What users are saying about
37 Ratings
37 Ratings
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Score 7.6 out of 100
Top Rated
207 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

D&B Hoovers

If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
Justin Roodman | TrustRadius Reviewer

ion interactive, by ScribbleLive

I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts
Steve Gandola | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

D&B Hoovers
8.0
ion interactive, by ScribbleLive
Advanced search
D&B Hoovers
8.0
ion interactive, by ScribbleLive
Identification of new leads
D&B Hoovers
8.6
ion interactive, by ScribbleLive
List quality
D&B Hoovers
7.7
ion interactive, by ScribbleLive
List upload/download
D&B Hoovers
8.1
ion interactive, by ScribbleLive
Ideal customer targeting
D&B Hoovers
8.2
ion interactive, by ScribbleLive
Load time/data access
D&B Hoovers
7.6
ion interactive, by ScribbleLive

Sales Intelligence Data Standards

D&B Hoovers
8.1
ion interactive, by ScribbleLive
Contact information
D&B Hoovers
7.9
ion interactive, by ScribbleLive
Company information
D&B Hoovers
8.2
ion interactive, by ScribbleLive
Industry information
D&B Hoovers
8.3
ion interactive, by ScribbleLive

Data Augmentation & Lead Qualification

D&B Hoovers
8.4
ion interactive, by ScribbleLive
Lead qualification process
D&B Hoovers
8.0
ion interactive, by ScribbleLive
Smart lists and recommendations
D&B Hoovers
8.0
ion interactive, by ScribbleLive
Salesforce integration
D&B Hoovers
8.6
ion interactive, by ScribbleLive
Company/business profiles
D&B Hoovers
8.7
ion interactive, by ScribbleLive
Alerts and reminders
D&B Hoovers
9.5
ion interactive, by ScribbleLive
Data hygiene
D&B Hoovers
8.3
ion interactive, by ScribbleLive
Automatic data refresh
D&B Hoovers
8.4
ion interactive, by ScribbleLive
Tags
D&B Hoovers
8.4
ion interactive, by ScribbleLive
Filters and segmentation
D&B Hoovers
7.8
ion interactive, by ScribbleLive

Sales Intelligence Email Features

D&B Hoovers
9.9
ion interactive, by ScribbleLive
Sales email templates
D&B Hoovers
9.9
ion interactive, by ScribbleLive
Append emails to records
D&B Hoovers
9.9
ion interactive, by ScribbleLive

Content Creation

D&B Hoovers
ion interactive, by ScribbleLive
7.3
Ideation
D&B Hoovers
ion interactive, by ScribbleLive
7.5
Content collaboration
D&B Hoovers
ion interactive, by ScribbleLive
7.0

Content Publishing

D&B Hoovers
ion interactive, by ScribbleLive
7.5
Content hub
D&B Hoovers
ion interactive, by ScribbleLive
7.5
Forms / Gated content
D&B Hoovers
ion interactive, by ScribbleLive
7.7
Embedded CTAs
D&B Hoovers
ion interactive, by ScribbleLive
8.4
Content distribution
D&B Hoovers
ion interactive, by ScribbleLive
7.3
Content promotion
D&B Hoovers
ion interactive, by ScribbleLive
8.2
Content automation
D&B Hoovers
ion interactive, by ScribbleLive
6.1

Content Reporting & Analytics

D&B Hoovers
ion interactive, by ScribbleLive
6.9
Audience profiling and targeting
D&B Hoovers
ion interactive, by ScribbleLive
6.9
Closed-loop tracking and reporting
D&B Hoovers
ion interactive, by ScribbleLive
7.2
Content performance analytics
D&B Hoovers
ion interactive, by ScribbleLive
7.0
Campaign optimization dashboard
D&B Hoovers
ion interactive, by ScribbleLive
6.5

Pros

D&B Hoovers

  • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
  • It was great for finding a more complete picture of the companies history.
  • It was helpful for piecing together contact information for people you may not have known worked there.
Micah Tinklepaugh | TrustRadius Reviewer

ion interactive, by ScribbleLive

  • The Ion support team - both during implementation and as we've been building experiences - has been exemplary. They are always available, engaged and enthusiastic.
  • One aspect of the platform that we've loved from the beginning is the customized design template that is built into the platform. Our in-house designer particularly loves this feature as it saves her hours of time when it comes to designing individual assets. She can go in and add polish and style without having to start from scratch every time.
  • The metrics are also incredible. You can really examine and analyze them from several different angles. Automation, Content and our business lines each view the metrics from a different perspective so this has been an especially helpful feature.
Taylor Bornstein | TrustRadius Reviewer

