What users are saying about
Top Rated
461 Ratings
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Top Rated
1026 Ratings
Top Rated
461 Ratings
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Score 8.6 out of 100

Hootsuite

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Top Rated
1026 Ratings
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Score 8 out of 100

Feature Set Ratings

    Listening/monitoring

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    7.5

    Hootsuite

    75%
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.3
    73%
    153 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.0
    70%
    166 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.4
    74%
    155 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.2
    82%
    220 Ratings

    Publishing

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.2

    Hootsuite

    82%
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.1
    91%
    319 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.7
    77%
    216 Ratings

    Content optimization

    N/A
    0 Ratings
    7.8
    78%
    257 Ratings

    Workflow management

    N/A
    0 Ratings
    8.2
    82%
    264 Ratings

    Engagement

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    7.8

    Hootsuite

    78%
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.6
    76%
    182 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    7.7
    77%
    197 Ratings

    Bulk actions

    N/A
    0 Ratings
    7.9
    79%
    219 Ratings

    Marketing

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    7.5

    Hootsuite

    75%
    Hootsuite ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.1
    71%
    150 Ratings

    Content marketing

    N/A
    0 Ratings
    8.1
    81%
    226 Ratings

    Paid media management

    N/A
    0 Ratings
    7.3
    73%
    143 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.6
    76%
    190 Ratings

    Channel coverage/integration

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.5

    Hootsuite

    85%
    Hootsuite ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.1
    91%
    291 Ratings

    Facebook

    N/A
    0 Ratings
    9.0
    90%
    300 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.6
    86%
    257 Ratings

    Google+

    N/A
    0 Ratings
    8.9
    89%
    60 Ratings

    Instagram

    N/A
    0 Ratings
    8.1
    81%
    263 Ratings

    Pinterest

    N/A
    0 Ratings
    7.7
    77%
    135 Ratings

    YouTube

    N/A
    0 Ratings
    7.9
    79%
    126 Ratings

    Reporting/analytics

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    7.8

    Hootsuite

    78%
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    7.8
    78%
    226 Ratings

    Real-time tracking

    N/A
    0 Ratings
    7.8
    78%
    232 Ratings

    Competitor analysis

    N/A
    0 Ratings
    7.6
    76%
    155 Ratings

    Account management

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.1

    Hootsuite

    81%
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    8.4
    84%
    220 Ratings

    Mobile access

    N/A
    0 Ratings
    7.8
    78%
    247 Ratings

    Attribute Ratings

    • Cision Communications Cloud is rated higher in 2 areas: Likelihood to Recommend, Support Rating
    • Hootsuite is rated higher in 6 areas: Likelihood to Renew, Usability, Availability, Performance, Online Training, Vendor pre-sale
    • Cision Communications Cloud and Hootsuite are tied in 2 areas: Implementation Rating, Vendor post-sale

