What users are saying about
Top Rated
959 Ratings
Top Rated
959 Ratings
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Score 7.9 out of 100
142 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Google Ads

There's no mystery here: when it comes to Search Engine Marketing, Google reigns supreme. Though you can still get decent performance from Yahoo and Bing, if you want to reach most searchers, you need to use Google Ads [(formerly AdWords)]. And, with the power and polish in Google Ads, there's rarely any reason to use a third-party ad purchasing platform. Display Advertising may be better with an different platform, but Google still has some of the best display placements and prices available. I used to think local services (think plumbers, repair shops, etc) weren't very well suited for Google Ads [(formerly AdWords)], but recently their local inventory options and their new Local Services Ads have really made Google a powerhouse for local businesses. There are certain business types that might find Google Ads [(formerly AdWords)] difficult to use. Google has an extensive yet confusing list of products and services it won't allow you to advertise, such as weapons, fireworks, pharmaceuticals, gambling, etc. And these categories and policies will often prevent similar or related (though not disallowed) industries to get blocked as well. So, for industries even tangentially related to risky industries, you may find Google Ads to frustrating to deal with.
Scott Walker | TrustRadius Reviewer

Google Search Console

Search console must be integrated with every website as it is crucial to get a thorough keyword analysis of webpages. It helps in improving your click-through rate and fasten the process of your post getting crawled. Its Robots.txt settings is a bit complicated, hence avoid it if you are not a technical person
Ruby Goyal | TrustRadius Reviewer

Feature Rating Comparison

SEO

Google Ads
Google Search Console
7.4
Keyword analysis
Google Ads
Google Search Console
7.2
Backlink management
Google Ads
Google Search Console
6.9
SERP ranking tracking
Google Ads
Google Search Console
8.0
Page grader
Google Ads
Google Search Console
7.9
Competitive analysis
Google Ads
Google Search Console
5.9
Site audit / diagnostics
Google Ads
Google Search Console
8.8
Site recommendations
Google Ads
Google Search Console
7.3
Task management
Google Ads
Google Search Console
7.1

SEO Channels

Google Ads
Google Search Console
8.1
Local SEO
Google Ads
Google Search Console
7.9
Social SEO
Google Ads
Google Search Console
7.1
Mobile SEO
Google Ads
Google Search Console
8.2
Global SEO
Google Ads
Google Search Console
9.0

SEO Platform & Account Management

Google Ads
Google Search Console
8.9
Multi-domain support
Google Ads
Google Search Console
8.7
Integration with web analytics tools
Google Ads
Google Search Console
9.0

Pros

Google Ads

  • Return on investment is easy to measure.
  • New AI features make it faster and easier to get results in Display advertising.
  • Multiple targeting options for audiences.
  • Access to a Google Agency Account Strategist. Not everyone gets this access, but this service is invaluable in learning about new features that Google provides. In addition, access to some beta testing.
Patricia Assad | TrustRadius Reviewer

Google Search Console

  • Provides details on what other sites contain backlinks to your site, along with the page they direct to within your site
  • Displays impressions and click throughs for Google search queries
  • Individual page performance by location and device category as it pertains to generating clicks leading to your site
  • Basic indexing and readability issues within your site
  • The new interface that just rolled out is much easier on the eyes
Anonymous | TrustRadius Reviewer

Cons

Google Ads

  • Unfortunately, customer support has fallen by the wayside since Google has gone public. It is now outsourced to a foreign country where command of English is an issue as well as limited understanding of the Google Ads platform.
  • The platform was upgraded recently and now performs slower than it used to. This may not be an issue if you don't manage your account often, but larger accounts with higher budgets will spend more time on the platform performing the same tasks.
  • The Help Files need better organization and updating. A lot of the Help files are still showing how to operate in the old platform and need updating. The Help files also have a tendency to be too broad and not focused on one task or section of Google Ads. Finding answers to your questions can take a bit of time.
John Kobel | TrustRadius Reviewer

