Brevo vs. Zoho CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.5 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
Zoho CRM
Score 8.5 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
BrevoZoho CRM
Editions & Modules
Free
$0
per month
Starter
$9
per month
Standard
$18
per month
Professional
$499
per month
Enterprise
Contact sales team
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
BrevoZoho CRM
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$14 /user/month
Additional DetailsBrevo pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try Brevo with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $9 -- or send even more emails at great prices.
More Pricing Information
Community Pulse
BrevoZoho CRM
Considered Both Products
Brevo
Chose Brevo
Zoho was good but they have a lead list contact limit and what we found with Brevo is unlimited contact limit.
Chose Brevo
Better language support, custom unsubscribe pages, increased built-in functionality.
We need to send messages in multiple languages and competitors do not provide enough.
Zoho CRM
Chose Zoho CRM
It is decent against what is offered in the market, it follows certain philosophy of CRM which may not be a perfect fit for everyone.
There are not so many guides and new updates push for differentiation.
Formatting and bugs appearances are often an issue.
Chose Zoho CRM
I am using both at the same time, due to lack of performance on Zoho CRM marketing toolset (lack of different unsubscribe pages, forms, language support for users) we needed to find another alternative.
Features
BrevoZoho CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
7.9
217 Ratings
1% below category average
Zoho CRM
-
Ratings
WYSIWYG email editor8.3196 Ratings00 Ratings
Dynamic content8.0177 Ratings00 Ratings
Ability to test dynamic content7.8168 Ratings00 Ratings
Landing pages6.011 Ratings00 Ratings
A/B testing6.510 Ratings00 Ratings
Mobile optimization8.4193 Ratings00 Ratings
Email deliverability reporting8.7212 Ratings00 Ratings
List management8.6209 Ratings00 Ratings
Triggered drip sequences8.4124 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
7.8
205 Ratings
1% above category average
Zoho CRM
-
Ratings
Dashboards8.019 Ratings00 Ratings
Standard reports8.7204 Ratings00 Ratings
Custom reports6.810 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
9.0
146 Ratings
11% above category average
Zoho CRM
-
Ratings
Link Tracking9.0146 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Brevo
-
Ratings
Zoho CRM
8.4
288 Ratings
7% above category average
Customer data management / contact management00 Ratings8.5279 Ratings
Workflow management00 Ratings8.2266 Ratings
Territory management00 Ratings8.6196 Ratings
Opportunity management00 Ratings8.6253 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.6248 Ratings
Contract management00 Ratings8.6203 Ratings
Quote & order management00 Ratings8.1203 Ratings
Interaction tracking00 Ratings8.0249 Ratings
Channel / partner relationship management00 Ratings8.3192 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Brevo
-
Ratings
Zoho CRM
8.2
221 Ratings
6% above category average
Case management00 Ratings8.4213 Ratings
Call center management00 Ratings7.9172 Ratings
Help desk management00 Ratings8.4189 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Brevo
-
Ratings
Zoho CRM
8.4
266 Ratings
8% above category average
Lead management00 Ratings8.5261 Ratings
Email marketing00 Ratings8.4219 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Brevo
-
Ratings
Zoho CRM
8.4
263 Ratings
9% above category average
Task management00 Ratings8.5248 Ratings
Billing and invoicing management00 Ratings8.2180 Ratings
Reporting00 Ratings8.4242 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Brevo
-
Ratings
Zoho CRM
8.4
258 Ratings
9% above category average
Forecasting00 Ratings8.3216 Ratings
Pipeline visualization00 Ratings8.3235 Ratings
Customizable reports00 Ratings8.5249 Ratings
Customization
Comparison of Customization features of Product A and Product B
Brevo
-
Ratings
Zoho CRM
8.2
277 Ratings
7% above category average
Custom fields00 Ratings8.3275 Ratings
Custom objects00 Ratings8.1222 Ratings
Scripting environment00 Ratings8.0178 Ratings
API for custom integration00 Ratings8.3203 Ratings
Security
Comparison of Security features of Product A and Product B
Brevo
-
Ratings
Zoho CRM
8.3
266 Ratings
1% below category average
Single sign-on capability00 Ratings8.3231 Ratings
Role-based user permissions00 Ratings8.3261 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Brevo
-
Ratings
Zoho CRM
8.2
165 Ratings
9% above category average
Social data00 Ratings8.2164 Ratings
Social engagement00 Ratings8.2157 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Brevo
-
Ratings
Zoho CRM
8.5
210 Ratings
13% above category average
Marketing automation00 Ratings8.7207 Ratings
Compensation management00 Ratings8.4138 Ratings
Platform
Comparison of Platform features of Product A and Product B
Brevo
-
Ratings
Zoho CRM
8.5
230 Ratings
11% above category average
Mobile access00 Ratings8.5230 Ratings
Best Alternatives
BrevoZoho CRM
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
Creatio
Creatio
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrevoZoho CRM
Likelihood to Recommend
9.3
(231 ratings)
8.5
(310 ratings)
Likelihood to Renew
10.0
(10 ratings)
7.6
(42 ratings)
Usability
9.2
(28 ratings)
7.8
(172 ratings)
Availability
9.1
(1 ratings)
8.9
(7 ratings)
Performance
9.1
(1 ratings)
8.5
(8 ratings)
Support Rating
9.9
(13 ratings)
6.2
(69 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
5.6
(8 ratings)
Implementation Rating
9.1
(2 ratings)
5.5
(16 ratings)
Configurability
-
(0 ratings)
5.1
(114 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.5
(21 ratings)
Ease of integration
-
(0 ratings)
7.1
(5 ratings)
Product Scalability
9.1
(1 ratings)
5.8
(6 ratings)
Professional Services
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
7.7
(13 ratings)
Vendor pre-sale
-
(0 ratings)
7.8
(13 ratings)
User Testimonials
BrevoZoho CRM
Likelihood to Recommend
Brevo (Sendinblue, Inc)
Brevo is very suitable for companies and individuals who want to run email marketing campaigns, create a strong corporate image, manage customer relationships, and build customer loyalty. Like any application, there are areas for improvement, such as more templates and a simpler CRM application, but I believe it has more positive features than negative ones, and for us, it has become a strategic partner. Brevo es muy adecuado para empresas y personas que desean realizar campañas de mailing marketing, crear un sólida imagen corporativa, el CRM con los clientes y fidelizarlos. Hay puntos de mejora como toda aplicación como mas plantillas, mejor sencilles en su aplicativo de CRM pero considero que tiene mas funcionalidades positivas que negativas y para nosotros se ha convertido en un aliado estrategico This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
