Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Semrush
Score8.5 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush can…
$139.95
per month
Yelp for Business
Score7 out of 10
N/A
Yelp connects people with local businesses, with users contributing approximately 155 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing “word of mouth” online.
N/A
Pricing
Google Analytics
Semrush
Yelp for Business
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
No answers on this topic
Offerings
Pricing Offerings
Google Analytics
Semrush
Yelp for Business
Free Trial
No
Yes
No
Free/Freemium Version
Yes
Yes
No
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
No setup fee
Optional
No setup fee
Additional Details
—
17% discount for annual pricing.
—
More Pricing Information
Community Pulse
Google Analytics
Semrush
Yelp for Business
Considered Multiple Products
Google
Verified User
Chose Google Analytics
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Manager in Marketing at MARION Integrated Marketing (Marketing & Advertising, 1-10 employees)
Chose Google Analytics
GA will always have an advantage with data, because it's the source, but other companies do a better job of specializing in certain areas or providing better UX/UI. HubSpot is the king of the latter and Semrush is ideal for making organic improvements based on data. Ahrefs are …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Google Analytics
Google Analytics is really unique so it's hard to have competitors - especially when Google Analytics is free (unless you are part of a huge company so in the case you will need the Premium version). Other products like Semrush are good as third party tools and figure out the …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SEO Analyst in Marketing at Geek Powered Studios (Entertainment, 11-50 employees)
Chose Google Analytics
SEMRush blew Analytics out of the water when it came to Keyword Research. I had to use Analytics to provide numbers on traffic and successes on conversions. The strategy was made through SEMRush. Analytics keywords would consistently return with (not set) or something of that …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Head of e-commerce deparment in Product Management at 2 ნაბიჯი - 2 Nabiji (Retail, 1001-5000 employees)
Chose Google Analytics
Ease of use: Google Analytics is known for its user-friendly interface and straightforward setup process, making it accessible for beginners. Adobe Analytics has a steeper learning curve and requires more technical expertise. Features: Adobe Analytics offers a more comprehensive …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Data Management Analyst in Information Technology at Workstate (Information Technology & Services, 51-200 employees)
Chose Google Analytics
Built-in reports are beneficial but you can create custom reports if you need more details with different dimensions and metrics it also provides insights which is just little data about your site traffic in sentence format its the best way to know which strategy you are on …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Director in Marketing at All Copy Products (Business Supplies and Equipment, 201-500 employees)
Chose Google Analytics
All of these products are geared at tracking your website performance among many other things that Google Analytics does not do. But all of these products need to connect to Google Analytics to track the actual traffic and analytics to make their platforms work. When it comes …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Chief Digital Officer (CDO) in Marketing at Rooster Strategic Solutions (Marketing and Advertising, 1-10 employees)
Chose Google Analytics
GA is a free tool and is quite robust. Adobe was amazing but probably not worth the spend unless you are running an e-commerce site or need a deeper level of control.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Account Executive in Marketing at Big Presence (Marketing and Advertising, 11-50 employees)
Chose Semrush
- SERPs is great for keyword research (volume, cost, etc.), but when it came to reporting, I found the tool clunky and hard to use. It was difficult to manage multiple projects and I didn't feel like I was always getting accurate data. - HubSpot has great analytics tools, but …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Search Engine Optimization Specialist in Information Technology at WEBO Digital (Information Technology & Services, 11-50 employees)
Chose Semrush
Semrush overall UI is much better than Ahrefs and also more easier to use. Although both the tools have similar features, the reporting asp[etc if semrush is a lot better. Even the pricing of Ahrefs is a bit more expensive then semrush in my opinion.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner at First Stage Scuba (Sports, 1-10 employees)
Chose Semrush
Frankly, once I started using Semrush and found very quick success, I had no desire or reason to try others. If it ain't broke, don't fix it! I did use some other SEO tools in the past, but it was so long ago I don't even recall the names anymore.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Semrush
Semrush has integrated all in one and easy to navegate around its dashboard
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SEO Manager in Marketing at Utility Warehouse (Utilities, 1001-5000 employees)
Chose Semrush
Semrush is more intuitive and well-rounded. I didn't use Ahrefs too much, but it felt more complex to use and a bit more fragmented. Moz seemed to diminish in usefulness from when I started using it. Semrush does everything Moz does, but better, more comprehensively, and with …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of SEO & Content Marketing in Marketing at Oneupweb (Marketing & Advertising, 11-50 employees)
