Whether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.
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Crazy Egg
Optimizely Web Experimentation
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Crazy Egg
$24.00
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Crazy Egg
Optimizely Web Experimentation
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No
Yes
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No
No
Premium Consulting/Integration Services
No
No
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Community Pulse
Crazy Egg
Optimizely Web Experimentation
Considered Both Products
Crazy Egg
Verified User
Anonymous
Chose Crazy Egg
Crazy Egg is much better than Google Analytics at user experience analysis and making real, practical improvements to the website, but falls short on audience demographic information. We use both for different types of analysis. I prefer the user experience and ease of use in …
We felt that Crazy Egg is easy to set up and use when compared to other tools. Also, the pricing is affordable so we gave it a try and it works for us.
I will say that I didn't evaluate or select Crazy Egg, it's been a legacy tool that has been at the company before me. Honestly, we're not even sure of all of the features/functionality that we can use. Me, as a UXR, I think there are some other tools that would help me more in …
We selected Crazy Egg because it was cheaper and simpler to implement than other tools we evaluated. Other tools felt too complicated for the first step in heat mapping, but as a growing organization trying to learn more about our users, it felt like the optimal first step for …
Hotjar is more expensive than Crazy Eggs, and we needed a tool to fit the budget for small comp. With more time, we could have tested it deeply also to have a better opinion, it seems to be great too
I have not used another software all that similar to Crazy Egg. I find Crazy Egg to be a unique tool to incorporate into your analytics, though I have seen similar software out there.
If I were in charge of the purchase decision, I probably would've gone with HotJar, as they have additional qualitative data collection abilities other than heat and click maps. However, I inherited the purchase decision. Crazy Egg has been great for our click and heatmap needs.
It is very simple to use, everything from setting up to seeing the results. You can easily export everything into a JPG or PDF and share it with clients. CrazyEgg is also more value oriented with a lower price point.
There are a lot of tools with similar feature and closely equal pricing- This factor is the most confusing. As we need something for our website and not every tool has everything and it took time for us to understand this. We choose Crazy Egg for its ease of using and anyone …
Crazy Egg a bit low on features and has a not so friendly interface. But depending on the complexity of your team/projects/experience in digital marketing, it is a great place to start. It's budget friendly. If you have an advanced analytics or A/B testing solution it's a nice …
I've used Tealeaf which does click tracking, but the shortcoming is that it does it only on truly clickable elements. You miss out on the non-clickable elements that are being clicked, which is really valuable information. IBM sells an upgrade that adds that, but it costs a …
ClickTale has more options than Crazy Egg - both in terms of heatmaps, and additional tools (like session replays and form analytics), but is also much more expensive.
Lucky Orange is priced similarly to Crazy Egg, and has many more features, but doesn't support different …
We've never used ClickTale and it was obvious that they offered a lot for businesses. The reason why we chose Crazy Egg is because it fit our business needs and scale perfectly. We do not utilize the software as much as we should; however, when we do use it, we gain a lot of …
ClickTale is the big competitor. It has more features such as mouse tracking which is super valuable. When we use Crazy Egg, it's for the following reasons: 1) a lot cheaper, 2) the quantitative Overview and List reports, 3) the fact that often what's offered by Crazy Egg is …
Google Analytics offers features similar to Crazy Egg, but Crazy Egg's heatmap takes it over the edge. The heatmap goes beyond what a click-log offers by offering a big-picture view of user behavior.
Google Analytics has its place and is very useful but Crazy Egg provides that extra visual benefit that makes the analytics easy to understand for everyone involved.
Verified User
Anonymous
Chose Crazy Egg
The only other tool that does something similar is Google Analytic's in-page analytics. I'm sure you *could* set up similar filters but for a marketer that doesn't write RegEx on a daily basis, it's so much easier to use the pre-existing tools built into Crazy Egg. The time …
Optmizely is much more performant product. We have witnessed less issues with page performance on Optimizely and have no issues with flickering. We had these issues with Maxymiser.
Best-in-Class Experiment Design compared to platforms like VWO and Convert. Optimizely offers a more polished and intuitive UI for setting up experiments. It feels purpose-built with lots of concurrent tests. Features like traffic allocation, audience targeting, and variation …
The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you …
I do not have any issues with AB Tasty. They are great. We went with Optimizely because they have several other products that will work together with our business model. Optimizely has grown and it now offers many other products that work with experimentation like CMS, CMP, ODP …
Optimizely is highly intuitive, allowing marketers or non-technical folks to run experiments without complicated coding. It also allows for various types of experimentation, including A/B tests, multivariate tests, and personalization. This capability will enable teams to run …
None of them have a best in class stats engine and live within an ecosystem of marketing technology products the way that Optimizely does, so the scalability of using any one of those tools is limited as compared to using Optimizely Web Experimentation.
