TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Marketing Hub

    Score8.5 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Tableau Server

    Score7.5 out of 10
    N/ATableau Server allows Tableau Desktop users to publish dashboards to a central server to be shared across their organizations. The product is designed to facilitate collaboration across the organization. It can be deployed on a server in the data center, or it can be deployed on a public cloud.

    $12

    Per User Per Month

    Pricing
    HubSpot Marketing HubTableau Server
    Editions & Modules
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    Viewer
    $12.00
    Per User Per Month
    Explorer
    $35.00
    Per User Per Month
    Creator
    $70.00
    Per User Per Month
    Offerings
    Pricing Offerings
    HubSpot Marketing HubTableau Server
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    HubSpot Marketing HubTableau Server
    Considered Both Products
    HubSpot
    No answer on this topic
    Tableau
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    43 Answers
    75%
    Would buy again
    6 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    39 Answers
    75%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    43 Answers
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    33 Answers
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    31 Answers
    71%
    Implementation went as expected
    5 Answers
    Features
    HubSpot Marketing HubTableau Server
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HubSpot Marketing Hub and Tableau Server
    Feature
    HubSpot Marketing Hub
    7.8
    384 Ratings
    1% above category average
    Tableau Server
    -
    Ratings
    WYSIWYG email editor8.0347 Ratings00 Ratings
    Dynamic content7.6347 Ratings00 Ratings
    Ability to test dynamic content7.8322 Ratings00 Ratings
    Landing pages7.4375 Ratings00 Ratings
    A/B testing6.7299 Ratings00 Ratings
    Mobile optimization7.7370 Ratings00 Ratings
    Email deliverability reporting7.9378 Ratings00 Ratings
    List management8.9379 Ratings00 Ratings
    Triggered drip sequences8.3291 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of HubSpot Marketing Hub and Tableau Server
    Feature
    HubSpot Marketing Hub
    7.8
    375 Ratings
    2% below category average
    Tableau Server
    -
    Ratings
    Lead nurturing automation7.9370 Ratings00 Ratings
    Lead scoring and grading6.9337 Ratings00 Ratings
    Data quality management7.6345 Ratings00 Ratings
    Automated sales alerts and tasks8.9314 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of HubSpot Marketing Hub and Tableau Server
    Feature
    HubSpot Marketing Hub
    6.8
    335 Ratings
    11% below category average
    Tableau Server
    -
    Ratings
    Calendaring6.7319 Ratings00 Ratings
    Event/webinar marketing6.9262 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HubSpot Marketing Hub and Tableau Server
    Feature
    HubSpot Marketing Hub
    5.9
    359 Ratings
    25% below category average
    Tableau Server
    -
    Ratings
    Social sharing and campaigns5.8355 Ratings00 Ratings
    Social profile integration6.1344 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HubSpot Marketing Hub and Tableau Server
    Feature
    HubSpot Marketing Hub
    7.8
    384 Ratings
    4% above category average
    Tableau Server
    -
    Ratings
    Dashboards8.0381 Ratings00 Ratings
    Standard reports7.7377 Ratings00 Ratings
    Custom reports7.8339 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HubSpot Marketing Hub and Tableau Server
    Feature
    HubSpot Marketing Hub
    7.2
    356 Ratings
    6% below category average
    Tableau Server
    -
    Ratings
    API7.2264 Ratings00 Ratings
    Role-based workflow & approvals7.6295 Ratings00 Ratings
    Customizability7.8317 Ratings00 Ratings
    Integration with Salesforce.com6.8236 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.1104 Ratings00 Ratings
    Integration with SugarCRM7.093 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of HubSpot Marketing Hub and Tableau Server
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Tableau Server
    8.4
    95 Ratings
    3% above category average
    Pixel Perfect reports00 Ratings9.129 Ratings
    Customizable dashboards00 Ratings7.094 Ratings
    Report Formatting Templates00 Ratings9.081 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of HubSpot Marketing Hub and Tableau Server
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Tableau Server
    7.8
    95 Ratings
    3% below category average
    Drill-down analysis00 Ratings8.095 Ratings
    Formatting capabilities00 Ratings8.093 Ratings
    Integration with R or other statistical packages00 Ratings8.059 Ratings
    Report sharing and collaboration00 Ratings7.089 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of HubSpot Marketing Hub and Tableau Server
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Tableau Server
    7.2
    91 Ratings
    13% below category average
