HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Keap
Score6.2 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
HubSpot CRM
Keap
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
HubSpot CRM
Keap
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
For front to end use HubSpot does the job as I would prefer to use Keap any day of the week for what we ideally need to do with lead and call status tagging, contingencies and automations, but it requires I use a Calendly plug-in and other 3rd-party apps where HubSpot has all …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Manager in Marketing at CloudRadial (Information Technology & Services, 1-10 employees)
Chose HubSpot CRM
The user interfaces of HubSpot CRM are substantially better. Also, accessing help and support documents to help the learning journey is extremely easy to find compared to Infusionsoft. The navigation is easier to understand in HubSpot CRM and it offers a more robust feature …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose HubSpot CRM
HubSpot CRM is just a very attractive well organized platform that is constantly evolving and had it not been for the cost and contract terms it would be a top recommendation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Digital Sales Rep in Marketing at Barita Investments (Financial Services, 201-500 employees)
Chose HubSpot CRM
In the growing phase of our organization and new users, HubSpot was abe to communicate effectively what to do to learn the system and also the help of the overseas persons made us more informed on learning. The helpdesk was very helpful in assisting with any queries and also …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose HubSpot CRM
It is user friendly and we found that new employees learn its system the best.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Thryv
Verified User
Chose Keap
We didn’t select Keap, the company came with it and everyone new hates it and wants it gone.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Keap
KEAP is far more simple. It’s made for the small business audience and it’s feature set caters well to that. HubSpot seems to be more intricate and have more bells and whistles than most small businesses need. Good news about KEAP, you don’t have to have what you don’t need as …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Communications Strategist in Marketing at Institute for Cultural Communicators (Non-profit Organization Management, 11-50 employees)
Chose Keap
Keap is much more affordable than HubSpot, and while it perhaps does not provide quite as much detail, you can get all the detail you really need for a small to medium-sized business with Keap. It provides so many more options as a CRM than Constant Contact or Mailchimp did …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director Training and Consultancy in Finance and Accounting at BeSpoke Consulting and Training (Financial Services, 1-10 employees)
Chose Keap
Keap is an all-in-one platform for sending bulk emails, managing contacts, tasks management, creating workflows in email marketing, actions-based tasks, creating task reminders, managing tasks with team members, and better reporting with the analytics used in Keap. The landing …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing & Sales Implementation Strategist in Corporate at RailGun Results Marketing™ (Marketing & Advertising, 11-50 employees)
Chose Keap
Hubspot has a $0 option which is appealing to someone just starting out but like all free products, it lacks many of the features you really need to grow your business. As a hardcore marketer, I was really disappointed by Hubspot's lack of flexibility and inability to branch …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Ad Grant Manager in Marketing at Church Marketing University (Marketing & Advertising, 1-10 employees)
Chose Keap
Keap has more features, more intricacies, and can handle more complex scenarios than HubSpot. I do appreciate HubSpot's progression board display option. Keap also has easier customer entry, although the customer entry system in Keap is much more sophisticated and has more …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Founder in Marketing at Businesstechninjas.com (Marketing & Advertising, 1-10 employees)
Chose Keap
I have used HubSpot. HubSpot is great but is very marketing-focused. I found it hard to put the operational items into their system. It is great at marketing but needs work on the operations side. I've used ActiveCampaign but find it to be basic. You need an add-on for …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Direct Response Marketing Strategist in Marketing at StrategiCopy (Marketing & Advertising, 1-10 employees)
Chose Keap
Constant Contact is very good but limited to one or two uses compared to multiple uses for Keap. Pipedrive is even more limited and not as user-friendly. Hubspot is great but way overpriced compared to the value delivered by Keap. Mailchimp is just, well... cheap in my view. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Assistant at PlusThis (Computer Software, 1-10 employees)
Chose Keap
The simplicity that comes with Keap is unbeatable. The amount of times that a campaign has to be done in Keap specifically because of the features that are available - such as easy HTTP Posts, and Merge Fields options - is too many to count. The other platforms are great, but …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CEO (Chief Executive Officer) in Marketing at Seeger Consulting Inc. (Information Technology & Services, 1-10 employees)
Chose Keap
As a past Active Campaign and Constant Contact partner, I can say that the marketing automation and end results are far better in the Keap Software. I have used many other email platforms with clients over the years and this is the only one I want to run my business on to date.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Chief Whispering Officer in Sales at The Sales Whisperer® (Marketing and Advertising, 1-10 employees)
Chose Keap
Most any sales and marketing automation platform you use will create a positive ROI for you IF you'll use it. So you have to look at the user experience, support, ecosystem, certified partner community, user community, development, third-party integrations, API, and licensing …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Keap Certified Partner in Professional Services at ONEKON (Management Consulting, 1-10 employees)
