Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.
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DemandScience
Score 8.1 out of 10
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DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.
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Read&Write
Score 8.8 out of 10
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Read&Write is a literacy support tool that helps individuals of all abilities read, write, and express themselves with confidence. For education and the workplace, its assistive features include text-to-speech, word prediction, and research tools for users with diverse learning needs.
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Pricing
Demandbase One
DemandScience
Read&Write
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demandbase One
DemandScience
Read&Write
Free Trial
No
No
Yes
Free/Freemium Version
Yes
No
Yes
Premium Consulting/Integration Services
Yes
No
No
Entry-level Setup Fee
Optional
No setup fee
No setup fee
Additional Details
The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific …
They are all comparative in terms of features but DemandScience has the most flexibility in terms of accepting returns, their CPL, and overall thought strategy. We have another partner we work with who once the contract was signed, I've never heard from our account team other …
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
Read&Write is a solid, long-lasting tool that I have relied on for my students for many years. It is especially strong at supporting students with reading challenges. It is less appropriate for students with more complex needs who have non-standard speech or are using head or eye control. It will continue to be a tool that I encourage many students to use.
The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
Delivery of leads was ahead of schedule.
They set expectations, and then delivered what they said they would.
The leads matched our criteria as agreed.
Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
I would like to use the practice reading aloud tool more, but the kids that I work with have a hard time understanding the concept. I think that, while there are a lot of tools available, sometimes they are hard for younger students to understand.
The hover to read function is nice as well, but my students struggle with the fact that if you move the mouse once it starts reading it will start all over in a new area. It's not as smooth as I would like it to be.
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
I'm just really impressed with the software and the access it gives to learners who are used to coming up against barriers in education. It's a quick-fix for a learner - something they can access usefully and productively with very little training. I also love that learners can access Read&Write on their devices at home - that really is a game changer.
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
I am giving this an 9. Not a perfect score because working on PDFs is better but not yet as easy as I need for it to be. Working with many students who have executive function challenges, I need a smooth simplistic access method. We are not quite there yet for writing on PDFs. Overall the toolbar on Read&Write is super easy to access and I love that the suite includes several tools on the toolbar providing a solution to many accessibility challenges.
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
The support team at Texthelp is excellent. They're all super helpful and open to feedback and new ideas. Still, more importantly, they are ultimately fully committed to aligning with us and ensuring they help us provide the best education possible. Furthermore, they're open to new features and always communicate this incredibly well.
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
It took a solid 2 weeks for R&W to work on our students chromebooks even after reaching out to tech support. The toolbar was greyed out and not accessible to students. Took a long time before tech support helped us solve this problem.
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
We are still learning how to use Equatio. I am not a mathematician and therefore I am finding understanding it a bit more difficult. Once I understand how to use it I will be able to cascade it down. My hope is that it will be as useful as Read & Write
Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
