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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Data Axle Genie

    Score2 out of 10
    N/AData Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.

    $99

    per month

    Groove (legacy product)

    Score7.7 out of 10
    N/AGroove by Clari is a legacy Sales Engagement product for organizing prospect outreach, capturing sales activity, and guiding seller workflows across email, calendar, CRM, and campaign tools. On August 14, 2023, Clari acquired Groove and integrated it as the sales-engagement layer of the Clari Revenue Platform. Following Clari’s subsequent merger into Salesloft in 2025, Groove became part of the combined Salesloft platform. Salesloft unified the companies under its brand on September 2, 2026;…N/A
    Pricing
    Data Axle GenieGroove (legacy product)
    Editions & Modules
    Professional - Consumers
    $99
    per month
    Professional - Businesses
    $149.00
    per month
    360 Marketing - Consumers
    $149
    per month
    360 Marketing - Businesses
    $199.00
    per month
    Professional - Businesses & Consumers
    $199
    per month
    Team - Consumers
    $249
    per month
    360 Marketing - Businesses & Consumers
    $249
    per month
    Team - Businesses
    $299.00
    per month
    Team - Businesses & Consumers
    $349
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Data Axle GenieGroove (legacy product)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscounts available for annual pricing.—
    More Pricing Information
    Community Pulse
    Data Axle GenieGroove (legacy product)
    Considered Both Products
    Data Axle
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    679 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    446 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    682 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    400 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    394 Answers
    Features
    Data Axle GenieGroove (legacy product)
    Prospecting
    Comparison of Prospecting features of Data Axle Genie and Groove (legacy product)
    Feature
    Data Axle Genie
    6.2
    6 Ratings
    22% below category average
    Groove (legacy product)
    -
    Ratings
    Advanced search6.06 Ratings00 Ratings
    Identification of new leads8.06 Ratings00 Ratings
    List quality9.06 Ratings00 Ratings
    List upload/download7.06 Ratings00 Ratings
    Ideal customer targeting5.06 Ratings00 Ratings
    Load time/data access2.06 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Data Axle Genie and Groove (legacy product)
    Feature
    Data Axle Genie
    7.0
    6 Ratings
    10% below category average
    Groove (legacy product)
    -
    Ratings
    Contact information7.06 Ratings00 Ratings
    Company information7.06 Ratings00 Ratings
    Industry information7.06 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Data Axle Genie and Groove (legacy product)
    Feature
    Data Axle Genie
    4.7
    6 Ratings
    45% below category average
    Groove (legacy product)
    -
    Ratings
    Lead qualification process4.06 Ratings00 Ratings
    Smart lists and recommendations3.06 Ratings00 Ratings
    Salesforce integration1.04 Ratings00 Ratings
    Company/business profiles7.06 Ratings00 Ratings
    Alerts and reminders7.04 Ratings00 Ratings
    Data hygiene6.05 Ratings00 Ratings
    Automatic data refresh7.05 Ratings00 Ratings
    Tags1.06 Ratings00 Ratings
    Filters and segmentation6.06 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Data Axle Genie and Groove (legacy product)
    Feature
    Data Axle Genie
    1.0
    4 Ratings
    153% below category average
    Groove (legacy product)
    -
    Ratings
    Sales email templates1.04 Ratings00 Ratings
    Append emails to records1.04 Ratings00 Ratings
    Best Alternatives
    Data Axle GenieGroove (legacy product)
    Small Businesses
    Owler
    Score9.7 out of 10
    HubSpot Sales Hub
    Score8.8 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Mixmax
    Score9.8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Outreach
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Data Axle GenieGroove (legacy product)
    Likelihood to Recommend
    7.0
    (6 ratings)
    5.0
    (706 ratings)
    Likelihood to Renew
    5.0
    (1 ratings)
    8.9
    (33 ratings)
    Usability
    10.0
    (1 ratings)
    5.4
    (542 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (5 ratings)
    Support Rating
    10.0
    (1 ratings)
    4.5
    (145 ratings)
    In-Person Training
    -
    (0 ratings)
    4.7
    (2 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (13 ratings)
    Configurability
    -
    (0 ratings)
    8.9
    (6 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    User Testimonials
    Data Axle GenieGroove (legacy product)
    Likelihood to Recommend
    Data Axle
    If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
    Incentivized
    Read full review
    Discontinued Products
    • Groove is excellent for the use case of improving sales representative and customer success representative productivity and data quality when used alongside Salesforce. It is a Salesforce focused tool. You should definitely consider Groove if you are a current Salesloft / Outreach user and you also use Salesforce.