Chose Keap
I tried HubSpot, and it has many great features. For example, the CRM is free and allows quite a few things initially for those that just get started. However, for more advanced setups, Infusionsoft felt easier and more straight forward. Infusionsoft also seems to be more …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Keap
(caveat: I didn't choose Keap; it was already used in the organization in question) Keap is a great value for money for how much automation you can do.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Keap
MUCH more affordable and better for my needs. Keap’s campaigns were a game-changer for me.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Founder & CEO in Marketing at Project World Impact (Internet, 11-50 employees)
Chose Keap
To be honest, these days they all seem so similar. It really comes down to getting an account with each and trying them out and see what works best for you and your team. Keap is a great product, but so are the others. We use them all uniquely based on the needs and the clients …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Digital Media Consultant in Professional Services at Vogue Media (Marketing & Advertising, 1-10 employees)
Chose Keap
I actually prefer to use some of these other platforms over Keap/Infusionsoft, however for this particular client we had implemented Keap more than 5 years ago when it was the only platform available to choose from. The problem now is that there are over 200,000 people on the …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Keap
Out of everything listed, Keap (formerly Infusionsoft) would be my least preferred option. When we first decided to work with it, we were enthusiastic about its new look and features they added, but we ended up encountering many similar issues that we had with Infusionsoft. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Technologist in Marketing at Full Cycle Marketing (Marketing and Advertising, 11-50 employees)
Chose Keap
Infusionsoft is the most robust marketing automation platform that we have used. Though it is not for beginners, this is more of a strength than a weakness. We selected Infusionsoft because it is scalable and adaptable to a variety of clients. Other platforms seem to be geared …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Holistic Health Practitioner / Personal Trainer / Essential Oil Expert at Naturally Ashlie (Health, Wellness and Fitness, 1-10 employees)
Chose Keap
The only one that even comes close would be ONTRAPORT, as none of the others do everything in terms of CRM, e-commerce, affiliate, autoresponder, etc. I chose Infusionsoft since I already knew and trusted them through use with another business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Operations Manager in Marketing at Marketing Ninjas (Marketing and Advertising, 1-10 employees)
Chose Keap
To be honest, if we had the option we would work exclusively with HubSpot. However, HubSpot doesn't have the e-commerce feature. That alone outweighs the headaches from working with Infusionsoft. The drip campaign sequences are a great plus too though, and the tagging feature …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Keap
Also use Hubspot. Both have good and bad about them but most seem to be a bit cumbersome. I do have to say that Hubspot has a lot of issues as far as downtime and freezing up when you are trying to work in your account which I didn't really experience with Infusionsoft. Just …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think HubSpot CRM is really worth it for small to large organizations who have at least 5 sales people. You really get more use out of the program the larger your sales team is. HubSpot CRM is such a robust program it does take time to learn and you need to be prepared to scale with it for years. You will be better at utilizing it after year 2 than year 1 for sure.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The mobile app could be better. It is fine for quick updates or checking something on the go, but it feels limited compared to the desktop version.
In my time of using Hubspot, the dashboard UI has changed twice I think, and it certainly isn't helpful when you're trying to get used a new view entirely.
I have observed HubSpot CRM sometimes has issues with large lists, and shows incorrect number on the list page versus the detail page.
Search can be improved, because sometimes it misbehaves or doesn't show what is expected.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
More articles and videos on how to use the various functions of Keap
Having representatives designated to certain regions or companies for a point of contact when help is needed
More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
There is a steep learning curve with HubSpot compared to more rigid Client/Case Management APIs. The platform's openness can be overwhelming to navigate and to teach to those who are technologically challenged. Once you learn the navigation and the tools needed to complete tasks, it becomes easier. There was a lot of clutter on the navigation menu. If your subscription doesn't give you access to a tool, you should be able to deactivate it or remove it from the navigation, which could reduce the platform's overwhelming nature.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
When the decision came to explore a platform that would migrate our data and leave the transition as seamless as I would like to see more native options for automation possible, a number of products were suggested. Once we saw HubSpot CRM we knew it was for us. My division were the trial usage group...which has led to enterprise adoption and we couldn't be happier.
I wish I could say that the support team has been awesome... but we haven't needed to utilize them, which is a testimony in its own right. The couple of minor issues we had were largely user education issues and were quickly handled.
The commitment the entire HubSpot team has for, not just their clients, but anyone in business that is open to learn resonates with everything they do. I subscribed to their blog and the free resources they deliver is truly amazing and they deserve kudos.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
