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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Marketing Hub

    Score8.5 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Worktango

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    The Kazoo Employee Experience Platform aims to bring together everything needed to create a high-performing, connected culture regardless of where employees work or what device they use. The vendor states that by combining Goals & OKRs, Recognition, Feedback, Conversations, and Incentives within a single platform, employees become more engaged, managers become better leaders, and productivity and business performance soars. The vendor positions the Kazoo Employee Experience Platform as the…N/A
    Pricing
    HubSpot Marketing HubWorktango
    Editions & Modules
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot Marketing HubWorktango
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    HubSpot Marketing HubWorktango
    Considered Both Products
    HubSpot
    No answer on this topic
    Worktango
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    43 Answers
    No answers on this topic
    Delivers good value for the price
    95%
    Delivers good value for the price
    39 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    43 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    33 Answers
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    31 Answers
    No answers on this topic
    Features
    HubSpot Marketing HubWorktango
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HubSpot Marketing Hub and Worktango
    Feature
    HubSpot Marketing Hub
    7.8
    384 Ratings
    0% above category average
    Worktango
    -
    Ratings
    WYSIWYG email editor8.0347 Ratings00 Ratings
    Dynamic content7.6347 Ratings00 Ratings
    Ability to test dynamic content7.8322 Ratings00 Ratings
    Landing pages7.3375 Ratings00 Ratings
    A/B testing6.7299 Ratings00 Ratings
    Mobile optimization7.7370 Ratings00 Ratings
    Email deliverability reporting7.9378 Ratings00 Ratings
    List management8.9379 Ratings00 Ratings
    Triggered drip sequences8.3291 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of HubSpot Marketing Hub and Worktango
    Feature
    HubSpot Marketing Hub
    7.8
    375 Ratings
    2% below category average
    Worktango
    -
    Ratings
    Lead nurturing automation7.9370 Ratings00 Ratings
    Lead scoring and grading6.9337 Ratings00 Ratings
    Data quality management7.6345 Ratings00 Ratings
    Automated sales alerts and tasks8.9314 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of HubSpot Marketing Hub and Worktango
    Feature
    HubSpot Marketing Hub
    6.8
    335 Ratings
    11% below category average
    Worktango
    -
    Ratings
    Calendaring6.7319 Ratings00 Ratings
    Event/webinar marketing6.9262 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HubSpot Marketing Hub and Worktango
    Feature
    HubSpot Marketing Hub
    5.9
    359 Ratings
    25% below category average
    Worktango
    -
    Ratings
    Social sharing and campaigns5.8355 Ratings00 Ratings
    Social profile integration6.1344 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HubSpot Marketing Hub and Worktango
    Feature
    HubSpot Marketing Hub
    7.8
    384 Ratings
    4% above category average
    Worktango
    -
    Ratings
    Dashboards8.0381 Ratings00 Ratings
    Standard reports7.7377 Ratings00 Ratings
    Custom reports7.8339 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HubSpot Marketing Hub and Worktango
    Feature
    HubSpot Marketing Hub
    7.2
    356 Ratings
    6% below category average
    Worktango
    -
    Ratings
    API7.2264 Ratings00 Ratings
    Role-based workflow & approvals7.6295 Ratings00 Ratings
    Customizability7.8317 Ratings00 Ratings
    Integration with Salesforce.com6.8236 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.1104 Ratings00 Ratings
    Integration with SugarCRM7.093 Ratings00 Ratings
    Best Alternatives
    HubSpot Marketing HubWorktango
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Quantum Workplace Engagement Surveys and Pulses
    Score10 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Marketing HubWorktango
    Likelihood to Recommend
    7.5
    (670 ratings)
    8.0
    (8 ratings)
    Likelihood to Renew
    6.0
    (372 ratings)
    9.0
    (1 ratings)
    Usability
    7.6
    (121 ratings)
    10.0
    (1 ratings)
    Availability
    9.1
    (25 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (17 ratings)
    -
    (0 ratings)
    Support Rating
    8.4
    (88 ratings)
    9.0
    (1 ratings)
    In-Person Training
    9.1
    (8 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (26 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (48 ratings)
    -
    (0 ratings)
    Configurability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.9
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (7 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot Marketing HubWorktango
    Likelihood to Recommend
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
    Read full review
    Worktango
    Great at recognition/engagement and performance management all in one place. Easy for admins to manage and for team members to navigate. If you would like to have a robust platform for goal setting, feedback, and performance reviews, Kazoo could be a great fit.
    Incentivized
    Read full review
    Pros
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
    Read full review
    Worktango
    • It provides visibility across the company for good deeds/recognition.
    • It provides good opportunities to donate points to different causes.
    • It provides rewards that are desirable and give you something you feel you want to work toward.
    Incentivized
    Read full review
    Cons
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
    Read full review
    Worktango
    • The ability to create custom reports as admins would be a nice feature.
    • A feature that allows managers of the employees to be loaded into YEI and then they can receive a breakdown of the recognition of their direct reports periodically would be a nice feature.
    • Ways for the employee to create their own reports to see their own receiving and giving metrics.
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
    Read full review
    Worktango
    Its a very good service that boost interaction and company moral between employees
    Incentivized
    Read full review
    Usability
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
    Read full review
    Worktango
    The service is extremely easy to use and provides a lot of value to its customers
    Incentivized
    Read full review
    Reliability and Availability
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    Worktango
    No answers on this topic
    Performance
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    Worktango
    No answers on this topic
    Support Rating
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    Worktango
    I gave this rating because I haven't had to reach out to support
    Incentivized
    Read full review
    In-Person Training
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review
    Worktango
    No answers on this topic
    Online Training
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review
    Worktango
    No answers on this topic
    Implementation Rating
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    Worktango
    No answers on this topic
    Alternatives Considered
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Incentivized
    Read full review
    Worktango
    This product seems to outperform the competition in the reviews that we're aware of. Not surprisingly, we've been extremely pleased with this product. It's funny to think that a simple piece of software could add so much by way of positivity to our workplace, but it most definitely has. We love this program.
    Incentivized
    Read full review
    Scalability
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review
    Worktango
    No answers on this topic
    Return on Investment
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
    Read full review
    Worktango
    • Direct kudos feel good! Makes me wanna do more good.
    • Publicity appreciation. My boss sees it. I can point him and others to it when review time comes around.
    • Reminds me to thank others just because it's there.
    Incentivized
    Read full review
    ScreenShots

