Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Score 8.3 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.
$19
per month 2 users
Intuit Mailchimp
Score 8.3 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
per month
Wix
Score 8.2 out of 10
N/A
Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.
$17
per month
Pricing
Cognito FormsIntuit MailchimpWix
Editions & Modules
Free
$0
1 user
Pro
$19
per month 2 users
Team
$39
per month 5 users
Enterprise
$129
per month 20 users
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Free
$0
Light
$17
per month
Core
$29
per month
Business
$39
per month
Business Elite
$159
per month
Offerings
Pricing Offerings
Cognito FormsIntuit MailchimpWix
Free Trial
NoYesNo
Free/Freemium Version
YesYesYes
Premium Consulting/Integration Services
NoYesNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cognito FormsIntuit MailchimpWix
Considered Multiple Products
Cognito Forms

No answer on this topic

Intuit Mailchimp
Chose Intuit Mailchimp
I’ve only tried two (Wix and one other I can’t remember the name of). Mostly, I liked the layout and easy use of Mailchimp in comparison to the other platforms I looked at. They were just a bit more stiff and limited and made the process drag out longer. Mailchimp made it easier!
Chose Intuit Mailchimp
It is inline with most of these products; in my experience, Wix is harder to upload and remove contacts.
Chose Intuit Mailchimp
Basic built-in email tools from our database systems. Mailchimp provides far more flexibility in reporting and segmenting and professionalism in design.
Wix
Chose Wix
Wix is much easier for beginners to use than WordPress. But Wix does sacrifice some of the tools and customization abilities that WordPress has. Wix has eCommerce platforms whereas for WordPress you will need to do this through one of their plugins. Also, if I remember right, …
Chose Wix
Wix and WordPress are very comparable. For both of them the more you pay the better they will perform for you. WordPress has more customization, especially if someone has some coding experience. Wix does not seem to have an export feature, which is a big factor in keeping Wix. …
Chose Wix
Squarespace is the other primary no-code website builder. Squarespace has less ability for customization, as everything exists in a grid and there are extreme limitations to how you can lay out a page. When it came to designing a "designer" website, Wix had a lot more …
Chose Wix
The setup of a WordPress is effortless but you have to understand how WordPress works and the plugins aren't always the best, you have to do some searching and research to make sure they will work for your version and not break things and the templates can be hard to work with …
Chose Wix
Squarespace felt more advanced when I first began my comparison research. It seemed like it could potentially make the best looking websites but required a little more base knowledge or a higher learning curve for someone new to web design. Weebly seemed like a very worthy …
Features
Cognito FormsIntuit MailchimpWix
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.3
4 Ratings
4% above category average
Intuit Mailchimp
-
Ratings
Wix
-
Ratings
Survey templates8.54 Ratings00 Ratings00 Ratings
Themes7.04 Ratings00 Ratings00 Ratings
Custom logo/branding9.54 Ratings00 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
8.7
4 Ratings
3% above category average
Intuit Mailchimp
-
Ratings
Wix
-
Ratings
Changes to live survey8.53 Ratings00 Ratings00 Ratings
Question design help8.54 Ratings00 Ratings00 Ratings
Multiple question types9.04 Ratings00 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
9.5
4 Ratings
13% above category average
Intuit Mailchimp
-
Ratings
Wix
-
Ratings
Survey logic flexibility9.54 Ratings00 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
9.5
4 Ratings
16% above category average
Intuit Mailchimp
-
Ratings
Wix
-
Ratings
Response tracking9.03 Ratings00 Ratings00 Ratings
Data export9.54 Ratings00 Ratings00 Ratings
Standard reports10.04 Ratings00 Ratings00 Ratings
Custom reports9.54 Ratings00 Ratings00 Ratings
Analytics9.54 Ratings00 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.8
4 Ratings
13% above category average
Intuit Mailchimp
-
Ratings
Wix
-
Ratings
Access controls9.54 Ratings00 Ratings00 Ratings
Compliance10.04 Ratings00 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.3
3 Ratings
14% above category average
Intuit Mailchimp
-
Ratings
Wix
-
Ratings
Vendor-offered crowdsourcing9.53 Ratings00 Ratings00 Ratings
Respondent restrictions9.03 Ratings00 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cognito Forms
-
Ratings
Intuit Mailchimp
8.1
580 Ratings
6% above category average
Wix
-
Ratings
WYSIWYG email editor00 Ratings8.3532 Ratings00 Ratings
Dynamic content00 Ratings8.0514 Ratings00 Ratings
Ability to test dynamic content00 Ratings8.0494 Ratings00 Ratings
Landing pages00 Ratings8.3400 Ratings00 Ratings
A/B testing00 Ratings7.7430 Ratings00 Ratings
Mobile optimization00 Ratings8.1530 Ratings00 Ratings
Email deliverability reporting00 Ratings8.6563 Ratings00 Ratings
List management00 Ratings8.2559 Ratings00 Ratings
Triggered drip sequences00 Ratings7.9382 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cognito Forms
-
Ratings
Intuit Mailchimp
8.9
72 Ratings
13% above category average
Wix
-
Ratings
Lead nurturing automation00 Ratings7.463 Ratings00 Ratings
Lead scoring and grading00 Ratings10.01 Ratings00 Ratings
Data quality management00 Ratings8.369 Ratings00 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Cognito Forms
-
Ratings
Intuit Mailchimp
8.0
123 Ratings
8% above category average
Wix
-
Ratings
Calendaring00 Ratings7.548 Ratings00 Ratings
Event/webinar marketing00 Ratings8.5109 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Cognito Forms
-
Ratings
Intuit Mailchimp
8.2
120 Ratings
11% above category average
Wix
-
Ratings
Social sharing and campaigns00 Ratings8.2112 Ratings00 Ratings
Social profile integration00 Ratings8.2104 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cognito Forms
-
Ratings
Intuit Mailchimp
8.3
560 Ratings
12% above category average
Wix
-
Ratings
Dashboards00 Ratings8.5224 Ratings00 Ratings
Standard reports00 Ratings8.5555 Ratings00 Ratings
Custom reports00 Ratings7.8125 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cognito Forms
-
Ratings
Intuit Mailchimp
7.8
128 Ratings
4% above category average
Wix
-
Ratings
API00 Ratings7.9103 Ratings00 Ratings
Role-based workflow & approvals00 Ratings8.268 Ratings00 Ratings
Customizability00 Ratings5.62 Ratings00 Ratings
Integration with Salesforce.com00 Ratings8.453 Ratings00 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.246 Ratings00 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings00 Ratings
Third-party software integrations00 Ratings8.0106 Ratings00 Ratings
User Ratings
Cognito FormsIntuit MailchimpWix
