
Google Workspace
Score 9.1 out of 10
N/A
Google Workspace enables teams of all sizes to connect, create and collaborate. It includes productivity and collaboration tools for work: Gmail for custom business email, Drive for cloud storage, Docs for word processing, Meet for video and voice conferencing, Chat for team messaging, Slides for presentation building, and shared Calendars.
$6
per month per user
Pricing
BrevoGoogle Workspace
Editions & Modules
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
Business Starter
$6
per user/per month
Business Standard
$12
per user/per month
Business Plus
$18
per user/per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
BrevoGoogle Workspace
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.
More Pricing Information
Community Pulse
BrevoGoogle Workspace
Considered Both Products
Brevo
Chose Brevo
We rate Hiver 1th place for now. SIB in 2nd. Hiver and SIB together including the possibillity to pro active being able to send whatsapps to customer would be to best tool for us.
Chose Brevo
The cost is significantly less. To have the same functionality in HubSpot I had to have 5 different products... it just didn't make sense at almost 10 times the price.
Google Workspace

No answer on this topic

Features
BrevoGoogle Workspace
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
7.9
217 Ratings
1% below category average
Google Workspace
-
Ratings
WYSIWYG email editor8.3196 Ratings00 Ratings
Dynamic content8.0177 Ratings00 Ratings
Ability to test dynamic content7.8168 Ratings00 Ratings
Landing pages6.011 Ratings00 Ratings
A/B testing6.510 Ratings00 Ratings
Mobile optimization8.4193 Ratings00 Ratings
Email deliverability reporting8.8212 Ratings00 Ratings
List management8.6209 Ratings00 Ratings
Triggered drip sequences8.4124 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
7.8
205 Ratings
1% above category average
Google Workspace
-
Ratings
Dashboards8.019 Ratings00 Ratings
Standard reports8.7204 Ratings00 Ratings
Custom reports6.810 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
9.0
146 Ratings
11% above category average
Google Workspace
-
Ratings
Link Tracking9.0146 Ratings00 Ratings
Best Alternatives
BrevoGoogle Workspace
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrevoGoogle Workspace
Likelihood to Recommend
9.3
(231 ratings)
8.5
(120 ratings)
Likelihood to Renew
10.0
(10 ratings)
10.0
(5 ratings)
Usability
9.2
(28 ratings)
8.5
(11 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(13 ratings)
2.2
(12 ratings)
Implementation Rating
9.1
(2 ratings)
9.1
(1 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BrevoGoogle Workspace
Likelihood to Recommend
Brevo (Sendinblue, Inc)
Brevo is very suitable for companies and individuals who want to run email marketing campaigns, create a strong corporate image, manage customer relationships, and build customer loyalty. Like any application, there are areas for improvement, such as more templates and a simpler CRM application, but I believe it has more positive features than negative ones, and for us, it has become a strategic partner. Brevo es muy adecuado para empresas y personas que desean realizar campañas de mailing marketing, crear un sólida imagen corporativa, el CRM con los clientes y fidelizarlos. Hay puntos de mejora como toda aplicación como mas plantillas, mejor sencilles en su aplicativo de CRM pero considero que tiene mas funcionalidades positivas que negativas y para nosotros se ha convertido en un aliado estrategico This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
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Google
I find that google workspace covers all the bases that I would need my day to day work solution to offer. Workspace is perfect if you're someone working in sales who regularly sets up and hosts meetings. The meet solution is reliable, the transcription through Gemini is almost always perfect, and the recording function is easy to use. Calendar backs this up well by being simple and easy to use. Although having the ability to share your calendar link for people to book in meetings would elevate this further. You can also never go wrong with Gmail, it is reliable, has strong spam filters and rarely ever goes down. On the flip side, despite Docs, Slides and Sheets covering the basic functionalities that you would need to create a good base level of documents, it does lack some advanced functionalities that other providers offer. Especially in Sheets, I use sheets regularly for importing and exporting data for cold outreach, it works perfectly fine for this, but if you were looking to start creating dashboards etc using sheets as the base for this, it can start to get a bit tricky and limited.
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Pros
Brevo (Sendinblue, Inc)
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Read full review
Google
  • Google Calendar...amazing. I don't need to ask team members when they're busy anymore and play this game of bouncing times back and forth. All I need to do is enter their email address and it shows my calendar and theirs side by side and then select the day and time I find that works best for the both of us.
  • I actually prefer Google Meet over Zoom. Zoom bogs down my computer and I find their UI overcomplicated for what it actually does. Google Meet is simple and does practically everything Zoom does without needing to pay any extra money.
  • Sheets integrates with our CRM (Copper) so it's perfect for us. Being able to export information out of our CRM into sheets and then create pivot tables from that data makes our lives a million times better.
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Cons
Brevo (Sendinblue, Inc)
  • Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.
  • Online support is highly technical. Email is its own beast and even good digital may not know more than the basics.
  • The reporting is strangely not intuitive or even very end-user friendly even with the robust data being tracked.
  • Composing in their editor can sometimes sync differently. Just like a video game, it's helpful to save often despite the autosave.
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Google
