HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Impact
Score 6.3 out of 10
N/A
Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.
N/A
Pricing
HubSpot Marketing Hub
Impact
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
No answers on this topic
Offerings
Pricing Offerings
HubSpot Marketing Hub
Impact
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Required
No setup fee
Additional Details
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More Pricing Information
Community Pulse
HubSpot Marketing Hub
Impact
Features
HubSpot Marketing Hub
Impact
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
8.3
380 Ratings
9% above category average
Impact
-
Ratings
WYSIWYG email editor
8.8343 Ratings
00 Ratings
Dynamic content
8.1343 Ratings
00 Ratings
Ability to test dynamic content
8.1318 Ratings
00 Ratings
Landing pages
8.6372 Ratings
00 Ratings
A/B testing
6.6296 Ratings
00 Ratings
Mobile optimization
8.0366 Ratings
00 Ratings
Email deliverability reporting
8.3374 Ratings
00 Ratings
List management
8.9375 Ratings
00 Ratings
Triggered drip sequences
9.0287 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
8.4
371 Ratings
7% above category average
Impact
-
Ratings
Lead nurturing automation
8.2366 Ratings
00 Ratings
Lead scoring and grading
8.1334 Ratings
00 Ratings
Data quality management
8.3341 Ratings
00 Ratings
Automated sales alerts and tasks
8.9310 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
7.4
331 Ratings
1% below category average
Impact
-
Ratings
Calendaring
7.5315 Ratings
00 Ratings
Event/webinar marketing
7.3260 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
8.1
356 Ratings
8% above category average
Impact
-
Ratings
Social sharing and campaigns
7.8352 Ratings
00 Ratings
Social profile integration
8.3341 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
8.5
380 Ratings
15% above category average
Impact
6.4
2 Ratings
4% below category average
Dashboards
8.8377 Ratings
6.62 Ratings
Standard reports
8.3373 Ratings
6.22 Ratings
Custom reports
8.4335 Ratings
6.42 Ratings
Partner performance analytics
00 Ratings
6.62 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.8
352 Ratings
5% above category average
Impact
-
Ratings
API
8.1261 Ratings
00 Ratings
Role-based workflow & approvals
8.0291 Ratings
00 Ratings
Customizability
8.1314 Ratings
00 Ratings
Integration with Salesforce.com
7.8234 Ratings
00 Ratings
Integration with Microsoft Dynamics CRM
7.7101 Ratings
00 Ratings
Integration with SugarCRM
7.093 Ratings
00 Ratings
Content Management Capabilties
Comparison of Content Management Capabilties features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Impact
5.8
2 Ratings
0% below category average
Content management
00 Ratings
5.22 Ratings
Content sharing
00 Ratings
5.92 Ratings
Partner collaboration tools
00 Ratings
6.42 Ratings
Partner Lifecycle Management
Comparison of Partner Lifecycle Management features of Product A and Product B
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Any publisher looking to monetize their blogs would be a great fit. The size of the publisher probably doesn't matter. They have a wide selection of advertisers and publishers can sign up for free. Advertisers that are looking for great partners for their affiliate programs would be good fits. One of the benefits is that Impact really focuses on recruiting high-quality publishers.
While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Impact has had a major impact on our business. It is pretty easy to use if you don't have multiple accounts with them, so be sure you keep things streamlined. Otherwise, it can be confusing if you have to bounce between different accounts you've applied to. While they are managed under a single login, they can be difficult to distinguish between when trying to see how successful your campaigns are.
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
We've been reaching out requesting support for two months and no one has responded. They completely ghosted us. We've emailed the original sales rep, our account manager, our sales rep and account manager's bosses, and others. Still no response, though I can see the emails have been opened multiple times. I've never experienced worse support.
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
First promoter has been a phenomenal affiliate platform to use. It has everything I need from a reporting perspective. It has everything I need from a payout perspective. It has all the links, tips, and tools I need for promoting products. Overall it is a far better tool to use
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!