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Coremetrics / IBM Digital Analytics (discontinued) vs. Groove (legacy product)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Coremetrics / IBM Digital Analytics (discontinued)

    Score9.1 out of 10
    N/ABased on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.N/A

    Groove (legacy product)

    Score7.7 out of 10
    N/AGroove by Clari is a legacy Sales Engagement product for organizing prospect outreach, capturing sales activity, and guiding seller workflows across email, calendar, CRM, and campaign tools. On August 14, 2023, Clari acquired Groove and integrated it as the sales-engagement layer of the Clari Revenue Platform. Following Clari’s subsequent merger into Salesloft in 2025, Groove became part of the combined Salesloft platform. Salesloft unified the companies under its brand on September 2, 2026;…N/A
    Pricing
    Coremetrics / IBM Digital Analytics (discontinued)Groove (legacy product)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Coremetrics / IBM Digital Analytics (discontinued)Groove (legacy product)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Coremetrics / IBM Digital Analytics (discontinued)Groove (legacy product)
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    679 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    446 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    682 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    400 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    394 Answers
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    Score9.2 out of 10
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    User Ratings
    Coremetrics / IBM Digital Analytics (discontinued)Groove (legacy product)
    Likelihood to Recommend
    7.0
    (24 ratings)
    5.0
    (706 ratings)
    Likelihood to Renew
    5.8
    (18 ratings)
    8.9
    (33 ratings)
    Usability
    9.0
    (1 ratings)
    5.4
    (542 ratings)
    Availability
    10.0
    (1 ratings)
    9.1
    (5 ratings)
    Performance
    8.0
    (1 ratings)
    9.1
    (5 ratings)
    Support Rating
    2.3
    (4 ratings)
    4.5
    (145 ratings)
    In-Person Training
    -
    (0 ratings)
    4.7
    (2 ratings)
    Online Training
    7.1
    (2 ratings)
    9.1
    (4 ratings)
    Implementation Rating
    9.9
    (2 ratings)
    9.0
    (13 ratings)
    Configurability
    8.0
    (1 ratings)
    8.9
    (6 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (2 ratings)
    Product Scalability
    9.0
    (1 ratings)
    9.1
    (5 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    User Testimonials
    Coremetrics / IBM Digital Analytics (discontinued)Groove (legacy product)
    Likelihood to Recommend
    Discontinued Products
    IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
    Incentivized
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    Discontinued Products
    • Groove is excellent for the use case of improving sales representative and customer success representative productivity and data quality when used alongside Salesforce. It is a Salesforce focused tool. You should definitely consider Groove if you are a current Salesloft / Outreach user and you also use Salesforce.
    • Groove would not be a good fit for an organization not using Salesforce.
    Incentivized
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    Pros
    Discontinued Products
    • IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
    • The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
    • The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
    • The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.
    Incentivized
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    Discontinued Products
    • Groove lets us know real-time when a client has checked an email we sent them.
    • Groove helps us streamline our day-to-day events, meetings, and tasks with the help of the Calendar Booking feature.
    • Groove helps us save a lot of time on typing long letters when we explain our products to our customers with the help of their Templates feature.
    Incentivized
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    Cons
    Discontinued Products
    • The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
    • Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
    • Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
    • Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
    • Built in API calls allows for nice report design and automation.
    Read full review
    Discontinued Products
    • The footprint of the person who lasts touches the information.
    • The footprint of the person who edited the information.
    • Date and time of the modification of the account owner.
    • Date and time of the modification of the last person touching the account.
    Incentivized
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    Likelihood to Renew
    Discontinued Products
    IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements
    Read full review
    Discontinued Products
    I actually don't have any complaint regarding groove. It's just that I will give 9 since I confidently believe that there'd be updates in the future which would be more optimal not just for us users but for the business as well. The only regret I have with groove is I was not able to use it before the current company that I'm employed
    Incentivized
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    Usability
    Discontinued Products
    Very easy to implement and use.
    Read full review
    Discontinued Products
    Groove has been an awesome platform to use for sales pipeline management. I really enjoy how it integrates with my Salesforce, Gmail, and Google Calendar. It makes my job easier by helping me keep track of the progress of each sales contact that I have. Leads are able to reply and notify us using Groove.
    Incentivized
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    Reliability and Availability
    Discontinued Products
    Never had any issues
    Read full review
    Discontinued Products
    Our organization has not experienced any availability issues with Groove
    Incentivized
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    Performance
    Discontinued Products
    As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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    Discontinued Products
    Everything is good
    Incentivized
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    Support Rating
    Discontinued Products
    Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
    Read full review
    Discontinued Products
    My company has a team dedicated to supporting our implementation of operative tools and business systems such as Groove. For this reason, I feel that we have ample support for Groove, although I have not personally contacted Groove for any support issues.
    Incentivized
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    In-Person Training
    Discontinued Products
    No answers on this topic
    Discontinued Products
    It was okay. But, just the once. I had to figure it out with help of others on my team.
    Incentivized
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    Online Training
    Discontinued Products
    Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
    Read full review
    Discontinued Products
    Easy to use
    Incentivized
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    Implementation Rating
    Discontinued Products
    See previous comment: reading and understanding the encyclopedic implementation guide is a must.
    Read full review
    Discontinued Products
    At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
    Read full review
    Discontinued Products
    Groove is simple. Like their competitors, they give you the ability to create templated "Flows" (sequences) of calls, emails, and LinkedIn touches. Some of them can be automated, but it's also simple to personalize outreach. Ultimately, my decision to purchase Groove over some of the competitors was based on their Salesforce integration, as well as white-glove customer service.
    Incentivized
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    Scalability
    Discontinued Products
    This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
    Read full review
    Discontinued Products
    Our organization was able to quickly scale Groove from a pilot group of a few users to a department-wide solution
    Incentivized
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    Return on Investment
    Discontinued Products
    • We spend too much time trying to work around bugs on the new UI.
    • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
    • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
    Incentivized
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    Discontinued Products
    • Reduced several hours a week of logging time in Salesforce that either wouldn't get done or would have been done to the detriment of more value add activities.
    • Saves hours per week by delivering actionable/useful info from Salesforce into Gmail
    • Gives me valuable insight on what emails are being opened and read. This helps plan targeting.
    Incentivized
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