D&B Hoovers vs. Lead411

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.6 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Lead411
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.
$900
per year
Pricing
D&B HooversLead411
Editions & Modules
No answers on this topic
Basic
$900
per year
Pro
$3,500
per year
Enterprise Unlimited per Year
Contact Us
per year
Offerings
Pricing Offerings
D&B HooversLead411
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing reflected may not include certain add-ons like Bombora Intent Data, or Reach Sales Enablement etc, Contact Sales for customization of the service.
More Pricing Information
Community Pulse
D&B HooversLead411
Considered Both Products
D&B Hoovers
Chose D&B Hoovers
D&B is good at company info and data structure, all records have data (sic codes, industries, sales rev). Some of this data is correct some is not. For example, Sales Revenue for private companies can be extremely off and sometimes not updated for years. Also, Number of …
Chose D&B Hoovers
It is cheaper than DiscoverOrg which is great, but we feel like ZoomInfo is a better choice for our company. Winmo has less companies and contacts, but has more custom research and allows us to personalize messages for Account Based Marketing purposes.
Lead411

No answer on this topic

Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
D&B HooversLead411
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
8.0
84 Ratings
6% above category average
Lead411
9.4
43 Ratings
22% above category average
Advanced search8.380 Ratings9.742 Ratings
Identification of new leads7.975 Ratings9.737 Ratings
List quality7.981 Ratings8.942 Ratings
List upload/download8.574 Ratings9.339 Ratings
Ideal customer targeting7.572 Ratings9.338 Ratings
Load time/data access8.280 Ratings9.340 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
8.1
83 Ratings
7% above category average
Lead411
9.4
43 Ratings
22% above category average
Contact information7.175 Ratings9.143 Ratings
Company information8.882 Ratings9.343 Ratings
Industry information8.481 Ratings9.743 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
7.9
80 Ratings
7% above category average
Lead411
9.2
39 Ratings
22% above category average
Lead qualification process7.253 Ratings8.931 Ratings
Smart lists and recommendations7.261 Ratings9.125 Ratings
Salesforce integration7.841 Ratings9.616 Ratings
Company/business profiles8.774 Ratings9.133 Ratings
Alerts and reminders8.154 Ratings9.223 Ratings
Data hygiene7.664 Ratings9.57 Ratings
Automatic data refresh7.755 Ratings8.727 Ratings
Tags8.545 Ratings9.34 Ratings
Filters and segmentation8.462 Ratings9.534 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
9.1
34 Ratings
19% above category average
Lead411
8.5
11 Ratings
12% above category average
Sales email templates10.07 Ratings8.011 Ratings
Append emails to records8.234 Ratings9.01 Ratings
Best Alternatives
D&B HooversLead411
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
LeadFuze
LeadFuze
Score 8.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Crunchbase
Crunchbase
Score 7.9 out of 10
Enterprises
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B HooversLead411
Likelihood to Recommend
8.8
(89 ratings)
9.7
(49 ratings)
Likelihood to Renew
9.1
(7 ratings)
9.0
(7 ratings)
Usability
10.0
(2 ratings)
9.1
(3 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
7.3
(1 ratings)
Support Rating
7.5
(5 ratings)
9.1
(4 ratings)
Implementation Rating
7.8
(3 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
D&B HooversLead411
Likelihood to Recommend
Dun & Bradstreet
I recently was asked by my boss to try to drum up some business with a certain 500 million annual revenue company. When I searched for Contacts, a list of over 800 employees popped up. I was able to filter by department, and this pared the list down To a much more manageable 15 names with associated contact information. I was then able to sort further and select the names of all the employees that had an email or phone number listed.
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Lead411
It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.
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Pros
Dun & Bradstreet
  • allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
  • Has a variety of personnel that you can view and sort by level, name, or email availability.
  • Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.
Read full review
Lead411
  • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
  • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
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Cons
Dun & Bradstreet
  • We should be able to "exclude" words from titles or company names
  • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
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Lead411
  • Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.
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Likelihood to Renew
Dun & Bradstreet
We have been D&B Hoovers customers for a long time. We know the good and bad, and we have learned to utilize D&B Hoovers for the good and unfortunately we have to look at other data sources to compensate for the areas where they are bad. If D&B Hoovers can get better in these other areas as mentioned in other places in the review, they could get a larger dollar spend from my company
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Lead411
Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
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Usability
Dun & Bradstreet
Because it's easy to use
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Lead411
Very easy to use. It's not as robust as other software, but other software costs thousands. They are right at the target price, maybe a little high for newer businesses or small companies, but they deliver
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Reliability and Availability
Dun & Bradstreet
Always available on desktop or mobile.
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Lead411
No answers on this topic
Performance
Dun & Bradstreet
Meets our needs
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Lead411
No answers on this topic
Support Rating
Dun & Bradstreet
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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Lead411
They are very good at responding to my questions.
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Implementation Rating
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Lead411
No answers on this topic
Alternatives Considered
Dun & Bradstreet
The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is not as efficient in detecting buyer intent which other tools like Slintel are very good at. D & B Hoovers gives amazing company info however it can improve on sharing information about buyer intent. Sales Navigator by far provides extremely accurate information with is almost 100% accurate. However, Navigator does not provide buyer intent information.
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Lead411
ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
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Scalability
Dun & Bradstreet
We're a small company with few users, so scalability has not been an issue.
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Lead411
No answers on this topic
Return on Investment
Dun & Bradstreet
  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
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Lead411
  • I've been able to receive some great contact info that has led to me booking new speakers.
  • I've wasted a lot of time and credits on data that says it was verified and is not correct.
  • It is very labor intensive to keep cost down.
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ScreenShots

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

Lead411 Screenshots

Screenshot of Google Chrome Extension available to find prospect data while researching and browsing for prospectsScreenshot of Sales triggers to find prospects, including new hires, promotions, hiring plans, funding, new locations, and executive changesScreenshot of Advanced search and flexible search criteriaScreenshot of Pricing and what is includedScreenshot of Reach Email/SMS Automation Engagement - Adds the ability to reach out to prospects directly from the Lead411 platform. Includes automated email/SMS cadences and respond to prospects that are qualified and interested.