Brightcove vs. IBM Video Streaming vs. Influitive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brightcove
Score 9.0 out of 10
N/A
Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.N/A
IBM Video Streaming
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
IBM Video Streaming solutions are used to stream virtual events, executive town halls, video marketing product launches, and 24-hour streaming channels. According to IBM, the solution is built for privacy, reliability and scale, to optimize video quality, and powered by IBM Watson AI for video search and automated closed captioning. IBM Enterprise Video Streaming can power security-rich video communications ranging from employee town halls, to…
$137
per month 100 viewer hours
Influitive
Score 8.1 out of 10
N/A
AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.N/A
Pricing
BrightcoveIBM Video StreamingInfluitive
Editions & Modules
No answers on this topic
Silver
$137
per month 100 viewer hours
Gold
$688
per month 2,000 viewer hours
Platinum
$1380
per month 5,000 viewer hours
No answers on this topic
Offerings
Pricing Offerings
BrightcoveIBM Video StreamingInfluitive
Free Trial
YesYesNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesYesYes
Entry-level Setup FeeNo setup feeOptionalNo setup fee
Additional DetailsVideo Streaming edition is available for purchase via credit card online (or via IBM salesperson if needs exceed those outlined in the online plans). Enterprise Video Streaming edition must be purchased from an IBM salesperson.To learn more about Influitive's pricing, please reach out to a member of our sales team.
More Pricing Information
Community Pulse
BrightcoveIBM Video StreamingInfluitive
Considered Multiple Products
Brightcove

No answer on this topic

IBM Video Streaming
Chose IBM Video Streaming
We have looked at a range of platforms - Livestream, Oolya, Brightcove, NeuLion, YouTube, Facebook etc., and all platforms have their pros and cons. The points raised earlier are the key changes that need to be made form our perspective to improve the platform. Offering direct …
Chose IBM Video Streaming
The ability to scale the platform, as well as its ability to interface with other IBM systems, was the reason they decided to use it. Integral to the concept of an advanced analytics suite was the comparative advantage it had over other competitors and analysis tools crucial …
Chose IBM Video Streaming
The main reasons I would recommend Ustream over other competitors are: SSO integration, how accessible/responsive support is, the ease of use for the viewer, the consumption/seat model is easy to understand, server side encoding to multiple bitrates/qualities, ability to …
Chose IBM Video Streaming
When this project was evaluating streaming providers in 2013, Livestream was the closest to uStream in feature set. However, we found the packages that uStream provided were financially better considering the volume of customers who were going to stream our content. We also …
Influitive

No answer on this topic

Features
BrightcoveIBM Video StreamingInfluitive
Brand Advocacy Tools
Comparison of Brand Advocacy Tools features of Product A and Product B
Brightcove
-
Ratings
IBM Video Streaming
-
Ratings
Influitive
4.9
2 Ratings
30% below category average
Community Building00 Ratings00 Ratings2.12 Ratings
Referral Management00 Ratings00 Ratings2.12 Ratings
Rewards Program00 Ratings00 Ratings5.32 Ratings
Program Notices00 Ratings00 Ratings4.52 Ratings
Reference Request Automation00 Ratings00 Ratings8.21 Ratings
Multi-Channel Marketing00 Ratings00 Ratings7.31 Ratings
Best Alternatives
BrightcoveIBM Video StreamingInfluitive
Small Businesses
IBM Video Streaming
IBM Video Streaming
Score 8.6 out of 10
Vimeo
Vimeo
Score 8.8 out of 10

No answers on this topic

Medium-sized Companies
IBM Video Streaming
IBM Video Streaming
Score 8.6 out of 10
Vimeo
Vimeo
Score 8.8 out of 10

