TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    ignio AIOps

    Score8.1 out of 10
    N/Aignio AIOps, from Digitate in Santa Clara, is a solution designed to improve business agility by creating a unified view of the IT estate, connecting business functions to applications and infrastructure. This is combined with behavior profile of systems and applications that is continuously learnt using this blueprint. ignio aims to improve the transparency of complex Enterprise IT landscapes.N/A
    Pricing
    Google Analyticsignio AIOps
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Analyticsignio AIOps
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Analyticsignio AIOps
    Considered Both Products
    Google
    No answer on this topic
    Digitate
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    100%
    Would buy again
    13 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    12 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    92%
    Implementation went as expected
    11 Answers
    Features
    Google Analyticsignio AIOps
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and ignio AIOps
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    ignio AIOps
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google Analyticsignio AIOps
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    ScienceLogic AI Platform
    Score8.2 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    ScienceLogic AI Platform
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Analyticsignio AIOps
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.5
    (13 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.6
    (4 ratings)
    Usability
    7.4
    (19 ratings)
    9.0
    (12 ratings)
    Availability
    10.0
    (4 ratings)
    9.2
    (3 ratings)
    Performance
    10.0
    (2 ratings)
    8.9
    (3 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.3
    (12 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Online Training
    10.0
    (2 ratings)
    8.2
    (2 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    9.6
    (4 ratings)
    Configurability
    6.0
    (2 ratings)
    9.4
    (3 ratings)
    Ease of integration
    10.0
    (1 ratings)
    8.9
    (3 ratings)
    Product Scalability
    10.0
    (2 ratings)
    9.2
    (3 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    9.4
    (3 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    7.9
    (3 ratings)
    User Testimonials
    Google Analyticsignio AIOps
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Digitate
    It's good for issue resolution, user access request automation, standard report generation, health checks, executing self-healing as configured in the attributes. Currently not good at real-time monitoring to trigger an action. Health checks have to be on a scheduled basis.
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Digitate
    • ignio handles 100+ use cases covering the entire organization including applications and infrastructure.
    • Centralize the dashboard to view and executed the health of systems in our environment.
    • It handles CA services desk Incidents and requests. Using automated tools with power shell scripts.
    • ignio event management helps the organization to manage the alerts well and make an informed decision.
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Digitate
    • There is a lot more the desktop tool can do. For example, we need to apply an upgrade to get the tool to talk to our infrastructure while employees are working from home. The tool was initially installed with the assumption that the desktops would be in UserLand. Instead after COVID-19 the desktop/laptops have been used for over a year on people's home networks. As of right now, we have to sync when the devices are connected to VPN. Moving forward with the upgrade, we will be getting this data over TLS when they are connected to the untrusted networks.
    • The concept of ignio AlOps requires OCM efforts within most operational teams. This isn't necessarily the fault of the tool itself, but when implementing ignio, or any AIOps tool, the team will get a lot of pushback as an outside team is centralizing the operational improvements. The tool should have a centralized intake process that will allow the collection, ranking, and management of automation opportunities. ignio AlOps should then simulate the proposed efficiencies from implementing something within the backlog. Right now a lot of local teams are having a hard time getting on the same page as the enterprise teams, and a common methodology for prioritizing (even if overly simplistic) would go a long way to enterprise planning.
    • These tools are very new and things get added to them all the time. There should be a way for the product's stakeholders and process owners to understand the additional value ignio AlOps is gaining over time.
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Digitate
    It is a very good product and it helps our organization.
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Digitate
    ignio AIOps version upgrades were a heavy lift. Having to learn a new language versus an industry standard language took time. More consideration on overall internal long-term support needs to be determined.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Digitate
    It was up than Dynatrace
    Incentivized
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Digitate
    We had performance issues in older version butterfly. But the new version cheetah is simply amazing
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Digitate
    We have built a healthy relationship with the vendor support team throughout the implementation phase, all incidents raised were resolved within the SLA without a fail
    Read full review
    In-Person Training
    Google
    No answers on this topic
    Digitate
    Implementation team has provided necessary training & enablement.
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Digitate
    Online training materials are shared by the implementation team and it was good.
    Read full review
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Digitate
    I am happy with the way team has implemented and shared the product for our organization. However, would like to see it get extended to the other line of business too.
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Digitate
    Self HEAL OOB Capabilites
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Digitate
    Quite Scalable!
    Read full review
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Digitate
    • ignio has had a positive impact on our organization by saving 7,000+ hours within Operations and automatically resolving 84% of our service requests.
    • ignio has increased our alert coverage by over 60%.
    Read full review
    ScreenShots