Gainsight CS vs. MindTouch

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gainsight CS
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…
$2,500
Per Company Per Month
MindTouch
Score 7.0 out of 10
N/A
MindTouch is a customer experience management platform with content management and help authoring capabilities. Formerly known as MediaWiki, it is optimized for building knowledge bases for customer self-service and agent assistance purposes.N/A
Pricing
Gainsight CSMindTouch
Editions & Modules
Subscription
$2,500
Per Company Per Month
No answers on this topic
Offerings
Pricing Offerings
Gainsight CSMindTouch
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Gainsight CSMindTouch
Considered Both Products
Gainsight CS
Chose Gainsight CS
I have used and evaluated other tools and while other tools might be a little bit more flexible and customisable, with some standout features, Gainsight to me is certainly a better all rounder, best in class and robust solution.
Chose Gainsight CS
Gainsight is catered towards CS, while the others cover a broader range of roles. Because Gainsight is designed for CS, it is the gold standard and enables the CS team to work like a well-oiled machine. Other tools tend not to have as efficient a system for task tracking and …
Chose Gainsight CS
The biggest issue with Salesforce Lighting is lack of a Dashboard, we need to manually check or pull a report, which is not the same as a dashboard view of Gainsight CS. The second problem in tracking interactions. Emails are tracked separately. Calls and meetings are need to …
Chose Gainsight CS
Excellent integration with Salesforce, Able to handle Large volume of Enterprise customers information data, minimum training required for the Sales, marketing team to handle the customer relationship and success management. Deeper analytics, 360-degree customer view, advanced …
Chose Gainsight CS
Gainsight CS and Vitally offer distinct strategic advantages depending on organizational maturity. We used Vitally for a year and it is pretty decent for mid-market teams requiring immediate agility. We just had a hard time getting our CSM's to adopt the tool.

In contrast, …
Chose Gainsight CS
Both provide a source of truth for previous and current customer engagement and health.
Chose Gainsight CS
They're pretty neck and neck. Both are super similar. I love the icons for logging account activity in Totango. I also like the dropdown activity tab we have in Gainsight. We need to improve our auto forms for QBR notes and cancellation notes, but I do like that we can have …
Chose Gainsight CS
Gainsight certainly outperforms Startdeliver, but it's about use cases (Startdeliver is for a certain niche), and everything is better than Salesforce. Planhat, however, is becoming a clear key player here, overtaking the momentum and becoming the market leader and next-gen …
Chose Gainsight CS
Gainsight CS is superior for our customer management. Asana and Outreach don't have the capabilities or integrations that Gainsight CS does.
Chose Gainsight CS
We've explored using the customer communities module. We will re-evaluate at a later date.
Chose Gainsight CS
It's mostly been Gainsight.
Chose Gainsight CS
I've only used Gainsight CS in my CS career
Chose Gainsight CS
Gainsight CS is always my first pick for a CSM tool - it's user friendly and intuitive; plus the tools like Success Plans and Health Score config really set it apart
Chose Gainsight CS
We selected Gainsight CS because of its maturity factor and where we are as a company- we needed to streamline processes across the CS org.
Chose Gainsight CS
Gainsight CS was the only CSP that could manage our data in the way that we needed.
Chose Gainsight CS
Gainsight CS just provided easier to use cooling and better reporting.
Chose Gainsight CS
Gainsight CS is beautiful and much more user friendly HOWEVER it does take more time to set up to have the desired impact than a software like ChurnZero.
Chose Gainsight CS
More customization with Gainsight CS, but Churn zero did have a great UI and easier to use. Would recommend CZ if you're a smaller company with no technical admin.
MindTouch
Chose MindTouch
I will be brief. DealerTeam is built upon Salesforce and we try to support native apps. We used Desk.com first for basic Help Ticket management. The product did not satisfy how our customers were looking for information. We upgraded to Service Cloud with Knowledge Base and …
Chose MindTouch
MindTouch wasn't the cheapest option we considered, but it was the best value. It gave us the most features, controls, flexibility, and growth opportunity for the money we paid for it. We did not need a ticketing solution, and a lot of the offerings we evaluated were stronger …
Chose MindTouch
MindTouch is user-intuitive and mobile-friendly
Chose MindTouch
We considered:
  • Home-built solution
  • Self-hosted solution using out-of-the-box libraries for API documentation
Chose MindTouch
SDL's product at the time did not elegantly handle content other than DITA.