Cons

D&B Hoovers

  • There are virtually no areas where this software can improve. This is elite b2b software that businesses who care about their prospecting/sales campaigns use.
  • Other than the software, the price itself can improve so start up businesses are more inclined to make the purchase.
Anonymous | TrustRadius Reviewer

ion interactive, by ScribbleLive

  • The organization of the catalog leaves something to be desired. It's not very straight forward and it looks dated.
  • The editing tool can sometimes be wonky, zooming instead of opening an edit box.
  • Matching styles requires a paste to match style. From what I can tell there's not a direct button or a global style push.
Aubyn Scolnick | TrustRadius Reviewer

Likelihood to Renew

D&B Hoovers

D&B Hoovers 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh | TrustRadius Reviewer

ion interactive, by ScribbleLive

ion interactive, by ScribbleLive 7.1
Based on 22 answers
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
Laura Medley | TrustRadius Reviewer

Usability

D&B Hoovers

No score
No answers yet
No answers on this topic

ion interactive, by ScribbleLive

ion interactive, by ScribbleLive 7.4
Based on 17 answers
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Leah Jakaitis | TrustRadius Reviewer

Support Rating

D&B Hoovers

D&B Hoovers 10.0
Based on 2 answers
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
Anonymous | TrustRadius Reviewer

ion interactive, by ScribbleLive

ion interactive, by ScribbleLive 10.0
Based on 18 answers
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team.*Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
Chris Schultz | TrustRadius Reviewer

Implementation Rating

D&B Hoovers

No score
No answers yet
No answers on this topic

ion interactive, by ScribbleLive

ion interactive, by ScribbleLive 10.0
Based on 6 answers
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Jessica Hill | TrustRadius Reviewer

Alternatives Considered

D&B Hoovers

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.
Anonymous | TrustRadius Reviewer

ion interactive, by ScribbleLive

Honestly, we did not evaluate competitors--we had an influential new member of our marketing team come in with previous experience using Ion from another company, and after checking it out/evaluating it, we did their sandbox demo and found it to be very usable...and what we built during that demo time (15 days) was well-received internally, pushing things forward toward purchase
Jesse Bond | TrustRadius Reviewer

Scalability

D&B Hoovers

No score
No answers yet
No answers on this topic

ion interactive, by ScribbleLive

ion interactive, by ScribbleLive 8.0
Based on 1 answer
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
Georgia Dardick | TrustRadius Reviewer

Return on Investment

D&B Hoovers

  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
Justin Roodman | TrustRadius Reviewer

ion interactive, by ScribbleLive

  • I believe this has been a positive ROI for our company - one of our clients pays the subscription and we can use it for multiple clients
  • We've diversified our offerings to clients and have an extra component that separates us from competition
  • We as a team have become more digital savvy
Rachel McIntyre | TrustRadius Reviewer

Screenshots

Pricing Details

D&B Hoovers

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

D&B Hoovers Editions & Modules

Additional Pricing Details

ion interactive, by ScribbleLive

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$5,500*

* per customer

ion interactive, by ScribbleLive Editions & Modules

Edition
Managed Services + SaaSCustom1
  1. per year
Additional Pricing Details
ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.

Rating Summary

Likelihood to Recommend

D&B Hoovers
8.3
ion interactive, by ScribbleLive
7.6

Likelihood to Renew

D&B Hoovers
5.9
ion interactive, by ScribbleLive
7.1

Usability

D&B Hoovers
ion interactive, by ScribbleLive
7.4

Reliability and Availability

D&B Hoovers
9.0
ion interactive, by ScribbleLive

Support Rating

D&B Hoovers
10.0
ion interactive, by ScribbleLive
10.0

Online Training

D&B Hoovers
ion interactive, by ScribbleLive
8.0

Implementation Rating

D&B Hoovers
ion interactive, by ScribbleLive
10.0

Scalability

D&B Hoovers
ion interactive, by ScribbleLive
8.0

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