What users are saying about
Top Rated
2016 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
77 Ratings
Top Rated
2016 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Iterable

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
77 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Feature Set Ratings

  • HubSpot Marketing Hub ranks higher in 1 feature set: Reporting & Analytics
  • Iterable ranks higher in 1 feature set: Platform & Infrastructure
  • HubSpot Marketing Hub and Iterable are tied in 1 feature set: Email & Online Marketing

Email & Online Marketing

8.2

HubSpot Marketing Hub

82%
8.2

Iterable

82%
HubSpot Marketing Hub ranks higher in 6/9 features

WYSIWYG email editor

8.2
82%
332 Ratings
8.5
85%
39 Ratings

Dynamic content

7.8
78%
332 Ratings
8.1
81%
41 Ratings

Ability to test dynamic content

8.1
81%
309 Ratings
7.1
71%
41 Ratings

Landing pages

7.7
77%
362 Ratings
N/A
0 Ratings

A/B testing

8.3
83%
285 Ratings
8.1
81%
43 Ratings

Mobile optimization

8.5
85%
352 Ratings
8.3
83%
38 Ratings

Email deliverability reporting

8.5
85%
698 Ratings
8.0
80%
52 Ratings

List management

8.3
83%
364 Ratings
8.3
83%
43 Ratings

Triggered drip sequences

8.1
81%
276 Ratings
9.1
91%
37 Ratings

Lead Management

8.0

HubSpot Marketing Hub

80%

Iterable

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 4/4 features

Lead nurturing

8.2
82%
355 Ratings
N/A
0 Ratings

Lead scoring and grading

7.7
77%
325 Ratings
N/A
0 Ratings

Data quality management

8.2
82%
331 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.1
81%
299 Ratings
N/A
0 Ratings

Campaign Management

7.9

HubSpot Marketing Hub

79%

Iterable

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features

Calendaring

7.8
78%
305 Ratings
N/A
0 Ratings

Event/webinar marketing

8.0
80%
251 Ratings
N/A
0 Ratings

Social Media Marketing

8.1

HubSpot Marketing Hub

81%

Iterable

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

8.1
81%
341 Ratings
N/A
0 Ratings

Social profile integration

8.2
82%
331 Ratings
N/A
0 Ratings

Reporting & Analytics

7.9

HubSpot Marketing Hub

79%
7.2

Iterable

72%
HubSpot Marketing Hub ranks higher in 3/3 features

Dashboards

7.9
79%
366 Ratings
7.5
75%
43 Ratings

Standard reports

8.1
81%
362 Ratings
7.4
74%
43 Ratings

Custom reports

7.8
78%
325 Ratings
6.8
68%
37 Ratings

Platform & Infrastructure

7.4

HubSpot Marketing Hub

74%
8.5

Iterable

85%
HubSpot Marketing Hub ranks higher in 3/6 features

API

7.8
78%
252 Ratings
8.5
85%
39 Ratings

Role-based workflow & approvals

8.2
82%
281 Ratings
8.8
88%
32 Ratings

Customizability

7.7
77%
303 Ratings
8.2
82%
35 Ratings

Integration with Salesforce.com

7.3
73%
228 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

6.4
64%
97 Ratings
N/A
0 Ratings

Integration with SugarCRM

6.7
67%
92 Ratings
N/A
0 Ratings

Attribute Ratings

  • HubSpot Marketing Hub is rated higher in 3 areas: Usability, Performance, Support Rating
  • Iterable is rated higher in 3 areas: Likelihood to Renew, Availability, Product Scalability
  • HubSpot Marketing Hub and Iterable are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.6

