From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps. It is a free option, vs. the company's enterprise-tier Google Tag Manager 360.
$0
Agentforce Commerce
Score 8.1 out of 10
N/A
Salesforce Agentforce Commerce (formerly Commerce Cloud, and Demandware before that) is a cloud-based eCommerce solution for enterprises with merchandising tools, such as sorting, filtering, and image zooming, allowing customers to browse products.
$4
per month
SAP Commerce Cloud
Score 8.2 out of 10
N/A
SAP Commerce Cloud (formerly Hybris) is designed to help businesses sell more goods, services, and digital content through every touchpoint, channel, and device through their multichannel ecommerce and order management solution, available as a SaaS or on-premise.
N/A
Pricing
Google Tag Manager
Salesforce Agentforce Commerce
SAP Commerce Cloud
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Tag Manager
Agentforce Commerce
SAP Commerce Cloud
Free Trial
No
No
No
Free/Freemium Version
Yes
No
No
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
—
B2B Commerce:
Starter - $4 price/order
Growth - $6 price/order
Plus - $8 price/order
B2C Commerce:
Starter - 1% Gross Merchandise Value
Growth - 2% Gross Merchandise Value
Plus - 3% Gross Merchandise Value
B2B2C Commerce:
1% Gross Merchandise Value
All the options and demos were good; we see them all efficient and best suites; the option to choose Salesforce commerce cloud came into the picture when we thought of integrating customer service and promotions as we already use Salesforce service cloud as the support backbone …
Salesforce is a much more integrated piece of software and integrates into your entire technology stack much more seamlessly. In comparison to other products we demoed, their technology was far superior with a much nicer UX/UI design. When it came to training, SF more clearly …
Major selling points of Demandware were that it appeared to require far fewer dedicated IT resources after implementation, and that the content management seemed more robust out of the box than the competition. The fact that all of Demandware's resources were dedicated to …
I have worked with Salesforce Commerce Cloud and Adobe Commerce. As for the alternatives, SAP Commerce Cloud is much more adaptable with other SAP systems, as it becomes a part of a single data environment. The reason for selecting SAP Commerce Cloud was considered because of …
SAP Commerce Cloud fares very well against the other tools which we had used earlier because comparatively we have got accurate and real time recommendations in SAP Commerce Cloud. It is also very secure and scales up pretty fast because of that we haven't faced any delays or …
Pluses: Scalability and flexibility for mid-size and large organizations offered by SAP is quite good. Comprehensive multi-channel support and analytics.
SAP Commerce cloud stack is based on the Java and Spring framework. This helps the client to customize easily and build custom integrations with any 3rd party systems. SAP ERP is being used in most of the industries as their backend ERP, which helps them to build the e-commerce …
SAP Commerce is perceived as old, expensive and not born in the cloud, SAP has a negative touch in general. The monolithic approach is seen negatively, which is a mistake, SAP should sell the current mixed approach better, and focus on a low TCO, which is difficult given the …
SAP Commerce Cloud has tight integration with the backend SAP allowing for our specific business requirements to be tied into the platform. The site user friendliness was intuitive and received nothing but positive feedback from the user community. Data integration and …
We usually select SAP Commerce Cloud for its great customization capacity, scalability, and support levels, however, it lags behind some of its competitors in aspects such as price and production golive complexity.
SAP Commerce Cloud is a unique software that stands out from similar products in the industry because of the breadth of features it offers. This includes AI-powered merchandising, guided selling, chatbots, and many other features that aid the buying process for the customer. …
Verified User
Program Manager
Chose SAP Commerce Cloud
It is the best suited platform for large business to business organizations looking to lean into digital commerce and scale their organizations for the long term. Other platforms are better suited for early stage or mid market businesses in retail and other verticals.
I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need. No scenarios come to mind at the moment on where it is less appropriate to use.
Global Sites; larger commerce organizations but not too large where the % rev-share would affect its feasibility in a feature comparison. Salesforce is rock solid in infrastructure and rarely has outages or issues; it scaled appropriately for holiday peak and was able to accomplish anything we put our minds to as long as we staffed development appropriately. The latter, however, is not to be overlooked. Developers are necessary and expensive.
SAP Commerce Cloud is well-suited for large enterprises requiring robust personalization, seamless multi-channel integration, and the ability to handle high-volume transactions, especially during peak periods like Black Friday. Its scalability and advanced features make it ideal for businesses needing to manage complex product catalogs and global operations.Enough development capacities are needed to have a best in class shop
Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
Traffic - When we have sales, our traffic will increase exponentially and their cloud can handle the huge uptick in traffic we receive without overloading our servers.
Site updates - it continually monitors in the background for any upgrades or updates needed so we don't have to go in and do it ourselves. A real time saver!
Integration - outside plugins and add-ons are easy to install with Salesforce commerce cloud as it allows a seamless integration of extra plug ins onto our site.
Centralized Data Management: SAP Commerce Cloud excels in centralizing data from various operational sectors, which is pivotal in the chemicals industry. This feature allows for better oversight and management of complex supply chains, regulatory compliance, and customer interactions. Having a single source of truth for crucial business data minimizes discrepancies and promotes informed decision-making.
