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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Custify

    Score9.7 out of 10
    Small Businesses (1-50 employees)
    Custify is a customer success platform designed for B2B SaaS businesses. It helps users better meet customers' needs, reduce churn and increase lifetime value. The user can see in-product usage insights as well as data from CRM, support, billing, and other systems in one place. Relevant customer success KPIs and client interactions are displayed in its dashboard. Custify also identifies clients that get stuck during onboarding, those whose trial is about to expire, and those whose usage has…N/A

    Gainsight CS

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…

    $2,500

    Per Company Per Month

    PG Forsta HX Platform

    Score9.4 out of 10
    N/AThe PG Forsta HX platform, the technology and research solution formed from the Forsta solution based on the combined (through merger) technology of Dapresy, Confirmit, and FocusVision, and later by the acquisition of Press Ganey in 2022, is a customer experience management solution featuring both forms and text analysis to understand the Voice of the Customer.N/A
    Pricing
    CustifyGainsight CSPG Forsta HX Platform
    Editions & Modules
    No answers on this topic
    Subscription
    $2,500
    Per Company Per Month
    No answers on this topic
    Offerings
    Pricing Offerings
    CustifyGainsight CSPG Forsta HX Platform
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    YesYesNo
    Entry-level Setup FeeNo setup feeRequiredNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    CustifyGainsight CSPG Forsta HX Platform
    Considered Multiple Products
    Custify
    No answer on this topic
    Gainsight
    No answer on this topic
    Press Ganey
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    98%
    Would buy again
    187 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    132 Answers
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    97%
    Happy with the feature set
    184 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    93 Answers
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    74%
    Implementation went as expected
    73 Answers
    No answers on this topic
    Features
    CustifyGainsight CSPG Forsta HX Platform
    Security
    Comparison of Security features of Custify and Gainsight CS and PG Forsta HX Platform
    Feature
    Custify
    7.0
    11 Ratings
    19% below category average
    Gainsight CS
    8.3
    294 Ratings
    3% below category average
    PG Forsta HX Platform
    -
    Ratings
    Role-based user permissions7.011 Ratings8.3297 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Custify and Gainsight CS and PG Forsta HX Platform
    Feature
    Custify
    8.0
    11 Ratings
    8% below category average
    Gainsight CS
    8.1
    341 Ratings
    7% below category average
    PG Forsta HX Platform
    -
    Ratings
    API8.011 Ratings8.0235 Ratings00 Ratings
    Integration with Salesforce.com8.01 Ratings8.5336 Ratings00 Ratings
    Integration with Marketo00 Ratings7.979 Ratings00 Ratings
    Integration with Eloqua00 Ratings8.039 Ratings00 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Custify and Gainsight CS and PG Forsta HX Platform
    Feature
    Custify
    9.0
    11 Ratings
    3% above category average
    Gainsight CS
    7.7
    362 Ratings
    13% below category average
    PG Forsta HX Platform
    -
    Ratings
    Product usage9.011 Ratings7.8350 Ratings00 Ratings
    Help desk / support tickets9.11 Ratings7.5281 Ratings00 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Custify and Gainsight CS and PG Forsta HX Platform
    Feature
    Custify
    8.3
    11 Ratings
    4% below category average
    Gainsight CS
    8.1
    364 Ratings
    6% below category average
    PG Forsta HX Platform
    -
    Ratings
    NPS surveys8.01 Ratings8.5297 Ratings00 Ratings
    Sponsor tracking8.02 Ratings7.3238 Ratings00 Ratings
    Customer profiles8.011 Ratings8.5317 Ratings00 Ratings
    Automated workflow9.011 Ratings8.2348 Ratings00 Ratings
    Internal collaboration7.011 Ratings7.6334 Ratings00 Ratings
    Customer health scoring9.011 Ratings8.5357 Ratings00 Ratings
    Customer segmentation9.011 Ratings8.1307 Ratings00 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Custify and Gainsight CS and PG Forsta HX Platform
    Feature
    Custify
    9.0
    11 Ratings
    7% above category average
    Gainsight CS
    7.8
    358 Ratings
    7% below category average
    PG Forsta HX Platform
    -
    Ratings
    Customer health trends9.011 Ratings8.3340 Ratings00 Ratings
    Engagement analytics9.011 Ratings8.1307 Ratings00 Ratings
    Dashboards9.03 Ratings8.3358 Ratings00 Ratings
    Revenue forecasting00 Ratings6.6203 Ratings00 Ratings
    Best Alternatives
    CustifyGainsight CSPG Forsta HX Platform
    Small Businesses
    ClientSuccess
    Score6 out of 10
    ClientSuccess
    Score6 out of 10
    MindTouch
    Score7 out of 10
    Medium-sized Companies
    ChurnZero
    Score7.9 out of 10
    ChurnZero
    Score7.9 out of 10
    Sogolytics
    Score9 out of 10
    Enterprises
    Gainsight CS
    Score8.8 out of 10
    No answers on this topic
    Medallia
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    CustifyGainsight CSPG Forsta HX Platform
    Likelihood to Recommend
    9.0
    (11 ratings)