HubSpot Marketing Hub

86%
653 Ratings
8.6

Iterable

86%
45 Ratings

Likelihood to Renew

9.0

HubSpot Marketing Hub

90%
371 Ratings
10.0

Iterable

100%
1 Rating

Usability

8.9

HubSpot Marketing Hub

89%
106 Ratings
1.0

Iterable

10%
1 Rating

Availability

9.1

HubSpot Marketing Hub

91%
50 Ratings
10.0

Iterable

100%
1 Rating

Performance

8.9

HubSpot Marketing Hub

89%
34 Ratings
8.0

Iterable

80%
1 Rating

Support Rating

8.5

HubSpot Marketing Hub

85%
168 Ratings
7.7

Iterable

77%
2 Ratings

In-Person Training

9.1

HubSpot Marketing Hub

91%
8 Ratings

Iterable

N/A
0 Ratings

Online Training

9.1

HubSpot Marketing Hub

91%
26 Ratings

Iterable

N/A
0 Ratings

Implementation Rating

7.3

HubSpot Marketing Hub

73%
98 Ratings

Iterable

N/A
0 Ratings

Configurability

7.3

HubSpot Marketing Hub

73%
2 Ratings

Iterable

N/A
0 Ratings

Ease of integration

8.9

HubSpot Marketing Hub

89%
5 Ratings

Iterable

N/A
0 Ratings

Product Scalability

7.3

HubSpot Marketing Hub

73%
7 Ratings
10.0

Iterable

100%
1 Rating

Vendor post-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings

Iterable

N/A
0 Ratings

Vendor pre-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings

Iterable

N/A
0 Ratings

Likelihood to Recommend

HubSpot

As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review

Iterable

For a large business with multiple senders, Iterable is incredibly well suited for drafting and sending email blasts. Iterable is also well suited to any business that has regular customer engagement intervals, like factory recommended maintenance. Iterable can be used to implement Journeys that consistently follow up with customers at the appropriate time. Iterable would be less appropriate for a smaller business with less specific reasons to follow up with customers aside from new products or promotions.
Read full review

Pros

HubSpot

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review

Iterable

  • Iterable's customer support, both through the account manager and their live chat and email responses, is great.
  • The flexibility with third-party integrations made getting our project off the ground fairly simple.
  • The handlebar logic that can be used within the templates was much easier to understand than on some other platforms.
Read full review

Cons

HubSpot

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review

Iterable

  • user ID as primary method for your database as opposed to email as users can have multiple email addresses.
  • More info included in errors/alerts
  • Errors in building emails site line and characters where the error is, but there is not grid to reference where that is without actually trying to count lines or guessing roughly where it is.
Read full review

Pricing Details

HubSpot Marketing Hub

Starting Price

$50 per month

Editions & Modules

HubSpot Marketing Hub editions and modules pricing
EditionModules
Pro8901
Enterprise32002
Starter503
Free04

Footnotes

  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

Iterable

Starting Price

Editions & Modules

Iterable editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Iterable info

    Likelihood to Renew

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    Iterable

    Extremely easy to use, deeply integrated into our infrastructure
    Read full review

    Usability

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    Iterable

    Our implementation failed, so I can only give this a zero.
    Read full review

    Reliability and Availability

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    Iterable

    Iterable is always available when we use it. I'm also subscribed to the status page and they rarely have any outages. When they do, they do a great job of providing frequent updates to customers.
    Read full review

    Performance

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    Iterable

    The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
    Read full review

    Support Rating

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    Iterable

    I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
    Read full review

    In-Person Training

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review

    Iterable

    No answers on this topic

    Online Training

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review

    Iterable

    No answers on this topic

    Implementation Rating

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review

    Iterable

    No answers on this topic

    Alternatives Considered

    HubSpot

    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Read full review

    Iterable

    It was a difficult choice at the time; both platforms provide a friendly user interface, tools to easily create your campaigns (flow-like tools), and SDKs and integrations with platforms like Twilio. We finally chose Iterable for its Catalog feature to "upload" data to their systems to be used in messages and also for its easy integration with Twilio's Segment.
    Read full review

    Scalability

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review

    Iterable

    We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
    Read full review

    Return on Investment

    HubSpot

    • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
    • Higher ROI and lead response time are seconds. The first contact is always made.
    • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
    Read full review

    Iterable

    • We have scaled subscription reactivations from a small organic trickle to targeted campaigns, allowing us to create a much higher flow of reactivation month over month
    • We have scaled lead conversion into thousands of daily sign-ups through customized communication journeys
    • We have saved time and costs for our engineering teams because we're able to build messaging journeys through Iterable rather than having to encode them within the product itself
    Read full review

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