HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Matomo Analytics
Score 8.8 out of 10
N/A
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.
Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms.…
$0
Pricing
HubSpot Marketing Hub
Matomo Analytics
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Free download (open source)
$0
Free 30 day trial
$0
limited to 30 days
Essential
$9
number of pageviews (monthly traffic)
Business
$29
number of pageviews (monthly traffic)
Enterprise
$199
your requirements and monthly traffic
Content Optimization Bundle
$579
per installation
Growth Bundle
$1,149
per installation
Premium Bundle
$1,499
per installation
Email Support Subscription
$2,090
per installation
Offerings
Pricing Offerings
HubSpot Marketing Hub
Matomo Analytics
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Required
Optional
Additional Details
—
On-premise Edition is free to download and install on one's own servers.
More Pricing Information
Community Pulse
HubSpot Marketing Hub
Matomo Analytics
Features
HubSpot Marketing Hub
Matomo Analytics
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
8.3
380 Ratings
9% above category average
Matomo Analytics
-
Ratings
WYSIWYG email editor
8.8343 Ratings
00 Ratings
Dynamic content
8.1343 Ratings
00 Ratings
Ability to test dynamic content
8.1318 Ratings
00 Ratings
Landing pages
8.6372 Ratings
00 Ratings
A/B testing
6.6296 Ratings
00 Ratings
Mobile optimization
8.0366 Ratings
00 Ratings
Email deliverability reporting
8.3374 Ratings
00 Ratings
List management
8.9375 Ratings
00 Ratings
Triggered drip sequences
9.0287 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
8.4
371 Ratings
7% above category average
Matomo Analytics
-
Ratings
Lead nurturing automation
8.2366 Ratings
00 Ratings
Lead scoring and grading
8.1334 Ratings
00 Ratings
Data quality management
8.3341 Ratings
00 Ratings
Automated sales alerts and tasks
8.9310 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
7.4
331 Ratings
1% below category average
Matomo Analytics
-
Ratings
Calendaring
7.5315 Ratings
00 Ratings
Event/webinar marketing
7.3260 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
8.1
356 Ratings
8% above category average
Matomo Analytics
-
Ratings
Social sharing and campaigns
7.8352 Ratings
00 Ratings
Social profile integration
8.3341 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
8.5
380 Ratings
15% above category average
Matomo Analytics
-
Ratings
Dashboards
8.8377 Ratings
00 Ratings
Standard reports
8.3373 Ratings
00 Ratings
Custom reports
8.4335 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.8
352 Ratings
5% above category average
Matomo Analytics
-
Ratings
API
8.1261 Ratings
00 Ratings
Role-based workflow & approvals
8.0291 Ratings
00 Ratings
Customizability
8.1314 Ratings
00 Ratings
Integration with Salesforce.com
7.8234 Ratings
00 Ratings
Integration with Microsoft Dynamics CRM
7.7101 Ratings
00 Ratings
Integration with SugarCRM
7.093 Ratings
00 Ratings
Web Analytics
Comparison of Web Analytics features of Product A and Product B
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.
One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
It is much more robust out of the box, easier to set up and more intuitive to use. The reports are set up already and it requires little to no setup after installation to start gathering insights.
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!