No answers on this topic

Enterprises
IBM Video Streaming
IBM Video Streaming
Score 8.6 out of 10
Kaltura
Kaltura
Score 8.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
BrightcoveIBM Video StreamingInfluitive
Likelihood to Recommend
8.0
(16 ratings)
7.2
(128 ratings)
8.2
(154 ratings)
Likelihood to Renew
9.0
(13 ratings)
8.9
(8 ratings)
9.4
(38 ratings)
Usability
9.0
(1 ratings)
8.9
(62 ratings)
7.3
(19 ratings)
Availability
-
(0 ratings)
9.0
(3 ratings)
10.0
(3 ratings)
Performance
-
(0 ratings)
8.3
(3 ratings)
8.0
(6 ratings)
Support Rating
4.0
(2 ratings)
9.0
(9 ratings)
9.7
(71 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
10.0
(5 ratings)
Implementation Rating
-
(0 ratings)
8.1
(60 ratings)
7.3
(9 ratings)
Configurability
-
(0 ratings)
6.0
(3 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
8.1
(2 ratings)
6.7
(5 ratings)
Product Scalability
-
(0 ratings)
8.1
(3 ratings)
6.0
(3 ratings)
Vendor post-sale
-
(0 ratings)
7.6
(3 ratings)
5.2
(14 ratings)
Vendor pre-sale
-
(0 ratings)
7.6
(3 ratings)
-
(0 ratings)
User Testimonials
BrightcoveIBM Video StreamingInfluitive
Likelihood to Recommend
Brightcove
It works very nicely for our company site because it can easily and seamlessly embed into the site and email HTML pages. It also has picture in picture, sharing, closed captioning (CC) as basic functions. It will also show the time of the video. Because these are short-term-use videos or might get updated frequently and also are just targeting a specific audience, being able to hide or not able to show the number of views or date published (unlike YouTube) actually helps us.
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IBM
Very limited customization features. Permissions are a mess too if you want to have people assigned as chat moderators for events for instance, but dont want them access to the admin panel. The quality of the broadcast and live captions work well, but they charge extra for live captions. For operating a video on demand site, the design of the page is really poor and limited on customization. Been a user for years and seen almost no new innovation on the platform which has been disappointing. The metrics are a mess on the user panels too. They do provide an api link for your external metrics and/or data dumps for using something like tableau, but that features not really something to write home about and a rather basic offering. This is an expensive platform with limited options and an outdated style unfortunately. We have been getting by for our uses but there's nothing really keeping us with IBM if another platform offering came around
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Influitive
We have seen success with information sharing. Giving customers another way to access our resources has been a huge help for them. While we see good engagement numbers there are still some limitations to getting our advocates to complete the 'harder' challenges, like a testimonial or reference
Read full review
Pros
Brightcove
  • Ability to easily output a JSON response for requested video data. This makes it easy to work with Brightcove as partner.
  • The read APIs are very flexible and can the output can be easily customized using cgi args. This provides great customization of the output and sorting and filtering mechanisms to find the videos you're looking for.
  • The ability to add captions to videos is good, especially with the regulations requiring video captioning. DFXP support works great as long as the player is given the exact XML format it is looking for.
Read full review
IBM
  • IBM Video Streaming allows for the integration of interactive elements into video content, such as quizzes, polls, and live Q&A sessions. This can make learning more engaging for young students by making it interactive and fun, thus increasing their attention and participation.
  • Teachers in a K-5 setting can access and share professional development materials and teaching resources through the platform. This can help them stay updated on the best practices for early childhood education, innovative teaching methods, and subject-specific strategies, ultimately benefiting their students.
  • IBM Video Streaming provides the capability for teachers to create a library of on-demand educational videos. This is particularly useful for young learners who may need to revisit concepts multiple times to fully understand them. It also supports differentiated learning by allowing students to learn at their own pace.
  • Young students often benefit from visual aids in their learning process. IBM Video Streaming can deliver high-quality video content that includes animations, demonstrations, and visual explanations of concepts. This can be particularly effective in subjects like science, math, and reading, where visualizations can enhance understanding.
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Influitive
  • Allows you to create compelling and engaging challenges that help your content stand out.
  • The gamification system enables a seamless rewards program that doesn't require a big manual lift.
  • The data and insights are easy to access, analyze, and guide you toward your north star.
Read full review
Cons
Brightcove
  • The code for customizing the video player can be made easier, I think it still uses BEML code.
  • Easily accessible ready made code will help users like me to implement a cool looking player.
  • I would love to implement Brightcove video cloud on most of the projects that I work on and I see we could use it in so many different ways but pricing is not easily available on the website.
  • Again if I could work with someone to price for small, medium and large businesses that would be great.
Read full review
IBM
  • Occasionally, we experience a form of static that lasts for about 1 to 2 minutes. It appears in the live stream and in the auto-recorded file, but not in the live worship assembly. It occurs roughly 1 in every 4 hours of webcast time. I wish there was a way to trace the source of that recurring static. The diagnostic tools could be more robust.