    • Groove would not be a good fit for an organization not using Salesforce.
    Incentivized
    Read full review
    Pros
    Data Axle
    • I liked the organization of the database it was easy to maneuver.
    • Search was fairly easy to maintain.
    • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
    Incentivized
    Read full review
    Discontinued Products
    • Groove lets us know real-time when a client has checked an email we sent them.
    • Groove helps us streamline our day-to-day events, meetings, and tasks with the help of the Calendar Booking feature.
    • Groove helps us save a lot of time on typing long letters when we explain our products to our customers with the help of their Templates feature.
    Incentivized
    Read full review
    Cons
    Data Axle
    • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
    Read full review
    Discontinued Products
    • The footprint of the person who lasts touches the information.
    • The footprint of the person who edited the information.
    • Date and time of the modification of the account owner.
    • Date and time of the modification of the last person touching the account.
    Incentivized
    Read full review
    Likelihood to Renew
    Data Axle
    It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
    Incentivized
    Read full review
    Discontinued Products
    I actually don't have any complaint regarding groove. It's just that I will give 9 since I confidently believe that there'd be updates in the future which would be more optimal not just for us users but for the business as well. The only regret I have with groove is I was not able to use it before the current company that I'm employed
    Incentivized
    Read full review
    Usability
    Data Axle
    Easy to use and great customer service.
    Read full review
    Discontinued Products
    Groove has been an awesome platform to use for sales pipeline management. I really enjoy how it integrates with my Salesforce, Gmail, and Google Calendar. It makes my job easier by helping me keep track of the progress of each sales contact that I have. Leads are able to reply and notify us using Groove.
    Incentivized
    Read full review
    Reliability and Availability
    Data Axle
    No answers on this topic
    Discontinued Products
    Our organization has not experienced any availability issues with Groove
    Incentivized
    Read full review
    Performance
    Data Axle
    No answers on this topic
    Discontinued Products
    Everything is good
    Incentivized
    Read full review
    Support Rating
    Data Axle
    Spot on and always available.
    Read full review
    Discontinued Products
    My company has a team dedicated to supporting our implementation of operative tools and business systems such as Groove. For this reason, I feel that we have ample support for Groove, although I have not personally contacted Groove for any support issues.
    Incentivized
    Read full review
    In-Person Training
    Data Axle
    No answers on this topic
    Discontinued Products
    It was okay. But, just the once. I had to figure it out with help of others on my team.
    Incentivized
    Read full review
    Online Training
    Data Axle
    No answers on this topic
    Discontinued Products
    Easy to use
    Incentivized
    Read full review
    Implementation Rating
    Data Axle
    No answers on this topic
    Discontinued Products
    At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.
    Incentivized
    Read full review
    Alternatives Considered
    Data Axle
    Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
    Incentivized
    Read full review
    Discontinued Products
    Groove is simple. Like their competitors, they give you the ability to create templated "Flows" (sequences) of calls, emails, and LinkedIn touches. Some of them can be automated, but it's also simple to personalize outreach. Ultimately, my decision to purchase Groove over some of the competitors was based on their Salesforce integration, as well as white-glove customer service.
    Incentivized
    Read full review
    Scalability
    Data Axle
    No answers on this topic
    Discontinued Products
    Our organization was able to quickly scale Groove from a pilot group of a few users to a department-wide solution
    Incentivized
    Read full review
    Return on Investment
    Data Axle
    • Positive, I was able to generate about three more proposals a week
    • Positive nice organization to establish a call list
    • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
    Incentivized
    Read full review
    Discontinued Products
    • Reduced several hours a week of logging time in Salesforce that either wouldn't get done or would have been done to the detriment of more value add activities.
    • Saves hours per week by delivering actionable/useful info from Salesforce into Gmail
    • Gives me valuable insight on what emails are being opened and read. This helps plan targeting.
    Incentivized
    Read full review
    ScreenShots