FormAssembly vs. Google Forms vs. Microsoft Power Automate

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FormAssembly
Score 9.3 out of 10
N/A
FormAssembly is an enterprise data collection and automation platform that enables organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to eliminate…
$59
per month
Google Forms
Score 8.5 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Microsoft Power Automate
Score 8.3 out of 10
N/A
Microsoft Power Automate is an advanced automation platform offering a range of features, including AI-powered automation, robotic process automation (RPA), business process automation (BPA), digital process automation (DPA), and process/task mining. The platform aims to empower organizations to securely automate their operations at scale by leveraging low-code and AI technologies.
$15
per month per user
Pricing
FormAssemblyGoogle FormsMicrosoft Power Automate
Editions & Modules
Atlas Explorer
Starting at $59.00
per month
Atlas Team
Contact sales
Gov Cloud
Contact sales
Atlas Enterprise
Contact Sales
No answers on this topic
Power Automate Premium
$15
per month per user
Power Automate Process
$150
per month per bot
Hosted RPA add-on
$215
per month per bot
Process Mining add-on
$5,000
per month per tenant
Offerings
Pricing Offerings
FormAssemblyGoogle FormsMicrosoft Power Automate
Free Trial
YesNoYes
Free/Freemium Version
NoNoYes
Premium Consulting/Integration Services
YesNoNo
Entry-level Setup FeeOptionalNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FormAssemblyGoogle FormsMicrosoft Power Automate
Considered Multiple Products
FormAssembly
Chose FormAssembly
Overall we were looking specifically for a Salesforce-connected form provider, and found FormAssembly offered the most dynamic and powerful suite of Salesforce integrations across the form vendors we evaluated. I would specifically highlight that the logic a user can create …
Chose FormAssembly
I still use Google for simple tasks, but FormAssembly really does it all.
Chose FormAssembly
I do not find much flexibility with advanced conditional/logic, customization, workflow, mapping, file, images, and doc upload.
Chose FormAssembly
I think that FormAssembly does a good job of integrating with multiple platforms, making it appropriate for any use. I think that it is a little less user-friendly than Woobox, however.
Google Forms
Chose Google Forms
Google Forms are better than JotForm but not nearly as powerful as FormAssembly or Formstack. If you need integrations or more complex logic, then you will want to go with a more built-out form solution.
Chose Google Forms
We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better …
Microsoft Power Automate

