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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    Kameleoon

    Score9.4 out of 10
    Enterprise companies (1,001+ employees)
    Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers. GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.N/A
    Pricing
    FollozeKameleoon
    Editions & Modules
    Folloze
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    FollozeKameleoon
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—Consulting services are priced on demand.
    More Pricing Information
    Features
    FollozeKameleoon
    Engagement
    Comparison of Engagement features of Folloze and Kameleoon
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    Kameleoon
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and Kameleoon
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    Kameleoon
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and Kameleoon
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    Kameleoon
    9.1
    57 Ratings
    4% above category average
    Standard visitor segmentation7.011 Ratings9.257 Ratings
    Behavioral visitor segmentation7.610 Ratings8.451 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings
    Traffic allocation control00 Ratings9.354 Ratings
    Website personalization00 Ratings9.542 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and Kameleoon
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    Kameleoon
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings
    Account identification6.811 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and Kameleoon
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    Kameleoon
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Folloze and Kameleoon
    Feature
    Folloze
    -
    Ratings
    Kameleoon
    8.3
    59 Ratings
    1% below category average
    a/b experiment testing00 Ratings9.358 Ratings
    Split URL testing00 Ratings8.742 Ratings
    Multivariate testing00 Ratings8.748 Ratings
    Multi-page/funnel testing00 Ratings9.243 Ratings
    Cross-browser testing00 Ratings5.137 Ratings
    Mobile app testing00 Ratings7.826 Ratings
    Test significance00 Ratings9.252 Ratings
    Visual / WYSIWYG editor00 Ratings7.251 Ratings
    Advanced code editor00 Ratings9.448 Ratings
    Preview mode00 Ratings8.356 Ratings
    Test duration calculator00 Ratings8.523 Ratings
    Experiment scheduler00 Ratings9.330 Ratings
    Experiment workflow and approval00 Ratings8.834 Ratings
    Dynamic experiment activation00 Ratings9.339 Ratings
    Client-side tests00 Ratings9.344 Ratings
    Server-side tests00 Ratings7.822 Ratings
    Mutually exclusive tests00 Ratings4.630 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Folloze and Kameleoon
    Feature
    Folloze
    -
    Ratings
    Kameleoon
    8.9
    58 Ratings
    3% above category average
    Conversion tracking00 Ratings8.857 Ratings
    Goal tracking00 Ratings9.358 Ratings
    Test reporting00 Ratings9.257 Ratings
    Results segmentation00 Ratings9.254 Ratings
    CSV export00 Ratings7.838 Ratings
    Experiments results dashboard00 Ratings9.251 Ratings
    Best Alternatives
    FollozeKameleoon
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollozeKameleoon
    Likelihood to Recommend
    7.6
    (49 ratings)
    9.8
    (86 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    Usability
    7.7
    (49 ratings)
    9.3
    (17 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (41 ratings)
    8.9
    (13 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FollozeKameleoon
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Kameleoon
    There are many platforms to choose from when it comes to experimentation and personalization. We've found Kameleoon to be an excellent choice for those looking for a balance in capabilities (it checks all the boxes), cost-effectiveness, and a helpful customer success team paired with a responsive product team.
    Incentivized
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    Kameleoon
    • Widget editor (creating a widget without any code)
    • Results analysis dashboard (easy to read and understand)
    • The consulting team (always available to help and guide us - Thank you [C...] !!)
    • Segmentation (it allows us to easily target a specific audience)
    • The tool is very intuitive and easy to use
    Read full review
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    Kameleoon
    • Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
    • Their online tutorial could also be easily improved.
    • If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Kameleoon
    already renewed :)
    Read full review
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    Kameleoon
    Kameleoon offers one of the best UI's I've seen when I've compared it to 4 of the other big competitors in the landscape. They have some improvement areas when it comes to the UX - Which is easily solvable if/when prioritized. There's a little to much "clicking" and "new tabs" in my opinion
    Read full review
    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    Kameleoon
    We have a very good relationship with our CSM and with Kameleoon’s technical team. We trust them fully to help us with the set-up of A/B tests and personalizations, analysis of results, and any technical matter that we may encounter. They always do their best to be as responsive as possible, and our communications are always very fluid.
    Read full review
    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    Kameleoon
    We were looking for a new tool after Google sunset their tool. We tested AB Tasty and Kameleoon. Our dev team was unhappy with the weight of the AB Tasty tag and I found the level of service with Kameleoon much higher.
    Read full review
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    Kameleoon
    • Since we started using Kameleoon, our ROI indicators are all green. Truth is, we rely on exigent customers. If they’re not happy with our service, we will pay for it on the long term. Kameleoon helps us making sure this is not happening by providing us the tools to continuously improve our customers’ experiences.
    Incentivized
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.