Google Search Console

  • It can be a little difficult to navigate
  • More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
  • An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
Adam Lumley | TrustRadius Reviewer

Likelihood to Renew

Google Ads

Google Ads 10.0
Based on 19 answers
As of today Google AdWords leads approximately 90% of paid searches globally. There is practically is no other network that can offer such a relevant and engaging audience at the price. The PPC model is also unique in that no media dollars are wasted, since PPC models ensure brand interaction versus traditional media which has heavy ad avoidance and clutter but still charges a hefty amount for ads.
Krupal Shukla | TrustRadius Reviewer

Google Search Console

No score
No answers yet
No answers on this topic

Usability

Google Ads

Google Ads 2.5
Based on 5 answers
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
Monica Galloway | TrustRadius Reviewer

Google Search Console

Google Search Console 10.0
Based on 1 answer
Google Search Console is a simple program that allows organizations to get a solid understanding of the way their site functions and how users land on it. It can be used for making critical business decisions regarding marketing budgets and that within itself is why it deserves a 10.
Stefanie Cash | TrustRadius Reviewer

Support Rating

Google Ads

Google Ads 1.0
Based on 7 answers
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
Patrick Stephens | TrustRadius Reviewer

Google Search Console

Google Search Console 6.2
Based on 13 answers
As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.
Anonymous | TrustRadius Reviewer

Online Training

Google Ads

Google Ads 9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman | TrustRadius Reviewer

Google Search Console

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Ads

Facebook for Business is the only close competitor I'm familiar with (other than traditional media like radio, print, and TV). I feel Google Ads is superior to traditional media because I don't like the idea of throwing away a large chunk of your budget every time someone changes the channel or station. The transparency of where your ad budget is going is somewhat comforting, provided you have the time to be hands-on with your campaigns or the cash to pay someone who does. As for Facebook for Business, ethical quandaries aside, the Facebook ad platform arguably allows for much more specific targeting of the individuals in your target market. Facebook offers similar budget controls, and arguably a greater captive audience than even Google. It's probably worth using both, though if you go Facebook heavy, you'll want as robust of a Facebook presence as possible. Google seems a little friendlier if you want to direct people to your actual website and not just your Facebook page.
Anthony Burke | TrustRadius Reviewer

Google Search Console

We use Google Search Console in tandem with other products like Google Analytics - not in place of it. Search Console definitely provides information about organic search keywords that Google Analytics does not provide, so that's been a very helpful addition. We also use Yoast to help with optimization of pages that might be identified by Search Console. In the past, I've used tools like Moz and Screaming Frog do some similar search/ranking analysis; those do have some more unique features that help to guide next steps, but I don't think they're replacements for what Search Console provides, especially given the crawl/sitemap features.
Ben Rubenstein | TrustRadius Reviewer

Return on Investment

Google Ads

  • Google has had a positive impact on our ROI, because we can capture new leads and easily track the cost of leads to determine whether or not our advertising budget should increase or decrease.
  • Also had a positive impact on ROI because for the most part, Google Ads is automated. Saves us time because we don't need a full-time employee to be monitoring our ads on a daily basis.
Jordan Harpst | TrustRadius Reviewer

Google Search Console

  • I'd say there is no business in the world that had negative ROI from GSC, since it's completely free, super easy to implement and has a great value for people with a brain. All of the companies I worked for in the last 10 years were using it and all of these companies had positive ROI.
Anonymous | TrustRadius Reviewer

Pricing Details

Google Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Search Console

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Google Ads
6.0
Google Search Console
9.2

Likelihood to Renew

Google Ads
10.0
Google Search Console

Usability

Google Ads
2.5
Google Search Console
10.0

Performance

Google Ads
9.0
Google Search Console

Support Rating

Google Ads
1.0
Google Search Console
6.2

Online Training

Google Ads
9.0
Google Search Console

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