    8.9
    (401 ratings)
    9.0
    (25 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.2
    (21 ratings)
    9.0
    (19 ratings)
    Usability
    9.0
    (2 ratings)
    8.3
    (197 ratings)
    7.1
    (5 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (3 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    8.8
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (2 ratings)
    8.2
    (135 ratings)
    8.0
    (3 ratings)
    Online Training
    -
    (0 ratings)
    8.6
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (7 ratings)
    9.0
    (2 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (3 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    CustifyGainsight CSPG Forsta HX Platform
    Likelihood to Recommend
    Custify
    Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
    Read full review
    Gainsight
    I really enjoy using Gainsight CS because we can track our customers through their life cycles through our CSM/Implementation teams, Customer Community, and even our Academy! All of the information is in one spot for us to use and see. I would recommend this product (as well as CC & CE) for any SaaS company that needs visibility across all products and teams.
    Incentivized
    Read full review
    Press Ganey
    They have done a good job at helping us maintain the integrity of the project while transitioning to a completely new platform. Our Voice of the Customer program happens to consist of multiple surveys within one "master" so I guess logistically it could be considered complex
    Incentivized
    Read full review
    Pros
    Custify
    • 360 degree view of anything that has to do with a single account, including health score history across many elements, all the lifecycles of that account, different usage and adoption trends on multiple users in the same account, and more.
    • Getting multiple health scores and trends on one screen.
    Read full review
    Gainsight
    • One source of truth for all things CS - managing day-to-day tasks.
    • Getting ahead of the risk by having a very detailed and evolving health score system. Gainsight's CSM was incredibly helpful in building our risk mitigation plan using the health score, sharing their best practices.
    • Having a mutually agreed upon Success Plan that you can share with the customer. It was also incredibly helpful with assigning other parties to take actions, along with due dates and reminders
    Incentivized
    Read full review
    Press Ganey
    • Confirmit has a fairly shallow learning curve allowing someone with no experience to be able to create a simple survey with not much time invested in training.
    • Confirmit also has the flexibility to be used in very advanced ways. Whether modifying the display/page content's layout or modifying input types with jQuery, it is incredibly adaptable.
    • Confirmit (with v. 18) now collects data in a true SQL database which is far more robust and easy to administrate than some other methods of data storage.
    Incentivized
    Read full review
    Cons
    Custify
    • There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
    • The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.
    Read full review
    Gainsight
    • Outlook integration could be better as within Outlook we do not get much insight of the account. While contacting a contact from Outlook, it will be great if the Outlook -Gainsight CS tool can show certain important information, like any pending CTAs, the latest billing amount, and pending certifications, etc. This will improve the communications and make it more aligned with the company and account perspectives.
    • Limitations of report creation are user level - As a user I can not create report as per my wish on my set of accounts. Only the admin user has access to that, and also it's very intuitive compared to Salesforce.
    • Dashboard customization - as a user I have very much limited options to put in my dashboard. It's all about CTA all the time.
    Incentivized
    Read full review
    Press Ganey
    • Ensure correct data collection. This is Confirmit's main goal, and which sometimes fails to succeed.
    • Integrated data back-up service. It would be great if we could look at the data from a couple days previous.
    • Interactive layout creator. Current layout creator is really "squared" as we say, it needs more flexibility with all the incoming technologies such as HTML5 and CSS3.
    Read full review
    Likelihood to Renew
    Custify
    No answers on this topic
    Gainsight
    Gainsight offers a level of support that I've not experience before. They will work with you to come up with a solution to a problem - or help match you with another client that has a similar setup as you to get their feedback. Also the functionality that we have built within the software works for us. It's 'easy' to use (once you get the hang of it) and our users rather enjoy working in the software.
    Incentivized
    Read full review
    Press Ganey
    From my point of view Confirmit has been a key tool in our organization. Without it we can't deliver what we do at this moment. Confirmit has proved that is a reliable, stable and easy to use tool. The few issues we found (as far as I know) were sent to Confirmit support team and fix them. Patching the product has been done faster and without large downtime of the product
    Read full review
    Usability
    Custify