Real-Time Data Processing: The real-time data processing capability of SAP Commerce Cloud is invaluable. It aids in timely adherence to regulatory changes and helps in meeting customer demands promptly. In a sector where regulations and market conditions are ever-evolving, real-time data processing is fundamental for maintaining compliance and ensuring customer satisfaction.
There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
The UX within the Business Manager portion of Demandware, the primary interface for marketers, is generally a confusing, inconsistent mess. Particularly infuriating are the lack of consistency for search and sort behavior within the tool.
A number of useful features, such as the ability to set schedules or tie features to unique customer segments, have seemingly arbitrary limitations imposed.
Demandware's idea of leveraging the community to be a learning resource and a sounding board for new ideas and features is a nice theory, but in practice it doesn't work for businesses with a lot of customization. I'm left with the impression that individual support is not a priority.
It's a little pricey; further cost reductions will expand product selection; also, trained operators are required.
HAC occasionally functions extremely slowly and does not provide any problem messages; it simply gets stuck. Logging into the Backoffice for testing purposes causes a lot of trouble; it does not enable us to log in in one attempt, and the page refreshes every time we enter in the credentials.
I haven't found another option for us to use especially one that is free. Down the road we may go a different route but for now GTM is a good option and does what we need it to do. It'd be nice to get more support or more integrations but with the free version there's only so much one can expect to get I suppose.
A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.
SAP Commerce and Spartacus together becomes one of the omnichannel powerhouse of commerce application. It also comes with edge advantage with out of the box integrations with many SAP applications and also non-SAP applciations which gives it edge advantage over other tools. The main reason being the integration becomes easier as SAP shares the common data schema and model across all its product line and new feature releases are compatible with all the SAP product line.
No difficult obstacle to overcome but Google Tag Manager can still be difficult for many users to deploy. Sure the basic HTML script can be deployed quite easily, but when you start to require triggers, variables, etc, it can be a little daunting.
The overall ease of using the system. Consolidation in location for our team members. Mobile application for on the go research, as many of our team members are constantly traveling to job sites or to meet clients. No more duplicate calls to current customers, since we have 12 different divisions that span the company. Mostly the ability to look at the database when our team members begin cultivating a new lead/prospect with a potential customer to see if anyone within the team has a relationship with that person or the company they work for.
More true headless and a more rationale pricing. Since moving from the Hzbris Monolyth towards SAP Commerce Cloud a lot of progress has been made, but dissecting the monolyth into composable components where you just pay for what you use is still a longer journey and here pricing should be more realistic. Things become so expensive once they have the SAP stamp on them (example the SAP CIAM)
GTM does not provide support. This is one of GTM's biggest issues but it's due to the level of customization for each website. If your team thinks they would heavily rely on the need for a support staff it is probably better to invest in a paid service with a team that can support your needs.
They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
We have the right to open a ticket or submit request to SAP support teams for all the problems we have experienced. They also provide solutions for critical issues within 48 hours. In addition, the product has support documents such as a user guide and admin guide. In addition, there is a strong community of users. In this way, we can access solution of some specific problems that we have fallen on from there.
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
Scalability of the product was good Seamless integrations were helped in reducing the implementation for the development team to integrate with the SAP ERP Product framework helped customer to customize and adapt the new features which were developed basis business processes and ease of customer experience. Deployment and creation of the build becomes very easy with the CCv2 setup.
We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
When I think of Salesforce products, I sometimes think of them interchangeably as one big lump. It's hard not to be incredibly immersed in the ecosystem day in and day out and taking advantage of resources like Trailhead. While Microsoft Dynamics compares in quality and offerings, it doesn't offer the same engagement and resources as Salesforce in its communications, social, and marketing, which makes a difference in terms of relevance and help. Commerce Cloud comes with the support you need to succeed and the tools you need to grow. In a high demand consumer world, we need products like this to keep up and get ahead. The minute we catch up, we're behind. Salesforce helps you stay on pace and create the unique and personalized experiences customers everywhere expect.
SAP Cloud is much better than GoDaddy. it was a smooth transition and every aspect of the program is easier. My scalability increased greatly from GoDaddy to SAp Commerce Cloud and sales are now tracked easier and inventory is at the touch of a button, making sales much easier than previous software.
The business users/admins were able to quickly segment products by brand, allowing for unique branding and header-less page design. As new products are added to the SAP backend, all characteristics and pricing automatically migrate to Commerce Cloud. We also segment our user sign-on (domains) by brand and allow targeting displays.
GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
It has a positive impact on my client's business and ROI is higher than expected. As orders count is increasing due to smooth and better experience.
My current client's customers have given very positive experience about new website built on SAP Commerce Cloud.
Due to SAP Commerce Cloud website rollout is very easy and due to it, my current client has introduced around 25 websites. As SAP Commerce Cloud logic needs to develop once and can be reused for multiple websites easily with minimal effort.
Branding is also very easy as promotions, events can be implemented on the website easily and with minimum time.
SAP Commerce has helped our client to integrate the Recommendation tool ISS which is easy to configure after this tool product sale is increased. The best thing was that integration was very easy and quick.
One option of Blue/Green deployment helping us to check the production release in advance on production environment. Prev we don't have this option and many times face P1 issue in prod which had ruined client reputation. But now this feature is helping lot