Chose MindTouch
In my view, MindTouch is hands down the industry leader when it comes to documentation and publishing products. None of the other products I have used provide such an intuitive interface for single-source content creation. MadCap Flare has a steep learning curve and requires …
Chose MindTouch
Actually, when we evaluated MinfTouch it was evident that we didn't really need to perform due diligence against other solution providers. It was apparent from the get-go they were the perfect fit for the problems we were trying to solve.
Chose MindTouch
We selected MindTouch after being given assurances it met all of our needs. Whilst I am sure it can do this, it was not made apparent the technical ability required to be able to achieve this and given the choice again we would not have selected MindTouch.
Chose MindTouch
Each suite offered a variety of features; however, MindTouch had powerful SAP integration and as a hosted solution the value of ownership was nearly immediate. Put on top of the API and CSS options for customization MindTouch was the top solution for our documentation …
Chose MindTouch
MindTouch offers a unique knowledge and information management tool that was different enough from traditional knowledge bases and advanced enough to not be a Wiki while allowing CRM integration and APIs for customization. MindTouch as a company is focused on making their …
Chose MindTouch
We compared MindTouch to Salesforce Community and Salesforce Knowledge and we ultimately picked MindTouch because of the increased usability.
Chose MindTouch
MindTouch was the first and only product we used, so I do not know what other companies provide services similar to MindTouch.
Chose MindTouch
We have not used a competing alternative, and are still working to better implement this solution.
Chose MindTouch
We were on Salesforce.com's KB and did not like the interface and the difficulty with article creation. The advantage of SF was that we could assign articles to individuals for review. I feel that is missing with MindTouch. It makes article creation workflows very difficult.
Chose MindTouch
I did not select MindTouch at my current company, but I was looking into it at my previous position. It has many of the useful features of the more traditional publications tools (RoboHelp, Frame) with the ease of web deployment of other tools (HelpIQ). It has some limitations …
Chose MindTouch
We selected MindTouch because:
- it could support multiple products inside of one instance
- it could support both external and internal users with conditionalized access to content
Chose MindTouch
We previously used MadCap Flare. Flare is amazing for its single sourcing capabilities, where MindTouch is lacking. But with Flare we had to do an entire build and publish each time (which took hours).
Chose MindTouch
We looked at Happy Fox, Salesforce Communities, Fuze, MadCap Flare, etc. MindTouch won out because of its Salesforce integration and the fact that it was a hosted solution with everything included in one price.
Chose MindTouch
Knova Knowledge Management and Oracle Knowledge
Chose MindTouch
We selected MindTouch because it had the most features for what we were looking for in our solution.
Chose MindTouch
N/A. It has been several years since I evaluated competitors. I'm vaguely aware of ZenDesk and am in process of evaluating not - not with the intention to replace MindTouch, just to keep up with trends in the industry. I would consider a move if I ever felt that MindTouch was …
Chose MindTouch
MindTouch has a high degree of user freedom regarding customization, offers a quick-responding support team, and keeps their site up-to-date and modern. The combination of these abilities made MindTouch a fine choice that could suit our needs.
Chose MindTouch
We evaluated various knowledge base options and previously used a home-grown site for documentation. Mindtouch had more options than we knew were possible and provided a more robust product.
Chose MindTouch
We used Parature a long time ago but we left that system due to increasing costs and we moved to SFDC and WordPress. For a few years we used WordPress which was very difficult to manage especially for managing images, page redirects and overall longterm maintenance of content.
