What users are saying about
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Top Rated
315 Ratings
Top Rated
300 Ratings

Hotjar

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Top Rated
315 Ratings
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Score 8.5 out of 100
Top Rated
300 Ratings
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Score 8.8 out of 100

Attribute Ratings

  • Hotjar is rated higher in 2 areas: Usability, Support Rating
  • Smartlook is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Ease of integration

Likelihood to Recommend

8.8

Hotjar

88%
104 Ratings
8.9

Smartlook

89%
143 Ratings

Likelihood to Renew

5.1

Hotjar

51%
2 Ratings
8.7

Smartlook

87%
4 Ratings

Usability

9.6

Hotjar

96%
6 Ratings
8.6

Smartlook

86%
75 Ratings

Availability

Hotjar

N/A
0 Ratings
9.1

Smartlook

91%
1 Rating

Performance

Hotjar

N/A
0 Ratings
8.2

Smartlook

82%
1 Rating

Support Rating

9.6

Hotjar

96%
4 Ratings
8.4

Smartlook

84%
145 Ratings

Implementation Rating

Hotjar

N/A
0 Ratings
7.3

Smartlook

73%
1 Rating

Configurability

Hotjar

N/A
0 Ratings
8.2

Smartlook

82%
2 Ratings

Ease of integration

9.0

Hotjar

90%
2 Ratings
9.1

Smartlook

91%
1 Rating

Product Scalability

Hotjar

N/A
0 Ratings
8.2

Smartlook

82%
1 Rating

Vendor post-sale

Hotjar

N/A
0 Ratings
9.1

Smartlook

91%
1 Rating

Vendor pre-sale

Hotjar

N/A
0 Ratings
9.1

Smartlook

91%
1 Rating

Likelihood to Recommend

Contentsquare

Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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Smartlook

Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
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Pros

Contentsquare

  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
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Smartlook

  • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
  • Real-time recording provides exceptional insights to our design & engineering teams.
  • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
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Cons

Contentsquare

  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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Smartlook

  • I feel nickel and dimed with the events and funnels.
  • We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
  • Recording playback isn't as clean and maneuverable like FullStory.
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Pricing Details

Hotjar

Starting Price

$0 2k pageviews/per day

Editions & Modules

Hotjar editions and modules pricing
EditionModules
Basic01
Plus39.002
Business993

Footnotes

  1. 2k pageviews/per day
  2. 10k pageviews per day/per month
  3. 20k pageviews per day/per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Smartlook

Starting Price

$0 per month 1,500 sessions

Editions & Modules

Smartlook editions and modules pricing
EditionModules
FreeFree forever1
Startup392
Business953
UltimateCustom pricing4

Footnotes

  1. per month 1,500 sessions
  2. per month 5,000 sessions
  3. per month 15,000 sessions
  4. none

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional $0

Additional Details

All Smartlook packages support both web and mobile app platforms.

Likelihood to Renew

Contentsquare

Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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Smartlook

As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
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Usability

Contentsquare

So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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Smartlook

Every page, the tool setup pages and dashboards are built very well, the site structure is perfectly designed and intuitive to use. All functions are well documented and the help sections are really everywhere, you don't have to search for answers, as they are just popped up or max. a click away for your service.
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Support Rating

Contentsquare

Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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Smartlook

Sofia P. is being our point of contact with the issues we faced. I was unsure about how to explain to her what was going on with the recording numbers (the recording has stopped before we were expecting to), but she readily understood and came with a solution for us in the same day. The problem was blocking our developer to test the integration, so it was great to have support so fast that he could continue his work.
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Alternatives Considered

Contentsquare

HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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Smartlook

It has been a year between the time when I last used Hotjar and first started using Smartlook. I would say both tools are more or less equal when it comes to features, the only 2 differences I can think of are - price and customer support. Smartlook is cheaper and has superior customer services. You have the feeling when interacting with them that they genuinely care.
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Return on Investment

Contentsquare

  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
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Smartlook

  • Smartlook is used by different individuals from different organizations to have insights into different parts of products. It is used as the sole developer of our website as well as marketing campaigns.
  • Smartlook has an amazing feature which is tracking the activities of return users.
  • It gives reliable and efficient services.
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Screenshots

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