What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
2244 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
88 Ratings

Google Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
2244 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Pendo.io

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
88 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Likelihood to Recommend

Google Analytics

I unfortunately have very limited experience with other analytics services, so in that regard my opinion is slightly biased. As a free product, Google Analytics is hands down a fantastic value and a terrific tool for everyone from professional marketers, to beginning bloggers or search engine marketers.
Joshua Van Horsen profile photo

Pendo.io

Pendo.io is well suited for companies that want detailed usage information. Page and feature tagging is simple, yet offers incredible information on behaviors (funnels, paths, etc). The Product team finds this detail invaluable in supporting data-driven decisions for design and development.Pendo.io is well suited for companies that need usage information to guide implementation and customer communication. Customized dashboards allow different teams to view at-a-glance information that is important to their work. The in-app guides make it simple and easy for users to access resources without having to navigate away from their work.Pendo.io may not be well suited for companies that need to track text/content entered into text boxes within their application, although we have not found that to be a problem.
Jennifer Gray profile photo

Pros

Google Analytics

  • Excellent detail on who visitors to a web site are (broken down to web browser, and how long they are on the site).
  • Information on which pages within our client's site are the most trafficked (including time spent on the page, and previous page).
  • A breakdown of where traffic is coming from (from which domain, and even which page within the domain).
Victor Campos profile photo

Pendo.io

  • In-app messaging (guided tours, alerts, notices, etc)
  • Feature usage and user activity within applications
  • App usage reporting
Keegan Ross profile photo

Cons

Google Analytics

  • Simplifying tutorials and how-to guides would definitely help beginners.
  • Integrating Google Analytics to data visualizations that are more in line with Prezi animations rather than PowerPoint-esque graphics would be greatly beneficial to analysts!
  • Updating the user interface to be less overwhelming to first-time users
Stefano M. Rivolta profile photo

Pendo.io

  • Pathway and funnel generation takes longer to load than we'd like.
  • It's a little difficult to dig into specific data/feature usage per visitor/account.
  • Currently, you can set the default visitor table to be viewed in Pendo.io, you have to customize the columns, which we have to do every individual time.
Christian Arntsen profile photo

Likelihood to Renew

Google Analytics

Google Analytics 7.0
Based on 47 answers
Our company is very likely to renew our use of Google Analytics because it provides easy access to detailed website data that multiple employees use on a regular basis. We are able to make actionable decisions quickly and easily. Without the tool, our business would slow down and the risk of competition moving in our market share would increase.
Matt Howarth profile photo

Pendo.io

Pendo.io 9.1
Based on 2 answers
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
Jennifer Gray profile photo

Usability

Google Analytics

Google Analytics 7.0
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Pendo.io

Pendo.io 8.3
Based on 3 answers
Generally very easy to pick it up and start using right away without a great deal of training.
Ted Boren profile photo

Support

Google Analytics

Google Analytics 5.7
Based on 20 answers
Google Analytics does not have a dedicated Support team. We had to use 3rd-party companies for Google Analytics technical support. However, we understand the support issue since we are not paying any money for support.
Jonghee Jo profile photo

Pendo.io

Pendo.io 7.9
Based on 2 answers
Pendo.io doesn't have phone support, which I would prefer. But, their email support is stellar, and they always make sure that urgent requests are handled accurately and quickly.
Emily Hardin profile photo

Online Training

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Pendo.io

Pendo.io 9.1
Based on 1 answer
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
Emily Hardin profile photo

Implementation

Google Analytics

Google Analytics 5.0
Based on 6 answers
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
Sid Haas profile photo

Pendo.io

Pendo.io 9.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

Google Analytics

Google Analytics is free and easy to implement, so we use Google Analytics in smaller projects that have a limited analytics budget. However, Google Analytics has a relatively limited analytics capacity compared to Adobe Analytics so it is not being used for large-scale projects.
Jonghee Jo profile photo

Pendo.io

It's infinitely easier to tag features in Pendo than other tools - the designer makes feature tagging and guide creation really, really simple and fast.
Bob Samuels profile photo

Return on Investment

Google Analytics

  • Keyword SEO improvement.
  • Where to spend marketing dollars.
  • Where users come from.
Matthew Harris profile photo

Pendo.io

  • We've seen a marked decrease in "how do I" type requests from users after deploying Pendo, which has allowed us to scale our customer base without the need to add additional client support resources.
Brian O'Connor profile photo

Pricing Details

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pendo.io

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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