Chose MindTouch
MindTouch is not as sophisticated as those editors but MindTouch is the only one that generates HTML. The other editors provide additional, advanced functionality, are more bulletproof, and require the services of an experienced technical writer. MindTouch, however, is simpler …
Features
Gainsight CSMindTouch
Security
Comparison of Security features of Product A and Product B
Gainsight CS
8.3
Ratings
5% below category average
MindTouch
-
Ratings
Role-based user permissions8.30 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Gainsight CS
8.1
Ratings
6% below category average
MindTouch
-
Ratings
API7.90 Ratings00 Ratings
Integration with Salesforce.com8.50 Ratings00 Ratings
Integration with Marketo7.90 Ratings00 Ratings
Integration with Eloqua8.10 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Gainsight CS
7.6
Ratings
14% below category average
MindTouch
-
Ratings
Product usage7.80 Ratings00 Ratings
Help desk / support tickets7.50 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Gainsight CS
8.1
Ratings
6% below category average
MindTouch
-
Ratings
NPS surveys8.60 Ratings00 Ratings
Sponsor tracking7.30 Ratings00 Ratings
Customer profiles8.50 Ratings00 Ratings
Automated workflow8.20 Ratings00 Ratings
Internal collaboration7.60 Ratings00 Ratings
Customer health scoring8.50 Ratings00 Ratings
Customer segmentation8.00 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Gainsight CS
7.8
Ratings
8% below category average
MindTouch
-
Ratings
Customer health trends8.30 Ratings00 Ratings
Engagement analytics8.10 Ratings00 Ratings
Revenue forecasting6.70 Ratings00 Ratings
Dashboards8.30 Ratings00 Ratings
Best Alternatives
Gainsight CSMindTouch
Small Businesses
ChurnZero
ChurnZero
Score 7.9 out of 10
Sogolytics
Sogolytics
Score 8.5 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Enterprises
Cisco Webex Experience Management (discontinued)
Cisco Webex Experience Management (discontinued)
Score 8.8 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Gainsight CSMindTouch
Likelihood to Recommend
8.9
(0 ratings)
7.6
(0 ratings)
Likelihood to Renew
9.2
(0 ratings)
8.8
(0 ratings)
Usability
8.3
(0 ratings)
7.5
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
8.7
(0 ratings)
8.0
(0 ratings)
Support Rating
8.2
(0 ratings)
7.8
(0 ratings)
Online Training
8.6
(0 ratings)
8.8
(0 ratings)
Implementation Rating
9.1
(0 ratings)
7.7
(0 ratings)
Configurability
8.2
(0 ratings)
5.0
(0 ratings)
Ease of integration
9.1
(0 ratings)
9.0
(0 ratings)
Product Scalability
8.1
(0 ratings)
1.4
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
9.3
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
Gainsight CSMindTouch
Likelihood to Recommend
I love using Gainsight CS for global collaboration, monitoring account health, digging into potential churn risks, summarizing account activity, logging account activity and having an overall historic record of account activity across multiple account teams, especially in my segment on a global account team.
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I would recommend MindTouch to anyone who is looking to create and host their documentation for a product that has multiple types of users. Our business modal represents customers on the buy-side as well as the sell-side and we are able to easily organize documentation to service both types of users.
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Pros
  • Ability to capture all customer information in one spot
  • Gantt charts for overall success plans to map out TAM deliverables
  • Automatically integrate feeds from sources to build reports as needed
  • Ability to capture customer follow-up tasks so I'm not trying to capture the list of actions too repetitively (e.g. using the "Tasks" section of an entry)
  • Ability to use the plugin to automatically add emails to timeline; ability to use calendar integration to automatically add meeting minutes that will sync up to Gong notes
Read full review
  • Good privacy settings for each page. I can set a new article to semi-private until it's approved to go live. And I can send a link to that page out for review.
  • Good tracking on each page history.
  • Ability to view and restore previous page versions.
  • I like the category search bars that only search the current category.
Read full review
Cons
  • Quite time consuming from a system admin perspective. It can do almost anything but does nothing without a system admin building it. Example, I wanted to identify accounts in Gainsight that didn't have any contacts (people) records. It's possible, but requires creating a custom field and a rule in the Rules Engine, and then a report.
  • Customer Goals and Success Plans feel like they should be tightly connected but aren't. My impression is that these were two separate features developed at different times that have never been properly reconciled.
  • Need better customer facing features. Hoping that the new Spaces functionality is a good answer to this.
  • Connection between CTAs and Tasks can get confusing. Some follow up items are so simple that I want to just create a CTA without any tasks, but the flaw with that approach is that it won't show up if I have any views that are based on Tasks. So I have to toggle between views of CTAs and Tasks and understand them as sometimes the same thing and sometimes different things.
  • It's nice to be able to send a Timeline entry via email, which we WANT to use for sending meeting recaps, but there isn't a way to have an email template in this area. Our CSMs send many, many meeting recaps via email and we haven't been able to identify a good approach that gives us both a fast process for CSMs and a professional customer facing email.
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  • User experience. The product's UX is fragmented and it's hard to figure out how to do some certain very simple, important things.
  • Many aspects of the product don't really meet industry standards for technical communication. They seem to have been cobbled together by people who don't fully understand what technical writers do. Product updates really don't address these issues. Folks in sales and support sometimes imply that the authoring platform MindTouch has created is the only way to do create documentation, which is counter to the experience of those of us who've been in the industry for any length of time.
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Likelihood to Renew
Great tool and we've spent a lot of time getting it up and running. Unless something else comes a long that does a similar function for less money we will consider jumping cause we are always looking to save budget where we can. Till then I think we are satisfied with Gainsight at the moment.
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We've put lots and lots of content into the MindTouch system, of course, so that makes it harder to opt out, but we're also very pleased with their rate of development and weekly pushing of improvements, as well as their response and solutions to our questions and input All in all, a winning combination.