No answer on this topic

Features
FormAssemblyGoogle FormsMicrosoft Power Automate
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
FormAssembly
8.9
34 Ratings
11% above category average
Google Forms
6.6
122 Ratings
19% below category average
Microsoft Power Automate
-
Ratings
Survey templates9.020 Ratings7.7113 Ratings00 Ratings
Themes8.429 Ratings6.0111 Ratings00 Ratings
Custom logo/branding9.332 Ratings6.199 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
FormAssembly
8.8
32 Ratings
4% above category average
Google Forms
8.1
120 Ratings
5% below category average
Microsoft Power Automate
-
Ratings
Changes to live survey8.824 Ratings9.0114 Ratings00 Ratings
Question design help8.326 Ratings7.297 Ratings00 Ratings
Multiple question types9.432 Ratings7.9119 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
FormAssembly
9.6
29 Ratings
15% above category average
Google Forms
7.0
109 Ratings
17% below category average
Microsoft Power Automate
-
Ratings
Survey logic flexibility9.629 Ratings7.0109 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
FormAssembly
8.2
33 Ratings
2% above category average
Google Forms
8.4
121 Ratings
4% above category average
Microsoft Power Automate
-
Ratings
Response tracking9.131 Ratings8.2119 Ratings00 Ratings
Data export9.131 Ratings8.1115 Ratings00 Ratings
Standard reports8.023 Ratings7.9112 Ratings00 Ratings
Custom reports7.321 Ratings9.285 Ratings00 Ratings
Analytics7.56 Ratings8.493 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
FormAssembly
8.7
29 Ratings
1% above category average
Google Forms
8.1
115 Ratings
6% below category average
Microsoft Power Automate
-
Ratings
Access controls8.226 Ratings8.0112 Ratings00 Ratings
Compliance9.226 Ratings8.189 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
FormAssembly
7.1
18 Ratings
13% below category average
Google Forms
7.7
89 Ratings
5% below category average
Microsoft Power Automate
-
Ratings
Vendor-offered crowdsourcing6.01 Ratings7.941 Ratings00 Ratings
Respondent restrictions8.118 Ratings7.687 Ratings00 Ratings
Best Alternatives
FormAssemblyGoogle FormsMicrosoft Power Automate
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Score 9.7 out of 10
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Score 9.0 out of 10
Medium-sized Companies
Qualaroo
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Score 6.1 out of 10
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Score 6.1 out of 10
CMW Platform
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Score 9.2 out of 10
Enterprises
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Score 9.3 out of 10
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Score 9.3 out of 10
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Score 9.2 out of 10
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User Ratings
FormAssemblyGoogle FormsMicrosoft Power Automate
Likelihood to Recommend
9.8
(28 ratings)
9.7
(116 ratings)
7.8
(81 ratings)
Likelihood to Renew
7.7
(2 ratings)
10.0
(3 ratings)
9.3
(9 ratings)
Usability
9.5
(18 ratings)
9.2
(56 ratings)
9.0
(7 ratings)
Availability
10.0
(1 ratings)
10.0
(1 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
8.0
(48 ratings)
7.9
(12 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
9.0
(1 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
8.9
(2 ratings)
Implementation Rating
-
(0 ratings)
-
(0 ratings)
7.9
(37 ratings)
Configurability
-
(0 ratings)
-
(0 ratings)
9.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
-
(0 ratings)
8.5
(2 ratings)
Product Scalability
-
(0 ratings)
3.0
(1 ratings)
-
(0 ratings)
Professional Services
-
(0 ratings)
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
FormAssemblyGoogle FormsMicrosoft Power Automate
Likelihood to Recommend
FormAssembly
FA serves as the main platform for global students and staff to submit requests, with information sent to connected systems, primarily Salesforce. It is used by all current Oxford University students, not just those at SBS. Teams such as the CRM Team, Web Team, Entrepreneurship Centre, Goldman Sachs Team, and Programme Recruitment and BD teams use FA for various purposes, including degree programmes, open programmes, online programmes, and summer school. The MBA portal also uses FA. The system is user-friendly, easy to configure, supports branding, and incorporates business logic and rules, making it very helpful.
Read full review
Google
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
Read full review
Microsoft
Very useful RPA tools for automating processes with minimal coding and drag-and-drop functionality, with a wide variety of triggers, including scheduled time-based triggers and activity-based triggers, such as modifying a file/list in SharePoint to run a Power Automate flow. Very easy-to-use UI with native integration with every Microsoft product, and a very low automation failure rate for deployed workflows.
Read full review
Pros
FormAssembly
  • Salesforce prefill is a powerful way to prefill forms with records from Salesforce and prevent duplicate data entry.
  • Salesforce submission connector allows us to create some pretty complex and powerful logic to process form submissions into Salesforce data.
  • General form prefill options via query strings in the URL is a helpful feature.
  • The ability to use custom CSS and javascript on the page makes the forms very extensible and has been helpful to give us even more functionality.
Read full review
Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Read full review
Microsoft
  • Sending confirmation email to clients and user once the flow is triggered.
  • Fetching or Dumping files from one location to another if the flow is triggered.
  • Schedule flow helps to send alerts and triggers the flow at a specific interval of time to carry out the required task.
  • Power Automate also be used to convert any file format to a specific file format and save it to the required location
Read full review
Cons
FormAssembly
  • we could always use more styling options when it comes to the form builder
  • in our past use of the form builder when adding attachments to a form, there was an upload limit of 35MB. It would be great if this limit was increased.
Read full review
Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Read full review
Microsoft
  • Steep learning curve.
  • It can be slow to develop simple solutions compared to other automation platforms such as Smarsheet.
  • Troubleshooting and developing can be frustrating without proper access to edit the code directly.
  • Only able to edit through the GUI and with expressions.
  • Many ways to do the same thing can be frustrating when you need to rework your flow.
Read full review
Likelihood to Renew
FormAssembly
FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
Read full review
Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Read full review
Microsoft
The tool is very useful when used with its various native connectors, taking great advantage of the integration between the components and systems of the Office365 universe. However, its cost is still high, and automation using more advanced components containing AI resources becomes unfeasible for some companies. Due to the financial crisis that many companies are currently experiencing, investment in automation systems or tools is taking a back seat.
Read full review
Usability
FormAssembly
FormAssembly is easy to get started with and very straightforward to use. It is easy to create forms, add questions and fields, and apply branding and logos. The data integrations are also robust, allowing us to pass information to Salesforce easily and quickly see when there is an error with the form in any way.
Read full review
Google
Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
Read full review
Microsoft
Power Automate features a clean and intuitive user interface that allows users to create, manage, and monitor workflows easily. The UI is designed to be accessible to both technical and non-technical users, with drag-and-drop functionality for building workflows. Power Automate supports integration with a wide range of Microsoft and third-party applications. This flexibility in integration allows users to automate workflows across various systems, enhancing overall productivity and efficiency.
Read full review
Reliability and Availability
FormAssembly
No answers on this topic
Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Read full review
Microsoft
No answers on this topic
Performance
FormAssembly
No answers on this topic
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
Read full review
Microsoft
No answers on this topic
Support Rating
FormAssembly
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
Read full review
Google
We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
Read full review
Microsoft
both Community support and Microsoft official support typically respond to (and resolve) reported issues in a VERY expedient manner, usually going above and beyond for education and bugfixing. I have been thoroughly impressed with the level of support I had been provided in the past.
Read full review
In-Person Training
FormAssembly
No answers on this topic
Google
No answers on this topic
Microsoft
after reviewing the main features of Power Automate, the Microsoft trainer focused on some of our real life use cases implementation, from simple to more advanced.
Read full review
Online Training
FormAssembly
No answers on this topic
Google
No answers on this topic
Microsoft
although it was productive, it is more difficult to stay focused and in a 7 hours a day online training (including screen share issues and the fact that the trainer just can't precisely show the exact location of your mistake)
Read full review
Implementation Rating
FormAssembly
I didn't participate in the implementation.
Read full review
Google
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
Read full review
Microsoft
Overall, our experience implementing Microsoft Power Automate has been positive, with a relatively low barrier to entry and a fast time-to-value—especially because it integrates natively with Microsoft 365, which we were already using extensively. With Respect to migration, I had a very good experience where existing workflows were reviewed and simplified. Unnecessary steps were removed. Business rules were reimplemented using Power Automate logic. We migrated Approval workflows, email-based notifications, SharePoint-centric processes, and simple integrations.
Read full review
Alternatives Considered
FormAssembly
Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, Formstack has strong integration, but may not offer the same level of granular control as FormAssembly.
Read full review
Google
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
Read full review
Microsoft
Microsoft Power Automate is worlds ahead of Zapier in so many ways. The looping, DOM access, and flow controls are much better. I feel that accessing different data within previous connectors used in a flow is much easier in Microsoft Power Automate as well. The custom connector creation process is a lot more pleasant in Microsoft Power Automate. The DateTime data type is handles MUCH better in Microsoft Power Automate, which is reason enough to use it.
Read full review
Contract Terms and Pricing Model
FormAssembly
No answers on this topic
Google
No answers on this topic
Microsoft
I have not done any participations
Read full review
Scalability
FormAssembly
No answers on this topic
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
Read full review
Microsoft
No answers on this topic
Professional Services
FormAssembly
No answers on this topic
Google
No answers on this topic
Microsoft
Microsoft's professional services provide hands-on support throughout the implementation lifecycle of Power Automate.This includes initial setup, configuration, integration with existing systems, testing, and deployment. They ensure that workflows are correctly designed, optimized for performance, and aligned with security best practices.
Read full review
Return on Investment
FormAssembly
  • FormAssembly allows for us to take manual spreadsheet driven processes and standardize them in a scalable manner.
  • FormAssembly allows for our customers to own a process of sales (print shipment allocations) that previously our reps were burden with.
  • FormAssembly integrates well with our TechStack.
Read full review
Google
  • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
  • Ability to create surveys on demand and quickly, saving time and energy
  • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
Read full review
Microsoft
  • You can automate a lot of process very easy like automatic mails for status updates and such. This will save a lot of time and is more accurate, faster and up-to-date than a user can be.
  • Task approval is centralized and automatic reminders save us a lot of time.
  • The ROI is good if you have a lot of use cases and things to automate
Read full review
ScreenShots

FormAssembly Screenshots

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Microsoft Power Automate Screenshots

Screenshot of Microsoft Power Automate (Interface Screenshot) - Work Queues, Initial pageScreenshot of Microsoft Power Automate (Interface Screenshot) - Signed-in web portal home pageScreenshot of Microsoft Power Automate (Interface Screenshot) - Signed-in web portal create pageScreenshot of Microsoft Power Automate (Interface Screenshot) - Desktop designerScreenshot of Microsoft Power Automate (Interface Screenshot) - Hosted RPAScreenshot of Microsoft Power Automate (Interface Screenshot) - Display of DLP violations (on Run)