What users are saying about
Top Rated
461 Ratings
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Top Rated
456 Ratings
Top Rated
461 Ratings
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Score 8.6 out of 100

Sprout Social

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Top Rated
456 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Listening/monitoring

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    7.8

    Sprout Social

    78%
    Sprout Social ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.7
    77%
    38 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.7
    77%
    42 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.6
    76%
    23 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.4
    84%
    33 Ratings

    Publishing

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.4

    Sprout Social

    84%
    Sprout Social ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.1
    91%
    56 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.6
    76%
    48 Ratings

    Content optimization

    N/A
    0 Ratings
    8.1
    81%
    49 Ratings

    Workflow management

    N/A
    0 Ratings
    9.0
    90%
    51 Ratings

    Engagement

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.0

    Sprout Social

    80%
    Sprout Social ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.4
    74%
    25 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    8.6
    86%
    50 Ratings

    Bulk actions

    N/A
    0 Ratings
    7.9
    79%
    45 Ratings

    Marketing

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    6.9

    Sprout Social

    69%
    Sprout Social ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    6.3
    63%
    31 Ratings

    Content marketing

    N/A
    0 Ratings
    8.1
    81%
    35 Ratings

    Paid media management

    N/A
    0 Ratings
    6.2
    62%
    3 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.2
    72%
    4 Ratings

    Channel coverage/integration

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.5

    Sprout Social

    85%
    Sprout Social ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.1
    91%
    56 Ratings

    Facebook

    N/A
    0 Ratings
    9.0
    90%
    58 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.1
    81%
    51 Ratings

    Google+

    N/A
    0 Ratings
    9.0
    90%
    21 Ratings

    Instagram

    N/A
    0 Ratings
    7.8
    78%
    48 Ratings

    Pinterest

    N/A
    0 Ratings
    8.5
    85%
    14 Ratings

    YouTube

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Reporting/analytics

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.2

    Sprout Social

    82%
    Sprout Social ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    8.2
    82%
    54 Ratings

    Real-time tracking

    N/A
    0 Ratings
    8.5
    85%
    54 Ratings

    Competitor analysis

    N/A
    0 Ratings
    8.0
    80%
    46 Ratings

    Account management

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.4

    Sprout Social

    84%
    Sprout Social ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    8.9
    89%
    54 Ratings

    Mobile access

    N/A
    0 Ratings
    8.0
    80%
    50 Ratings

    Attribute Ratings

    • Cision Communications Cloud is rated higher in 4 areas: Availability, Performance, Support Rating, Online Training
    • Sprout Social is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
    • Cision Communications Cloud and Sprout Social are tied in 3 areas: Implementation Rating, Vendor post-sale, Vendor pre-sale

    Likelihood to Recommend

    8.5

    Cision Communications Cloud

    85%
    277 Ratings
    9.0

    Sprout Social

    90%
    113 Ratings

    Likelihood to Renew

    7.1

    Cision Communications Cloud

    71%
    17 Ratings
    9.0

    Sprout Social

    90%
    62 Ratings

    Usability

    7.0

    Cision Communications Cloud

    70%
    53 Ratings
    8.9

    Sprout Social

    89%
    41 Ratings

    Availability

    9.1

    Cision Communications Cloud

    91%
    3 Ratings
    7.7

    Sprout Social

    77%
    16 Ratings

    Performance

    9.1

    Cision Communications Cloud

    91%
    3 Ratings
    8.0

    Sprout Social

    80%
    14 Ratings

    Support Rating

    8.9

    Cision Communications Cloud

    89%
    321 Ratings
    8.4

    Sprout Social

    84%
    49 Ratings

    Online Training

    8.0

    Cision Communications Cloud

    80%
    3 Ratings
    7.3

    Sprout Social

    73%
    3 Ratings

    Implementation Rating

    10.0

    Cision Communications Cloud

    100%
    7 Ratings
    10.0

    Sprout Social

    100%
    21 Ratings

    Product Scalability

    7.3

    Cision Communications Cloud

    73%
    1 Rating

    Sprout Social

    N/A
    0 Ratings

    Vendor post-sale

    9.1

    Cision Communications Cloud

    91%
    1 Rating
    9.1

    Sprout Social

    91%
    1 Rating

    Vendor pre-sale

    9.1

    Cision Communications Cloud

    91%
    1 Rating
    9.1

    Sprout Social

    91%
    1 Rating

    Likelihood to Recommend

    Cision

    For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
    Read full review

    Sprout Social

    Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
    Read full review

    Pros

    Cision

    • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
    • The media tracking offers the ability to find relevant placements across the entire country.
    • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
    • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
    Read full review

    Sprout Social

    • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
    • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
    • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
    Read full review

    Cons

    Cision

    • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
    • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
    • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
    Read full review

    Sprout Social

    • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
    • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
    • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
    Read full review

    Pricing Details

    Cision Communications Cloud

    Starting Price

    Editions & Modules

    Cision Communications Cloud editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Sprout Social

      Starting Price

      $0 for 30 days

      Editions & Modules

      Sprout Social editions and modules pricing
      EditionModules
      Free TrialFree1
      Standard992
      Professional1493
      Advanced2494

      Footnotes

      1. for 30 days
      2. per user/per month
      3. per user/per month
      4. per user/per month

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Cision

      While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
      Read full review

      Sprout Social

      While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
      Read full review

      Usability

      Cision

      The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
      Read full review

      Sprout Social

      Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
      Read full review

      Reliability and Availability

      Cision

      Easily accessible 24/7.
      Read full review

      Sprout Social

      Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
      Read full review

      Performance

      Cision

      Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
      Read full review

      Sprout Social

      It is quick to post, however you have to refresh the page every time you add a new scheduled item.
      Read full review

      Support Rating

      Cision

      For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
      Read full review

      Sprout Social

      Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
      Read full review

      Online Training

      Cision

      The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
      Read full review

      Sprout Social

      Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
      Read full review

      Implementation Rating

      Cision

      There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
      Read full review

      Sprout Social

      Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
      Read full review

      Alternatives Considered

      Cision

      It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
      Read full review

      Sprout Social

      I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
      Read full review

      Scalability

      Cision

      Easy to use, but still room for improvement.
      Read full review

      Sprout Social

      No answers on this topic

      Return on Investment

      Cision

      • Cision has a net positive impact on time savings for staff so we can be quicker to market
      • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
      • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
      Read full review

      Sprout Social

      • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
      • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
      • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
      Read full review

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