Likelihood to Recommend Folloze is a solid tool for creating personalized experiences and micro-targeted campaigns. Being able to deliver a ton of information, content, and/or useful links based on specific segments or personas. Folloze makes it easy to bring together content around a specific narrative so we can speak impactfully to specific market segments.
Read full review I recommend ZoomInfo because it is a good product, easy to use and pretty accurate compared to the competition. But it is not for everyone because the price point is higher than the competition in the market.
Read full review Pros Plug into Salesforce. We live in Salesforce, so it's a must! Ease of use when designing boards. We love to all feel like graphic designers. Dashboards showing activity levels of all types. Storing assets within folloze. Makes it super easy to build a board fast. Cloning boards. Time saver!! Read full review Audience Coverage. Advertising Performance. Intent Data. Read full review Cons Integrating the contact form with our CRM has been a lengthy and on-going process We use iframe for some of our content pieces and I think it could look better than it does now We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice Read full review The integration with SalesOS leaves much to be desired. It's hard to prospect accounts within MarketingOS There were a few technical issues that need to be fixed. Read full review Likelihood to Renew Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
Read full review Usability Usability is good, but it does take some patience at times. You need to refer to your CSM or the Folloze resource library when stuck, which is relatively standard. Once you get the hang of things, I feel it's easy to remember and duplicate your efforts over and over. Just be patient and learn all you can about the product.
Read full review Definitely some great features there, Zoominfo has built a solid platform that is truly enterprise-grade. I gave a 7 because I feel there is a point where other solutions offer similar features at a lower price point. They might become too big to stay agile enough in the market.
Read full review Reliability and Availability sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
Read full review Performance pages load slow sometimes
Read full review Support Rating Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.
Read full review They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.
Read full review Online Training 5 as we did it with our own people in house and not with Folloze
Read full review Calls using Zoom remote sessions, emails chat.
Read full review Implementation Rating I was not involved with the implementation of Folloze. This project was executed before I was hired
Read full review They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.
Read full review Alternatives Considered Folloze does so much more than the other tools we evaluated, like
PathFactory and
Uberflip . Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page experience. It allows you to provide context and a story along with the content itself. When paired with their personalization, Folloze is the clear choice
Read full review ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.
Read full review Contract Terms and Pricing Model cannot disclose
Read full review No, it was clear.
Read full review Scalability there are still a lot of things that need to be made available within the product
Read full review Enable scalable process and implementation to use for marketing and sales.
Read full review Return on Investment A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries. A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing. Read full review Return on investment is difficult with high cost per license helps both sales and marketing with prospecting and campaigns conversions were increased with use of the product Read full review ScreenShots ZoomInfo Marketing Screenshots