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.

    Worktango Screenshots

    Screenshot of The Kazoo Activity Feed  reveals recognition, bonuses, and successful project outcomes — connecting everyone to the positive pulse of your company.Screenshot of Kazoo enables social recognition across all levels so employees, managers, and executives alike can recognize employees with a personal message and rewards points. Within the platform activity feed, anyone can amplify the recognition with ‘high-fives’ and comments, creating awareness and connection across your organization.Screenshot of Automated celebration recognitions ensure your employees feel extra appreciated on their special days. Whether work anniversaries or birthdays, employees can quickly see the number of occasions to celebrate that day, and can easily send anniversary or birthday recognitions from the home page.Screenshot of he foundation of a high-performing culture is visibility and alignment to your company’s top priorities. Kazoo’s Goals & OKRs functionality makes setting Goals and OKRs easy for everyone. Employees can see the current status of their individual, department, and company goals - how goals are progressing, what’s on track, and what may need some more attention.Screenshot of Kazoo empowers every employee to make feedback a part of their every day. Whether it’s up, down, across, or all-around, Kazoo standard templates like ‘Start, Stop, Continue’ or ‘Strengths and Opportunities’ ensure feedback is always meaningful and actionable, while friendly nudges keep it top of mind.Screenshot of The Kazoo Employee Experience platform makes it easy for managers and employees to meet regularly to discuss progress, accomplishments, feedback, and career objectives and growth opportunities.