Chose Semrush
Moz was unreliable and not as intuitive as Semrush. The one thing I liked better about Mox Pro was that we could track the same keyword across many zips. This is possible in Semrush, but Semrush requires you to create a new project for every zip. It would be easier if you could …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Semrush
Semrush is more comprehensive than Ahrefs. It has more features.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Marketing Manager in Marketing at Sodexo Benefits and Rewards Services (Consumer Services, 51-200 employees)
Chose Semrush
Semrush gives you a complete overview of all the metrics that you should monitor in terms of SEO , so no need to check other tools. It makes you save a lot of time and act fast.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CEO (Chief Executive Officer) in Corporate at Beanstalk Internet Marketing (Marketing & Advertising, 1-10 employees)
Chose Semrush
I've reviewed a number of tools, and continue to periodically. Semrush easily wins for the breadth of coverage, and it does them well. Some tools designed for a single task win in those tasks, but none compare overall. Some other tools I've looked at are: Authoritas
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Graduate Program Coordinator - MA in Digital Communication and Social Media in Marketing at The American College of Greece (Education Management, 501-1000 employees)
Chose Semrush
I went through a number of platforms and think that Semrush offers the best combination of capabilities and tools with usability and insight.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I have used ahrefs and MOZ in the past, but it was handled by other people and I was one of the business leads. ahrefs is very solid in certain areas of links, but SEMrush has a very deep database and that is part of the appeal. They also have a solid connection to Google. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Digital Marketing Manager in Marketing at Bay Area Christian Church (Non-profit Organization Management, 51-200 employees)
Chose Semrush
I used Moz for years before switching to SEMrush (I was trained on it at my old job), and SEMrush is better in just about every way except for maybe blog content/resources.
Ahrefs looks like a worthy competitor and we may have gone with them if SEMrush were not more affordable. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Semrush
Semrush is full of detailed information that I haven't found on Ubersuggest, Keysearch, Google Ads or others. When looking for keywords that are higher volume and low competition, I just haven't found anything else that does the job like Semrush. Plus, I can save my lists of …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Sr. Manager, Digital Marketing in Marketing at Kyriba (Computer Software, 501-1000 employees)
Chose Semrush
Compared to Moz: SEMRush is more down to the nitty-gritty. Less fluff. Compared to SpyFu: SEMRush has more functionality and is easier to use. Compared to BrightEdge: in an ideal world I'd want both SEMRush and BrightEdge in my MarTech stack, but SEMRush is inexpensive, and Brig…
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Semrush
Moz is really good for domain and page authority tracking as well as link tracking.
When I attempted to use Moz for keyword research I found that it's capability didn't match the one of SEMRush.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Semrush
Moz is the main tool I used before SEMRush. I found Moz to be very helpful and robust in a lot of ways, but extremely lacking in terms of the competitor analysis. SEMRush has a much stronger system for analyzing competitors, which is of high value to my clients. It also has a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Semrush
The reason why I like SEMRush is that you get some of the best webinars in the business and it's really many software combined in one. They also keep adding beta features so they keep improving the software.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Strategy Consultant in Marketing at Trenkwalder Group (Staffing and Recruiting, 201-500 employees)
Chose Semrush
SEMRush has a much stronger position when you compare it to other alternatives. The reason being that there are only a few tools that provide an overall service including both SEO and SEM. Also, the fact that it allows competitor analysis and a side by side analysis of KPIs …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
President in Engineering at A Servant's Heart Web Design and Marketing - Online Marketing & SEO for Those Who Serve the Elderly (Health, Wellness and Fitness, 11-50 employees)
Chose Semrush
Google Search Console is free, so that's a point in GSC's favor. BrightLocal is excellent at search ranking reports but not as strong on other fronts. SEMrush is very good at analyzing companies to which you don't have direct access, such as competitors and prospects.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Semrush
I can't comment on this. I've only really used SEM rush and Google AdWords. I think SEMrush is a cleaner better experience than Google AdWords in the respect I use it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Our company was one of the top rated businesses for the services that we provide in the area. We cancelled our subscription to promote on Yelp. Yelp deleted A LOT of valid genuine reviews that were left by our customers, that dropped our rating way down in my opinion
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
