Coveo Qubit vs Optimizely Web Experimentation | TrustRadius

What users are saying about

Score 7 out of 10

Based on 197 reviews and ratings

Score 7.4 out of 10

Based on 402 reviews and ratings

Feature Rating Comparison

Coveo Qubit

Optimizely Web Experimentation

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Cross-browser testing

Mobile app testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Page surveys

Visitor recordings

Preview mode

Test duration calculator

Experiment scheduler

Experiment workflow and approval

Dynamic experiment activation

Client-side tests

Server-side tests

Mutually exclusive tests

Coveo Qubit

Optimizely Web Experimentation

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Coveo Qubit

Optimizely Web Experimentation

Heatmap tool

Click analytics

Scroll maps

Form fill analysis

Conversion tracking

Goal tracking

Test reporting

Results segmentation

CSV export

Experiments results dashboard

Pros

Qubit platform uses solid testing algorithms and delivers reliable reporting and analytics of testing campaigns. The dashboard section is easy to use and provides a good high level overview of the core campaign metric performances.
On-boarding and implementation of Qubit technology was painless and well handed throughout the entire process even with more complicated platforms.
Turn-around time for development and testing of campaigns is extremely fast. This enables the business to have a much higher throughput of tests and allows for quick validation of ideas rather than having to wait for months before a test is ready to go live on production site.

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Verified User

Manager in Other

Leisure, Travel & Tourism Company, 1001-5000 employees

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Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.

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Founder

Alec Dibble ConsultingInformation Technology and Services, 1-10 employees

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Cons

While they do work very closely with us, especially our success manager, more involvement on a technical level or a dedicated engineer, would be a great advantage. We develop a lot of experiences in house and, like all companies that dev in house, we have our own way of working. A dedicated engineer that got to know us better as well and understood how we work could only help. Sometimes, a few errors can get through QA due to this.

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Verified User

Employee in Marketing

Retail Company, 501-1000 employees

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Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.

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Verified User

Analyst in Product Management

Internet Company, 51-200 employees

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Likelihood to Renew

Coveo Qubit 8.1

Based on 29 answers

Qubit is currently providing resources and support we do not have internally. Our relationship managers are exceptional and I feel well informed and well supported by their team. The tool is nice, but our contacts from the company are the real reason to maintain our relationship. They work hard for clarity and continue to help us push for additional opportunities.

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Manager of 360° Experience

WaterFilters.NETConsumer Goods, 51-200 employees

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Optimizely Web Experimentation 9.0

Based on 42 answers

Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.

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Jeremy Bradford

Conversion Optimization Specialist

HomeAdvisorInternet, 1001-5000 employees

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Usability

Coveo Qubit 7.1

Based on 17 answers

Very simple user interface, built on top of advanced functionality, makes the platform easy to use. The team at Qubit are also very open to feedback and introduce new and useful features fairly often. On the reporting side, the inbuilt dashboard reports are good for a top-level view of test results, and Qubit have made a lot of their output data available should you wish to run your own analysis

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Web Manager

Joe BrownsRetail, 51-200 employees

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Optimizely Web Experimentation 8.0

Based on 57 answers

Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.

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CRO Manager

Ted BakerApparel & Fashion, 1001-5000 employees

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Reliability and Availability

Coveo Qubit 9.0

Based on 6 answers

I would say that the Qubit account managers are always available for any request. We have a lot of different promotions that could always do with last minute optimizing or changes and Qubit can be relied on to get this changes up and running in an impressive amount of time, so that we don't need to patch live or wait for the next IT sprint. Invaluable to our business.

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UX Design Lead

Green Smoke LLCConsumer Electronics, 51-200 employees

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Optimizely Web Experimentation 9.0

Based on 10 answers

Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.

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Albert Wavering

Analytics Architect

Blue State DigitalMarketing and Advertising, 51-200 employees

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Performance

Coveo Qubit 7.3

Based on 42 answers

Technology is good for A/B testing and personalisation - allowing any team with a dedicated developer to create test relatively easily and to report/analyse them in a fair amount of details. Some advanced features, especially on the set up of test cells, are dearly missing.Unfortunately, new features are often not free of bugs...Also, support is sub-par, which means new features are realised without proper documentation, example or training (but of our Qubit counterparts and internally).

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Verified User

Director in Marketing

Retail Company, 201-500 employees

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Optimizely Web Experimentation 6.0

Based on 10 answers

We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.

