Google Ad Manager vs. Ziflow

I like that I can see several clients in one place, which can be convenient. However, the UX could be a lot better as outlined previously. In other words, the benefits of combining clients into the Ad Manager don't seem to be much more beneficial than logging into each client's ad account separately

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We work with a lot of cross functional teams, so it is nice to have them review things on their own and provide feedback all in the one place for our team to review. It helps cut back on meetings and emails full of feedback that gets lost. This is especially helpful when we are working on our catalogs. We do reviews on Ziflow all the way from rough layouts to proofreading.

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• The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
• Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
• Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.

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• Simple and user friendly interface with little if no learning curve.
• Accurate and specific change requests are especially enhanced when using the markup tools.
• Nice to be able to assign who the decision maker is and also be able to change project participants easily, like when someone goes on holiday or sick leave.
• SOCD (sent, opened, comment, decision) progress indicators provide an awesome 'at a glance' view of project participants activity.
• Email notifications and integration with ASANA is brilliant.

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• Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
• Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
• Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.

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• Comments with instances that span multiple pages force you to zoom out, which can be rough on multi-page proofs. We end up making a comment on each instance for ease of review.
• Maybe it is in there, but I would love to be able to upload a new version and review/make comments before any of the other reviewers can see it—to double-check for errors. Maybe there is a verification stage first before releasing it to the other reviewers.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that

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Ziflow is easy to use, efficient and now is also part of our daily lives. Hence, the teams are already adapted to the tool and willing to work with it. The features are according to all what was expected and we had a great experience until the moment with the tool

While most of Google Ad Manager is user-friendly, certain parts of the ad creation process could use some improvements. Specifically, the way you insert keywords can be clunky and time-consuming, and I would like to see better and more keyword suggestions when designing a campaign.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The tool is easy to use for digital oriented people. For the ones not used to this kind of environment, it could look a bit complicated at the beginning, but following the instructions and tutorials and performing it once makes you get a grip of it in just one use.

I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.

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The ZIflow support team has always been very responsive to my questions, issues and other problems. The good thing is I have never had to use their support team all that much because Ziflow has been for the most part trouble free. If it had been error prone, we would have dropped it long ago.

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They were friendly and took the time to go through everything, especially relating to how we would use the system.

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It was seemless! Things got instantly better when we started using Ziflow!

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As I've said in prior comments, I like how the Google Ad Manager makes better use of the Google data and results compared to the others. Yes, I've tried them - I used to evaluate software for a former company. They will all do the job I didn't like their usage as much as I preferred the Google information - and I said even that had flaws - so you have to realize that nothing is completely perfect so far.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I found Ziflow to be much better than PageProof in several ways. The tools available for making comments and edits are more intuitive and there is a greater variety of tools and the version control features worked much better as well. Also their customer service was far better when it was necessary to interact with the company

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• I was able to work well with my budgets - mainly because of the reports.
• I saw a great spike in the way my ad traffic increased.
• It was a very easy way to work with Google Ad Manager than connecting other platforms with less compatibility - Less investment.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Improved efficiency and time saved in making proofs and adding people to proofs with staging and template features.
• Robust proofreading features for reviewers like comparing previous versions.
• In my experience, customer service is quick to help with issues or outages (which aren't often).

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info