    Publish to Web00 Ratings8.085 Ratings
    Publish to PDF00 Ratings7.084 Ratings
    Report Versioning00 Ratings8.070 Ratings
    Report Delivery Scheduling00 Ratings8.077 Ratings
    Delivery to Remote Servers00 Ratings5.19 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of HubSpot Marketing Hub and Tableau Server
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Tableau Server
    8.3
    90 Ratings
    4% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.086 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.085 Ratings
    Predictive Analytics00 Ratings8.064 Ratings
    Pattern Recognition and Data Mining00 Ratings8.01 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of HubSpot Marketing Hub and Tableau Server
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Tableau Server
    10.0
    95 Ratings
    16% above category average
    Multi-User Support (named login)00 Ratings10.093 Ratings
    Role-Based Security Model00 Ratings10.090 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings10.092 Ratings
    Report-Level Access Control00 Ratings10.01 Ratings
    Single Sign-On (SSO)00 Ratings10.062 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of HubSpot Marketing Hub and Tableau Server
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Tableau Server
    8.1
    79 Ratings
    4% above category average
    Responsive Design for Web Access00 Ratings10.077 Ratings
    Mobile Application00 Ratings7.061 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.068 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of HubSpot Marketing Hub and Tableau Server
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Tableau Server
    6.4
    46 Ratings
    19% below category average
    REST API00 Ratings8.040 Ratings
    Javascript API00 Ratings8.037 Ratings
    iFrames00 Ratings6.040 Ratings
    Java API00 Ratings5.57 Ratings
    Themeable User Interface (UI)00 Ratings6.19 Ratings
    Customizable Platform (Open Source)00 Ratings4.67 Ratings
    Best Alternatives
    HubSpot Marketing HubTableau Server
    Small Businesses
    Vbout
    Score9.9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Marketing HubTableau Server
    Likelihood to Recommend
    7.5
    (670 ratings)
    8.0
    (111 ratings)
    Likelihood to Renew
    6.0
    (372 ratings)
    10.0
    (20 ratings)
    Usability
    7.7
    (121 ratings)
    8.0
    (17 ratings)
    Availability
    9.1
    (25 ratings)
    9.0
    (9 ratings)
    Performance
    8.9
    (17 ratings)
    8.1
    (8 ratings)
    Support Rating
    8.4
    (88 ratings)
    3.0
    (18 ratings)
    In-Person Training
    9.1
    (8 ratings)
    8.0
    (4 ratings)
    Online Training
    9.1
    (26 ratings)
    9.0
    (9 ratings)
    Implementation Rating
    7.3
    (48 ratings)
    9.1
    (13 ratings)
    Configurability
    7.3
    (2 ratings)
    8.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    5.1
    (79 ratings)
    Data Sources
    -
    (0 ratings)
    6.6
    (82 ratings)
    Ease of integration
    8.9
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (7 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot Marketing HubTableau Server
    Likelihood to Recommend
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
    Read full review
    Tableau
    Whole funnel and specific channel performance from upper to lower funnel metrics. The ability to view full channel performance for some time, such as weekly, monthly, or quarterly, has truly been monumental in how my team optimizes specific channels and campaigns. Daily performance tracking is a bit overwhelming, with load times and having to refresh specific live views over time. It can be challenging to do so at times, as extensive dashboards take much longer to load.
    Incentivized
    Read full review
    Pros
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
    Read full review
    Tableau
    • It's good at doing what it is designed for: accessing visualizations without having to download and open a workbook in Tableau Desktop. The latter would be a very inefficient method for sharing our metrics, so I am glad that we have Tableau Server to serve this function.
    • Publishing to Tableau Server is quick and easy. Just a few clicks from Tableau Desktop and a few seconds of publishing through an average speed network, and the new visualizations are live!
    • Seeing details on who has viewed the visualization and when. This is something particularly useful to me for trying to drive adoption of some new pages, so I really appreciate the granularity provided in Tableau Server
    Incentivized
    Read full review
    Cons
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
    Read full review
    Tableau
    • Tableau Server has had some issue handling some of our larger data sets. Our extract refreshes fail intermittently with no obvious error that we can fix
    • Tableau Server has been hard to work with before they launched their new Rest API, which is also a little tricky to work with
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
