What users are saying about
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Top Rated
1788 Ratings
17 Ratings

HubSpot Marketing Hub

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Top Rated
1788 Ratings
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Score 8.5 out of 100
17 Ratings
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Score 8 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.6
Omnisend
7.3
WYSIWYG email editor
HubSpot Marketing Hub
8.4
Omnisend
6.6
Dynamic content
HubSpot Marketing Hub
8.4
Omnisend
7.7
Ability to test dynamic content
HubSpot Marketing Hub
8.2
Omnisend
7.2
Landing pages
HubSpot Marketing Hub
8.9
Omnisend
7.0
A/B testing
HubSpot Marketing Hub
8.4
Omnisend
6.9
Mobile optimization
HubSpot Marketing Hub
8.8
Omnisend
7.0
Email deliverability reporting
HubSpot Marketing Hub
8.9
Omnisend
7.3
List management
HubSpot Marketing Hub
8.9
Omnisend
8.0
Triggered drip sequences
HubSpot Marketing Hub
9.0
Omnisend
8.5

Lead Management

HubSpot Marketing Hub
8.6
Omnisend
Lead nurturing
HubSpot Marketing Hub
8.8
Omnisend
Lead scoring and grading
HubSpot Marketing Hub
8.4
Omnisend
Data quality management
HubSpot Marketing Hub
8.6
Omnisend
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
Omnisend

Campaign Management

HubSpot Marketing Hub
8.7
Omnisend
Calendaring
HubSpot Marketing Hub
8.4
Omnisend
Event/webinar marketing
HubSpot Marketing Hub
9.0
Omnisend

Social Media Marketing

HubSpot Marketing Hub
8.7
Omnisend
Social sharing and campaigns
HubSpot Marketing Hub
8.7
Omnisend
Social profile integration
HubSpot Marketing Hub
8.7
Omnisend

Reporting & Analytics

HubSpot Marketing Hub
8.6
Omnisend
6.9
Dashboards
HubSpot Marketing Hub
8.7
Omnisend
7.0
Standard reports
HubSpot Marketing Hub
8.7
Omnisend
7.0
Custom reports
HubSpot Marketing Hub
8.5
Omnisend
6.7

Platform & Infrastructure

HubSpot Marketing Hub
8.3
Omnisend
API
HubSpot Marketing Hub
8.4
Omnisend
Role-based workflow & approvals
HubSpot Marketing Hub
8.5
Omnisend
Customizability
HubSpot Marketing Hub
8.6
Omnisend
Integration with Salesforce.com
HubSpot Marketing Hub
8.6
Omnisend
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.9
Omnisend
Integration with SugarCRM
HubSpot Marketing Hub
7.9
Omnisend

Pre-Send Testing

HubSpot Marketing Hub
Omnisend
7.2
Link Tracking
HubSpot Marketing Hub
Omnisend
7.3
Image Validation
HubSpot Marketing Hub
Omnisend
7.3
Inbox Display
HubSpot Marketing Hub
Omnisend
7.0
Email Previews
HubSpot Marketing Hub
Omnisend
7.0

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Omnisend

  • Provides a campaign booster to improve open and click rates
  • Gathering of post-sale customer feedback
  • Integrated SMS automation
  • Reduces manual tasks by use of pre-built marketing automation workflows.
Daniel Cooper | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Omnisend

  • In this nothing much more to say nothing that disappoint our team.
  • But yes they can upgrade there some features and provide us much more advanced features.
  • So it becomes more attractive and also can be a much more innovative and creative tool.
pavan chumakia | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Omnisend

I would say Omnisend is fairly similar in UX, usability, pre-built content templates, and customizable features. I chose Omnisend because it seemed simple to start and the price was within budget. The list segmentation and contact import features feel superior to the other competitors.
Tatiana Balletti | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Omnisend

  • Within the first month we has return customers placing larger orders.
  • Very easy for anyone on the team to set up, modify.
  • Reporting for management is easy.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    HubSpot Marketing Hub
    9.0
    Omnisend
    7.4

    Likelihood to Renew

    HubSpot Marketing Hub
    10.0
    Omnisend

    Usability

    HubSpot Marketing Hub
    8.0
    Omnisend

    Reliability and Availability

    HubSpot Marketing Hub
    9.1
    Omnisend

    Performance

    HubSpot Marketing Hub
    8.9
    Omnisend

    Support Rating

    HubSpot Marketing Hub
    8.7
    Omnisend

    In-Person Training

    HubSpot Marketing Hub
    9.1
    Omnisend

    Online Training

    HubSpot Marketing Hub
    9.1
    Omnisend

    Implementation Rating

    HubSpot Marketing Hub
    7.3
    Omnisend

    Scalability

    HubSpot Marketing Hub
    7.3
    Omnisend

    Add comparison