Likelihood to Recommend
9.5
(6 ratings)
8.7
(603 ratings)
7.6
(101 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(55 ratings)
7.0
(4 ratings)
Usability
8.5
(5 ratings)
8.5
(472 ratings)
7.7
(10 ratings)
Availability
-
(0 ratings)
9.5
(6 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
8.9
(7 ratings)
10.0
(2 ratings)
Support Rating
8.5
(3 ratings)
8.7
(20 ratings)
6.0
(1 ratings)
Implementation Rating
-
(0 ratings)
7.4
(22 ratings)
8.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.5
(6 ratings)
8.0
(2 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
10.0
(1 ratings)
User Testimonials
Cognito FormsIntuit MailchimpWix
Likelihood to Recommend
Cognito Forms
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
Read full review
Intuit
It allows you to reach out to our customer base and discuss updates, sales, education, and much more. I am grateful to have reached out to them and to have gained brand loyalty in the process. It helps us truly connect, not just sell. I can segment my audiences and decide who I want to send communications to.
Read full review
Wix
I would recommend Wix if you're more website-savvy; it is more customizable than Squarespace. However, Squarespace's modules look more polished than Wix's, which you drag and drop onto the site. With Wix, you need to do a lot more work, and it allows for more customizations, but I am a lot quicker on Squarespace.
Read full review
Pros
Cognito Forms
  • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
  • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
  • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
Read full review
Intuit
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Wix
  • Easy to create and duplicate website, and web pages for similar products, services and campaigns, so you do not have to start from scratch
  • Find features such as video, image and button, and templates to customise your website's feel and look. For example, recently, I was able to add a countdown timer for the sale of tickets to our online conference.
  • Creating website Anchors - making it easy for you to take a visitor to a particular part of a page so that they do not need to scroll through the entire webpage making it more user-friendly.
  • The SEO part of Wix makes it easy for you to set up meta data, create fully functional social media shares that are on brand and looks professional in the Google search engine..
Read full review
Cons
Cognito Forms
  • It isnt the most user friendly if you have someone who isnt experienced
  • Learning curve is pretty high
  • Should be easier to customise the formatting
Read full review
Intuit
  • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
  • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
  • Customer support can be a bit lacking at times and their docs aren't always the best
Read full review
Wix
  • In my opinion, with the removal of the ADI web-building tool in favor of editor, user-friendliness has suffered tremendously.
  • In my opinion, the removal of the ADI web-building tool in favor of editor makes that a big portion of a website has to be redesigned, as items are now linked to each other in a different way than before.
  • In my opinion, the removal of the ADI web-building tool in favor of editor makes Wix only usable for professional website builders and no longer for the general public.
Read full review
Likelihood to Renew
Cognito Forms
No answers on this topic
Intuit
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Wix
We will definitely renew Wix. The ability to completely control our website has been invaluable to us. We will maintain this service as long as we are an incorporated organization, we've tried several other software options and this has been the best solution by far for all of our needs.
Read full review
Usability
Cognito Forms
We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
Read full review
Intuit
It's very easy to use - I could quickly explain how to use Mailchimp to someone not in marketing and feel confident they'd be able to use basic skills to figure it out. Plus, we use it beyond just email marketing now for subscriber welcomes, forms, and nurture sequences.
Read full review
Wix
Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
Read full review
Reliability and Availability
Cognito Forms
No answers on this topic
Intuit
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Wix
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
Read full review
Performance
Cognito Forms
No answers on this topic
Intuit
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Wix
Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
Read full review
Support Rating
Cognito Forms
Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
Read full review
Intuit
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Wix
As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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Implementation Rating
Cognito Forms
No answers on this topic
Intuit
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Wix
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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Alternatives Considered
Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
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Intuit
I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
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Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like Squarespace which is specifically designed for that market.
Read full review
Scalability
Cognito Forms
No answers on this topic
Intuit
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Wix
I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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Return on Investment
Cognito Forms
  • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
  • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
  • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
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Intuit
  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
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Wix
  • Wix has helped the companies I've worked with to promote their products and events. Without Wix, it would be extremely difficult to create landing pages for email campaigns or advertisements so, Wix has enabled us to save a lot of marketing and design labor.
  • As a marketer for a non-profit (and previously for a startup), Wix has helped the companies I've served to build marketing campaigns despite having little to no marketing budget. Because many of its features are free or affordable, small businesses and non-profits receive a huge ROI since there isn't much investment required.
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ScreenShots

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.