  • It would be nice if the chat room allowed a user photo/avatar for each user to personalize that a little more.
  • I have wished for a way that an admin could use a “laser pointer” on the video window to point out something on the feed that other live viewers could see.
  • It would be wonderful to have a mini-tutorial for viewers who are not technically savvy that would inform them of how to get to the site and explain how they can use the software. For example, how they can see and type in the chat room, how to maximize the screen and make it smaller. Some of our viewers are in nursing homes or otherwise limited in capability to learn to use this on their own.
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Influitive
  • The Admin view is not as intuitive as the user view and the functionality just isn't as great. I wish it had almost the same layout/interface as how the customer sees it so I didn't have to constantly enter Preview mode.
  • I wish there were more included integrations in the regular Influitive package.
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Likelihood to Renew
Brightcove
It took quite some time to upload and organize our video library. The amount of time it would require to relocate all this information outweighs any negative aspect I personally have with the experience. They have been pretty good to work with and from speaking with my Brightcove rep, I know some of the issues I have listed are currently being addressed and tested for future releases.
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IBM
Our organization depends heavily on this streaming service. Now that we have the option of allowing our clients to attend meetings virtually, we can never retract that option as so many of our clients love the flexibility. Also, we have no complaints with the service itself. It is reliable and dependable and any issues we have encountered have never been to blame on the service but rather our lack of knowledge of it or needing to update our embed code
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Influitive
Depending on the cost and new features to be added, our company might be motivated to renew the use of Influitive. However, a lot depends on the year to come and the enhancements that can better our experience and add more gamification to the platform. Adding elements that can woo our target audience.
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Usability
Brightcove
Very usable! I don't see any major flaws
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IBM
The user interface is pretty straightforward, but simply needs optimization. (Please hire a seasoned UX person to fix it.) However, all of the key features are there and understandable. It's a great platform overall, a bit expensive, and could use some more options for its viewing experience, and a better "smart" embedding window for mobile applications.
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Influitive
Overall, Influitive is very easy to use for customers. There's a bit of a learning curve for new admins, but that's only because Influitive isn't always intuitive. The UI is confusing in certain places. I expect something to be in one place, and I find it somewhere else entirely. This is the only reason my usability rank isn't higher
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Reliability and Availability
Brightcove
No answers on this topic
IBM
Absolutely. We have never had an outage problem or any application errors that I have been privy to. We are duly notified generally in advance of outages or updates
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Influitive
Yes, always available and extremely quick. The availability is 10 on 10 for sure. We also have situations where their team might not be working or on a holiday, but if we have an event, they are available and ensure smooth running. That is the beauty of having Influitive take care of you.
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Performance
Brightcove
No answers on this topic
IBM
As we use it now, we are satisfied with the streaming performance. I cannot speak to integration yet as we have yet to engage in that but have plans to in the future
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Influitive
Influitive AdvocateHub interacts with Blackbaud Champions and is an on-time response system. What I mean by that is once data is entered in Influitive AdvocateHub, it is updated in real time and I can access a computer and the data is there immediately. Sometimes the rewards do not show up right away and I am under the assumption that the delay is caused by an influx of traffic.
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Support Rating
Brightcove
We are notified often of downtime, and I have not heard from a support rep for over a year. It really makes it hard to learn what new things are coming out and how we can take our video to the next level when there is no contact from the team on a regular cadence.
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IBM
We funded 'white glove' service as our timelines were tight and our needs were well-defined. Tier 1 and Tier 2 support were able to help us get up and running in shorter order than we would have on our own. Documentation on the eCDN product had gaps, increasing the time to resolve and created concerns about success.
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Influitive
If a problem can be easily addressed, Influitive Support is all over it! They're fast and always easy to work with. Some of the larger, or more unique problems, can get a little lost. I'd love to see a bit more follow-up on these more important issues, instead of me needing to reach out to find the status of a previously submitted issue. Overall, everyone at Influitive is kind and wants to help!
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In-Person Training
Brightcove
No answers on this topic
IBM
No answers on this topic
Influitive