    I like custify because it does exactly what you think it would. It's reliable and delivers quality organization and analytics for our usage. It's only downfall is it's lack of specific analytics and combination with sales tools that make customer transferring easy. Overall highly recommend using custify and are in a smaller business.
    Incentivized
    Read full review
    Gainsight
    Gainsight CSGainsight's usability is extremely intuitive. The dashboards are modular and the ability to click into each to learn more is helpful to gain visibility and strategizing where to prioritize time as a CSM. Logging activities is also extremely intuitive as is the CTA function. There is some confusion on "Where can I find..." if there are multiple dashboards so an internal AI tool to ask would be helpful as well.
    Incentivized
    Read full review
    Press Ganey
    Confirmit is a very technical tool, it takes time for someone to get used to the interface, even when it could definitely be more intuitive or user friendly, this is part of Confirmit's strenghts that makes it one of the most robust data collection technologies out there.
    Read full review
    Reliability and Availability
    Custify
    No answers on this topic
    Gainsight
    Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
    Incentivized
    Read full review
    Press Ganey
    No answers on this topic
    Performance
    Custify
    No answers on this topic
    Gainsight
    There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
    Read full review
    Press Ganey
    No answers on this topic
    Support Rating
    Custify
    Philipp has been there for us throughout the process. Very nice guy and a great help. He guided us in setting KPIs, goals, healthscores. Really gave us a lot more than we wanted. We also had some custom integrations and even though they did not support them, their team released a patch for our CRM so we could integrate it
    Read full review
    Gainsight
    The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
    Incentivized
    Read full review
    Press Ganey
    The support team is responsive and I can tell that they are actually trying to help get to the heart of the issues before making us try every possible solution available. They ask the right questions and test things before coming back to us with proposals. I like the support team at Confirmit.
    Incentivized
    Read full review
    Online Training
    Custify
    No answers on this topic
    Gainsight
    The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
    Read full review
    Press Ganey
    No answers on this topic
    Implementation Rating
    Custify
    No answers on this topic
    Gainsight
    I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
    Incentivized
    Read full review
    Press Ganey
    Should let the professionals handle implementation, don't have only the operations team at your company do it.
    Incentivized
    Read full review
    Alternatives Considered
    Custify
    This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.
    Read full review
    Gainsight
    Gainsight CS and Vitally offer distinct strategic advantages depending on organizational maturity. We used Vitally for a year and it is pretty decent for mid-market teams requiring immediate agility. We just had a hard time getting our CSM's to adopt the tool. In contrast, Gainsight CS serves as a comprehensive System built for enterprise complexity. Its architectural depth allows for intricate data modeling and parent-child hierarchies, while its Bionic Rules engine provides professional-grade automation that handles nuanced triggers far beyond the capabilities of standard, trait-based systems.
    Incentivized
    Read full review
    Press Ganey
    Forsta has a strong product functionality and performance. Integration capabilities are fantastic and it has strong customer focus. Pre-existing relationships also helped in cracking this deal. People at Forsta are helpful and customer centric. Although cost is not highly competitive but it comes close to value for money. Competitors have quite a few functionalities but there are additional charges levied for them.
    Incentivized
    Read full review
    Scalability
    Custify
    No answers on this topic
    Gainsight
    It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
    Incentivized
    Read full review
    Press Ganey
    No answers on this topic
    Return on Investment
    Custify
    • Free to paid conversions have gone up, and we see more customers choosing premium options than before, since we're using the automatic workflows to make sure the trial is a lot more focused on helping them see results before they pay a single dollar.
    Read full review
    Gainsight
    • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
    Incentivized
    Read full review
    Press Ganey
    • I love Confirmit, the only negative is that my experience using any other program is always terrible in comparison.
    • I had Confirmit rep come into the office and was disapointed that they didn't have much informaton on how to use it as a researcher in marking research, perhaps employing more internal marketing researchers would help that.
    Incentivized
    Read full review
    ScreenShots

    Custify Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Gainsight CS Screenshots

    Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.