  • Pricing is a little bit higher than other services
  • The cost of each email inbox costs the same whether you want just email or all of the features. For example, we wanted a support email address that we could setup our support desk with. The cost of that added account is the same as the account I use with all of the features.
  • They removed their free tier for small organizations like mine and restricted the free tier from adding new domain names. This was likely due to abuse, but everyone lost the privilege of the free service.
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Likelihood to Renew
Brevo (Sendinblue, Inc)
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
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Google
There is no better solution for cloud storage and real time collaboration. The amount of features included in G Suite is unmatched and out of other things we’ve tried over the years, nothing comes close to being as great of a tool.
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Usability
Brevo (Sendinblue, Inc)
It's okay, it's easy to use, has good features, and good automation options, but it lacks better delivery support. Many messages end up in spam, even though I have a dedicated IP address that I pay for separately, and I think it needs more design options to make emails stand out, especially in terms of typography. That's why I'm not giving it a 10. It also lacks integration with other tools. EStá bien, es fácil de usar, tiene buenas funcionalidades, tiene buenas opciones de automatización, le falta mayor apoyo en cuanto a entrega, muchos de los mensajes se vana spam, aun cuando tengo una IP dedicada que pago por aparte y creo que faltan opciones de diseño para que los correos puedan ser diferentes, sobre todo en tipografía. Por eso no le doy 10. Falta integración con otras herramientas.
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Google
On the user end, it's great, probably some of the most user friendly products out there. On the admin side, it can get a little more arcane, but it's still better than a lot of other services. At worst I wrangle some CSVs to perform mass changes, but it's a far cry from the days of Powershell scripts or purely manual entry.
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Reliability and Availability
Brevo (Sendinblue, Inc)
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
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Google
No answers on this topic
Performance
Brevo (Sendinblue, Inc)
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
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Google
No answers on this topic
Support Rating
Brevo (Sendinblue, Inc)
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
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Google
My experiences of getting support have been positive. Calling in is not overly difficult, but it does require getting a PIN. The knowledge of those responding to the calls has been impressive. I have managed to work with them to fix two Google bugs that I had identified. These bugs required a some technical expertise and the support staff were able to understand the issue and forward the concerns to the appropriate persons. The first bug was fixed with 24 hours. The second bug took a little longer, but it was also more complicated to reproduce.
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Implementation Rating
Brevo (Sendinblue, Inc)
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
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Google
nothing to say
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Alternatives Considered
Brevo (Sendinblue, Inc)
Sendinblue not stacking up so great unfortunately. We are considering going back to Constant Contact because of ongoing issues we are having with Sendinblue. We have however just upgraded to Premium with Sendinblue, mainly so we can get Telephone Support. But now it seems Sendinblue do not call you, you have to call them. With Constant Contact they would phone us and talk us through any issues we were having.
We selected Sendinblue initially because of price.
Also, our average Open rate over the last few months we were with Constant Contact was about 20%. Our Open rate - to exactly the same database, has dropped to under 10% with Sendinblue. We can't understand this. Doesn't make sense.
The Click Rate has stayed about the same - averaging about 2-3% on both platforms.
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Google
There are lots of competitors to various tools in Workspace, like Meet versus Zoom. However, Microsoft is the other big competitor I can think of for Google Workspace as a whole. To me, at least, the strength of Workspace is how easy it is to share and collaborate with others. For items that I only need for myself and can keep on my own computer, I typically rely on Microsoft Word, Excel, etc. For items that I need to share, I turn to Workspace a lot. Being able to collaborate in real-time and not having to send documents back and forth is so amazing, and such a time saver. And I love that Workspace is also a built-in tool with Dropbox now.
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Scalability
Brevo (Sendinblue, Inc)
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
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Google
No answers on this topic
Return on Investment
Brevo (Sendinblue, Inc)
  • Saved us over 80% of what we used to pay aWeber for the exact same services
  • Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
  • Saves us an incredible amount of time in content creation using Brevo content editor
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Google
  • Zero to no time managing tools allows us to focus on work saving us time and money
  • Google Workspace allowed us to seamlessly transition to a fully remote workforce when the Coronavirus pandemic started - no lost time or productivity.
  • Easily able to extend our workspace and add features, e.g. Voice, saving us time implementing other services.
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ScreenShots

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins