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Top Rated
1973 Ratings

HubSpot Marketing Hub

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Top Rated
1973 Ratings
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Score 8.6 out of 100
52 Ratings
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Score 6.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.3

    HubSpot Marketing Hub

    83%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.1
    81%
    331 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    308 Ratings
    N/A
    0 Ratings

    Landing pages

    8.0
    80%
    361 Ratings
    N/A
    0 Ratings

    A/B testing

    8.4
    84%
    285 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.5
    85%
    352 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.5
    85%
    697 Ratings
    N/A
    0 Ratings

    List management

    8.3
    83%
    363 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.4
    84%
    275 Ratings
    N/A
    0 Ratings

    Lead Management

    8.0

    HubSpot Marketing Hub

    80%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    8.2
    82%
    354 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.7
    77%
    324 Ratings
    N/A
    0 Ratings

    Data quality management

    8.2
    82%
    330 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.1
    81%
    298 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.0

    HubSpot Marketing Hub

    80%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    7.8
    78%
    304 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.1
    81%
    250 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.3

    HubSpot Marketing Hub

    83%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    8.2
    82%
    340 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.3
    83%
    330 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.9

    HubSpot Marketing Hub

    79%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    8.0
    80%
    365 Ratings
    N/A
    0 Ratings

    Standard reports

    8.1
    81%
    361 Ratings
    N/A
    0 Ratings

    Custom reports

    7.7
    77%
    324 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.6

    HubSpot Marketing Hub

    76%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    7.9
    79%
    252 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.4
    84%
    280 Ratings
    N/A
    0 Ratings

    Customizability

    7.9
    79%
    302 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.5
    75%
    228 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    6.7
    67%
    97 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    6.9
    69%
    92 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • HubSpot Marketing Hub is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
    • Matomo Analytics is rated higher in 2 areas: Usability, Implementation Rating

    Likelihood to Recommend

    8.6

    HubSpot Marketing Hub

    86%
    652 Ratings
    6.7

    Matomo Analytics

    67%
    22 Ratings

    Likelihood to Renew

    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings
    8.7

    Matomo Analytics

    87%
    13 Ratings

    Usability

    8.8

    HubSpot Marketing Hub

    88%
    106 Ratings
    9.0

    Matomo Analytics

    90%
    3 Ratings

    Availability

    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    Matomo Analytics

    N/A
    0 Ratings

    Performance

    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Matomo Analytics

    N/A
    0 Ratings

    Support Rating

    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings
    7.3

    Matomo Analytics

    73%
    6 Ratings

    In-Person Training

    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Matomo Analytics

    N/A
    0 Ratings

    Online Training

    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Matomo Analytics

    N/A
    0 Ratings

    Implementation Rating

    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings
    9.0

    Matomo Analytics

    90%
    2 Ratings

    Product Scalability

    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Matomo Analytics

    N/A
    0 Ratings

    Likelihood to Recommend

    HubSpot Marketing Hub

    CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
    Arcoma L. Lambert | TrustRadius Reviewer

    Matomo Analytics

    Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)
    Sven Kalbitzer | TrustRadius Reviewer

    Pros

    HubSpot Marketing Hub

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Joe Kevens | TrustRadius Reviewer

    Matomo Analytics

    • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
    • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
    • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
    • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
    Sharon Hurley Hall | TrustRadius Reviewer

    Cons

    HubSpot Marketing Hub

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Chris Gomez, SPHR | TrustRadius Reviewer

    Matomo Analytics

    • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
    • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
    • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    HubSpot Marketing Hub

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    $50 per month

    HubSpot Marketing Hub Editions & Modules

    Edition
    Pro$8901
    Enterprise$3,2002
    Starter$503
    Free$04
    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month
    Additional Pricing Details

    Matomo Analytics

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $0

    Matomo Analytics Editions & Modules

    On-premise Edition
    Free download (open source)$0
    Content Optimization Bundle$5792
    Growth Bundle$1,1492
    Premium Bundle$1,4992
    Email Support Subscription$2,0902
    1. none
    2. per installation
    SaaS Edition
    Essential$91
    Business$291
    Enterprise$1992
    Free 30 day trial$03
    1. number of pageviews (monthly traffic)
    2. your requirements and monthly traffic
    3. limited to 30 days
    Additional Pricing Details
    On-premise Edition is free to download and install on one's own servers.

    Likelihood to Renew

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.0
    Based on 371 answers
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Arun C Devan | TrustRadius Reviewer

    Matomo Analytics

    Matomo Analytics 8.7
    Based on 13 answers
    At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
    Jeff Wallace | TrustRadius Reviewer

    Usability

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.8
    Based on 106 answers
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Lauren Camacci | TrustRadius Reviewer

    Matomo Analytics

    Matomo Analytics 9.0
    Based on 3 answers
    Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
    Hendrik Schaper | TrustRadius Reviewer

    Reliability and Availability

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 50 answers
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Joe Rando | TrustRadius Reviewer

    Matomo Analytics

    No score
    No answers yet
    No answers on this topic

    Performance

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.9
    Based on 34 answers
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Carah Counts | TrustRadius Reviewer

    Matomo Analytics

    No score
    No answers yet
    No answers on this topic

    Support Rating

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.5
    Based on 168 answers
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    David Pye | TrustRadius Reviewer

    Matomo Analytics

    Matomo Analytics 7.3
    Based on 6 answers
    The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
    Alireza Hassani | TrustRadius Reviewer

    In-Person Training

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 8 answers
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Carah Counts | TrustRadius Reviewer

    Matomo Analytics

    No score
    No answers yet
    No answers on this topic

    Online Training

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 26 answers
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Tom Smith | TrustRadius Reviewer

    Matomo Analytics

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 98 answers
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Andrew Driscoll | TrustRadius Reviewer

    Matomo Analytics

    Matomo Analytics 9.0
    Based on 2 answers
    Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
    Erik Rühling | TrustRadius Reviewer

    Alternatives Considered

    HubSpot Marketing Hub

    In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
    Roshni Rahman | TrustRadius Reviewer

    Matomo Analytics

    With Matomo Analytics you have total control of your platform, whereas with Google Analytics you never know how they'll be using your data. Being an open source platform allows you to build plugins and themes for this great platform. Some of the users have already build some plugins freely available and some are commercial.
    Jean Franco | TrustRadius Reviewer

    Scalability

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 7 answers
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Jessica McCann | TrustRadius Reviewer

    Matomo Analytics

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    HubSpot Marketing Hub

    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Heather Robinette, MBA | TrustRadius Reviewer

    Matomo Analytics

    • We can see the analytics of our web applications and thus having the insight of the systems' behavior.
    • It helps in improving the performance and scalability of our web application.
    • It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
    • A cost-effective tool, since it is free.
    Cristian Bodnarasec | TrustRadius Reviewer

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