    Likelihood to Recommend

    8.5

    Cision Communications Cloud

    85%
    277 Ratings
    8.3

    Hootsuite

    83%
    377 Ratings

    Likelihood to Renew

    7.1

    Cision Communications Cloud

    71%
    17 Ratings
    8.8

    Hootsuite

    88%
    80 Ratings

    Usability

    7.0

    Cision Communications Cloud

    70%
    53 Ratings
    9.0

    Hootsuite

    90%
    27 Ratings

    Availability

    9.1

    Cision Communications Cloud

    91%
    3 Ratings
    10.0

    Hootsuite

    100%
    36 Ratings

    Performance

    9.1

    Cision Communications Cloud

    91%
    3 Ratings
    10.0

    Hootsuite

    100%
    32 Ratings

    Support Rating

    8.9

    Cision Communications Cloud

    89%
    321 Ratings
    8.1

    Hootsuite

    81%
    260 Ratings

    In-Person Training

    Cision Communications Cloud

    N/A
    0 Ratings
    6.0

    Hootsuite

    60%
    1 Rating

    Online Training

    8.0

    Cision Communications Cloud

    80%
    3 Ratings
    10.0

    Hootsuite

    100%
    8 Ratings

    Implementation Rating

    10.0

    Cision Communications Cloud

    100%
    7 Ratings
    10.0

    Hootsuite

    100%
    65 Ratings

    Configurability

    Cision Communications Cloud

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    1 Rating

    Product Scalability

    7.3

    Cision Communications Cloud

    73%
    1 Rating

    Hootsuite

    N/A
    0 Ratings

    Vendor post-sale

    9.1

    Cision Communications Cloud

    91%
    1 Rating
    9.1

    Hootsuite

    91%
    1 Rating

    Vendor pre-sale

    9.1

    Cision Communications Cloud

    91%
    1 Rating
    10.0

    Hootsuite

    100%
    2 Ratings

    Likelihood to Recommend

    Cision

    For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
    Read full review

    Hootsuite

    I like how simple it is to navigate the platform. It allows me to easily arrange my material and share my posts across several platforms in a sensible and orderly manner. Furthermore, whenever I have a problem with scheduling, I can obtain help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.
    Read full review

    Pros

    Cision

    • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
    • The media tracking offers the ability to find relevant placements across the entire country.
    • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
    • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
    Read full review

    Hootsuite

    • Hootsuite is excellent for viewing all your posts on every social media platform in one place
    • Hootsuite is great for showing you what that post will look like with the graphic attached.
    • Hootsuite is great for moving posts that need to be edited to a different day or month.
    • Hootsuite is great for offering you times to post if you aren't sure at which time to post
    Read full review

    Cons

    Cision

    • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
    • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
    • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
    Read full review

    Hootsuite

    • I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
    • Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
    • I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
    Read full review

    Pricing Details

    Cision Communications Cloud

    Starting Price

    Editions & Modules

    Cision Communications Cloud editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Hootsuite

      Starting Price

      $49 per month

      Editions & Modules

      Hootsuite editions and modules pricing
      EditionModules
      Professional$491
      Team$1792
      Business$7393
      EnterpriseContact for Pricing4

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      *Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $179/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

      Pricing Plans

      Likelihood to Renew

      Cision

      While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
      Read full review

      Hootsuite

      At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
      Read full review

      Usability

      Cision

      The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
      Read full review

      Hootsuite

      The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
      Read full review

      Reliability and Availability

      Cision

      Easily accessible 24/7.
      Read full review

      Hootsuite

      Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
      Read full review

      Performance

      Cision

      Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
      Read full review

      Hootsuite

      Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
      Read full review

      Support Rating

      Cision

      For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
      Read full review

      Hootsuite

      I haven't had to use support for Hootsuite at all, but from what I hear, their functionality is incredible! I hope I never have to use support, but it's good to know that they're efficient at their job, and it is one of the reasons why I love Hootsuite so much.
      Read full review

      In-Person Training

      Cision

      No answers on this topic

      Hootsuite

      Very easy to teach and learn
      Read full review

      Online Training

      Cision

      The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
      Read full review

      Hootsuite

      Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
      Read full review

      Implementation Rating

      Cision

      There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
      Read full review

      Hootsuite

      One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
      Read full review

      Alternatives Considered

      Cision

      It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
      Read full review

      Hootsuite

      A colleague recommended that I look at Hootsuite as an invaluable extension of our social media engagement strategy. When I began this role and sparked a renewed focus on marketing and communication, I encouraged the use of Hootsuite. My colleagues have enjoyed using the platform, and we are very satisfied with the way Hootsuite enables our work to go forward.
      Read full review

      Scalability

      Cision

      Easy to use, but still room for improvement.
      Read full review

      Hootsuite

      We haven't needed to scale it all.
      Read full review

      Return on Investment

      Cision

      • Cision has a net positive impact on time savings for staff so we can be quicker to market
      • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
      • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
      Read full review

      Hootsuite

      • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
      • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
      Read full review

      Screenshots

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