It's a lot more, well, site stacked, it's way better than that. Adobe Target. I think the UI is easier to use on Optimizely. The one thing that I would say comparatively is our analytics talking to each other. Obviously Adobe, we use Adobe Analytics and Adobe Target, so they …
Optimizely is more user-friendly and cost-effective, ideal for experimentation-focused teams, while Adobe Target excels in advanced personalization and seamless integration within the Adobe ecosystem, making it better suited for large enterprises.
Optimizely Web Experimentation was more robust and able to handle the broad array of sites we run than VWO. It has been a great platform to easily add additional sites onto, but still providing a universal overview of all of them, making management a simple task.
we used Optimizely Web Experimentation then AB Tasty but came back to Optimizley because of its robust stat sig and features as well as all of the products we will be able to work in synchronization.
Crazy Egg is great if you have static content and want to be able to easily set up heatmaps and scrollmaps to see how people interact with your webpages across different devices types. Straightforward and reliable. In circumstances when you want fast turnarounds, Crazy Egg isn't the right tool as the visualisations often take the better part of a day to generate. It also doesn't perform well if your site has dynamic content - either AJAX-driven or dynamically expanding.
I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
Shows us exactly where users click on a page. Literally, the exact spot. This is useful in many different ways. You can see what links/buttons are clicked the most. You can see if a key CTA on the page IS NOT clicked - maybe you need a new design or the placement of that CTA is poor.
You can see if users are clicking a spot on the page that is not actually actionable. Maybe your treatment of some text or an image makes it appear that an item is linked, but it is not actually linked. You can see that people are clicking on that item, and either go ahead and link it, or else change the design to look less 'clickable'.
You can see what percentage of users actually view the different areas within your page. This is very useful when you run into a key stakeholder that demands certain content be above 'the fold'. Trying to explain to a non-technical person that 'the fold' is entirely dependent upon the user's screen size and resolution can be frustrating for both the stakeholder and yourself. Instead, using Crazy Egg's scrollmap feature, you can visually show that stakeholder that, for instance, 80% of users view the content that appears within the top 600 pixels of page height.
The design of both the heatmaps and scrollmaps is fantastic.
The 'page camera' software they offer works very well once you get the hang of it. This allows you to run tests on pages that include dynamic content (like a shopping cart product category page).
The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
Establishing it is so simple that even a non-technical person can do it perfectly.
It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
The results view is dense and difficult to package easily for leadership, and when filtering by segment it's hard to read comparative outcomes without clearing or swapping filters
The organization of experiments and statuses is a cluttered list and the search is limited in use - would love to see that improve with time
There are so many other MarTech products out there, would love to see more dedicated integrations so we don't have to invest in something like Zapier or Tray to build hacky automations
It's a great tool considering how inexpensive it is. If used correctly and you have a plan for tracking your websites, this tool can make a world of a difference. If you are not going to sit down and take the time to make a plan for how to use this tool, I would say it is not worth your time. Yes, you can look at items on your website that need to be changed, but without a consistent plan, other important items that need changing can be lost in the mix. Make sure you have enough time and energy to invest in this and it will be well worth it
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Crazy Egg is extremely easy to set up and use, and very well done from a user experience standpoint. It is really helpful that I can give stakeholders access to the interface and get them interacting with it with minimal training. The A/B testing is the easiest I have ever used, with minimal performance impact to the website.
Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
I think support is an area where Crazy Egg is lacking. I would love to have a quarterly check-in with a Crazy Egg rep to understand what kinds of changes have been made to the platform and what is on the horizon. I also think a quick consulting sessions with a rep could be extremely beneficial, as I'm sure there are ways to use the tool that we haven't even thought about yet that would be extremely insightful for our team.
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
The implementation through the tag management system took a bit of trial and error at first, mostly due to the asynchronous nature of the TMS. We had to manipulate the implementation to assure that the Optimizely code was written to the page at the right time to allow the experiment content load in the browser without showing any of the original content first. We also needed to make some adjustments to the TMS code to get the integration with Site Catalyst timed appropriately.
There are a lot of tools with similar feature and closely equal pricing- This factor is the most confusing. As we need something for our website and not every tool has everything and it took time for us to understand this. We choose Crazy Egg for its ease of using and anyone can be trained to use it. The main reason to chose Crazy Egg is the ease of creating snapshots and downloadable features. For me personally -the "confetti" feature helped a lot and its the main feature which is like a ALL IN 1.
The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things. As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
It's incredibly flexible and adapts well to organizations of all sizes, whether you’re running a single site or managing multiple departments and platforms. The ability to deploy experiments seamlessly across different environments is a huge plus, especially for growing businesses. While it’s highly scalable, the last point would depend on the right team leveraging its full potential.
Positive Impact: Answering questions that analytics cannot. i.e. Are people seeing the PayPal button? We can measure how many people start the PayPal process on our site. However, its hard to know if low numbers are because of low interest or because our customers are missing the option.
Positive Impact: Measuring user engagement for page types to determine what elements on the page are most important to our customers.
Positive Impact: Lower cost than competitors to use helpful engagement tracking software. Currently, we're not consistently using Crazy Egg for user engagement so the $50 a month is perfect for our current needs.