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Zoho
Interfacing with our target clients at the correct minute is crucial in today's society. Another valuable include is its capacity to coordinated with other programs. It helps me in keeping track of the every day work emails I send to my colleagues or get. Zoho CRM makes it straightforward to consequence or send out information agreeing to our needs. Zoho makes a difference keep in mind individuals by means of e-mail and pop-ups, which dispenses with the issue of overlooking follow-ups and reminders. This not as it were helps within the organization of this incredible instrument but moreover within the execution of data.
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Pros
Brevo (Sendinblue, Inc)
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Read full review
Zoho
  • Hooks into our website and can import data from forms.
  • Has great automation tools built in.
  • Reporting features are great.
  • Easy to learn, makes it easy for us to onboard new users onto it.
  • Fairly customizable. We have fine tuned it to work the way we need it to.
Read full review
Cons
Brevo (Sendinblue, Inc)
  • Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.
  • Online support is highly technical. Email is its own beast and even good digital may not know more than the basics.
  • The reporting is strangely not intuitive or even very end-user friendly even with the robust data being tracked.
  • Composing in their editor can sometimes sync differently. Just like a video game, it's helpful to save often despite the autosave.
Read full review
Zoho
  • Need some way to switch a field type without losing the pre-existing data.
  • The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
  • Frustrating that only 3 custom lookup fields are allowed per module in our license.
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Likelihood to Renew
Brevo (Sendinblue, Inc)
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Read full review
Zoho
i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
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Usability
Brevo (Sendinblue, Inc)
It's okay, it's easy to use, has good features, and good automation options, but it lacks better delivery support. Many messages end up in spam, even though I have a dedicated IP address that I pay for separately, and I think it needs more design options to make emails stand out, especially in terms of typography. That's why I'm not giving it a 10. It also lacks integration with other tools. EStá bien, es fácil de usar, tiene buenas funcionalidades, tiene buenas opciones de automatización, le falta mayor apoyo en cuanto a entrega, muchos de los mensajes se vana spam, aun cuando tengo una IP dedicada que pago por aparte y creo que faltan opciones de diseño para que los correos puedan ser diferentes, sobre todo en tipografía. Por eso no le doy 10. Falta integración con otras herramientas.
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Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
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Reliability and Availability
Brevo (Sendinblue, Inc)
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
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Zoho
In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
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Performance
Brevo (Sendinblue, Inc)
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Read full review
Zoho
I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
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Support Rating
Brevo (Sendinblue, Inc)
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
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Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
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In-Person Training
Brevo (Sendinblue, Inc)
No answers on this topic
Zoho
I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
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Online Training
Brevo (Sendinblue, Inc)
No answers on this topic
Zoho
There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
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Implementation Rating
Brevo (Sendinblue, Inc)
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Read full review
Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
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Alternatives Considered
Brevo (Sendinblue, Inc)
Sendinblue not stacking up so great unfortunately. We are considering going back to Constant Contact because of ongoing issues we are having with Sendinblue. We have however just upgraded to Premium with Sendinblue, mainly so we can get Telephone Support. But now it seems Sendinblue do not call you, you have to call them. With Constant Contact they would phone us and talk us through any issues we were having.
We selected Sendinblue initially because of price.
Also, our average Open rate over the last few months we were with Constant Contact was about 20%. Our Open rate - to exactly the same database, has dropped to under 10% with Sendinblue. We can't understand this. Doesn't make sense.
The Click Rate has stayed about the same - averaging about 2-3% on both platforms.
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Zoho
Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
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Contract Terms and Pricing Model
Brevo (Sendinblue, Inc)
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
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Scalability
Brevo (Sendinblue, Inc)
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Read full review
Zoho
We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
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Professional Services
Brevo (Sendinblue, Inc)
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
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Return on Investment
Brevo (Sendinblue, Inc)
  • Saved us over 80% of what we used to pay aWeber for the exact same services
  • Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
  • Saves us an incredible amount of time in content creation using Brevo content editor
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Zoho
  • because we are new to the CRM world, we wanted a product that was reasonably priced, yet had the features we were looking for
  • we have found a much higher customer engagement rate and ROI
  • we used to "lose" customers in our makeshift process. Now, all customers are being attended to.
Read full review
ScreenShots

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.