Data.com vs Lead411

• Data.com is appealing because it's affordable. You might need to purchase a few contacts to get rolling, but once you're able to add some yourself and gain additional points, it can very rewarding to "earn" additional contacts by submitting some of your own.
• There is a wide range of search terms available to narrow down your list by name, region, company name, and others.
• Easy "add contacts" function, and a template to add a large number of them at once.

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• Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
• From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...

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• If it provided more details about the company it would be great- information such as employee size or software used would be great.
• The ability to add a contact with just a number would be great- sometimes you don't have an address.
• It would be helpful to be notified when a contact you have "purchased" has been changed/updated.

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• Ability to upload more than one company or a list of companies to match and then build a list. This is something discussed with Lead411 and from our understanding is under development.
• Continue to verify, update and add contact information for contacts at Fortune 1000 companies

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• It does an excellent job of creating a more complete picture of an account and key contacts.
• Helps clarify the key contacts. Sometimes all you get is a mumbled name on a call that might be very important. Data.com allows for a quick search and identification of the contact that would have been lost otherwise.
• Even helped us begin sending marketing assets to customers of our partners that share a need overlap.

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• It has helped us identify buying signals through their news tracker that has led us to say the right things to spark a conversation and ended up closing several deals because of this. The tool will pay for itself if you know how to effectively apply it. When using their news feature we tend to see about a 30% bump and meaningful conversations.
• It is a great way to identify competitors of the people you are targeting. Everytime you look up an account it offers about five or six suggestions of companies that fit the same firmographic profile.
• While the data appender has some manual things attached to it it has served to be a valuable resource in updating criteria that are used to identify valuable accounts.

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