Clearbit vs. Folloze

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clearbit
Score 8.6 out of 10
N/A
Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects. The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment, and Tray.
$20,000
Annually
Folloze
Score 7.6 out of 10
Enterprise companies (1,001+ employees)
Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.N/A
Pricing
ClearbitFolloze
Editions & Modules
All Plans
$20,000.00
Annually
Folloze
Contact Sales
Offerings
Pricing Offerings
ClearbitFolloze
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsPricing is based on CRM database size, monthly web traffic, and monthly contact creation. Each product is subject to individual terms and plans may be available on a monthly or annual subscription. For more information, contact Clearbit.
More Pricing Information
Community Pulse
ClearbitFolloze
Features
ClearbitFolloze
Prospecting
Comparison of Prospecting features of Product A and Product B
Clearbit
8.5
23 Ratings
8% above category average
Folloze
-
Ratings
Advanced search8.821 Ratings00 Ratings
Identification of new leads9.020 Ratings00 Ratings
List quality8.322 Ratings00 Ratings
List upload/download8.020 Ratings00 Ratings
Ideal customer targeting8.018 Ratings00 Ratings
Load time/data access9.021 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clearbit
9.3
26 Ratings
17% above category average
Folloze
-
Ratings
Contact information9.325 Ratings00 Ratings
Company information9.326 Ratings00 Ratings
Industry information9.326 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clearbit
8.3
25 Ratings
10% above category average
Folloze
-
Ratings
Lead qualification process8.517 Ratings00 Ratings
Smart lists and recommendations8.015 Ratings00 Ratings
Salesforce integration9.522 Ratings00 Ratings
Company/business profiles9.022 Ratings00 Ratings
Alerts and reminders8.312 Ratings00 Ratings
Data hygiene8.022 Ratings00 Ratings
Automatic data refresh8.520 Ratings00 Ratings
Tags7.513 Ratings00 Ratings
Filters and segmentation7.517 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Clearbit
8.0
9 Ratings
7% above category average
Folloze
-
Ratings
Sales email templates8.09 Ratings00 Ratings
Append emails to records8.09 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Clearbit
-
Ratings
Folloze
7.7
11 Ratings
3% above category average
Automated routing and prioritization00 Ratings7.510 Ratings
Customer interaction histories00 Ratings7.510 Ratings
Syndicated content00 Ratings7.49 Ratings
Personalization00 Ratings8.111 Ratings
Engagement data tracking00 Ratings7.811 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Clearbit
-
Ratings
Folloze
7.4
9 Ratings
3% below category average
Ad campaign creation00 Ratings7.59 Ratings
Display advertising00 Ratings7.59 Ratings
Contextual advertising00 Ratings7.59 Ratings
Social advertising00 Ratings7.19 Ratings
Ad reporting and analytics00 Ratings7.69 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Clearbit
-
Ratings
Folloze
7.4
11 Ratings
4% below category average
Standard visitor segmentation00 Ratings7.211 Ratings
Behavioral visitor segmentation00 Ratings7.410 Ratings
ABM sales intelligence00 Ratings7.510 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Clearbit
-
Ratings
Folloze
7.0
11 Ratings
6% below category average
3rd party intent signals00 Ratings6.510 Ratings
Downstream intent signals00 Ratings7.210 Ratings
Account identification00 Ratings7.311 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Clearbit
-
Ratings
Folloze
7.6
9 Ratings
3% below category average
Automated workflow & orchestration00 Ratings7.69 Ratings
Best Alternatives
ClearbitFolloze
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Dealfront
Dealfront
Score 8.9 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.6 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.6 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClearbitFolloze
Likelihood to Recommend
9.3
(26 ratings)
7.4
(49 ratings)
Likelihood to Renew
8.0
(2 ratings)
9.1
(2 ratings)
Usability
9.5
(5 ratings)
7.9
(49 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
6.2
(2 ratings)
6.4
(41 ratings)
Online Training
-
(0 ratings)
4.5
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
Configurability
-
(0 ratings)
5.5
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
4.5
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
5.5
(1 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
ClearbitFolloze
Likelihood to Recommend
Clearbit
Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional
Read full review
Folloze
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
Read full review
Pros
Clearbit
  • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
  • ClearBit mapping is great because there are 80 fields that map and an API.
  • We can build out our leads and contacts extremely faster because of the simplicity of the program.
Read full review
Folloze
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
Read full review
Cons
Clearbit
  • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
  • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
  • Clearbit provides direct dials, but again it's not as accurate as other services.
Read full review
Folloze
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
Read full review
Likelihood to Renew
Clearbit
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
Read full review
Folloze
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
Read full review
Usability
Clearbit
Clearbit is very easy to use. Any new joiner can self-onboard, self-learn in matter of hours, if not minutes. Its integration feature within Hubspot and also with Salesforce makes it easy for marketing team to use it every day. The customer support team is also very responsive and helpful to resolve issues within few days
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Folloze
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
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Reliability and Availability
Clearbit
No answers on this topic
Folloze
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
Read full review
Performance
Clearbit
No answers on this topic
Folloze
pages load slow sometimes
Read full review
Support Rating
Clearbit
The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
Read full review
Folloze
Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
Read full review
Online Training
Clearbit
No answers on this topic
Folloze
5 as we did it with our own people in house and not with Folloze
Read full review
Implementation Rating
Clearbit
No answers on this topic
Folloze
I was not involved with the implementation of Folloze. This project was executed before I was hired
Read full review
Alternatives Considered
Clearbit
When evaluating data enrichment solutions, we compared Clearbit against alternatives like ZoomInfo, InsideView, and D&B Hoovers. Clearbit emerged as our preferred choice for several key reasons:
- Superior API flexibility and integration capabilities, particularly with our existing tech stack - More competitive pricing model compared to enterprise solutions like ZoomInfo
- Higher data accuracy rates, especially for technology companies and digital-first businesses - Better developer documentation and support resources

While competitors like ZoomInfo might offer broader coverage for certain industries, Clearbit's focus on digital-first companies and B2B technology firms aligned perfectly with our target market. The platform's ability to provide real-time enrichment through API calls, combined with its straightforward implementation process, made it the most suitable choice for our specific use case.
Read full review
Folloze
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
Read full review
Contract Terms and Pricing Model
Clearbit
No answers on this topic
Folloze
cannot disclose
Read full review
Scalability
Clearbit
No answers on this topic
Folloze
there are still a lot of things that need to be made available within the product
Read full review
Return on Investment
Clearbit
  • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
  • Works great for large repositories of data, which we have.
  • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
Read full review
Folloze
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
Read full review
ScreenShots

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.