HubSpot Marketing Hub vs. Salesforce Commerce Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.6 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Salesforce Commerce Cloud
Score 8.0 out of 10
N/A
Salesforce Commerce Cloud (formerly Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, and image zooming.
$4
per month
Pricing
HubSpot Marketing HubSalesforce Commerce Cloud
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
No answers on this topic
Offerings
Pricing Offerings
HubSpot Marketing HubSalesforce Commerce Cloud
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsB2B Commerce: Starter - $4 price/order Growth - $6 price/order Plus - $8 price/order B2C Commerce: Starter - 1% Gross Merchandise Value Growth - 2% Gross Merchandise Value Plus - 3% Gross Merchandise Value B2B2C Commerce: 1% Gross Merchandise Value
More Pricing Information
Community Pulse
HubSpot Marketing HubSalesforce Commerce Cloud
Considered Both Products
HubSpot Marketing Hub

No answer on this topic

Salesforce Commerce Cloud
Chose Salesforce Commerce Cloud
Salesforce Commerce Cloud might be pricer than competitors but it surely worth the difference. The tool is integrated with Salesforce CRM, and a full usage of Salesforce asset adds value to its adoption. The implementation of the tool was smooth and fast. All the team that use …
Top Pros
Top Cons
Features
HubSpot Marketing HubSalesforce Commerce Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
7.0
369 Ratings
10% below category average
Salesforce Commerce Cloud
-
Ratings
WYSIWYG email editor8.5332 Ratings00 Ratings
Dynamic content6.0333 Ratings00 Ratings
Ability to test dynamic content7.6309 Ratings00 Ratings
Landing pages6.2362 Ratings00 Ratings
A/B testing8.0286 Ratings00 Ratings
Mobile optimization6.3355 Ratings00 Ratings
Email deliverability reporting5.9363 Ratings00 Ratings
List management8.1364 Ratings00 Ratings
Triggered drip sequences6.3276 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
7.0
360 Ratings
10% below category average
Salesforce Commerce Cloud
-
Ratings
Lead nurturing automation6.3356 Ratings00 Ratings
Lead scoring and grading7.9324 Ratings00 Ratings
Data quality management7.6330 Ratings00 Ratings
Automated sales alerts and tasks6.2299 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
6.2
320 Ratings
20% below category average
Salesforce Commerce Cloud
-
Ratings
Calendaring6.3305 Ratings00 Ratings
Event/webinar marketing6.0251 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
6.3
346 Ratings
18% below category average
Salesforce Commerce Cloud
-
Ratings
Social sharing and campaigns6.2342 Ratings00 Ratings
Social profile integration6.3331 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Salesforce Commerce Cloud
-
Ratings
Dashboards8.0366 Ratings00 Ratings
Standard reports8.1362 Ratings00 Ratings
Custom reports7.0324 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.3
341 Ratings
4% below category average
Salesforce Commerce Cloud
-
Ratings
API7.5251 Ratings00 Ratings
Role-based workflow & approvals7.1280 Ratings00 Ratings
Customizability5.8303 Ratings00 Ratings
Integration with Salesforce.com7.9228 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.996 Ratings00 Ratings
Integration with SugarCRM7.790 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Salesforce Commerce Cloud
7.4
36 Ratings
5% below category average
Product catalog & listings00 Ratings8.533 Ratings
Product management00 Ratings8.133 Ratings
Bulk product upload00 Ratings7.032 Ratings
Branding00 Ratings5.232 Ratings
Mobile storefront00 Ratings7.430 Ratings
Product variations00 Ratings6.134 Ratings
Website integration00 Ratings8.033 Ratings
Visual customization00 Ratings8.434 Ratings
CMS00 Ratings7.731 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Salesforce Commerce Cloud
8.0
31 Ratings
4% above category average
Abandoned cart recovery00 Ratings8.126 Ratings
Checkout user experience00 Ratings7.931 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Salesforce Commerce Cloud
6.7
29 Ratings
22% below category average
eCommerce security00 Ratings6.729 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Salesforce Commerce Cloud
7.8
32 Ratings
2% above category average
Promotions & discounts00 Ratings7.830 Ratings
Personalized recommendations00 Ratings8.832 Ratings
SEO00 Ratings6.628 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Salesforce Commerce Cloud
7.7
34 Ratings
3% below category average
Multi-site management00 Ratings8.130 Ratings
Order processing00 Ratings8.231 Ratings
Inventory management00 Ratings7.230 Ratings
Shipping00 Ratings8.025 Ratings
Custom functionality00 Ratings7.232 Ratings
Best Alternatives
HubSpot Marketing HubSalesforce Commerce Cloud
Small Businesses
Vbout
Vbout
Score 9.7 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
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User Ratings
HubSpot Marketing HubSalesforce Commerce Cloud
Likelihood to Recommend
7.4
(654 ratings)
8.0
(47 ratings)
Likelihood to Renew
9.0
(371 ratings)
7.8
(11 ratings)
Usability
9.0
(106 ratings)
7.0
(3 ratings)
Availability
9.1
(25 ratings)
8.0
(1 ratings)
Performance
8.9
(17 ratings)
9.0
(1 ratings)
Support Rating
8.4
(88 ratings)
9.0
(3 ratings)
In-Person Training
9.1
(8 ratings)
8.0
(1 ratings)
Online Training
9.1
(26 ratings)
-
(0 ratings)
Implementation Rating
7.3
(48 ratings)
8.0
(2 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Ease of integration
8.9
(5 ratings)
-
(0 ratings)
Product Scalability
7.3
(7 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(3 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(3 ratings)
-
(0 ratings)
User Testimonials
HubSpot Marketing HubSalesforce Commerce Cloud
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Salesforce
Global Sites; larger commerce organizations but not too large where the % rev-share would affect its feasibility in a feature comparison. Salesforce is rock solid in infrastructure and rarely has outages or issues; it scaled appropriately for holiday peak and was able to accomplish anything we put our minds to as long as we staffed development appropriately. The latter, however, is not to be overlooked. Developers are necessary and expensive.
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Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
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Salesforce
  • Traffic - When we have sales, our traffic will increase exponentially and their cloud can handle the huge uptick in traffic we receive without overloading our servers.
  • Site updates - it continually monitors in the background for any upgrades or updates needed so we don't have to go in and do it ourselves. A real time saver!
  • Integration - outside plugins and add-ons are easy to install with Salesforce commerce cloud as it allows a seamless integration of extra plug ins onto our site.
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Salesforce
  • The UX within the Business Manager portion of Demandware, the primary interface for marketers, is generally a confusing, inconsistent mess. Particularly infuriating are the lack of consistency for search and sort behavior within the tool.
  • A number of useful features, such as the ability to set schedules or tie features to unique customer segments, have seemingly arbitrary limitations imposed.
  • Demandware's idea of leveraging the community to be a learning resource and a sounding board for new ideas and features is a nice theory, but in practice it doesn't work for businesses with a lot of customization. I'm left with the impression that individual support is not a priority.
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Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Salesforce
A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.
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Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Salesforce
Salesforce is great once you understand how to use it. There is a very large learning curve at the beginning, and still to this day I continue to learn new things about the program, however, once you have an understanding of the functionality that it holds, it is definitely a powerhouse compared to the competitors in the market
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Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Salesforce
We have only had one instance where the platform went down in the time we have been using it.
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Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Salesforce
No answers on this topic
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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Salesforce
They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
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In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Salesforce
The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
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Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Salesforce
No answers on this topic
Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Salesforce
Implementation went fairly smoothly.
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Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Salesforce
When I think of Salesforce products, I sometimes think of them interchangeably as one big lump. It's hard not to be incredibly immersed in the ecosystem day in and day out and taking advantage of resources like Trailhead. While Microsoft Dynamics compares in quality and offerings, it doesn't offer the same engagement and resources as Salesforce in its communications, social, and marketing, which makes a difference in terms of relevance and help. Commerce Cloud comes with the support you need to succeed and the tools you need to grow. In a high demand consumer world, we need products like this to keep up and get ahead. The minute we catch up, we're behind. Salesforce helps you stay on pace and create the unique and personalized experiences customers everywhere expect.
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Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Salesforce
No answers on this topic
Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
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Salesforce
  • In my experience I see most of the retailers see better sales after moving to Demandware.
  • Site performance is really good if the application built with best practices suggested by Demandware.
  • Service integrations have some limitations in terms of quota etc but still all are inside manageable grounds.
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ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.