HubSpot Marketing Hub vs Terminus ABM Platform

• Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
• Email marketing. The templates provided allow me to easily create, beautiful professional emails.
• Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.

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• Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
• Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
• Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.

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• It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
• I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
• While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.

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• They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
• I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
• For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.

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• Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
• We have logged three record-breaking sales quarters.
• Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.

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• We are in the early stages of implementing Terminus' engagement metrics into actions and it difficult to evaluate the long term ROI.
• I believe that the ROI will be substantial but hard to qualify as we retarget our marketing investments towards plays that have a better yield.
• It certainly would be hard to return to a pre-Terminus based marketing program, which I think is a good indicator of its utility.

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