I was taught and made to show all features that could help me learn more about the platform and this was great hands-on training for me. I picked up things faster than others and did have time to create challenges and make changes while someone was around to supervise and help.
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Online Training
Brightcove
No answers on this topic
IBM
No answers on this topic
Influitive
The training was extensive and gave me the knowledge/ skills that I needed in order to implement my advocacy program using Influitive's Advocate Hub. I also meet on a regular basis with my Customer Success Manager. My Success Manager helps give me ideas for my program and helps me ensure that it's successful. Influitive is really invested in my success. They act more like a partner than a vendor
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Implementation Rating
Brightcove
No answers on this topic
IBM
Ustream is easy to implement. It takes any stream we have thrown its way and distributed it quickly and with quality. When talking to others that are pursuing live stream implementations, I often remind them that the technology used to distribute your live stream is less important than the quality of the content you are distributing. Taking care to use the right camera equipment, the proper encoder, and quality sound gear will result in a high-quality stream that will allow the strength of the Ustream CDN to shine.
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Influitive
I think some of the key insights I can put forward are all aligned to simply being organized. Make sure you have a well thoughts out plan where you have taken all factors into account. Prioritize the list of deliverables, and make sure you have all the right people alighed to assist internally & externally. If you have a well organized plan you will be set up for success.
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Alternatives Considered
Brightcove
Marketing department favors it because EVERYONE uses YouTube. Overall, YouTube offers decent features and functionality. But Brightcove offers the ability to brand and style players, and control what our users see (and so much more) and YouTube does not. For instance, on YouTube, users are presented with other videos (which could contain competitor videos).
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IBM
Vimeo offers better tools for on-demand like chapters and marketing tools. But their live options are limited to event durations. YouTube can stream for longer durations but IBM 24/7 stream has been much more reliable and easy to use.
Read full review
Influitive
Vanilla is great for forums, but they don't have the gamification/challenges piece that is so important toward building advocacy. I've found a similar circumstance with Salesforce communities--good if you're looking primarily for crowdsourced tech support and QA, but nothing "sticky" for really building a thriving community, or the advocacy piece
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Scalability
Brightcove
No answers on this topic
IBM
IBM global network.
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Influitive
When I stayed using we only had a hundred or so Advocates and now we have 2100+. Pretty amazing product!
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Return on Investment
Brightcove
  • Again, there has been a huge cost savings which significantly improved our ROI
  • There has also been less time spent on learning new technologies and training additional staff on maintaining a video server.
  • Less time spent on the previous two points has allowed me to focus on other areas within the department that needed improvement.
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IBM
  • Our ROI is measured by the provision of ministry and satisfaction of our congregation. We are extremely pleased with our USTREAM and feel that it is a valuable asset to our church.
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Influitive
  • Influitive has helped us generate hundreds of reviews on sites like G2, TrustRadius, and Capterra, which has resulted in various awards and positive placement on grid reports.
  • Influitive has helped us generate dozens of case studies and hundreds of quotes that can be used in sales and marketing campaigns.
  • Influitive has generated thousands of survey responses to help our product team better understand what our customers want, which has had a direct impact on our product roadmap.
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ScreenShots

Brightcove Screenshots

Screenshot of Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.Screenshot of Deliver interactive video on-demand and live experiences - chat, polls, click to purchase, sentiment, quizzes, branching journeys, and more - that increase engagement, provide more data on your audiences, and turn viewers from passive observers to active participants.Screenshot of Deliver live and on-demand video experiences that are easy to create and manage from a single platform. Orchestrate rich, beautiful experiences that promote your brand and your content and keep audiences engaged with interactive elements.Screenshot of Start to think of your video content as your greatest asset for connecting with every audience on any device, whether it's web, mobile, or connected TVs. Reach all your audiences, including customers, prospects, partners, teams, anyone and everyone!Screenshot of Understand audience engagement to inform content strategies and audience preferences to ensure you’re delivering the best streaming video experiences possible.

IBM Video Streaming Screenshots

Screenshot of the viewer's portal experience (channel page).Screenshot of how the automatically generated closed captions can be edited if necessary.Screenshot of the Analytics Console.Screenshot of the Watson Media CMSScreenshot of the viewer's portal experience (channel page).

Influitive Screenshots

Screenshot of Expand your reach through trusted channelsScreenshot of Take Influitive mobile. Advocacy enables anytime, anywhere.