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Manager - Analytics and Optimization

Rosetta1001-5000 employees

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Support Rating

Coveo Qubit 6.8

Based on 38 answers

Qubit are supportive and flexible in providing support. They are happy working out of usual hours, even on weekends and if I have any doubts about the set up of an experience they’re quick to respond and willing to check my work. On particularly big revenue days they monitor our account and they’re quick to identify and problem solve any issues.

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Verified User

Manager in Other

Apparel & Fashion Company, 501-1000 employees

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Optimizely Web Experimentation 9.1

Based on 28 answers

They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.

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Web Content Specialist / Technical Lead

In The Swim Discount Pool Supplies & EquipmentChemicals, 201-500 employees

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In-Person Training

Coveo Qubit 8.0

Based on 6 answers

The training was great, but would be great to have a script or PDF with some explanations of the qubit JS layer. Without the script you can just try to learn on your own, so the training is not as powerfull as it could be. On the other hand - would be great to have training related to reading statistics or personalisation.

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UX designer // Web Project Manager

WoolOversRetail, 51-200 employees

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No score

No answers yet

No answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Optimizely Web Experimentation 3.0

Based on 1 answer

The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).

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Verified User

Analyst in Other

10,001+ employees

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Implementation Rating

Coveo Qubit 7.4

Based on 16 answers

Implementation couldn't be easier. All we needed to do was insert the tag. (easy) and set up the data layer. (dev required)This was pretty smooth in comparison to some of the other tools we use on our site, and was done in less than a day.Note : Data needs to be collected for a set period of time before you can accurately rely on the data that you are receiving. This is normal though with everyone else that we have used

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Senior Ecommerce Manager

The Jewel Hut & T.H. BakerRetail, 201-500 employees

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Optimizely Web Experimentation 8.0

Based on 22 answers

In retrospect:- I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.)- Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test.- Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.

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Verified User

Director in Information Technology

Entertainment Company, 51-200 employees

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Alternatives Considered

At the time of taking the product, we found no comparable alternatives. Since then, the product has only grown from strength to strength, so it still does not have any comparable competitors that offer both the technical product and business knowledge that Qubit can. Google appear to offering a competing product which may be one to watch in future, and something for Qubit to keep an eye on

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Senior Business Analyst

CeX Webuy.comRetail, 5001-10,000 employees

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I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.

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Chief Creative Officer + Founder

Bad AgencyMarketing and Advertising, 1-10 employees

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Scalability

Coveo Qubit 8.7

Based on 6 answers

Our requirements change throughout the year like most E Commerce retailers. At Christmas and Peak we're dealing with around ten times the usual traffic on the site. Qubit had no problems with this at all, tests continued to fire, and stats were still reported accurately. I don't think that it is the most server intensive .js anyway, but we have seen no issues at all.

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Senior Ecommerce Manager

The Jewel Hut & T.H. BakerRetail, 201-500 employees

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Optimizely Web Experimentation 7.9

Based on 50 answers

It's all you need to design, install, analyze and measure simple tests with Optimizely. When test complexity increases, it becomes necessary to integrate third party analytics tools to perform more detailed analysis such as additional details like page views, average time spent on each page, and bounce rates by variation. Optimizely has very straightforward integrations, so integration with analytics is straightforward.

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Digital Marketing Manager

HealthgradesHospital & Health Care, 501-1000 employees

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Return on Investment

Faster recognition of customer needs - finding out exactly what customers are doing when they come on site.
Assessment of online assets for effectiveness and improvements - facilitated the analysis of 500 online feedback questionnaires for a campaign.
Mapping out lead conversion and helping identify opportunities to improve it.

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Campaign Manager

Legal & GeneralFinancial Services, 5001-10,000 employees

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Optimizely has had a tremendous positive impact on the ROI of our clients. Whether you're just starting your testing program and just want to get your feet wet with a few simple WYSIWYG tests, or you're ready to dive in to complex MVT test designs and Personalization Campaigns, Optimizely has everything you need to create, and maintain, a highly successful testing center.

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Verified User

Analyst in Other

Internet Company, 51-200 employees

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Screenshots

See All (9) Coveo Qubit Screenshots

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

Starting Price

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General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

Starting Price

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Rating Summary

Coveo Qubit

Optimizely Web Experimentation

Coveo Qubit

Optimizely Web Experimentation

Coveo Qubit

Optimizely Web Experimentation

Coveo Qubit

Optimizely Web Experimentation

Coveo Qubit

Optimizely Web Experimentation

Coveo Qubit

Optimizely Web Experimentation

Coveo Qubit

Optimizely Web Experimentation

Coveo Qubit

Optimizely Web Experimentation

Coveo Qubit

Optimizely Web Experimentation

Coveo Qubit

Optimizely Web Experimentation

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