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Usability
Gainsight CS earns a 10/10 usability rating for me by prioritizing strategic power and deep configurability over simplistic, rigid design. Instead of forcing users into a generic workflow, the platform allows us to build bespoke health scores and playbooks that align perfectly with our unique business model. This high degree of customization ensures that the tool acts as a tailored workspace that meets the needs of mature CS organization like ours. By leveraging the proactive CTA triggers, Gainsight CS reduces the manual burden on our CSMs, allowing them to focus on high-value customer interactions rather than administrative data hunting. It ultimately functions as a professional grade cockpit that empowers our team to manage complex revenue lifecycles with precision and repeatability.
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MindTouch has many formatting options but some procedures (like editing a template) are not easy to figure out. We needed to create several custom templates for our content and found the MindTouch user documentation on this process somewhat contradictory and incomplete.
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Reliability and Availability
Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
Read full review
No answers on this topic
Performance
There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
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MindTouch is a hosted site, so as a heavy user there are times when I notice that pages are slow to load, or something happens like Amazon Web Services crashing the entire east coast for a few hours, that you do notice even if it isn't actually the fault of the MT tool itself. It's the risk of using a hosted tool, but the benefits are pretty amazing and outweigh these performance issues.
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Support Rating
The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
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Mindtouch support is awesome. Support agents are friendly and helpful. Some can benefit from ongoing training. Overall the support experience is very good. One area they can possibly improve is visibility into product feedback. Seeing or getting insight into requests or votes for features would be an added customer experience.
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Online Training
The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
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Written documentation and videos are very good and have helped on numerous occasions when I've had to look up how to accomplish a certain task. The reason I have not given a full score is mainly because there have been some inaccuracies in the documentation because updates to the MindTouch framework have slightly changed the way things work. But this is usually the same type of challenges I face when making documentation for the software solution we develop. So all in all I'm very satisfied with both the personal webinars and the online documentation MindTouch provides for their service.
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Implementation Rating
I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
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Just know that there is so much more involved than adding your content. There are so many pieces to launching your site -- especially if you are moving from another platform. If you are not a person who typically works in the "website" realm, do your homework, ask your web people, engineers, etc., because there's a lot to do that you won't know about until you are unexpectedly smacked in the face with it. Learn from my mistakes! We are very happy now, but it was a long road getting to launch day for us
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Alternatives Considered
Gainsight is catered towards CS, while the others cover a broader range of roles. Because Gainsight is designed for CS, it is the gold standard and enables the CS team to work like a well-oiled machine. Other tools tend not to have as efficient a system for task tracking and risk mitigation.
Read full review
I will be brief. DealerTeam is built upon Salesforce and we try to support native apps. We used Desk.com first for basic Help Ticket management. The product did not satisfy how our customers were looking for information. We upgraded to Service Cloud with Knowledge Base and spent one year writing content and developing our support agency. Again, our customers were upset about submitting help tickets and waiting for answers. They wanted access to self-help while working with a customer. Today we continue to use Service Cloud with MindTouch integration and have found complete success. There is simply no other solution I know of that is a flexible and easy to use as MindTouch when it come to providing customer success and product support
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Scalability
It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
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We tried to migrate to MindTouch for 5 months and failed, remained with Zendesk
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Return on Investment
  • The timeline features - tracking interactions in a log manner is the greatest impact compared to vanilla Salesforce.
  • Dashboard View - As good as the timeline features, getting everyone in one view really helps in planning.
  • CTA - Task automation helps a lot as it is part of the dashboard. We can make sure by focusing on the most critical task at hand.
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  • Time to publication can be very quick, provided there are not multiple changes in flight at the same time for the same page.
  • We have seen a tremendous increase in customer traffic and SEO.
  • MindTouch allows us to custom-brand the look and feel of our site to match our company's marketing and branding. This instills trust in our content.
  • The relative simplicity of the platform enabled us to hire the best people and best writers we could find, without worrying so much about specific past expertise in a complicated publishing platform.
Read full review
ScreenShots

Gainsight CS Screenshots

Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.

MindTouch Screenshots

Screenshot of Content from MindTouch site visualized with Wave Analytics.Screenshot of Example MindTouch implementation from customer Whirlpool.Screenshot of Example MindTouch implementation from customer Conga.Screenshot of Example MindTouch implementation from customer Cisco Meraki.Screenshot of Example MindTouch implementation from customer Hitachi Data Systems.Screenshot of Example MindTouch implementation from customer Zuora.