    Read full review
    Tableau
    It simply is used all the time by more and more people. Migrating to something else would involve lots of work and lots of training. The renewal fee being fair, it simply isn't worth migrating to a different tool for now.
    Incentivized
    Read full review
    Usability
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
    Read full review
    Tableau
    Tableau Server takes training and experience in order to unlock the application's full potential. This is best handled by a qualified data scientist or data analytics manager. Tableau user interface layout, nomenclature, and command structure take time and training to become proficient with. Integration and connectivity require proper IT developer support.
    Incentivized
    Read full review
    Reliability and Availability
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    Tableau
    Our instance of Tableau Server was hosted on premises (I believe all instances are) so if there were any outages it was normally due to scheduled maintenance on our end. If the Tableau server ever went down, a quick restart solved most issues
    Read full review
    Performance
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    Tableau
    While there are definitely cases where a user can do things that will make a particular worksheet or dashboard run slowly, overall the performance is extremely fast. The user experience of exploratory analysis particularly shines, there's nothing out there with the polish of Tableau.
    Read full review
    Support Rating
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    Tableau
    We have consistently had highly satisfactory results every time we've reached out for help. Our contractor, used for Tableau server maintenance and dashboard development is very technically skilled. When he hits a roadblock on how to do something with Tableau, the support staff have provided timely and useful guidance. He frequently compares it to Cognos and says that while Cognos has capabilities Tableau doesn't, the bottom line value for us is a no-brainer
    Incentivized
    Read full review
    In-Person Training
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review
    Tableau
    In our case, they hired a private third party consultant to train our dept. It was extremely boring and felt like it dragged on. Everything I learned was self taught so I was not really paying attention. But I do think that you can easily spend a week on the tool and go over every nook and cranny. We only had the consultant in for a day or two.
    Read full review
    Online Training
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review
    Tableau
    The Tableau website is full of videos that you can follow at your own pace. As a very small company with a Tableau install, access to these free resources was incredibly useful to allowing me to implement Tableau to its potential in a reasonable and proportionate manner.
    Read full review
    Implementation Rating
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    Tableau
    Implementation was over the phone with the vendor, and did not go particularly well. Again, think this was our fault as our integration and IT oversight was poor, and we made errors. Would they have happened had a vendor been onsite? Not sure, probably not, but we probably wouldn't have paid for that either
    Read full review
    Alternatives Considered
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Incentivized
    Read full review
    Tableau
    Today, if my shop is largely Microsoft-centric, I would be hard pressed to choose a product other than Power BI. Tableau was the visualization leader for years, but Microsoft has caught up with them in many areas, and surpassed them in some. Its ability to source, transform, and model data is superior to Tableau. Tableau still has the lead in some visualizations, but Power BI's rise is evidenced by its ever-increasing position in the leadership section of the Gartner Magic Quadrant.
    Incentivized
    Read full review
    Scalability
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review
    Tableau
    No answers on this topic
    Return on Investment
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
    Read full review
    Tableau
    • Tableau does take dedicated FTE to create and analyze the data. It's too complex (and powerful) a product not to have someone dedicated to developing with it.
    • There are some significant setup for the server product.
    • Once sever setup is complete, it's largely "fire and forget" until an update is necessary. The server update process is cumbersome.
    Incentivized
    Read full review
    ScreenShots

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.

    Tableau Server Screenshots

    Screenshot of Tableau Server interface and administration view 1.Screenshot of Tableau Server interface and administration view 2.Screenshot of Tableau Server permissions view.Screenshot of Tableau Services Manager (TSM) view 1.Screenshot of Tableau Services Manager (TSM) view 2.