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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Influitive

    Score8 out of 10
    N/AAdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.N/A
    Pricing
    iContactInfluitive
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    iContactInfluitive
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—To learn more about Influitive's pricing, please reach out to a member of our sales team.
    More Pricing Information
    Community Pulse
    iContactInfluitive
    Considered Both Products
    iContact
    No answer on this topic
    Influitive
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    73 Answers
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    67 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    73 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    47 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    47 Answers
    Features
    iContactInfluitive
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Influitive
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    Influitive
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Influitive
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Influitive
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Influitive
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Influitive
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Brand Advocacy Tools
    Comparison of Brand Advocacy Tools features of iContact and Influitive
    Feature
    iContact
    -
    Ratings
    Influitive
    4.9
    2 Ratings
    29% below category average
    Community Building00 Ratings2.02 Ratings
    Referral Management00 Ratings2.02 Ratings
    Rewards Program00 Ratings5.22 Ratings
    Program Notices00 Ratings4.52 Ratings
    Reference Request Automation00 Ratings8.21 Ratings
    Multi-Channel Marketing00 Ratings7.31 Ratings
    Best Alternatives
    iContactInfluitive
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactInfluitive
    Likelihood to Recommend
    8.0
    (45 ratings)
    8.0
    (154 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    9.4
    (38 ratings)
    Usability
    8.0
    (6 ratings)
    7.3
    (19 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (3 ratings)
    Performance
    8.0
    (1 ratings)
    8.0
    (6 ratings)
    Support Rating
    9.9
    (9 ratings)
    9.7
    (71 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    1.0
    (1 ratings)
    10.0
    (5 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    7.3
    (9 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    6.7
    (5 ratings)
    Product Scalability
    7.0
    (1 ratings)
    6.0
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    5.0
    (14 ratings)
    User Testimonials
    iContactInfluitive
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Influitive
    We have seen success with information sharing. Giving customers another way to access our resources has been a huge help for them. While we see good engagement numbers there are still some limitations to getting our advocates to complete the 'harder' challenges, like a testimonial or reference
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Influitive
    • Allows you to create compelling and engaging challenges that help your content stand out.
    • The gamification system enables a seamless rewards program that doesn't require a big manual lift.
    • The data and insights are easy to access, analyze, and guide you toward your north star.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Influitive
    • The Admin view is not as intuitive as the user view and the functionality just isn't as great. I wish it had almost the same layout/interface as how the customer sees it so I didn't have to constantly enter Preview mode.
    • I wish there were more included integrations in the regular Influitive package.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Influitive
    Depending on the cost and new features to be added, our company might be motivated to renew the use of Influitive. However, a lot depends on the year to come and the enhancements that can better our experience and add more gamification to the platform. Adding elements that can woo our target audience.
    Incentivized
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Influitive
    Overall, Influitive is very easy to use for customers. There's a bit of a learning curve for new admins, but that's only because Influitive isn't always intuitive. The UI is confusing in certain places. I expect something to be in one place, and I find it somewhere else entirely. This is the only reason my usability rank isn't higher
    Incentivized
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Influitive
    Yes, always available and extremely quick. The availability is 10 on 10 for sure. We also have situations where their team might not be working or on a holiday, but if we have an event, they are available and ensure smooth running. That is the beauty of having Influitive take care of you.
    Incentivized
    Read full review
    Performance
    iContact
    No answers on this topic
    Influitive
    Influitive AdvocateHub interacts with Blackbaud Champions and is an on-time response system. What I mean by that is once data is entered in Influitive AdvocateHub, it is updated in real time and I can access a computer and the data is there immediately. Sometimes the rewards do not show up right away and I am under the assumption that the delay is caused by an influx of traffic.
    Incentivized
    Read full review
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Influitive
    If a problem can be easily addressed, Influitive Support is all over it! They're fast and always easy to work with. Some of the larger, or more unique problems, can get a little lost. I'd love to see a bit more follow-up on these more important issues, instead of me needing to reach out to find the status of a previously submitted issue. Overall, everyone at Influitive is kind and wants to help!
    Incentivized
    Read full review
    In-Person Training
    iContact
    No answers on this topic
    Influitive
    I was taught and made to show all features that could help me learn more about the platform and this was great hands-on training for me. I picked up things faster than others and did have time to create challenges and make changes while someone was around to supervise and help.
    Incentivized
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Influitive
    The training was extensive and gave me the knowledge/ skills that I needed in order to implement my advocacy program using Influitive's Advocate Hub. I also meet on a regular basis with my Customer Success Manager. My Success Manager helps give me ideas for my program and helps me ensure that it's successful. Influitive is really invested in my success. They act more like a partner than a vendor
    Read full review
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Influitive
    I think some of the key insights I can put forward are all aligned to simply being organized. Make sure you have a well thoughts out plan where you have taken all factors into account. Prioritize the list of deliverables, and make sure you have all the right people alighed to assist internally & externally. If you have a well organized plan you will be set up for success.
    Read full review
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Influitive
    Vanilla is great for forums, but they don't have the gamification/challenges piece that is so important toward building advocacy. I've found a similar circumstance with Salesforce communities--good if you're looking primarily for crowdsourced tech support and QA, but nothing "sticky" for really building a thriving community, or the advocacy piece
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Influitive
    When I stayed using we only had a hundred or so Advocates and now we have 2100+. Pretty amazing product!
    Read full review
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Influitive
    • Influitive has helped us generate hundreds of reviews on sites like G2, TrustRadius, and Capterra, which has resulted in various awards and positive placement on grid reports.
    • Influitive has helped us generate dozens of case studies and hundreds of quotes that can be used in sales and marketing campaigns.
    • Influitive has generated thousands of survey responses to help our product team better understand what our customers want, which has had a direct impact on our product roadmap.
    Incentivized
    Read full review
    ScreenShots

    Influitive Screenshots

    Screenshot of Expand your reach through trusted channelsScreenshot of Take Influitive mobile. Advocacy enables anytime, anywhere.