Constant Contact vs. Folloze

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 8.0 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Folloze
Score 8.3 out of 10
Enterprise companies (1,001+ employees)
Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A
Pricing
Constant ContactFolloze
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Premium
Starting at $80.00
per month
Folloze
Contact Sales
Offerings
Pricing Offerings
Constant ContactFolloze
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Community Pulse
Constant ContactFolloze
Features
Constant ContactFolloze
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.7
120 Ratings
8% above category average
Folloze
-
Ratings
WYSIWYG email editor9.2102 Ratings00 Ratings
Dynamic content9.2104 Ratings00 Ratings
Ability to test dynamic content8.582 Ratings00 Ratings
Landing pages8.978 Ratings00 Ratings
A/B testing8.073 Ratings00 Ratings
Mobile optimization8.686 Ratings00 Ratings
Email deliverability reporting9.6116 Ratings00 Ratings
List management9.0118 Ratings00 Ratings
Triggered drip sequences7.862 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
8.4
117 Ratings
9% above category average
Folloze
-
Ratings
Dashboards8.488 Ratings00 Ratings
Standard reports9.3115 Ratings00 Ratings
Custom reports7.558 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
8.3
69 Ratings
3% above category average
Folloze
-
Ratings
URL Validation8.231 Ratings00 Ratings
Link Tracking7.934 Ratings00 Ratings
Image Validation8.932 Ratings00 Ratings
Inbox Display8.635 Ratings00 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings
Spelling and Grammar Check9.356 Ratings00 Ratings
Spam Testing6.026 Ratings00 Ratings
Email Previews9.768 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Constant Contact
-
Ratings
Folloze
7.7
11 Ratings
1% above category average
Automated routing and prioritization00 Ratings7.510 Ratings
Customer interaction histories00 Ratings7.610 Ratings
Syndicated content00 Ratings7.49 Ratings
Personalization00 Ratings8.111 Ratings
Engagement data tracking00 Ratings7.711 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Constant Contact
-
Ratings
Folloze
7.4
9 Ratings
5% below category average
Ad campaign creation00 Ratings7.69 Ratings
Display advertising00 Ratings7.59 Ratings
Contextual advertising00 Ratings7.29 Ratings
Social advertising00 Ratings7.29 Ratings
Ad reporting and analytics00 Ratings7.59 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Constant Contact
-
Ratings
Folloze
7.4
11 Ratings
3% below category average
Standard visitor segmentation00 Ratings7.211 Ratings
Behavioral visitor segmentation00 Ratings7.510 Ratings
ABM sales intelligence00 Ratings7.510 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Constant Contact
-
Ratings
Folloze
6.9
11 Ratings
9% below category average
3rd party intent signals00 Ratings6.410 Ratings
Downstream intent signals00 Ratings7.210 Ratings
Account identification00 Ratings7.211 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Constant Contact
-
Ratings
Folloze
7.5
9 Ratings
4% below category average
Automated workflow & orchestration00 Ratings7.59 Ratings
Best Alternatives
Constant ContactFolloze
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Dealfront
Dealfront
Score 9.7 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Constant ContactFolloze
Likelihood to Recommend
9.3
(135 ratings)
7.5
(49 ratings)
Likelihood to Renew
9.9
(23 ratings)
9.1
(2 ratings)
Usability
10.0
(12 ratings)
7.8
(49 ratings)
Availability
9.0
(2 ratings)
8.2
(1 ratings)
Performance
10.0
(2 ratings)
7.3
(1 ratings)
Support Rating
10.0
(9 ratings)
6.3
(41 ratings)
Online Training
10.0
(1 ratings)
4.5
(1 ratings)
Implementation Rating
10.0
(5 ratings)
9.1
(2 ratings)
Configurability
10.0
(1 ratings)
5.5
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
4.5
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
10.0
(1 ratings)
5.5
(1 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Constant ContactFolloze
Likelihood to Recommend
Constant Contact
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
Read full review
Folloze
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
Read full review
Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
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Folloze
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
Read full review
Cons
Constant Contact
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Read full review
Folloze
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
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Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
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Folloze
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
Read full review
Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
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Folloze
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
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Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
Read full review
Folloze
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
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Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
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Folloze
pages load slow sometimes
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Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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Folloze
Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
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Online Training
Constant Contact
No answers on this topic
Folloze
5 as we did it with our own people in house and not with Folloze
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Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Folloze
I was not involved with the implementation of Folloze. This project was executed before I was hired
Read full review
Alternatives Considered
Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
Read full review
Folloze
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
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Contract Terms and Pricing Model
Constant Contact
No answers on this topic
Folloze
cannot disclose
Read full review
Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review
Folloze
there are still a lot of things that need to be made available within the product
Read full review
Return on Investment
Constant Contact
  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
Read full review
Folloze
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
Read full review
ScreenShots

Constant Contact Screenshots

Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of an example automation workflow. These help to ensure a business's marketing is always on.Screenshot of some of the available pre-built email templates, that can be edited with the included drag-and-drop email editor.Screenshot of the Social Posting tool, used to plan and post social media messaging across platforms.Screenshot of the SMS Marketing feature.Screenshot of some of Constant Contact's available integrations.

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.